Nightclub business plan with calculations: how to open what you need. How to start a nightclub from scratch

The nightclub is a high-margin and promising business. This became possible due to the following prerequisites. First, the demand for entertainment services in general is increasing. Secondly, at present most of the establishments are worn out and do not arouse interest among urban residents. Thirdly, this business will allow you to quickly recoup your investment and get a stable profit. As a result, the recoupment of the nightclub is 14 months, the break-even point is 2 months.

When opening an institution, you will need to select a staff of 34 people, as well as a room with a total area of ​​1,500 m2. It is advisable to rent the club premises in the city center on high traffic streets.

The average number of visitors per year will be 20,000, with a city population of 200,000. The club is a nightclub with music and lighting. Opening hours from Thursday to Sunday from 17:00 to 05:00. The club will also have a separate VIP room. Given these parameters and the high demand for such establishments, the project has high financial performance:

Initial investment amount - 9,884,000 rubles

Average monthly profit - 494 940 rubles

Payback period - 14 months

Break-even point - 2 months

Return on sales - 25%

2. Description of the business, product or service

Today more and more people want to rest or relax with a company after work. Natural recreation quickly gets boring, and at home it is difficult to create a comfortable environment, as something will constantly be distracting. As a result, the nightclub is a great place for this holiday.

It is necessary to open a nightclub in a city with a population of 200,000 or more. The total area of ​​the rented premises is 1,500 m2. It houses a kitchen, a dance floor, a bar counter, a VIP room, as well as a dressing room at the entrance. It is necessary to search for premises for rent in the central part of the city.

Also, the room must be repaired and all the necessary equipment must be placed.

To open a nightclub from the equipment you will need:

• Musical equipment
• Computers
• Printers
• Lighting equipment
• Kitchen and refrigeration equipment
• Dishes and other equipment
• Cash terminals

Furniture will require tables, bar stools, sofas, as well as various interior items.

When opening, you need to purchase food and alcoholic beverages. A license is required to sell alcoholic beverages. You also need to draw up a menu for the establishment and think over a bar card that will suit most of the club's guests. The best option is European cuisine. The bar menu should be composed by the bartender.

When choosing a premise for rent, be sure to check the information about the availability of ventilation, air conditioning and sewerage systems. When working in the catering sector, it is also necessary to comply with sanitary and epidemiological requirements. This is a strict requirement, since, based on the results of the completion of the repair work, a conclusion will be issued on the commissioning of the facility by the following services:

• permission of the State Fire Inspection
• permission of the Sanitary and Epidemiological Service

Also, when opening a business, checks by the following services are possible:

• Administrative and technical inspection
• Federal Migration Service
• Environmental control
• Tax Inspectorate
• Consumer Protection Societies

In addition to complying with these requirements, special attention should be paid to the following regulatory documents:

• Federal Law "On Trade"
• Resolution of the Government of the Russian Federation "On approval of the Rules for the provision of public catering services"
• Civil Code of the Russian Federation
• Federal Law "On Protection of Consumer Rights"
• Federal Law "On state regulation of the production and circulation of ethyl alcohol and alcoholic beverages"
• Federal Law "On the quality and safety of food products"

By observing these requirements and providing high-quality service, menus and alcoholic beverages, your club will be able to quickly gain popularity among city residents. The main thing is to maintain a high quality of work throughout the entire period of the club's work.

3. Description of the sales market

The main factor determining the success of the club is its attendance, as well as the presence of regular customers. To achieve these goals, it is necessary: ​​firstly, to have an advantageous location, and secondly, to always offer the best service and products.

The target audience of the club is young people aged 18 to 40. Since the club will be located in the city center, the visitors will be office employees, as well as students from various universities. As a result, the pricing policy of the club and the format of the establishment must be thought out based on these two factors.

Prices in the club are average. There is also an entrance fee.

To increase the popularity and attendance of the club, it is necessary to hold shows, events, concerts of various famous performers.

Currently, the demand for these services is increasing, as young people are in constant search of new formats of establishments. Considering these factors, the club will be able to recoup the investment even faster and bring constant profit.

During a period of reduced demand, organize events, promotions and discounts for visitors. Be sure to implement a loyalty system in your club, which will help increase the frequency of visits.

4. Sales and Marketing

5. Production plan

6. Organizational structure

When opening a nightclub, the following staff will be required:

• Manager
• Administrator (3 people)
• Bartender (4 people)
• Waiter (10 people)
• Chef
• Chef (4 people)
• Cleaning lady (4 persons)
• Dishwasher (3 persons)
• Procurement Specialist
• DJ
• Leading (2 people)

To open a nightclub, 34 people will be required.

The manager position must be occupied by an employee or business owner. Its main task is to coordinate the work of the entire club and communicate with various government agencies.

The duties of the administrator include operational work in the club, namely, interaction with the staff and with the guests of the club.

The chef is responsible for coordinating the work of the kitchen, as well as compiling and updating the menu. The procurement specialist is responsible for the procurement of products and equipment, interacts directly with the manager and chefs of the club. The DJ is invited to the club for the weekend only.

Bartenders, waiters, cooks, dishwashers and cleaning ladies work on shifts. It should also be noted that the bartender is responsible for drawing up the bar chart.

Tab. Wage fund, rub.

-> Entertainment and hotel business, tourism, catering, beauty, health, medicine

I continue the story about how to open a nightclub.

In the previous article, I told you about how they opened the first nightclubs in our country, I showed you several successful stories. What has changed since then, and how to open a night club today?

Glamor costs money and it takes a lot of investment to open a really successful, lucrative nightclub. Opening a nightclub will require at least half a million dollars, but the profitability of such a nightclub as a business project will be quite high, all investments in the club will be repaid with interest very quickly, because the average profitability of a nightclub is from 25 to 55%.

However, the popularity and profitability of the club do not directly depend only on the amount of funds invested. It often happens that a nightclub in which even less than 50 thousand dollars is invested brings in more profit than a club in which ten times more is invested. The club business is starting to flourish and generate good income for the owners at the expense of other things. The key to success lies in competent business planning and well-chosen niche, positioning of the future nightclub.

All nightclubs are divided into three conditional categories: closed, democratic youth and thematic - for jazz lovers, rock fans or representatives of sexual minorities, and first you need to determine which direction is closer to you. It is impossible to please absolutely everyone.

How to open a nightclub: where to start?

You should start by studying the market. What nightclubs are there in your city, how many of them, what group of visitors they are targeted at, the number of clubs by district. Walk through similar establishments in the city, try to understand the spirit, atmosphere of a particular nightclub, pay attention to some features inherent in specific clubs. Studying the market for the presence of competitors, it is worthwhile to immediately study their strengths and weaknesses, analyze the services offered and prices.

Go to restaurants, cafes, bars, to those places where there are dance floors. Yes, this is not a club format, but the very presence of a large number of visitors in such establishments is the key to your success, which means that such services are in demand in your city and there is still a place on the market. However, strictly speaking, there is always a place on the market and in any niche, you just need to find your zest, that little feature that the client will certainly notice and appreciate.

After studying and understanding the market, determine your target audience and think over a pricing policy. Determine the maximum possible number of visitors, the average number of visits and the estimated average check - this way you can calculate your future expenses, income and profit.

In the next step, start looking for a suitable room. If you are planning to open a really popular nightclub, then the choice of premises for a nightclub must be approached with special care. The point here is not only in the very location of the club, it does not have to be in the center of the city at all, the main thing is to remember that the premises for a nightclub must necessarily meet a number of requirements. The basic requirements are very simple: the presence of a large dance hall (or even better, several halls) with the correct acoustics and compliance with fire and sanitary standards (or the ability to bring the premises in line with these requirements).

Nightclub: how much of this sound! ..

After you have decided on the concept of the future nightclub and found a suitable room or site, its design and construction will begin.

Even at the stage of the construction plan for a nightclub, it is necessary to invite a specialized company for the installation of light and sound (there are about 50 of them in Moscow). Without sufficient experience, it is almost impossible to purchase and install equipment on your own. Here you need to take into account a lot of various parameters of the room: area, shape, height of ceilings, arrangement of tables, stage and bar counter, wall decoration ... In a word, if you want to have high-quality light and sound, you cannot do without professionals.

One of the important conditions on which a set of lighting devices depends is the style of music. For example, for music in the style of disco and performances of variety artists, bright colored rays wandering around the hall and mirror balls are used. Youth clubs where trance or rave are played should preferably be illuminated with cold blues and blues that whiten people's faces, and also use flashing strobe lights and green lasers.

For a club with a main ballroom of 120-150 sq. m it is quite possible to create high-quality light and sound for $ 15 thousand. In this case, the ratio of costs will be approximately as follows: two-thirds will go to light, and one third - to sound. Light always costs more as it is more difficult to install. Although sometimes the sound equipment for the club is more important. Let's say when a club specializes in live performances. And then the ratio can be 50 to 50.

When choosing a room for a small club, it is advisable to opt for a hall with a ceiling height of up to 4 m, since this directly affects the cost of the purchased equipment. Lighting devices that can "penetrate" a distance of 4 meters are almost 30% cheaper than more powerful ones, with beams that overcome 8 m backlight. For example, striptease requires a bright spot filling of the scene with a tracking gun and ultraviolet light.

One of the most important parameters by which the light and sound equipment is selected is the lamp uninterrupted operation time. If it will be constantly operated for more than 12 hours in a row, it is worth choosing equipment with an increased resource. It is better not to be tempted to save money by buying a cheap device in which the lamps are designed for only 150 hours of operation. It would be more correct to purchase a more expensive unit, but with a service life of 2000 hours. High-power lamps are quite expensive - up to $ 50, and if they are changed often, no money will be enough.

Non-intelligent lighting devices (that is, those that only respond to musical accompaniment) cost an average of $ 100 to $ 400, and intelligent (their work can be programmed or controlled from the remote control) - already at least $ 500. But for a "simple" club, the first option is also quite suitable.

Which technique is better? Not necessarily the most expensive. Well-known Western brands are 30 percent more expensive than Chinese and Taiwanese devices, but they are usually produced at the same factories. Domestic devices should not be neglected either. They are often not worse at all than their foreign counterparts. Moreover, if the Chinese often use plastic lenses, which eventually lose transparency, then our factories use only natural glass, plus reliable iron.

If both musicians and DJs will perform in the club, then you need rather expensive professional sound equipment with a power of 7-8 kW, specialists will help you choose it. If live performances are not planned, then 20 percent can be saved on the sound system.

The installation of the devices themselves is estimated at 10-15% of the cost of the equipment, in time it can take from a week, and this must also be taken into account.

The acoustic characteristics of the hall are determined not only by the size of the room, but also by the materials used for interior decoration. Soft armchairs and carpets absorb sound, while drywall, mirrors and marble, on the contrary, reflect. But both excessive absorption and excessive reflection of sound are negative phenomena. Therefore, experts are trying to neutralize them. For sound insulation use special panels "ecophone". But it is completely impossible to solve this problem. Therefore, the club can be located only in non-residential premises. In most cities, by the way, this is even enshrined in law.

It is necessary to select and begin the installation of light and sound equipment at the stage of rough work, and not when the finishing of the club has already been completed. Otherwise, problems and additional serious costs are inevitable: you will have to hammer in monolithic ceilings, disrupt the decoration, change the layout of the premises and do other work not included in the original budget.

However, it is not at all necessary to invest millions in repairs. In many cases, especially if we are not talking about an expensive elite nightclub, everything can be done very stylishly and inexpensively, and the twilight reigning in the hall and flashes of light can hide many room defects.

The main thing is to have your own style, inherent only in this particular club. To do this, it is better to contact a designer who will help you create it.

So one of the most popular Moscow clubs "Svalka" was launched in the shortest possible time largely thanks to the original interior: stylish, rough wood stools, the same rough tables and its original find - real hoods of American cars with headlights flickering in the dark. The no less fashionable place "Propaganda" also saved a lot on the interior, having decided it in the style of "minimalist industrial": rough wood and no less rough metal, plus painted brick.

How to open a nightclub: staff make a difference

For a nightclub to become truly popular, it is necessary not only to advertise it well (which, in general, is understandable), but also to select the right staff who will create a special, specific atmosphere of a nightclub inherent in this particular establishment. Of course, the quality of music and equipment (both music and lighting) is a very important component of success, but it is the corporate culture of the staff that will create the atmosphere, the aura of the club, and most directly affect the level of income of your establishment.

A lot depends on the invited DJ putting on the "correct", fashionable music. In Moscow, a good DJ costs from $ 50 to $ 150 per night, unless he is, of course, a star.

As much as from the DJ, the profit of the club depends on the bartender. It is important that he establishes strict control over the consumption of drinks and assortment - in youth clubs there should be a sea of ​​beer at a relatively inexpensive price. It is also for him to monitor compliance with the law prohibiting the sale of alcohol to minors.

A reliable security system is something that no nightclub can do without. Her duties include the implementation of the entrance face control in order to cut off unwanted contingent, as well as (and this is probably the main task of this service) maintaining order in the club. The security service can be organized independently, or you can conclude an agreement with a security agency. In Moscow, professional security services cost $ 2-5 per hour, five or six people for an average night establishment will be quite enough.

How to open a nightclub: making money!

The main revenue for the nightclub comes from two things: the sale of admission tickets and the bar.

It is not difficult to calculate the approximate profit from entrance tickets. The mid-range club can accommodate up to 500 people on a Saturday or Sunday evening. With a ticket price of 100 rubles, the proceeds are at the level of 50 thousand rubles. The bar brings about the same amount, on average. The result is 100 thousand rubles at the very minimum. Excluding the cost of renting premises, staff salaries, equipment rental, income can range from 20 to 50%. True, taxes must also be paid from this amount. But here everyone gets out as best he can, and it is impossible to give even approximate costs.

According to the owners of democratic establishments, the key to success is a flexible pricing policy. On weekdays, the number of visitors, as a rule, is three times less than on weekends. The worst day is Monday, which is why many clubs arrange a day off on this day or make the entrance to the club free.

As for the bar, compared to the store, the premium on drinks varies from 100 to 300%. And here it is important not to overdo it with wrapping. If it is very expensive, firstly, they will carry it with them or will “reach the condition” in advance and come to the club already “in the woods”, and secondly, some part of the visitors will simply leave you for more affordable competitors.

How to open a nightclub: promotion

The promoter-distributor (as a rule, also from among the club's visitors) receives up to 10% of the admission ticket price (each flyer has its individual number indicated), plus free admission to the club.

It is clear that the nightclub is not only about dancing and a bar. When developing a business, you need to think about other possible interests of your visitors. Additional services will not only replenish the cashier of the institution, but will attract new visitors to it, because the choice of possible activities for spending leisure time will be significantly expanded. And if the client wants other entertainment besides dancing, he can get it.

Such additional services of the nightclub can be gaming machines, billiards, poker tables, karaoke and so on. Little things like that will attract even more customers to you.

And yet, the main thing here is word of mouth, because among the youth, rumors about a new “cool place” spread faster than on the Internet. If everything is done correctly in your club, it has every chance of success.

♦ Capital investment in a nightclub: 778,000 rubles
♦ Profitability of the project: 22%
♦ Payback period: 17 months

With the current fast pace of life, the need for quality rest is becoming more and more urgent. Residents of cities and towns want to spend time after hard working days in a pleasant environment, listening to good music and chatting.

For this reason, opening a nightclub is a promising business idea.

In order to plan the activities and development path of the project, it is necessary to draw up nightclub business plan.

This business can be entrusted to professionals. However, strangers cannot fully delve into all the ins and outs of your case.

Therefore, it is better to do it yourself. It's okay if you haven't done anything like this before.

Study the suggested typical nightclub plan and make your own according to this scheme.

Nightclub Business Plan: Planning

Project summary

In the summary of the nightclub business plan, it is necessary to indicate who, where and why decided to open a company. You need to answer the questions as briefly as possible: 5-7 sentences. You can expand the topic in more detail later.

Among the goals of opening such an institution may be the following points:

1. Meeting the needs of the residents of the city of N for a place to relax and dance, which provides services at night and at affordable prices.
2. Organization of a night club with a high level of profitability.
3. Profit from activities.

It is necessary to return to the goals specified in the club's business plan from time to time in order not to lose the course of the project's development.

Nightclub development plan

Market Review:

An overview of the existing entertainment and leisure market is a top priority.

To get a complete picture of the development potential, in a business plan, an entrepreneur must answer several questions:

1. What is the level of competition in the selected city, area?
2. Which of the nightclubs are the most popular and why (special "chips", themes, discounts, promotions)?
3. Who will become the main clients of the institution (gender, income, occupation)?
4. What is the best location for a nightclub?

Target group:

The audience attending the nightclubs is very motley.

Therefore, accurate data for a business plan can be obtained only for a specific type of establishment. On average, the indicators are as follows:

• age: 15-35 years old;
• income: average and above average;
• occupation: students, office workers, businessmen;
• men and women are approximately in equal proportions.

Competitive advantages:

As a rule, in any city there are already operating nightclubs.

To stand out from competitors, you need to analyze their activities and determine a list of advantages that will favorably highlight the future nightclub against their background.

Opening costs (indicative list)

These are the estimated minimum costs.

To draw up a ready-made list and the cost of the necessary costs for a nightclub, it is worth using the tables, which are placed in a separate application of the business plan.

... the above list does not include the purchase price of the premises, since we are considering an example with its lease.

Therefore, the numbers are indicated in another section of the business plan called "monthly expenses".

№	Name	Price, rub.)
	Total:	RUB 777 230
1.	Paperwork, drawing up a business plan	28 000
2.	Renovation and decoration of the premises	300 000
3.	Lighting equipment:	178 730
	"Central"	91 500
	Scanner	30 500
	Rotating head	42 700
	Stroboscope	6 100
	Smoke car	4 880
	Disco ball	3 050
4.	Musical equipment	90 500
5.	Furniture	120 000
6.	Dishes	60 000

The financial section of the nightclub business plan:

Monthly expenses

The monthly expenses for maintaining a business plan nightclub may include:

• The cost of renting a room.
• Payment of taxes and costs of documentation.
• Payment for advertising.
  It should be especially actively funded before the opening and in the first months of the institution's existence.
  But even after reaching the level of stability, advertising should be.
• Staff salaries are on average about 35% of revenue.
• Consumables (dishes, cleaning products, stationery, ingredients for the bar and kitchen).

How to properly manage a nightclub - watch in this video!

Nightclub revenue and ROI

To calculate the payback of the club in the business plan, it is worth considering that the main flow of customers is recorded on weekends and holidays. There are about a hundred of them per year, and in this case, 70% of the club's occupancy should be expected.

With a check of the "average visitor" of 650 rubles, only for this period, the proceeds will be 9,500,000 rubles. The total for the year is approximately 15,500,000 rubles.

Subtracting monthly expenses, the net profit for the year will be from 2,759,500 rubles.

Thus, the profitability of the establishment will be at the level of 22%, and the payback period will be 17 months.

Opening your own business is difficult in any case. But there is no greater pleasure than working for yourself, while doing what you love.

If a purposeful and persistent person sets a goal for himself, he will certainly achieve it. And the best design option for this goal would be a detailed nightclub business plan... An entrepreneur who is ready to pay due attention to him, who will put all his efforts into the development of the project, is guaranteed to achieve success.

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If you want to learn how to open a nightclub from scratch and start your own business in this way, you will have a lot of interesting troubles - starting with choosing the format of an establishment and ending with the development of unique offers, "chips" of your company. Another plus of such an undertaking is that you can even open a nightclub, and if you choose a venue in a metropolis, nothing prevents you from identifying the target audience of the institution.

Where to find funds

It is very difficult to say with confidence how much it costs to open a club and how quickly it will pay off: it all depends on the contingent and the success of the establishment, as well as on the scale and courage of the initial idea.

Even if you open a small dance floor, you will have to invest at least 4.5 million rubles: you will spend about 2.4 million on (acoustic system, a system for holding light shows, furniture, interior items), and about 1.9 million rubles will go to daily expenses (maintenance of the bar and restaurant, free drinks as a gift for those who bought a ticket). If the club is successful with a wide audience, the business may pay off in just a year, but it would be wise to expect a longer period.

If the scale of your undertaking is at least a little different from an ordinary dance floor, you will have to invest 10-15 million rubles in the business.

The establishment will be profitable if there are at least 10,000 young people aged 16-35 living in the district or settlement. But where to get the big money for the opening and promotion of the club? Make contracts with sponsors, especially with suppliers of tobacco products and alcohol: for organizing one party, you can be given from 600 thousand rubles.

Types of clubs

At the moment, all nightlife venues are conventionally divided into three types: closed, democratic and thematic. So, how to open a club, depending on the format of your undertaking?

Private clubs

These are elite establishments that pay off the fastest, but opening and promoting such clubs will take the most effort. Indoor venues are aimed at young people of gold, so usually the owner of such a club receives proceeds not from ticket sales, but from the sale of drinks and snacks: a non-alcoholic cocktail here can cost 500 rubles, an alcoholic one - from 2500. Is it profitable? More than! However, interest in such establishments is quickly disappearing - after two years you will have to open a club in a new location.

Get ready for the fact that you will always have to keep the brand: invite the best artists, provide guests with a rich bar assortment and introduce the strictest face control - this will encourage customers to get into the premises at any cost.

Democratic clubs

The main audience of such sites was, is and will be teenagers and students: the target audience is people aged 16 to 25. Accordingly, most of them will not be able to pay much for tickets and drinks: you can charge 100-150 rubles for entry, 90-200 rubles for drinks. The organizers of such clubs take quantity, not quality: turn on the music louder, take care of a catchy campaign - and in one evening you can earn up to 100,000 rubles. By the way, you can ask for a significant price for the entrance ticket (1000-2000 rubles), and then dispense drinks in any quantity to everyone.

Thematic clubs

Do you want to attract more regular customers rather than targeting one-time visitors? Great idea! However, before you open a nightclub from scratch, you should decide what to give preference to: some one musical direction or a certain category of citizens.

You can create a rock or pop club, or you can position your establishment, for example, as a platform for people of non-traditional sexual orientation. Oddly enough, almost half of the visitors to such a club are party-goers who do not belong to minorities: they just like the atmosphere of liberation.

If your gay club is successful, it can bring in up to 60 million rubles a year, but getting into such a business is difficult: you need to have significant connections. But opening the doors of a thematic institution is much easier. However, this is not the best option for a small town - the audience will be small anyway, should it be further limited?

Room options

A spacious and stylishly decorated room is exactly the component that will make your business successful: a nightclub should be located on an area of ​​at least 500 m 2, of which 250 m 2 will be occupied by the main dance floor. In no case should such establishments be organized on the first floors of residential buildings! Even if you manage to formalize the site, the doors of your club will close as soon as complaints from residents are received.

If you are planning to open a business not in Moscow or St. Petersburg, try renting empty premises of cultural centers and cinemas: in large cities, such buildings are mostly occupied. An excellent option is to rent or buy a detached building. But pay attention: the ceiling height must be at least 4 meters - you have to hang sound and light equipment.

Staff

Let's say you have decided how much it costs to open a nightclub by purchasing the necessary equipment and starting repairs to your liking. But do not forget that you still have to issue salaries to employees. Even in the simplest club, the following should work:

Ten employees will have to pay at least 200,000 rubles a month. But it is worth considering that the majority of employees will work in shifts: first of all, these are waiters, bartenders and cloakroom attendants. As for the security guards, these should be really strong people who can calm down any violent guest, so it is better to immediately contact the agency and hire real professionals. People will not want to go to a club where they cannot feel safe.

Major dangers

Considering how much it costs to open a nightclub and how much effort will have to be invested in finalizing every little thing, it would be especially offensive to lose customers and profits. Most often, the following factors lead to the failure of aspiring entrepreneurs.

Incorrectly executed documents

If you do not have notarized papers confirming that the construction or refurbishment of the premises was carried out in accordance with all the rules, the club's success will be short-lived. Also required: the conclusion of the SES, medical records of employees, an agreement with a garbage collection company, permission to sell tobacco and alcohol, as well as any other goods.

Drug addicts

The drug trafficking requires special control on the part of the administration. If higher authorities suspect that one of your clients is engaged in the sale of illegal substances, one day people with weapons and camouflage clothes will rush in to you. One such action will be enough for people to stop being interested in the club, and you will be criminally liable.

Those people who have already decided to create their own business, as a rule, know in advance that they will need to spend their finances. A nightclub like is the kind of activity that will be beneficial for wealthy businessmen. Indeed, those people who have a decent amount of money will be able to open a nightclub. In turn, a nightclub is a fairly profitable and very interesting business, which will definitely bring its owner good money. And if your plans are to create a night club, then the business project must be drawn up competently enough. In this article, we will talk in detail about how to start a nightclub from scratch.

Business pitfalls

Before you start opening your nightclub, you should know that there is quite tough competition in this business. Proceeding from this, a large number of such clubs cannot withstand this circumstance and will soon close down or sell their business to other people. And the reason is that these entrepreneurs simply do not show the proper skill and desire to run such a business and figure out how to choose the right potential audience. For this reason, before starting to engage in the opening of a nightclub, you should carefully analyze this market and correctly conduct marketing. After you conduct all the necessary research, you can easily understand who will be your target audience.

According to statistics, about 75% of the income of nightlife establishments comes from regular visitors. So, initially you need to understand what your future audience will be like. Whether they will be students, or businessmen, or maybe representatives of some minorities. It depends on your choice what kind of interior you need to create in this club and what kind of music to choose for it. You can also easily determine the cost of the offered drinks and the level of service. But let's give you a little advice: you should not open a nightclub that will be alien to you. For example, if a person is straight by orientation and creates a gay club, then this business will not be able to bring him either success or profit. Therefore, this rule must be remembered.

Premises

The first steps in creating your own nightclub is the construction of a future establishment or the search for a ready-made premises. If possible, the club can be rebuilt by yourself according to the prepared project. But before starting this construction, you should consider all the options. It may be more appropriate for you to rent or buy out various abandoned establishments. For example, for a future nightclub, you can buy out old houses of culture or palaces of pioneers. As a rule, these premises can be found in small regional centers or provincial cities. But if you decide to purchase these establishments in the capital, then you are unlikely to be able to do this.

Very often, the correct choice of the location of the club affects its future success. It should also be remembered that a trendy high-society nightclub should be located in the city center. And those establishments that have a more democratic audience are located on its outskirts.

For those clubs that are designed mainly for a youth audience, one of the most important conditions is the convenience of its location. That is, the ability to quickly get to this institution by means of the subway, as well as by any land transport. A nightclub should not be located on the ground floor of multi-storey buildings. And even if you get the necessary permission from the authorities, and your institution will provide excellent sound insulation, residents living in this house will hardly give you a quiet job. Unfortunately, in most apartment buildings there are several elderly women who will often contact the police. The consequence of this circumstance, as a rule, will be the disruption of parties in your club.

What is needed to create your own nightclub

• First, you need to find a building that meets some of the stipulated rules. The building should: have a large area (the hall where the dance floor will be provided should be at least 300 sq. M.) And sufficiently high ceilings (approximately 3.5 meters) to accommodate light and sound equipment.
• Secondly, you need to complete all the documents.

We draw up a business plan

1. If you want to know how to open a nightclub, then you should consider our advice and draw up a competent business plan.
2. Then, you should register your type of activity. You can consider the option of opening an individual entrepreneur or LLC.
3. The next step is to make a list of the services provided by your business. For example, it could be:

• Banquet hall for relaxation and conversation.
• Karaoke room.
• Restaurant hall.
• Bar counter.

The list of these services, if desired, can be increased, taking into account the requests of your visitors.

If you do not know how to equip your nightclub, then to equip this establishment you will need to purchase:

• High quality sound equipment.
• Lighting equipment.
• DJ console.

Internal decoration of the institution

If we take into account the interior of the club, then in this case, there is no definite opinion on how the room should look like. You can make expensive renovations in the institution with rich decoration, but you can’t wait for clients, but you can spend a small amount of money on furnishing the interior and have a huge number of visitors. In this case, it should be noted that most nightlife establishments are engaged in selling the internal atmosphere, and in the last place they are engaged in interior design, increasing the variety of food and drinks.

Before starting finishing work, you need to create a project necessary for this purpose. In this case, it will be simply impossible to do without the help of specialists (for the provision of these services, you will spend about 3-4 thousand dollars). It would be more correct to start with the basic concept. This approach in this matter will help you avoid unnecessary expenses. Experts will help you quickly obtain the necessary permits and documents that are needed for the operation of your institution. These costs must be included in the business project.

Employees of the institution

After all the necessary documentation has been received, the equipment has been purchased, and the interior arrangement of the premises has been made, workers should be found. The staff of the nightclub must be:

• The manager of the establishment.
• Director.
• Club administrator.
• Service staff (waiters - 5-7 people).
• Cook (5-6 people).
• Bartender (3-4 people).
• Cleaning lady (2 people).
• Worker in the dressing room - (1 person).

But as regards the security system, in this case there is no consensus. One part of the entrepreneurs forms their own security division, and the other - they hire security guards from already existing organizations in this area. The duties of the security guards include not only the maximum provision of threats and security, but also the maintenance of proper order in the premises (i.e., eliminating the possibility of selling narcotic substances). And all because many of the club's clients are completely different personalities.

Undoubtedly, all working employees must meet the level of the institution, or at least have a little experience in this area.

Chief employee

According to most experts, the success and success of any nightclub directly depends on the promoter. And if the administrator of the club does not have the appropriate professional skills in this area of ​​activity, then even the club that has reached its great popularity and fame may suffer from his work. Therefore, a business project for the creation of a nightclub should be drawn up with care and competent enough. But in the event that you hire a worthless and illiterate promoter, then you should not expect success from this business. Unfortunately, such a specialty as a promoter cannot be acquired in any higher educational institution. It can only be acquired and learned all the necessary skills in practice. The main duty of a promoter is to attract new visitors. The promoter needs to lead the activities of the institution in the right direction for a clearly defined goal. This specialist must have excellent ability to organize various festive events.

Financial plan

If you decide to organize your own nightclub in a small provincial town, then the initial start-up capital will be approximately 11-16 million rubles. This amount includes the following expenses:

1. Building or premises - from 4.500.000 rub.
2. The internal arrangement of the club is in the region of 600 thousand rubles. Most of the money will be spent on the purchase and installation of sound and light equipment.
3. Registration of the necessary documentation - approximately 450 thousand rubles.
4. Equipment - 200-400 thousand rubles.
5. Remuneration for employees - 3.5 - 4 million rubles.
6. Marketing and advertising - in the region of 150 thousand rubles.

In order for your club to quickly find visitors on unlit streets in the evening or at night, you should install a bright outdoor neon sign, which will attract customers to your establishment with its bright and varied light.

One running meter of neon will cost you approximately $ 15-45. But according to statistics, there is a small part of nightlife establishments that do not install signs on the facade of the building, so as not to attract any desired visitors. And regular customers already know the location of the club very well. But before you start installing the sign, you should think carefully about what name this nightclub will have? In this case, the decision, as a rule, must be made by the owner of the establishment. But we will give one little advice - the name of the institution should fully correspond to its main activity and direction.

Profit

An entrepreneur may well expect the following profit:

Income from the sale of alcohol and various snacks - 7-9 million rubles per year.

Sale of entrance tickets to the club - 8 million rubles a year.

In addition to all of the above, you can also make a profit from additional services - in the region of 2.5-3 million rubles. For example, you can get income from your sponsors. In this case, we mean the placement in the club hall of advertisements with various alcoholic and tobacco products, since these products are prohibited from advertising on public television.