When I decided to do this topic, then for the beginning I looked at the sites and facest pages of our artists. Many of them emphasize that they are engaged in art not for the sake of money, but for the soul. In a conversation with our matrahs of art to question: how much, it was often possible to see the same picture: pain in the eyes and insulted by pride. In such a reaction, the answer was always read: "Will we with you, with Baulas on a flea market? This is my exhibition, and not the bazaar! ".

Meanwhile, the world famous art scandalist Damien Hirst for some reason was never shy to hang the price tags for their works, and today it is the richest artist in the world. He has on accounts more than a billion dollars.

American Jeff Kuns created a whole art corporation thanks to his talent. Today, it employs 150 people, and he does not complex much about the fact that spiritual art brings him specific material benefits.

Our country has long been holding a course for market relations, but at the same time art seems to be stuck somewhere in a very deep past. The commercialization of the process comes with such a creak, which is involuntarily asked the question: Is it possible to earn at all? Despite these absolutely non-uncle, in recent years, private galleries have appeared - they can be counted with several dozen. What do all these people do? I decided to talk about it with managing Director of the Gallery of the Union of Artists of the Republic of Kazakhstan Yuri Markovichwhich part-time has a similar position and in the private gallery.

About complexes from "scoop"

- Why do we have some artists complex when it comes to the cost of their work?

Art has always been a commercial shade. For someone it will be a discovery. However, all global masterpieces that admire today were made once under the order of nobility, kings and merchants, which implies the financial side of the transaction. Art is of course the spiritual world, but it should not exist outside the financial plane.It is also an investment tool and should be evaluated in cash equivalent. The stereotype is that art and money can not be near, arose in Soviet times. Then they actively fought with capitalism, but in the end he still won. Artistic institutes were created, they gave us the pleiad of masters who did not consider to sell their work to the gap. There was even such a thing as the "commercial artist".

And today, just the work of the artists who were written not only within the framework of the Soviet system of art are the most popular and highly paid. For example, Sergey Kalmykov's paintings.

The artist lived in the injury and died in a poverty, failed to sell his work. Today, these pictures at auction are within 20 million tenge. And there are many such masters. We had and there are brilliant artists. Today, their work entered the Golden Fund of Kazakhstan art and popular among businessmen and collectors.

Crazy 90s ...

- When did the business on art begins to emerge in Kazakhstan?

During the restructuring, in the early 90s. We began to go to the market format, commercial institutions appeared in art - galleries, salons. SP, TOO began to appear. This has become a common business, with registration, payment of taxes. Very interesting time - the flourishing of art business.

There was a mad fashion for artists - this trend was asked foreign embassies and consulates that were actively opened at the time. They appreciated Kazakhstani art and became the first consumers and buyers - decorated offices, at home, bought as a gift.

Then the client base of Kazakhstan art looked like this: 80 percent - foreigners and 20 percent - local businessmen. Now the situation on the art market goes in the opposite direction. Interest in Kazakhstani art began to show domestic businessmen. We have big collectors. For example, Nurlan Smagulov and others.

During this period, investments in art were very profitable. How many increase in growth given such attachments?

The first investors who were invested in art were galleries. They risked, but invested their funds at the then not yet promoted, not racing artists. The primary market began with little money. Then the created collections went on sale. And the profit growth began. Those who guess with the choice received a good profit. Then you could buy the work of Kalmykova for 35 thousand tenge, and today it is estimated as I said, about 20 million tenge. So consider what an increase is here. In those days there were many heirs and job owners, but they could not know which artists will become a brand, will shoot and what pictures will be global growth. Until now we have there is a stock of paintings by masters from 1950-1960s that still have not become brandsBut this is worthy. And attachments in this niche are quite promising, since antiques are most valued.

How to make a brand from the artist? The picture is a product, no matter how insulting to our artists. To sell it, you need advertising. How are you with this?

This should just be engaged in galleries. They are producers, agents, and marketers, and lawyers in one bottle. But artists are a sophisticated people. Not each understands that his work needs to produce. They do not play the economic rules that have been created hundreds of years ago. They pushes the word "contract", although all over the world is a normal form of cooperation.

Some of our artists do not like to give interest for services to galleries, do not want to have agents. Although in the same states, if you do not have an agent, then you are a nickdy artist.

The rules of art business and management are still the French marchs. These guys began to be the first to do a serious business on art. But in Kazakhstan, these rules still do not work. I believe that everyone should do their own business: artists - create works, and manager or producer - to promote and sell them in the market. This is also a difficult profession that requires a large talent and which is not so easy to learn.

There is such. It is ridiculous and unprofessional. I can talk about it for a long time. The chances of finding the buyer are thus minimal. But for this not to pay interest. BUT gallery owners, salonists, agents take an average of 20 percent from the sale of works. This business has a lot of additional work, concomitant promotion of any artist. The issue of management in art today is very painful. We have a huge number of artists, but units of those who can sell it.

- And there is a demand at all or so-so - from the anniversary before the anniversary?

Demand must give birth to an offer, with this we also have problems. There is a demand for realism, ethnic cloths, batters and khans. But our artists rush out of extremes to extremes. Now everyone decided to take up this time, while the quality does not always correspond to expectations. We sometimes take pictures in the union of artists for republican exhibitions and see that some work is generally better to show anyone. Our artists lack self-critics.

- summarize. Is the business goes or the market sleeps?

In some niches, the process is very good, and the financial component there is interesting. I will not call them - this is a commercial mystery. Now mostly come to one-time buyers.

Time collectors leaves, as many collections have already been collected and lived by their lives, and collectors themselves can already open museums of contemporary art.

Now we are trying to develop a system of art gifts. The problem is that we need to look and cook new buyers. And this is a huge job - here you and the educational system, and the advent of spiritual values. In any case, professionals should be engaged in art business.

Not love, but random ties

Despite the fact that the Art Market of Kazakhstan is still in a germinal state, attempts to make this child are being taken. And these are not only our compatriots, but also visiting foreign experts. So, not everything is so bad, we thought. And then for reliability, they decided to ask them themselves. Several years ago, auction house appeared in Kazakhstan, his head Maxim Tkachenko believes that in Kazakhstan, the attitude towards art is similar to random sex. About dedicated love for many years it is difficult to speak. Large collectors are capable of it, and their units ...

- What happens to the country's art market?

In Kazakhstan, as such an art market still does not exist, there is a certain demand for works of art, but it is very periodic and connected with the days of birth. A birthday, as you know, only once a year.

- But how did you decide to start a business in Kazakhstan?

Yes, I decided to try my hand, auction is a very interesting tool. We had people who like to buy in this way. After all, this makes it possible to acquire a qualitative product of painting at an affordable price. The mechanism works. The speaker is positive, more and more people are fond of art.

- Is it worth investing in art?

While it does not have a mass popularity. But this tool also works. I am often asked: how best to do it? It should be understood that we are talking about long investments. In order to see growth, sometimes you have to wait for more than five years. The period of wild capitalism of the 90s, when the paintings took off in price in a short time, passed and hardly returns. Now we work in stable mode. While only professionals are engaged in investments in art.

At the end of last year, Russian billionaire Dmitry Rybolovlev set the picture of Leonardo da Vinci "Savior of the World" at Christie's auction. Bidding lasted half an hour, the picture became the most expensive from ever-selling at auctions. In the top 100 of the world collectors, the Russians are also occupied first place: in 2016, ArtNet edition placed there Roman Abramovich and his ex-wife Daria Zhukov. And the most large private collection of Russian art of the late XIX - the beginning of the XX centuries is owned by a member of the Board of Directors of Alfa-Bank Peter Aven (he even thinks to open the museum for his paintings).

What is the case with collecting in Russia, who buys pictures for 100 thousand dollars and whether there are fakes among them, The Village told the former art dealer Anastasia Tastragi, which is now engaged in its own online school of popular art Op Pop Art.

Why it all started

I studied on the art historical Faculty of RGUGU and at the third year realized that I want to do antiques. I went to the rates of appraisers at the Gelos Auction House. All training was aimed at developing an appraiser's abilities. We were taught how, for example, looking at the silver bed, determine its authenticity, dating and master. The appraiser is a person who must keep a large database in the head. Through a specialist must pass so much of things so that it is calm, defining the work, say, Khlebnikov or Ovchinnikov.

I will not say that she went to work with antiques for money. I just thought it was an interesting sphere. And people were interesting there. For example, in the courses we taught the keeper of the Faberge collection in the Kremlin Tatiana Nikolaevna Muntyan. There I got acquainted with my future employer. In 2001, my fellow students opened an antique salon and called me to work. So everything was twisted.

How the work of antique salons is arranged

Eight years I worked in one antique salon. This is such a business where jumps from one employer are not welcome to another. It's not good to go into another salon when you cook in one boiler, you see and hear, you have access to customers ... The relationship is really like in clans.

People who come to the salon and bring things to sell, are sure that it is masterpieces. And in 90% of cases it is not. Probably, this is one of the most stressful moments in the work: "Factory production of the GDR" for a grandmother, which brought his vase, is terrible words.

The cabin could approximately orient private owners for the price. If he felt that this is a thing for which she stands to cling to, joined a person in a closer contact and the director connected. At 21, you feel very cool when you make decisions yourself. I guess I missed a lot of stood things, but what to do.

By the beginning of the 2000s, all masterpieces that were hung at grandmothers and really cost thousands of dollars, already ended. They were simply grated with an excavator to groundwater. But very, very rarely could not get caught. In my practice there was a story with Korovin. Then the woman came to the salon and said that her house was hanging at home. The picture was instantly sold for 200-300 thousand dollars. From the place where she hung decades, she immediately fell into the hands of a collector. When people understand the province (history of origin. - Ed. Ed.) Things, she is torn off with her hands.

I drove pictures of 100, 200, 300 thousand dollars in the trunk. Sometimes I brought home, I showed my mother. I stood in the closet in the closet

But from the first owners in antique salons, things rarely come. If anyone has something, then everything has long been sold: translated prices, and it is silent by the owners. Now the Things of the XIX century, the beginning of the 20th century are bought already on Western auctions and brief here. With the works of the second half of the XX century there are no problems: you can buy a lot from relatives and the heirs of artists. The movement of paintings provide collectors who replenish their collections. Antique salons and art dealers help customers get rid of work or purchase new ones.

Salons owners usually redeem paintings. Art dealers take artworks from antique salons on bail until their sales. Although I often gave pictures just so - neither money nor receipt. This is the very narrow world: if that, you will quickly find and solve the question. I drove pictures of 100, 200, 300 thousand dollars in the trunk. Sometimes I brought home, I showed my mother. I stood in the closet in my closet. Some dealers have their own platforms to show work to customers, others are forced to shoot a corner from an antique salon, and even show the picture in the machines at all.

The most important event in the antique world is the Russian antique salon. This is a good way to pull out the client, spend it on the stands, to drink and make something to buy. When I worked, it was our main task. A huge amount of food was covered on the stands. Then I called myself an "art historical waiter": I could tell, what is the features of the style of some artist, and in parallel it quickly pins the elite sausage from the boar. Smile, watch it all is nalito, and in parallel something to sell. At the exhibitions rushed pions as in Kustodiev's paintings.

Who buys antiques

To get a rich man who has the need for collecting, and build trust relationships with him is the main principle of work. Here the customers bold. This is not a secular part, other relationships. Art dealer needs to enter the Wednesday of Businessmen, find out who has a desire to collect pictures, rush, shake in the bath, go on hunting and eat a boiled pip jerk of caught deer.

Among customers are people who really love art. But mostly everyone falls on the status hook: a successful person wants to improve his image in the eyes of the environment. Although then these are starting to draw. A good antiquarian who is tuned for a long relationship, raising its customers: goes with them in museums, goes to the auctions to Europe, gives catalogs, shows the original.

How do customers choose paintings? Differently. Evgeny Petrosyan, who has an excellent collection of Russian painting, came to us with metal rotating frames. He walked with them until those stopped at the spotter's picture. Someone Antiquary said: "Zdanevich, 1915, must be taken." He took. There are those who understand art thoroughly: begins to swallow books, ride auctions, and then in their narrow theme knows more than art dealers. It was also that when the client bought a picture of a referee with the carnival procession, hung in the bedroom, and after a while she was returned, because his wife could not sleep in the room where this picture hung. He was terribly upset.

Art dealer needs to enter the Wednesday of Businessmen, find out who has a desire to collect pictures, rolling, shake in the bath, go on hunting and eat a boiled pip jeot of caught deer

There are several types of collectors. Someone, buying an expensive picture, denies the fact of investment, saying that it is for the soul. Such collectors can quit all their affairs to come to view Repin sketch. Young piglery, businessmen 30-40 years old, often refer to work as deposits.

But really on the subjects of art could be earned in the 2000s. Now I have a skeptical attitude towards this, because the market fell several times and still did not rise to the level that was before the crisis in 2008. You can save your funds if you invest, for example, in small Dutch: they will always cost expensive. In 2006-2009, it was fashionable to invest in the sixties, but now the prices of them are so huge that they are hardly growing. And the story with investing in modern artists, it seems to me, failed. So only rare people like Charles Cathchi, who have a Chujka and the gift of visible.

Most of the works of high-level art lies in safes or in bank cells - and nobody sees them. But there are collectors who exhibit work for the public. My favorite example is Boris Mintz and his Museum of Russian Impressionism. It is very cool, almost like Tretyakov sometime. But I do not condemn when a person is his big collection of one in the bedroom.

How paintings are sold

Dealers build their work around the picture or around the customer's request. The dealer either has access to the client's body, or not, but then he has access to other art dealers who have access to the body. One dealer is usually ringing and says: "I have excellent korovin, graber paper and the trains, no one has seen." Grabar and Tretyakov paper is an examination of the Scientific Restoration Center named after Grabar and the Tretyakov Gallery on the authenticity of the picture. Two conclusions ensure that the picture is 90% not fake.

If I have no client for a cow, I call the conditional Misha and say: "There is a Korovin, no one has seen two papers, so much." Misha is calling or to his client, or another dealer - so the picture comes to the recipient. Or, on the contrary, the client of Art dealer calls, with whom he has long-term trusting relationships and says: "Here, the money appeared, I want a cow, I can't live without him." Art dealer starts looking for a picture on request.

I call it an "antique Yandex": dealers begin to call the chain, remember what one had. Although customers love rare works that have not glowed anywhere, but it may be that everyone has already been called back - and the Korovin has been looking for a korovin. Sales one who will first find. It is a shame when the chain begins with you, and the client brings this job another dealer. Of course, the chain assumes that each dealer lays its percentage of the Commission. Sometimes so big that it spoils everything.

In my youth, I received a big margin: there was a situation where a picture that cost 8 thousand euros, I sold for 35 thousand

When a person brings a thing for sale in an antique salon, the latter usually lays the 30% commission. And in the sorrow sales it all depends on the arrogance of dealers. In my youth, I received a big margin: there was a situation where the picture that cost 8 thousand euros, I sold for 35 thousand. Then I was in the buzz.

Pictures may not be sold and year, and five years. And I, honestly, do not know how antique salons survive, which are frozen in the paintings huge amounts. Pictures for 20 thousand dollars can hide in the direction, get back, outweigh from the corners to the center, give "ventilated" to other salons. Probably helps to stay afloat a big margin or sale on the little things, as we call it, "for gifts" when the client boils and chooses silver for 5 thousand dollars. It pays for protection, communal and salary of employees.

Sometimes transactions are broken on very offensive reasons. One collector who collected female portraits, I wanted to offer a portrait of a luxurious girl in a blue dress with a blond braza. When it turned out the work at the show, it turned out that the girl puzzled the clavicle. If I noticed this in the cabin, our restorer would need a day so that nothing was noticeable. But the collector has already seen the "wounded" woman, and the sale did not take place. So, in 1997, Picasso's work for tens of millions of dollars was accidentally pushed at the show, but then they still sold.

Fake

In each salon there are fakes. And the owner itself, and the staff do not always know that this is a fake. Most of the antiques are interested in trusting relations with customers, so they will not take a fucking nonsense. Salon's reputation should not be stained. But there are stories when everyone suffers.

You can check the picture on the authenticity during the examination. But sometimes the picture is not as much as expertise, therefore experts assess the work visually. Watching the picture, but the official paper does not give. As a rule, these are people who are 30 years old to consider strokes and signatures of one artist. They know his work and his biography thoroughly, understand, could be written by this landscape on the Volga in a certain month or not. If necessary, the examination is made by paint and a colorful layer.

Ten years ago, a major scandal happened around the expertise. Then the collector Vladimir Roshchin demonstrated on the antique salon the catalog of fakes of painting works: it was compared at first glance the same pictures. First, the picture of the European artist was bought at the auction abroad for 10 thousand dollars, then the same work presented as a picture of the Russian artist, was sold for 100 thousand. The signature is generally the most important place of the painting. If the colorful layer is broken there, suspicions are immediately stood. But then the technique was innovative and even experts did not understand that they were in front of them.

Then the tragedy happened in a large number of customers. And almost every salon was discovered such a fake. Everyone was sitting and mourned work that instantly lost liquidity. I remember that mourning day when you could see frowning faces and brandy on every stand in the CDC. After that, the reformation of the institutions of expertise began. The evaluation centers seem to be relevant to museums, and the documents began to get much more difficult. About two years, experts were afraid to put a signature even under one hundred percent originals.

A crisis

In 2008, the antique market got up. You go to the salon - and there is no movement. In the midst of the crisis, everyone tried to get out, someone began to engage in a more liquid product, for example, to sell bouquosities. Then we lost almost all of our customers: there were so many attempts to sell so much torn deals! The last straw for me was the story when the client from Europe arrived at the sketch of the film Repin "Cossacks write a letter to Turkish Sultan." No one saw this sketch, but when the businessman putting off all his affairs, flew to Russia, it turned out that the dealer who promised to convey the sketch already showed it in all the salons. Such a "walking girl" was not needed by the client. I was so nervous because of the torn deal, which was in resuscitation.

I also realized that I can't sell a picture of a picture, knowingly knowing that I welded the amount twice as much. I even started to speak customers as I get from the deal. But it didn't go: people do not like people when they frankly speak how many they earn.

I left this work in 2011. But I am sure - there nothing has changed. Only European painting has become more popular: she fits well in the interior and is not so expensive. The pictures of the 1960s began to look different, they began to be quoted at high-flight collectors. Gradually, the interest of customers with great income will move towards the 70s - everyone has already exchanged masterpieces and seek something new.

How to earn a million in Instagram

Then I began to look for ways to sell antiques, bypassing these dealer chains. Tried to sell via the Internet. I thought I would grow out there my customers and I could sell work up to 10 thousand dollars. I participated in the project Startup Woman, but did not receive investment. Irina Vekselberg, who was a member of the jury, publicly besieged me, saying that antiques were and will remain selling in the sidelines. Then I got her phone and asked for a personal meeting. She once again confirmed that the project does not believe, and asked what I can do well. By that time I read lectures on art, just for the soul. Then she replied: "Why did you suffer so many years? Do this. "

I began to gradually dial the audience on Facebook. And in 2014, I had an account in Instagram. My first son was then nine months old, and I went to the roof from what I only do what I feed and walk in the sandbox. Then I started writing small notes about art. I started to keep an account at the end of October, and the first online course released in February. I wanted to understand if I could make money on this. I received my first million very quickly: the audience was ready, and there were few similar proposals on the market.

Now I have about 450 thousand subscribers and your online school OP POP ART. This is a big team, we release five to six products per year. The cheapest course costs 100 rubles, the most expensive - 289 thousand (this is a two-year training with a personal curator, including a trip of students with me to Europe). Now the school brings about 2 million rubles per month.

The biggest expenses in this business are to promote. Lovely Zuckerberg is spinning nuts every day. When the ribbon ranging happened, for us it was just a tragedy. But we would not be able to go to the level that there is now if not these difficulties. We understood how to interest people and increase their loyalty.

Now I am buzzing from what I do. Recently gave birth to a second child, and the next morning he had already communicated with the subscribers, carried art in the masses. Relationships have improved and with antiques. For a very long time I refused to have it in my personal space. But now I have four pictures of the 1950s, and it seems, I become a crazy collector. As a maniac, I sit on the site galleries, waiting for "black fridays" and frighten her husband.

3 representatives of creative professions answered this question.

Lilia Kim, artist

I started to draw early. How much I remember, I draw so much. If it is just about the life of the artist, then this is one story, and if we talk about earnings on art in many ways - this is another story.

In the 2000s, I opened an art gallery in Karaganda. I had the idea that, selling pictures, I will be more accessible to the population. Then I painted silk products, scarves, and thought that if I would be closer to people, in the zone of outlets, then they will see me there and everything will be fine: people will get exclusive things, and I can earn.

There was always a desire to earn to stay in the profession. It was not interesting to be someone else, I was looking for ways to live, using what I like. I sold enough paintings at suspended prices, inexpensive. Painted scarves and scarves were also sold in large quantities and diverged the world.

There was a period when my paintings were sold for 1000 dollars, and it was impressed with me, this is the brightest period in my life when I could sell a picture for me serious for me.

Now I teach a lot, because this is a real income, in development, people are always actively invested - both adults and children. The course consists of 10 classes, called "immersion in creativity". My task is a person from scratch to bring in the drawing state when a person never painted, but he has a desire. Such a course costs 30 000 tenge. Classes go twice a week in groups of up to 20 people.

Artists have the opportunity to make things of this format as the painting of clothing. Maybe a person does not want to learn, does not want to buy a picture, but some element of the author's painting or a piece of painting on his denim jacket is interested in getting. Split a jacket in Karaganda will cost 10,000-15,000 tenge in the area, Almaty prices - 25,000-30,000 tenge. This is the minimum price for which you can make a picture. And then all the artists are different, each has its own price.

Now enough active youth, which is looking for ways to earn on creativity, appear fashion trends. Yesterday they were on the master class, which is called lettering. Many professional artists go to the tattoo, it is a small format, even there are the same basic laws, but these are drawings on the human body. Also popular to paint glasses, bags, shoes and all that can be covered with a pattern is covered.

We are so multifaceted that any format that can bring income in work. Somewhere I'm exhibited, and pictures can be sold there, between these exhibitions I teach, in parallel with training I spend master classes of a completely different format, and still participate in clothes. Everything works in a "one point". I am glad that I stayed in my profession and today, whatever time, I get to live, work, love what I do.

Dina Baitasova, art historian, Art Advisor

I do the art of ten years. But in general, I draw since childhood, went to art school. Then I studied at Fine Art at the University of Sorbonne.

Professionally, the art began to study at the end of the university - five years ago. I opened the non-profit organization IADA on the development of art. Founders of this Association: Indira Dudebayeva, I and Laurent Lehmann. Indira lives in London, Laurent in Paris, and I now moved to Astana and I will develop this association here.

Commercial projects in terms of art began to appear recently. One of the major projects was the exhibition "Pearls of France", which took place in the Kasteev Museum in Almaty. I helped in organizers and scenography of this exhibition to the organizers from Grand Pale. Artworks were brought from more than 40 museums, including the Louvre, Pompidou Center.

The brightest project is the design of the Pavilion of Kazakhstan at EXPO. It was the hardest project, but the brightest, the most challenging. Who was expressed in unreal compressed timing, because it was still under construction.

Usually when you sell the work of art, you sell it to the finished room. The work comes at the very end when everything is clean, white, and you just hang a picture. And then we all built from A to Z: and the architecture of the building, and the interior, and works. It turned out such a bulk and heavy project. But we did everything, we did everything in time. And the artists were satisfied with the participation, because modern Kazakhstan art was represented only in the sphere and more anywhere during this time.

You can earn money, of course, but the market in Kazakhstan is small. I do not know what will be further large projects after EXPO, because during the Expo period I had five projects: exhibition of French photographer Jean-Francois Rye in the pyramid, the decoration of the hotels in The St. REGIS and THE RITZ-CARLTON, REGISTRATION EXPO and Congress Center. I do not know whether there will be more large-scale projects in Kazakhstan, so I plan to consider other CIS countries and European.

Projects are different. If this is a project where the client wants him to go on a good high level, then it needs a good budget. If there is a good budget for the sale of sculptures, for the purchase, for the creation, then it is interesting and the agency, and the artist, and the Customer itself, because it receives a quality product.

Now many artists have the opportunity to exhibit work on the Internet, receive orders, sell paintings. There are areas of artnet.com where artists can offer their work and sell them online.

Diaz Azimzhan, Director

If we take creativity as a whole, then it began to manifest itself in my youth in the form of small comic stories that I came up with myself and drawn after. Sometimes we painted different parts of the story with each other and in the end were combined into a single whole. Later, I became interested in burning on wooden boards. When I first saw how one of my acquaintances does, it became terribly interested to try, and after the very beginning to create something on the tree. Another friend I bought a special deign of the Soviet assembly and began to portray the batters from our history. One of these works to this day hangs in the parent house. In the student period, I began to delay me in dancing, mainly in modern. We had our own group, and we sometimes performed in nightclubs. So I earned my first money on creativity. And in the movie I came with a certain life experience, without which it may not be easy for me to write the same scenarios and direct projects.

The first commercial project was implemented in March of the current year, when I was lucky to direct one entertainment show, shot on the Japanese franchise broadcasting on two national channels. Projects that were before, were mainly filmed to improve kinosovki, without pursuing commercial purposes.

My first earnings as a young director, amounted to about $ 500. The first earnings as an actor - about $ 200. The first earnings as a dancer, in 2009 - 5,000 tenge.

If we talk about the number of projects that need to be implemented a year to secure a decent life, there is no specific number here. Much depends on our individual needs, professional status and other components of the industry. But definitely, big breaks, long longer than a month, it is better to prevent, since you risk, not only to stay without a financial pillow, but also to lose the qualifications and the same skills that have purchased earlier.

At this stage of life, a good and bright professional experience was obtained during the development of the script and the filming of my short-lasting tape "Interius" in the summer of this year, in Los Angeles.

Responding to the main question "Is it possible to make money on art?", - I will say that you can and need. First, art allows a person to reveal all its potential, and possibly talent, without limiting certain rules, protocols and frameworks as in other areas. Secondly, with the development of technologies, the level of automation and robotization of various types of industries will only grow, and the need for human resources decreases, and in some areas and coming down to zero. An exception can serve as directions of art, as there is always an individual opinion of man and his decision as a creator. Accordingly, in the future, the importance of experts of areas related to art to one degree or another will only increase.

In early March, at auction in Europe, the picture of the Austrian artist "Rural Garden" left the hammer for 60 million dollars. Such fabulous amounts attract a lot of romance to the art market. The lawyer who specializes in antiques is told in Russia, who specializes in antiques' questions said.

Their morals

The criminal response of the Russian art market indicates at least the fact that dealers give clinic to Norivsky.

"The dead man, a mouse, hyena, penny, prosper, shezeby," lists the lawyer of one of the metropolitan galleries of Nikita Semenov in a conversation with "Ribbon.ru".

"These are all very distinguished people," he says.

He recalls the glory of Georgian with Dima Bull. Friend from childhood, and both are known for their dubious activities at the art market. Bull, he is Dmitry Kuteikov, currently located in Georgia, and in Russia it is written in Russia as an alleged accomplice of the scandalous spouses of Preobrazhensky, Nikita Semenov says.

In 2001-2007, our interlocutor was investigating criminal cases in the field of art, and later became one of the few lawyers specializing in legal proceedings related to antiques. "Checking the authenticity and origin of paintings, refunds of fakes, the disputes of the heirs, the search for the stolen - all these are frequent situations on our, alas, a very opaque and problemary art market," he says.

According to him, over the past 20 years there have been only four criminal cases related to the sales of fake art objects. So scanty statistics, he emphasizes, only confirms the illegal nature of the Russian art market. Almost all transactions are undergoing without paperwork, and in case of detection of fakes, the parties are trying to resolve the conflict without publicity. Art dealers, the current reputation, prefer to return money to keep the rich client. However, there are enough passing among them.

Serious players in the market, as a rule, warn each other about dubious characters. Semenov reads the letter recently on email.

"I want to warn you from cooperation with the dealer N (the interlocutor did not specify the data of the Delta - approx. "Tape.ru"). My gallery suffered great losses from the so-called cooperation with this man. He repeatedly took the picture from the gallery to show its customers and for the transfer of other art dealers. For a three years of acquaintance, he always returned the paintings, but in 2016 N, taking in May to show three pictures of Kolesnikov "Clean Thursday", "Mary Landscape", the picture of the "Detachment of Circassian Riders", still did not return a picture nor the amount Cash, relevant estimated contractual value. A convincing request if you have any information regarding these paintings, please let me know any information about them. After numerous requirements, return the pictures in the gallery, I was forced to contact. "

The letter describes the scheme that the fraudster uses. The dealer prescribes the day and the time of refund time, then calls on the phone and transfers the meeting. Next, he has unforeseen circumstances, he prescribes a new return date and so indefinitely. "To put it mildly, the fantasy of this person is infinite, he composes all new and new stories. Two paintings were personally mine, but two pictures with a total value of 85 thousand dollars Kolesnikov and the rubo were in the gallery under the storage contract. I don't have anything else to resort to the help of state bodies to return the pictures, "the text says.

The interlocutor "Trent.ru" cites examples of what is happening daily in the antiques of antiques.

The dealer took a picture of the owner at the cost of 50 thousand dollars in October, and even left his passport as a deposit. "Where he is now unknown, no money, no paintings," says a lawyer.

Another scheme: Art dealer takes on sale picture. Suppose the owner appreciated it in 100 rubles (conditionally). The dealer sells it for 50, because it is cheap, it goes faster, and the owner returns only 10 rubles and says that this is a deposit. After that, the fraudster begins to hide. And find another sacrifice, also selling a picture.

"So I mentioned Kuteyankov - his ex-wife was engaged in such a scheme. Now she is in prison, "the lawyer says.

Family business

In 2013 passed the third trial. This time, the fraud was condemned by the father and the daughter of drafts who sold fakes under the Russian avant-garde. Through the Izmailovsky Vernissage, they made 800 fakes from the alleged collection of the 80-year-old employee of the Swedish Embassy in Tashkent Mikhail Nelson, reported to Gazeta.ru.

"There was a very difficult story of the origin of these things. Falsified correspondence alleged collector from Uzbekistan with the most famous collector of our avant-garde George Dionisovich Kostaki. People played roles by phone: allegedly the nurse of this elderly person (Nelson) sells some things, because he needs money for the operation, "says Semenov.

Two victims, who were naively believed in the legend of an unknown collection, paid a total of 18 million rubles for a total of 18 million rubles.

Business Basner

Another loud process relating to the lime works of art is associated with Artist Elena Basner. Unlike previous examples, in 2016 the court justified her, dumbfounded in the proof of the investigation.

The essence of the case: In July 2009, the collector acquired a picture of "in the restaurant" for 250 thousand dollars. After the transaction, it turned out that this was a fake, and the original is kept in the Russian Museum. The victim claims that Basner sold him a canvas, knowingly knowing that it was fake. She, according to Vasilyeva, gave a false conclusion about authenticity.

"The money received by the Basner of the transaction is 250 thousand dollars - disappeared without a trace," says the representative of the collector Nikita Semenov. "And in order to avoid responsibility, Basner and her unidentified accomplices used a certain citizen of Estonia Mikhail Aronson (a repeated trial, trucker by profession), who allegedly brought her a picture and received money. Aronson confirmed this, but the investigation found out that he physically could not convey the Basner picture and get money. It was simply not on the territory of the Russian Federation, "the lawyer indicated ..

How to "create" masterpiece

There are five well-known ways to give weight the mediocre picture, says Semenov.

Method number 1: Alteration of European masters under Russian artists.

It is very difficult to technologically identify such a fake, because the same period, the same pigments, old canvas and subframes, old varnish. "If you apply a tricky varnish, the signature changes will not be visible on ultraviolet," he notes.

"Vrubel, Filonov, artists of the Russian avant-garde used a completely new technique. And our academic painting of the turn of the XIX-XX centuries is very similar to the Western, "explains the lawyer. - Therefore, it is not easy to distinguish them. "

Method number 2: The status of the Middle Hand masterpiece allows the canvas with the help of fake examination. You can pay the expert, and it will give a false conclusion about authenticity, and you can falsify the document itself.

"There is, for example, one very funny conclusion confirming the authenticity of one work alleged Pirosmani. It is written with such a Georgian accent, without decline, not that genus is used, the wrong words, "says Semenov.

Method # 3: Production of Novodel. For this, an ancient canvas takes, a colorful layer is removed from it, and then a new plot is applied using old pigments.

"In the West goes the giant number of fake Russian avant-garde. And there are practically no experts who would be well versed in creativity, for example, Malevich, Kandinsky. There are, of course, authoritative art critic Alexander Shatsky, who lives in America, but it is not so easy to meet and talk with it, "says a lawyer.

Method No. 4: Give the importance of Novodelu. This scheme came up with a gallery driver from German Wiesbaden Edward Nathanov, a leaving from Russia. He sold pictures under the guise of the Russian avant-garde. In the provincial museums of Russia Nathanov arranged exhibitions of his collection. And then when selling, he showed the buyer the list of exposures on which the picture visited.

"And this is a strong argument. The museum may show a private collection if he pay, the administration is not responsible for the content of the collection, "says Semenov.

Method number 5: Fake signature.

"I have a process on the fake work of clover. They took the old thing that more than 100 years old, and the false signature of the clover was inflicted. Funny, but a fake signature does not mean that the thing is fake. And it is very hard to reveal. This is a Russian painting that does not matter, but with the signature of the clover, it is sold for other money. For 150 thousand dollars, "explains Semenov.

Who is "Lipa" sculpt

Artists of fakes, as a rule, talented painters. They are always in the shade, often earning small money. The artist, who made fake graphics of the Russian avant-garde was installed in the draft. "Scammers asked him not to make copies, but simply invent plots from the head, but in the stylist of certain artists. He received five thousand rubles for each such work, and the Chernov then signed it, "recalls Semenov.

According to him, in this situation in the actions of the artist, there is no composition of the crime, as he does not know that his picture will be sold under the guise of a famous author for a lot of money. Another admitter specialist, known to him, supplies Western dealers by the Russian avant-garde, receives from five to 20 thousand dollars, without hiding that these are copies.

"In our country, artists are not pursued, who put an author's signature on a copy of the masterpiece, say, Aivazovsky. And, for example, in Spain, the fact of the manufacture of fake is considered a crime, "the lawyer notes.

"Leading expert on Roerich Olga Glebova so often faces fakes, which already distinguishes" schools ": this is the Tbilisi School of Fake, and here is St. Petersburg. Faberge's work specialist and the owner of the private museum of Faberge in Baden-Baden, looking at a particular thing, sometimes even recognizes the hand of Masters-fakers on a peculiar "handwriting", and calls the author's last name, "Nikita Semenov summarizes.

Arts always bought, and investing in it became more profitable than selling ocean yachts. Art investments call almost the most revenue financial instrument that is applied to 1000% per annum. Unlike yachts or even ordinary cars, which, one after a year, is cheaper from almost a third, artistic values \u200b\u200bover the years, on the contrary, only more expensive.

In fairness it should be noted that the usual growth is percentage of 10 per year. And only in the case of some hype. Prices are taken off by 50-100, well, sometimes 200%. It so happened, for example, with Andy Warhol, fed by the poverty exclusively canned Campbell soup. After that, from nothing to do, Warhol drew banks from under him. Then suddenly pop art turned into a global artistic direction, and now it's just fashionable.

High percentages are caused by the factors of the conjuncture or rare. For example, a fashion for avant-garde suddenly appears, and everything is urgently buying Kandinsky. Or, let's say, some greatest artist of modernity leaves this world. Then everyone is rushing for the remaining artistic heritage, since the number of his works will never increase.

First of all, do not throw a picture of the first picture and do not try to put her soddoroga then. It is necessary to understand that the art market has a tough structure and to join it stands, only clearly understanding its place.

Dealer

Become an art dealer is simpler. There are no financial investments for this. But the role of the dealer in the market is actually the main. Even the great emperors and presidents were sometimes unable to make a responsible purchase at auctions and resorted to specialist services.

Art dealer - mediator between sellers and buyers in the market of artistic values. As a rule, specializes in some particular field of art, has connections with clients, artists and galleryrs. It has from 7 to 20% of the transaction. The main thing is to understand the conjuncture and market dynamics and in time to give the necessary advice to the right person. Over time, Art dealers themselves become collectors, they buy for themselves, the gallery opens and form the market themselves.

How much firewood

It is best to deal with the works of recognized masters. For example, the pictures of Ivan Konstantinovich Aivazovsky, who lived for the sea for so long, which could draw waves without leaving the bedroom, are among the most sought-after in the world. However, I mean that over 100 years after his death, fakes under Aivazovsky created several times more than he managed to write in his entire conscious life. Therefore, before buying a masterpiece, check its authenticity.

No one could surpass Ivan Ivanovich Shishkin (the paintings of which in the art dealers are called "firewood") in the image of the Russian forest. Although experimental art historians will not east of his cauldron with the paintings of the Swiss landscape player Kalam, whose works of Shishkin copied, being a student of the Academy of Arts.

The Soviet painting of the 40s and 1960s of the last century is still well. State Structures, which have access to the foreign market, prefer contemporary art, large corporations are interested in the XVIII century and abstraction of the battleship, and the daughters of bankers and windy stars MTV love to decorate their bedrooms with paintings by Murakami. There are still many state husbands, as well as representatives of business and political circles, which are not averse to perpetuating themselves in the form of servants of the Fatherland. Nikas Safronov somehow said that officials - "The most capricious customers, but they love to pose very much". And you can help both sides - first, a major political figure that is shy to admit that he wants to get their own portrait. Secondly, a talented artist is to find a profitable order.

This art dealer does not stand with the canvas in trade orders at the Fair in Izmailovo or on the Crimean Shaft. His task is to enter the door to the person who is really interested in his proposal. The examination of the paintings can be done in the Tretyakov Gallery, Pushkin Museum, the All-Russian Scientific Restoration Center. Grabar, Restoration Institute, Hermitage and Russian Museum.

Art project

The first step in the establishment of contact with the future buyer is the exposition. As you know, artists love to exhibit to the place and not to the place. Your task: to make rational grain to this process - it is necessary to update the concept of the future exhibition to attract the client. This practice is engaged in a project curator. The curator is the main initiator, co-author and organizer of the artistic project. Connects in one place artistic values, finance and spectators, some of whom are becoming potential buyers.

But first you have to find a dozen paintings, which will subsequently become masterpieces. Of course, it is necessary to show a professional flair, but this is not the most difficult. In any case, it is not more difficult than ensuring subsequent financing of the project. The climax of the entire project should be even not to buy some separate canvas, but a positive reaction to the public and press, as well as interest in further promotion. Your task is to promote artists as much as possible through exhibitions and international fairs. First, the artist works in the name, then the name works on the artist and his dealer.

1. "Dollar Sign" Andy Warhol, Which did not miss the case to survive on his works and dreamed of buying some trunk for 5 bucks to sell it for millions, went with the auction Christie's for $ 4.5 million.

2. Jackson Pollock He loved to spill paints on the laid out on the floor, and then it was a pretty tossing the resulting picture of a waggon. So the masterpieces of abstract expressionism were born. The most expensive from his work - "number 12" - sold at Christie's auction for $ 11.7

3. Night Watch. Rembrandt Harmens Wang Rhine, 1642 Rembrandt, the first half of life worked on the mill, and in a terrible dream could not imagine that Zhanna Friske will do with Anton Gorodetsky.

4. Japanese Takashi Murakov, Drawing in the style of Hello, Kitty, Western critics are missing for his participation in all commercial projects without a prior.

Gallery

Gallist - owner of his own gallery. Exhibits artists in it at its discretion. As a rule, contracts concludes with several of them, provides them with PR, positive criticism and customers. Business does due to the difference between the cost of the paintings, so to speak, "from the warehouse" and its prices after the corresponding promotion.

No self-respecting gallery player never admits that his business flourishes. And this is a pure truth, because to keep the gallery in principle, the occupation is unprofitable. The lot of money goes for renting premises, light, guard, salary staff. The paintings themselves are sold extremely slow. But you can unwind, if you do not trade with pictures, but to sell yourself.

If you open the gallery, then it is best to immediately buy a showroom in the center, like Gary Tattitsian, who opened his institution across the road from the Kremlin. Then, of course, it is worth the declaration of yourself in the artistic world - to bring, for example, Karim Rashid or Norman Foster. Well, then you already start and move your artists. In Moscow alone, hundreds of galleries, but they all remain in the shade, and in fact known exhibition sites with world levels - no more than 10-15. The picture that fell there is guaranteed to be seen artistic part.

And from now on, its happy promotion will begin on exposures, countries and continents until the path is crowned with advantageous sale on some auction. The famous Art dealer and Galerist Leo Castelli first began to pay scholarships to artists for the fact that they did not go to other galleryrs, Owned Warhol and Robert Raushenberg and actually became one of the founders of pop art and conceptualism.

Art investment

Fashionable direction in the financial sector. You can earn good money, buying individual paintings by a painter, as if these were stock companies. The more you have pictures, the more your share package, and the price is significantly higher than the amount of the sale of each work separately.

The most affordable way is to buy works by modern Russian authors. To begin with, collect with a dozen paintings. It is important that they like you yourself. Primary investments will be $ 20,000-50,000. Look at how the situation around the author will change. The collection really will rise in price if other works of your artist will suddenly fall into the Hermitage or Louvre. Or someone from the applicable presidents will buy something for his country residence.

The most reliable option is to invest in world masterpieces. The cost of one picture in this case is hundreds of thousands, the whole collection - hundreds of millions. But problems arise much more - insurance, protection and special climatic storage regime. Create such collections not for sale, but to support the image or to provide descendants.

The Russian art market is heated as ever and in the near future will grow rapidly. The number of dear real estate is multiplied, and the owners of the de-suite mansions simply dream of decorating the walls of their homes with real art. And then they will need help from a specialist. Experts predict that prices will grow on Russian contemporary art, as it is now the cheapest market segment. The price will also be the Russian Academic School - from the heads to social identity of the 1960s and 1980s. Since things of that time on the market is becoming less and less, the deficit will begin to ignore the works of new realists.