First leading program home. Start of the era of grandmothers

Teleproject "House" began on July 1 and ended on November 1, 2003. The format of the program was purchased from the English television company ZEAL. The project came out 90 issues in Prime-Time, 14 special events on every day off. This was the first realistic show in Russia.

Under the terms of the project, 12 marital couples from all regions of Russia built a house together, but only one of them received the keys. From the fifth week, the pair on one left the construction site by the decision of the general "family" council, and the audience choose from the two remaining couples of the winners.

Requirements for parameters: Newlyweds who have already submitted a statement to the registry office and preparing for a wedding for a month, or a husband with a wife who have no own housing. The personality of the spouses and the scope of their activities is the most diverse: from a housewife to a business woman, from a military to an accountant; And also everyone who agrees to take a 3-month vacation and get a super prize - a house in Moscow, built with your own hands and on its own design.

In the construction of pairs, real professionals were helped - architects, interior designers, prohibitions, builders, landscape designers.

Monetary equivalent of the prize - 8 million rubles (250 thousand dollars). At that time, it was the largest prize fund among all the existing money shows on Russian television.

The first leading "house 1" was Nikolai Baskov, then Svetlana Khorkina was replaced, and Dmitry Nagiyev led the final show. The winner of Renat and Alexey Pichalevy from Perm. From home in the suburbs, the family refused and gained winning money. Pichalevy reported that they intend to invest in business and charity.

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At one time, the television screen literally blew up perfect new and in shape, and according to the content of the original teleproject "House".

The reality show began on July 1, 2003, and lasts four months, keeping the next release in the tense expectation a large number of TV viewers. For all the time of the TV program, 90 episodes in Prime-Time and 14 special events on weekends were released.

It must be said that the concept itself television program "House 1" was borrowed to legal grounds In the English television company ZEAL, but in popularity almost immediately the Russian realistic show "House" surpassed its prototype. The slogan of the first release of TV show was "Build my house, for happiness in it"Than, in fact, the participants and have done all the time of telestroy.

The rules of the first house were significantly different from the format and conditions to which today's TV viewers of the TV project were accustomed, although there is no no, and he heard from the leading show of the word "telestroyka".

Now the relationship is mainly built, and then the participants took an active part in the construction of the house itself. So what were the rules of the realistic show "House 1"?

Terms and conditions on the verge of "School of Survival"

There were carefully selected on the televad and then 12 pairs were invited, absolutely not similar to each other young people from all over our immense country.

Sophisticated couples were selected according to the following principles: first, they should be newlyweds or already preparing for the wedding and waiting for registration in the registry office. The main condition - the couples must sharpen in the housing, that is, at all having no own square meters.

According to the rules of the television show, in the construction of the house, in addition to these professionals (architects, foremen, all 12 marital couples, but will win it or the opportunity to receive a prize with money, only one of them.

Every week, starting with the fifth, the telestroyka left one of the steam. The decision on the exile is taken by the participants themselves on the "General Family Council". Already then, the traditional conduct of this execution was the "frontal place". Of the two "survivors" couples, the viewers themselves are chosen.

Young people were chosen in such a way that their areas of activity and the situation in society were significantly different from each other. The selected participants eventually presented a certain number of society, almost all his facets.

The most ambitious prize of modern television

When the organizers of the TV show "House 1" voiced the prize fund, even seeing the types of producers of other projects and the TV viewers themselves were literally amazed.

Winners were supposed to get 8 million rubles (it was so much worth the built gorgeous house). As practice has shown, the risk was justified and the project took all records of views.

Spring of spectator interest was such that even after graduation this first The "pilot" season of the television show "House", on the Screens of the TNT channel there is already a more advanced and significantly transformed and adapted to the tastes and requests of viewers.

He, in turn, thanks to his duration and popularity, entered the Guinness Book of Records.

The first leading telestroy "House"

For all the existence of the TV project "House 1" by its leading steel "Star" personality: Nikolay Baskov, Svetlana Gorcina and Dmitry Nagiyev.

Nikolay Baskov became the first and most memorable TV viewers of the leading reality show "House 1". Famous singerFor which this project became the first experience in the role of the lead, during the telestroika became a true friend to all participants and was a long-awaited guest in each of the 12 houses.

Nikolai in the TV show "House 1" very successfully opened his talents of the TV host, sincerely penetrating and dealt with all the peripetias of family relations and relationships in the scandalous team itself. His advice participants were always grateful.

Then he was changed by Svetlana Chorchina, which, thanks to his calm, female character He was able to smooth out many "sharp corners", then the case arising at the TV show. Svetlana Dmitry Nagiyev, in turn, decorated a realistic show with a sparkling humor and showed himself over the period of the release of the release by a real showman.

Naturally, such star leading added more "points" in the "piggy bank" of literally blowing the telepost of TNT in 2003, having laid a strong foundation in the form of a huge number of lovers in the draft viewers, for the next season of the show.

"Pattern" Realistic Show "House"

Let's get acquainted with every married couple who took part in the first television trip in 2003. All participants were excavated by houses.

Delica at number 1 She took the chip of robbers. Anna and Dmitry at the time of joining the TV project was 23 years old. Both are Muscovites who have a wonderful baby Max. From hobbies: adventure, tourism, extreme in any manifestation. Adjust all its own free time Conduct on ride on mountain biking on very complex and dangerous routes. By the way, the owners of the largest pingguins statuette in Moscow are more than 300 pieces.

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In the house at number 2potted was experienced in the family life of a couple - Chet Felman. Svetlana and Mikhail together were fifteen years old. The family is distinguished by a calm, measured way of life in full harmony and mutual understanding.

House at number 3belonged to the Berkov family. Olga and Andrey - businessmen dedicate all their time the development of a joint personal case associated with the textile industry. The family lives in Belarus, but at the TV show on the first sentence, they suffered with great pleasure! Seven years have been married at that time. Keep noisy companies and all that is connected with this: kebabs, songs by the fire, etc.

House at number 4belonged to the most "adult" participants of the reality show "House 1". The Kosolapov family (Nina and Sergey) from Rostov-on-Don together for more than thirty years and have an independent and independent Son Anatoly. Unfortunately, the Kosolapov family did not get at that time their own housing, and would really like to receive a prize in the form of a gorgeous built with the help of professionals and other family pairs at home in Moscow!

House at number 5received interesting para circus artists, Semenov family. Elena and Alexander friends are jokingly called "Spear Family", since all their jointly lived years, and there were 13 years old, they were spent in circus sawdust, constantly trained! This couple really liked the viewers, and most of the other participants.

House at number 6there was still a very young couple, the Ryabikov family. Natalia and Vladimir together only two years, but then they were sure that they would live together to the coffin board! Their confidence did not always confirm the situations that happened in Telestroy. Vladimir - Test pilot, and Natasha - teacher foreign languages. Both owners of explosive characters and a cold mind that helped them leave emotional problems.

House at number 7 belonged to the Pubody's family. Light and Yuri, despite the fact that they are familiar from childhood, never married. Very narcissistic and self-confident, easy to communicate. Participation in the TV project was considered their "honeymoon".

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House at number 8got through the standards of telestroy large family Smirnovy from Perm. Larisa and Maxim - two children: a daughter of five years and a very small 2-month son Maxim. Father of the family believes that it is they who need the main prize of a realistic show. The house should go to them. Couple on the project behaved quite actively.

House at number 9 There was a family of Muscovites of Lobitz, living together just a year and a half. Natalia and Sergey - friendly, merry, chasing in Moscow on racing machines young people.

House at number 10 Delived to stay lucky, who won the show, the family of picholi from Perm. Both doctors: Renata - Therapist, and Alexey - Surgeon. The pair is very impulsive, with a rapid response to all that is happening. Renata is an obvious leader in relationships and, as showed show, with a sterrect character. Her feathers, sharp statements clearly remember to the viewers. By the way, "Resting!" So they said: "We arrived at the project to rest and no maldives need!".

House at number 11received a married couple of Ogchalev. Dima and Olesya very young couple! They signed less than a year. Live in happiness and understanding. Still would! Dima is a professional cook and very often pampers his beloved wife delicious dishes! In addition, he is also the director of the fights and different tricks. Olesya - theater artist. The project has proven itself as a very harmonious couple.

House at number 12the family was taken by Kotelnikov. Native Muscovites Tatiana and Kirill together for about 14 years, have a four-year-old daughter Alice. With its desktop book, Alice in Wonderland is considered. Probably, therefore the slogan of their family happiness is the phrase of it: "Do not stand still in order to at least stay in place. All dreams will come true, but maybe later. " So they spent the entire television trip: quietly and unnoticed.

Winners: a prize order

Bright, emotional, always having a personal opinion, independent of other participants, the family of pichkalevy, doctors from Perm, won the realistic show "House" in the first season. They have significantly overtaken their rivals - Ryabikov's family. It was the pair of bumpy of two finalists who chose TV viewers who observed for telestroy all four months.

It was not easy to win the victory of this impulsive pair. because of not easy character Renata, she turned out twice on the verge of bend from the show. But for the first time I was saved by Nikolai Baskov, the second time the couple was saved by one of the participants who left the "house 1" instead of pichkalev.

And now it has come a long-awaited junction. Victory went to the strongest project participants! The guys, in turn, decided and abandoned elite housing in the Moscow region, and chose the equivalent of the prize - eight million rubles.

The award took place no less enchanting than the show itself. Directly at the construction site, collectors brought a huge number of packs of cash bills. Of these, the highest layout of the house, repeating the original, Dmitry Nagiyev announced the winners.

When Renata and Alexei asked how they were going to dispose of winning, they announced that the decision was made long ago and in the event of victory, it was planned to start their business and spend a certain part of the money to spend on charity, namely, to take a "nursing home" and "House of Baby" in their hometown.

A few years later, there was anxious information in the media that Pichalewa was seriously injured, and perhaps even died from the hands of the bandits, with whom they did not want to share the win. But she, fortunately, was not justified.

The winners of the first TV show "House" Renata and Alexey implemented their ideas And, in addition to their business, continue to engage in charity.

Afterword

"House 1" had a breathtaking success for a number of reasons. First, it was an extraordinary, unusual, responding to all viewing requests, subtle and taking into account the emotional and psychological needs of the population.

Secondly, the opportunity to take a prize is not assessing, but in cash in the amount of such a pain of money, it was impressive.

Thirdly, unique devices were acquired for conducting and organizing filming: eight cameras led around the clock photography from telestroy.

During the reality show, the all-weather telescopic fifteen-meter faucet, two helicopters, unique equipment on light and sound effects were used. And in the fourth, the house itself was built in record deadlines: in just three months!

Name:Alexey Mikhailovskiy (Aleksey Mikhailovskiy)

Date of Birth: 1969

Age: 50 years

Activity: Producer TV project "House 2"

Alexey Mikhailovsky: biography

Alexey Mikhailovsky - general producer The scandalous Russian realistic show "House 2", in the structure of which he worked from 2004 to 2017.

Alexey was born in 1969 in Moscow. In the capital, childhood and adolescence of Alexey were held. In the early 1990s, Mikhailovsky got on television. At first, the young man was engaged in promoting political figures, as well as the preparation of information gears. In the XXI century, Alexey has departed from politics.

While in the Union with Natalia Varvina, Alexey Children has no. Fans of the girl explain this by the fact that Natalia is passionate about the career on television. Four-legged friend lives in the house of Mikhailovsky and Varvina - Labrador on nicknamed Ronald.

For Alexey, this marriage was the second. Back in the 90s, the young man married for the first time. The first wife subsequently became a co-raid show "House 2". In 2000, the son of Maxim was born in the family. The former wife remained at the post even after her husband went to another, but in 2014 he decided to leave the scandalous teleproject. After Vasilina left the project, the realistic show ratings began to slide down.

Alexey Mikhailovsky now

In 2016, Alexey Mikhailovsky allowed himself an excess on the shooting "Man of the Year." Producer, being in drunk, constantly broke the work of the film crew. This act of the spouse justified Natalia Barwin. The girl rose to the side of her husband at the moment when everyone fell on the producer.

In 2017, after the systematic drop in the ratings of the program in "House 2", the question arose about the dismissal of the producer. In December, Alexei Mikhailovsky was put in place, ex-spouse, owner of the company ZAO Lehman Pipe, supplying a large diameter pipe for Gazprom. But Alexei such a development of events has not broke. Mikhailovsky began to participate in the creation of scenes in the school of acting skills, which Natalia Barwin is now leading.

Alexey Mikhailovsky himself argues that he was fired by own willingSince already tired of exhausting work. Vasilina Mikhailovskaya commented on the situation as a deplorable project. Ex-producer believes that the cold commercial approach of people who did not create and not "hurt" transmission will finally kill a reality show.

Some fans of "House 2" believe that Alexey Mikhailovsky receives deserves, since in 2014, in 2014, the "TNT" show, Valery Commissioner, were built in the first creator of the TNT show, which moved the film crew after the expiration of the ten-year agreement with the first producer.

Alexey Mikhailovsky is not going to lower his hands. It is rumored that together with the producer plans to start a new project.

For the scandalous Mishur Realistic Show "Dom-2" is hiding a corporation with a turnover of more than 5.7 billion rubles. in year. The beneficiaries of Telestroika visited the State Duma deputy, the vice-president of the RFU and a major supplier of pipes for Transneft

Photo: Mitya Aleshkovsky / Tass

Room in the building of the former bowling center on the outskirts of Moscow. Three girls, like the examination committee, conduct casting on the "House-2" show. 26-year-old Ivan arrived in Moscow from Yekaterinburg a few days ago. "You're such a tedious. With you boring ... everything is very sluggish, "concludes an" examiner "after a 20-minute conversation with the candidate. Last time, on Casting in 2011, he was told the same thing, he admits. A representative of the qualifying commission advises the guy to formulate, finally, " own history"And come again.

Before the examination commission - four applicants, alternately responsible for provocative questions: "Why are you on the project?", "What does it make you from the crowd and do unlike?", "What is your member special?" Developed, twisted in the ram, the tribal? ".

The correspondent of the RBC magazine also decided to try happiness on casting. The legend of the feminist, who likes the project participant - the former priest Walter, liked the editor: It was the only one of the eight people who came to the casting, offered to record a video message to the producer and said to prepare for the call on the shooting.

"Dom-2" is one of the main long-livers of domestic television. The premiere of a reality show took place on the TNT channel on May 11, 2004. Since then, more than 16 thousand issues have been broadcast (taking into account repetitions), calculated in MediaScope's research company. About 2 thousand participants passed through the project: someone did not hold out and weeks, someone spent on the "House-2" years. Daria and Sergey Pynzari are considered to be the recordsmen who met on the project, got married, they had two children: under the cameras they had a total of about nine years. However, units were able to "build their love" on the project: 16 weddings were played for 13 years, but some families after leaving the show broke up.

Each day TNT allocates "home-2" 4.5 hours of airtime - morning, evening and night releases, the last two follows each other. When mentioning the name of the transmission, the progressive public is usually frozen, but they will not argue with statistics: for dramatic discussions, it seems "whether the SMS of SMS" Former "is considered to be followed by each eleventh Russian over four years old, which included TV during the broadcast of the Realistic Show ( MEDIASCOPE data).

The conditional "universe" "House-2", in addition to TV release, includes a site (attendance of about 5 million people per month), telepostect pages and participants in social networks (almost 8 million subscribers), a magazine with a stated edition of 450 thousand copies. and product product line under the brand show - from tea to stew and condensed milk.

For almost ten years, the structure of Valery Commissioner, the Creator famous transmission "My family" and the ex-deputy of the State Duma. And in early 2014, at one night, the show moved to the site of the new General Contractor - Alexander Karmannova, one of the largest suppliers of pipes for Transneft.

Valery Commissioners, the creator of the famous transfer "My Family" and the ex-deputy of the State Duma (Photo: Natalia Lviv / Tass)

Correspondents of the RBC magazine under daily screams and disputes from the TV screen figured out who turned the most ambiguous project of modern television into the cash car and to whom it is profitable.

Next to "United Russia"

In the prestigious Istra region of the Moscow region, on the territory of 2.2 hectares on the banks of the river near the village of Leshkovo, there is an abandoned film crew "House-2". From curious eyes, it is hidden by a high fence with barbed wireThe territory is guarded, they told the RBC Correspondent workers engaged in the repair of a neighboring house. However, the drone launched by us safely flew over the cottages with a solid pink sign "I love you", the scene with the painted paint and the famous "frontal place", where from the first release and until the spring of 2014 "Residents" "Houses-2" decided Exhaust from the project. The bridge for which the retired participants left the show under the screams of the remaining "we are happy!", For several years, the nettle overlooking the nettle and the places left.

The land under the former shooting platform belongs to the producer Valery Komissarov and his close, indicated in Rosreestre. The famous zero showman launched a number of television programs dedicated to family relationship. The most famous was "My Family" with the heading of the "Revelation Mask", the hero of which hid a face from the audience and told, for example, as the father paid for him a prostitute. In the 2000s, commissioners also created two radio stations, engaged in publishing business and, according to Kommersant, supervised the release of the party edition " United Russia" Being a media person, he was elected three times to the State Duma from the party of power.

To engage in new for TNT, the Commissioner's project called Dmitry Troitsky, at that moment - the general producer of the canal. The creator of My Family then actively collaborated with TNT, for example, did a Tok Show "Windows" with Dmitry Nagiyev, which often ended with the opponents fight.

The basis of the "House" was taken by the format of the Under Construction of the British company Zeal Entertainment, paid licensed deductions (the size is not disclosed), tells Troitsky. In the first "house", which went on the air TNT in July - November 2003, the participants of the show were family couplesSupported by a cottage under constant video surveillance. Renata and Alexey Pichalevy became the winners of the project, but instead of the won square meters they took a prize with money (8 million rubles) "It's impossible to live in it, and the pool almost collapsed," said the magazine RBC entrepreneur Vitaly Davydov, who bought in 2016 Under the house.

The following year, the channel launched the second season of the TV project. This time, the show was not called a family, but "single". "We realized that with the established couples there will be no development of relations," explains Troitsky. The production of the content assumed the company "House of Television and Radio", who belonged to the Commissioner's family - this company is still indicated as the founder of the TV program "Dom-2" in the registry of the Russian media register of Roskomnadzor.

Ex-General Producer TNT Dmitry Troitsky (Photo: Yuri Martyanov / Kommersant)

Launching the show, the Commissioners "remotely participated in solving key issues," recalls the first leading project of Ksenia Sobchak: "I remember someone tried to commit suicide, he connected," destroyed "this situation." Commissar himself tried not to advertise a communications with a scandalous TV project, recalls a familiar producer: "I meet him somehow in the Corridors of the State Duma, I say:" Valere, you went crazy, you are the Chairman of the Information Policy Committee and do "House-2"! And he: "Nobody say quietly, no one."

Sex in defense

The first series of the new season of a reality show began with the fact that the participants are sitting in Moscow in Pazik, arrive in Leshkovo, and on a wooden bridge through the ravine, the "Commander" and "foreman" of construction - the leading show of Ksenia Sobchak and Ksenia Borodina are met. Between the house, built by the participants of the first "house", and a temporary cottage was built on the shore of Istra to the new season, built a bath, a dining room and the very "frontal place".

Like the first season, "Dom-2" was to go three months. At first, the ratings of the program "did not cause enthusiasm", but then the growth began, recalls Trinity, the show decided to continue. In 2004, about 700 issues came out, on average, every tenth Russian was watching him, which included TV in the evening (MediaScope data).

Gradually, the concept of the show - the construction of the house and the struggle for him - it was not necessary: \u200b\u200bthe project appeared slogan "Build his love", and the participants finally ceased to portray the work activity and plunged into relations with each other, tells Trinity. According to him, TNT notified British partners that the format was recycled and paid the compensation for the cessation of cooperation in the amount of "several hundred thousand dollars". In the company Digital Rights Group, a part of which Zeal became part of Zeal, did not answer the questions of the RBC magazine on the details of cooperation with TNT.

The new format "hooked" the audience for another couple of years, but in 2007 the ratings dropped to the lowest value from the moment of launching the show - 8.2% by country (MediaScope data). The project left such "stars" of telestroy, like May apricots (here and then in brackets there is a period of stay of the participant on the TV project; 2.5 years), Victoria Bonia (almost a year) and Alena Vodonaeva (three years).

Photo: Alexander Zhdanov / Kommersant

The creators of the show again decided to change. For example, at the end of the year, opened the second shooting platform called "City apartments" (the first on Istra - Polyana). However, the fact that the screen looked apartments, in reality was non-residential premises in the fifth building of the Moscow Research Institute of Technical Glass on Krzhizhanovsky Street. As of 2008, 49% of the shares of the Research Institute of Research Institute of Research Institute, where glassworks for military aircraft and government limousines are developing, belonged to the Commissioner's family (now the Institute is included in Rostex). In the defense institute did not hide an unusual neighborhood: on the roof of the building, which was held by "Dom-2", sparkled neon sign "City of Love". It also worked the cafe the same name.

For 2010-2012, the peak of the popularity of the TV project was the proportion of the audience of the show among the Russian audience reached 11-12% (MediaScope data). The producers have further complicated the plot peripetias: together with the participants on the "Polyana", their parents began to live, the established couples played weddings, gave birth to children and cared for them under the sight of the camcorder. The show left the leading Sobchak. "I was already engaged in other journalism. I started a split personality, like the heroine of the "Day Beauty" of Bunuel: I'm talking about sex, in the morning about Kadyrov, "she tells about the reasons for leaving the project.

Two people from the environment of the Commissioner are assured: the creator of "my family" "very good" earned at "House-2". The production of the show In the early 2010s, the TNT channel affected and the structures associated with it approximately $ 2 million per month, recall the interlocutor close to the creators of the project. As with a legal point of view, relations between the structures of the Commissar and TNT were issued, none of the former Top managers of the channel, the ex-participants of the project and familiar producers could not remember. Commissar Himself different time It was listed by the founder about 30 firms.

In the categories "House-2", the official manufacturer from the moment of launching the project was indicated by TNT-TV (owner of the license of Roskomnadzor on television broadcasting; enters Gazprom-Media Holding). In 2009, the "coordination producer of the show" became the "comedy club of production" (KKP), the founder of the company Artur Janibekyan said "Kommersant". Since the autumn of the 2010th, the CCP took the place of "TNT-TV" in the project's output. The real structure of the creation of a reality show more and more confused: in particular, the partners appeared how the RBC magazine found out, the mysterious "independent television studio", behind which there was no commissioners.

"House-2" from Strogino

The show can apply "mental harm to the health of minors", they considered activists of the All-Russian Parent Committee and in early 2011 they filed another suit to the TNT channel. They demanded to ban the show "House-2" from 04:00 to 23:00 in connection with the "systematic exploitation of sex theme". ACC and "independent television studios" were attracted to the case as third parties. The last called as real manufacturers of the show, told the magazine of RBC lawyer Alexey Belyavsky, who represented the interests of the Committee in court. "The CCP, as I remember, was a mediator who had an agreement with an" independent television studio, "says former Channel employee.

In 2000, the owners of the "independent television studio" were the director of the television lottery "Bohr Good luck", head of NP " Football club Strogino and even FC driver. All of them are connected with the entrepreneur Sergey Anokhin. "Independent Telestation" "was Anochen", an interlocutor claims, for several years engaged in the release of "House-2". Anokhin himself in a conversation with the RBC magazine did not deny that they had to do with the company.

Ex-director of FC Strogino Anokhin is now headed by the Moscow Football Federation and holds the post of vice president of the RFU, he has assets in construction and trade, he told Sports.ru in 2016. At the same time, Anokhina has always attracted the show-business: he was the vice-president of the High Fashion Association of Russia, married the ex-soloist of the Brilliant Group, Anna Dubovitskaya, was engaged in producing films. In 2008, under his name, the Book of "females" was published about Moscow raiders, which the entrepreneur jumped commissioned by the Russian TV channel and the Ministry of Culture. The Static Football Functioner often becomes the hero of secular chronicles - for example, Anna Semenovich arrived for his holiday in honor of his birthday, wrote Life.

Vice President RFS Sergey Anokhin (PHOTO: Yuriyhgo / Tass)

What functions in creating "House-2" performed "independent television studio", not clear. The interlocutor, previously engaged in the production of a project, assures that the show continued to make commissioners, but the procurement of content was carried out through intermediate structures. "At the sites" House-2 "representatives of" Comedi "were not," - approves the ex-employee TNT. Anatoly Burunos, the ex-director of the "coordination producer of the show" KKP, refused to discuss the relationship with the "independent television studio". Anokhin Magazine RBC said that it was ready to talk about "House-2" - no. "

When in the spring of 2014, Commissioners came to the TNT to redupping the contract, he was reported that the "house-2" will now do another company, recalls the ex-participant of the TV project Rustam Solntsev (stayed on the show in the aggregate about three years). By the time Commissioner could more often be seen in the United States than in Russia, several familiar producers told RBC magazine. In 2011, he first folded the mandate of the deputy, stating that he intends to create a TV channel for a Russian-speaking population living abroad, and Gazeta.ru even called him a potential buyer of the RTVI channel from Vladimir Gusinsky. Commissar refused to discuss with RBC magazine any questions related to "Home-2". Land on Istra, where love was "built" before 2014, a Moscow developer, who was trying to buy a plot in 2016, told the Moscow Delator.

The idea of \u200b\u200bclosing the show was discussed behind the telestroy's frame, recalls the Solders. Igor Mishin, headed by TNT in 2014 (led the channel until 2016) tells that the reality project was outdated "and morally and physically": "Dom-2" was produced "in the most difficult conditions", there was a "barmented smell" in the premises, It was necessary to work on the "old worn equipment". "There's chairs from old age broke under my ass. We lived in the garbage, the place was uncomfortable, "adds the sun. Commissors "greatly saved," says Sobchak, so the end of his era was logical: they wanted to make a show at the present level on TNT, she adds.

"Brilliant" husbands

On the night of April 22-2 April 23, 2014, several buses arrived in the Istra region at home-2. The participants of the TV project hastily collected and plunged things and went to the south of Moscow - to the village of Pine. There they were waiting for a new platform, discouraged by a two-meter metal fence, with modern cottages and stylishly equipped with "frontal place". "Moving was a special operation, we rushed with their Baulas secretly from the Commissar," recalls the Solders. Everything happened "sharply", in fact the creator "took the project", approves another veteran "House-2" Gleb Pearchugov (spent more than four years under the chambers).

Alexander Pockets, a familiar and business partner of Anokhin became a new curator of telestroika (in particular, a lottery business developed together and collaborated with the fashion designer Valentin Yudashkin). Unlike the Commissar, which "grown" from television, pockets to the media sphere had an indirect attitude.

The candidate for the Master of Sports on Judo in Zero worked in the Joint Firm "Gazprom" and the structures of Boris Rotenberg, which delivered pipes, wrote "Vedomosti" and Forbes. In 2006, the pockets founded the Eurasian Pipeline Consortium (ETC) and soon turned the company to one of the largest suppliers of pipe products for Transneft: In 2015, the businessman took the sixth place in rating Forbes. "Kings of the State Translation" from 51.3 billion rubles. He is also engaged in a pharmaceutical and development business.

However, like Anokhina, Parmannova entails the world of gloss. In the 1990s he owned Moscow night club "Dreams", where "theatrical and erotic shows" and worked as Karaoke-Sauna. Then the pockets produced musical career Natalia Lagoda's civilian wife, in the 2000s he married an ex-soloist of the Brilliant Group Olga Orlova. A few years later they divorced that, however, did not prevent Orlova in May 2017 to become another leading "House-2" on a par with Olga Buzova and Ksenia Borodina.

The production of "House-2" took the "daughter" of ETK "Solaris Promo Production" (SPP), created at the end of 2013. Mishin recalls that SPP representatives themselves proposed to invest in restarting televostroika: by the time the company has already collaborated with the channel and with the CCP for other projects.

For chairs "under the ass" no longer broke up, threatened to the update. For the new suburban "Residence" "House-2", the company "ETK-Invest" ("Daughter" of ETC acquired 2.9 hectares of land in the Novomoskovsky administrative district, follows from Rosreestra. Next door to the "Polyany" is now the elite cottage village "Letov Grove", where they live, for example, Deputy Chairman of the Board of Sberbank and a member of the Board of Gazprom.

"City apartments" transported to a one-story building on the street Samora Machela near Russian University Friendship of peoples (RUDN). In the 2000s, Megasfefer Bowling Center, which was led by Parmanov (data "Spark-Interfax"). Now the room is owned by one of the firms of the businessman, there are castings for teleprojects.

About $ 50 million went to the arrangement of the "Polyana" and "urban apartments" (including the purchase of equipment), told the RBC magazine the source, who previously engaged in the release of the show. "ETK-Invest" attracted loans of Promsvyazbank and Alfa-Bank, in the latter, for example, until 2017, a swimming pool was located on the "Polyana" and "frontal place", follows from the register of the federal notary chamber.

Six months after the change of contractor, the "House-2" appeared another platform - "Love Island" on Seychelles. Selecting a place is non-random: Pockets engaged in imports of seafood from the islands, it owns 51% in local Oceana Fisheries, wrote the Seychelles News Agency portal. The director of the latter was even shared with local media plans for the organization of "House-2" broadcast on Creole. At first, the participants of the show were settled in the covered tents on the island of Terez, but during the tropical rainfall they were not up to love, so in 2015 everyone was transported to normal houses on the island of the lule.

After receiving the contract for the show, the pockets began to dive into the show-business even more: for example, the NPP bought the Mishina A-one from the partner (now TNT Music) and became the owner of the restaurant in high speed at Kudrinskaya Embankment, which until the end of 2013 belonged to the new Chapter TNT. In the same 2014, NGN acquired 25.01% from Gazprom-Media in the Cyprus Club Production Holdings (Maternal Structure of the CCP) and soon ranked in the TV show's Titres as the official "House-2" manufacturer.

But for a while: after a year, "TNT production" appeared in the output of "House-2". The name indicating allegedly involvement in the channel, the firm received the on the eve of the casting in the credits, before that was called "Media City". The list of its shareholders is hidden: the ex-executives of the company were associated with the structures of Parmannova and Anokhin, the current chapter - Alexander Prokudin - at the same time executive director of the NGN. Prokudin refused to communicate with the RBC magazine, the ex-director of SPP Alexander Masov was accepted.

From the moment the "House-2" launch, the telestroy leads the "good and evil policeman" - the general producer of the show Alexey Mikhailovsky and the chief editor Alexander Rastorguev. And although for 13 years, the reality reality entourage has changed, basic "values" is all the same.

"Drive beast"

"What are we going to shoot a movie?" - So turns to the participants of the "House-2" Rastorguev, periodically calling them on a conversation. These conversations that do not record the omnipresent teleport cameras are delicate management of the plot lines. "He [Rastorguev] asks, for example, what kind of girls do you like, and then it causes her and says:" In short, you like each other - let's go on a date, "recalls one of the" veterans "" House-2 ". Similar conversations also holds Mikhailovsky, but he has the role of a "good policeman", he says.

At Home-2, there is no scenario with registered roles and deeds, there are several ex-participants of the telestroy at once. The editor may interfere in what is happening on the site, but no one forces to fight and force the relationship, clarifies the pearls. According to him, the psychological effect is triggered on the set: the newcomers come to the project in advance understand that they are waiting for them, as they carefully watched the issues, and if ordinary life They would try to smooth the conflict, then on the show, on the contrary, they rejoice - this is a reason to clarify relationships. Troitsky figuratively describes the process of creating a reality show: "Drink the beast trap, but not touching it with his hands."

"Lily and Seryozha quarreled again on the soil of jealousy," Nikita is trying to beat off the desire to return to Vitaly, "Joseph is more and more time spent in the women's bedroom." At the beginning of each morning release "House-2", a voice-over voice says the viewer three main plot lines of the coming ether. Editors' tips help to develop those directions that are interesting to the audience, explains the work scheme of the staff of the show Alexander Gosic (more than two years on the project).

Over the "Cinema" called "Dom-2" at the "Polyana", about 90 people work simultaneously, the interlocutor tells the interlocutor, several years engaged in the release of the show, about 60 employees - in Seychelles. Images from all chambers are displayed in the hardware with a wall of monitors, from the total flow of conversations and the walking of participants around the editors site editors cuts thematic blocks.

A reset-show issues overlays with a delay of a week - design days should coincide with the viewer's calendar. To participants in advance do not reveal the turns of the plot in communicating with friends, they initially forbid mobile phones, Remembers Olga Nikolaev (Sun; spent four years on Polyana), author of the anthem of the project about "15 cool people." "There was one landline phone, only one participant per day could call it. Before me, the turn came only on the second week after launching the project, "she laughs.

Gradually, the rules softened. People needed to hold and soften the residence mode on the site, because it is impossible to live in a prison format, "explains Sobchak. Ex-participant of Telestroyki Andrei Chuev, who first came to "Dom-2" in 2005, and the last - in 2015, recalls that he got up at 07:00, leaving "business or to the gym", returned to noon: "They still have a long swing to 11:00."

However, at the end of 2016 - early 2017, NPP "spin the nuts," several former participants told RBC magazine. "As in prison," the new chute system described. According to him, "residents" "House-2" banned from the city "on the affairs of their business", the day off is now laid once a week. You can use the phone only an hour per day and then after midnight, adds gosic.

On this tightening of the manufacturer, the show did not end: the key changes directly affected the income of the teleproject participants.

Prize for fighting

The first participants of the "House-2" were engaged in the fact that in Slane Hippie is called the word "ASK". Having left for the weekend to Moscow, they asked cigarettes and money from random passersby on the old Arbat: there was no one, recalls Stepan Minraskov (2004-2007). The project conditions initially did not provide for regular cash payments, since after three months the winner of the show was supposed to get a built house on Istra. But the project was delayed. "People recognized us, took autographs, and we ask money," recalls the Menshikov. After the perturbed letters from the audience, the participants of the show turned into full-fledged " employees"He adds.

The first 101 day participant "builds love" for free, then TNT concludes an agreement with him and pays the previous period at the minimum salary of 16-17 thousand rubles. A month, several ex-project participants told RBC magazine. The most successful "residents" "House-2" in last years Receive up to 150 thousand rubles, "Tikhoni" and newcomers - 30-40 thousand rubles. monthly. The salary depends not on the period of stay on the project, but from the activity on the site and popularity in the audience, specific calculations are strictly individual and are conducted by producer, tells the Solders. Works and the system of fines - for example, before there were monetary punishments for smoking on the camera or return to the "Polyana" later than the agreed time.

Who looks "House-2"

70% Project viewers aged 14 to 44 years old - Women, from them Each eighth is a housewife.

3% makes the difference between the male audience of day and night issues "Houses-2": men are often watching a teleproject in a bright day of day.

25-34 years old - The "kernel" of the audience "House-2", on the audience this age accounts for almost 50%. About a quarter of watching teleproject - young people up to 24 years old.

2% Spectators "House-2" are engaged in business. The main audience works in the office (about 20%), about as many viewers of the TV project study at school or at the university.

35% the audience of the TV project has the income "below average", the number of unemployed "House-2" fans in the total mass is about 3%.

Sources: Research TNS Russia (now MediaScope) in January-November 2015, provided by the Journal of the TNT partner

Participation in the plots with Product Placement for the "residents" "House-2" - unpaid duty: for the wake of cream, eating a peanut or praise the concrete shampoo championship channel does not pay money, tells the ex-participant to reality. Earn account for side projects of the show. For example, the Menchikov was listed by the chief editor of the magazine "Dom-2" and received about $ 1 thousand monthly, participation in tour tours brought another $ 100-150 for the concert. And Chuv in 2008 asked the leadership in the management of the cafe "City of Love" and for eight months of work earned $ 17 thousand. net profit, he rejoices.

Another source additional earnings For "Love Builders" - Advertising in Instagram. Its volume and cost depend not only on the number of account subscribers, but also from the reputation of the participant itself on the project. The cost of the post from the current "resident" of a reality show varies from 6 to 45 thousand rubles. Most often in Instagram participants of "House-2" you can find manufacturers of cosmetics, clothing stores, beauty salons.

However, since the beginning of 2017, NPP "was used" to income from Instagram: The show manufacturer demanded to provide passwords from accounts to their advertising division SMEEQ.RU for centralized sales, they told the RBC magazine four ex-project member. "For several months they sold me two advertisements. I have seen rates for customers - about 20 thousand rubles. For the post, and I received 7 thousand rubles. ", - Net Chuv.

New rules entered by NGN managers also imply a ban on business activities In parallel with the shooting. According to one of the "veterans" of a reality show, for the participants so far it was possible not just to sit on the "free sausage", but to develop. "House-2" is a greenhouse where the imaginary sensation is created that you are implemented, but as soon as the gate is closed, your life begins with scratch, "the pearls say sadly. Now he works by PR director of the Moscow Tuning Salon Myraway, in the early 2010s there was a seller and at the same time a media face for the staircase store in Europe in Luzhniki.

After tightening the gosic and Chuv in the spring of 2017, they left the "perimeter" of telestroy. Even during the stay at the "House-2", the gosic began selling clothes of various brands through his Instagram, after leaving the project discovered the showroom in Moscow, investing about 1 million rubles into it. Chuev in parallel with the shooting was engaged in rustic construction and advertised the technology of monolithic construction of Velox houses, it works now commercial Director Moscow region "Kantemir Group" (engaged in the introduction of this technology). In the near future, Chuys will be part of the founders of the Group, one of the leaders of Kantemir Group told RBC magazine Mukhtar Sulaybanov.

Build a business, taking advantage of surpassed popularity, few people managed. For example, Anton Gusev, being a member of the project, was selling caustichens for children's beds, which he released his acquaintance. In 2013, after 1.5 years on the project, he and his wife Eugene left the "house-2" and opened the clothing store in one of shopping centers In the south of Moscow, invested in it 1.3 million rubles. Business conversation in the franchise network under the Gusevy Boutique brand with almost 30 branches in the country, told RBC Gusev magazine. In 2014, the revenue of the family-owned company amounted to 4 million rubles, the next year doubled (data "Spark-Interfax"), but the business crisis did not resist. And then the family of George themselves was broken down. An entrepreneur, however, intends to launch a new franchise network Gusev Shop - this time for the sale of men's suits.

However, even the business of all participants of the reality show together will not compare with the circulation of money in the "Universe" "House-2".

Realistic Corporation

Condensed milk, stew, peanuts, ice cream, beans, cucumbers, zucchini caviar. Since the spring of 2017, the project participants advertise the goods with the symbols "House-2": part of the hot discussions they lead in the kitchen against the background of the barricades from the milk packs with a famous emblem, logos of other products are ruthlessly sealed with an opaque scotch.

The right to supply branded goods on the shelves of shops in exchange for royalties from SPP received two companies. One is the Moscow "shopping" house-2 ", half belongs to Anokhin, the other is" Spring "registered in Angarsk. All negotiations on behalf of Spring leads the entrepreneur Sergey Mishakov, who calls himself a "project manager": he had a distribution business in Siberia, but at the end of 2016 Mishakov recognized personal bankrupt with a debt of 640 million rubles.

Condensed milk, stew, peanuts, ice cream, beans, cucumbers, zucchini caviar and tea is not a complete list of products with symbolics show (Photo: Irina Gubaidullina for RBC)

Find products with house-2 logo can, for example, in Fix Price. Products with symbols of the show are divided along with similar categories categories, the director of the Retapeler Marketing Department Victoria Smirnova is approved. The interlocutor of the RBC magazine in one of the companies-suppliers is less optimistic: according to him, in general, sales are not very good - "apparently, people are shy of their interest in" home-2 ". To establish the release of branded products has tried in the era of the Commissar, but this sphere has always been a side source of monetization.

Official NGN revenue for 2015, according to Spark-Interfax, amounted to 4.8 billion rubles. At the same time, the company is engaged in the show "Reboot" for TNT, produces cinema and series, has a share in the TNT Music channel, and also owns rights to display movies of a number of foreign film companies on Russian television.

In 2014-2015, the channel paid a NGN about $ 3 million each month ($ 36 million per year), recalls a former show manufacturer: he does not exclude that later this amount could change - in the crisis, all mutual settlements under the contract were transferred to rubles. When calculating the payment in connection with the change of contractor began to take into account the investment in the creation of new shooting sites, Mishin says, but does not call the specific cost of procurement.

The real cost of creating a reality project may be lower than $ 3 million, considers the former top manager of one of the TV channels: "The main costs are always the launch of the project, now flowing production is now." The general director of the company "Mir Realvesting Production" Dmitry Rozhkov does not agree: this is a normal price tag for the production of such a show as "house-2", where part of the shooting takes place on the Seychelles. The cost of one episode of a similar realistic show "Vacation in Mexico - 2", which was released on the CTC in 2012-2013, was $ 50 thousand, it tells the interlocutor close to the project manufacturer. In just a year and three months it came out about 650 issues (MediaScope data excluding repeats), for which the channel could pay about $ 33 million.

In any case, TNTs and associated structures are capable of more than compensate for production costs. The total cost of direct advertising that was published inside the esters of "House-2" in 2016-2017 could reach 290 million rubles. A month (excluding VAT), experts of the MediaCom communications agency were considered based on MediaScope TV Index project data (agency evaluated internal commercial networked, orbital and local blocks for January 2016 - May 2017). At the same time, MediaCom emphasizes: this figure is not an estimate of the profitability of the project or channel. "

Analysts of another agency rated the volume of advertising accommodation just below - about 260 million rubles. On average per month in 2016. In January-May 2017, an increase in 60% was an increase in the source of the RBC magazine in the agency. Sales of advertising on air scandalous Show Since the beginning of the year, the established federal TV channels "National Advertising Alliance".

An individual income is the so-called sponsorship integrations. "House-2" became the "Klondike" for Product Placement, Troitsky notes: "When you put the product into a regular series, he sticks out of all the cracks there. In "House-2", everything can be done more or less organically and authentic. " In 2005, third-party advertisements brought $ 4 million, and in 2008 - $ 8 million, or more than 200 million rubles. (Data magazine "Business" and newspapers "Vedomosti"). There are no more than fresh data, in Gazprom-Media, whose Sailz House is responsible for "organic and authentic" integration, refused to answer any questions.

Digital projects associated with the "construction" of love on the air bring less money. The monthly turnover of the largest network platforms - the site DOM2.RU, groups in social networks, chat in Viber, accounts of existing participants in Instagram and the mobile application "House-2.Discreomation" - does not exceed 12 million rubles, the Director of Customer Relations I Agency is assessed. .Com Sergey Efimov (in its calculations is not taken into account the application "TNT Club"). Given 0.5 million rubles. From the premium subscription in the application for dating the annual income of Digital projects in terms of the year does not exceed 145 million rubles.

His "digital" earnings takes and NSP: In addition to selling advertising in Instagram of current participants and leading projects, at the end of 2016, Karmannova bought the House-2 magazine from structures close to the Russian Berlin co-founder Dmitry Feldman, and now It offers advertising positions both in the printed version and in the social network edition. In 2015, the magazine revenue was 170 million rubles. (data "Spark-Interfax"). The maximum income from advertising in Instagram participants hardly more than 0.7 million rubles. per month (8.4 million rubles per year), says Efimov. "There is a surplus of bloggers on the market, in demand unique style, and all participants of the "House-2" are one person, "explains the expert agency I am.

In TNT-TVET, SPP, ETC refused to communicate with the RBC magazine about this text, and Mikhailovsky and Mishakov were also accepted. The request for a meeting with Pockets in the reception center was refused - in connection with "his absence in Moscow", attempts to persuade a businessman to communicate through his acquaintances were also not crowned with success. Former director of TNT Roman Petrenko (headed the channel in 2002-2013) did not discuss the financial indicators of those times by writing the RBC magazine correspondent, which in the topic "House-2" "many sensitive moments".

Channel TNT does not reveal the revenue for the second year in a row, in 2015 it could reach 16.5 billion rubles, wrote "Vedomosti". The turnover of money spinning in the "Universe" "House-2", according to the calculations of the RBC magazine, now exceeds 5.7 billion rubles. in year. "The director of any channel dreams that he has a system-forming project, which gives a product of 365 days a year," says Mishin. How many times for 365 days on the air will be "House-2" - the question is open, but the author of the project of the project with the words "We will build feelings, sex, love and the house" The Sun (Nikolaev) is sure: "No one will kill the chicken carrying" Golden eggs. "

With the participation of Nastya Berezina

"House 2" Another seven years. The figure is taken from the statement by Ksenia Borodina in an interview with Komsomolsk Pravda 2008 - "House 2 Will go for another 10 years. "

However, there are facts that in the contract of each participant it is written that the show will continue until 2011. Although it may well be duck, unfortunately.

Well, it is impossible not to voice the opinions of the absolute majority - "House-2" will go As long as he has high ratings. Speaking simple language - As soon as the show stops making money, it will be brought.

Additionally

"House 2" - Russian Realistic Show coming out on TNT channel from May 11, 2004. Translation broadcasts are broadcast daily at 14: 30, at 23: 00, as well as at midnight. Delayed display from the moment of shooting - 6 days. "House 2" - a follower of a reality show "House", which was published on the TV channel TNT from July 1 to November 2, 2003. The production of the reality show has been manufacturing Comedy Club Promotchn LLC. This is a highly profitable business, said Marina Williams, cEO Endemol in Central and Eastern Europe, since the main investments go to the accommodation of the premises and further fees invited celebrities. This Realistic Shaw is perceived for the most part The public, many journalists and writers, experts and religious leaders negatively and periodically is an object of rigid criticism, but not everyone shares such a point of view. Finding yourself a partner and interest with your relationships and yourself not only the audience of the project, but also the other participants of the reality show, since they are solved by open voting, which of the participants of the show leaves "House-2" on Thursday.