New Year on the channel Friday. "Friday" (official player)

TV channel "Friday!" Prepared truly hot July and August. In the near future, "Friday!" They will be like superpremors and favorite projects that will return with new ideas and plots.

Instagramors-2.

So, already in July on the TV channel "Friday!" Starts the second season of the provocative realistic itself - " Instagram workers» . The goddess of the virtual world in which millions of subscribers are followed by their beautiful and carefree life, this time will not only be tested by the usual life, and they will go there, where they were born into the world - to their native cities, villages and villages. Do not miss the fiery show "Instagramchikov-2" in July on Friday! ".

Patzanka-3.

No less frank reality returns to "Friday!". TV channel launches third season show " Patzanka"Already in August. If you can't start life again from Monday, from June, if you have a short conversation with the interlocutor, whenever you are glad when you leave the party, then you definitely need to look at the "Patzanka" show, where Girls will try to stand on the path of transformation.

Caps abroad

And those who have already become Cinderella in the finals of the second season "Patzenok" will go to conquer the world. On the TV channel "Friday!" In August, a new Travel project will be released on Ether Putsanki abroad!» . Previously, they were not released from the children's police room, but thanks to "Friday!" They were released abroad. Stars of the second season "Patzonok" Anastasia Kuznetsova, Tatyana Buura and Maria Kuzmina They will share the secrets of travels in different points of the globe, as well as with heads will be loaded into the flavor of new countries. In a word, I am sick there for your own and sympathize with local!

Four weddings

Another show, whose premiere is expected on Friday! ", But in September, -" Four weddings» . This is a reality for those couples who not only decided to arrange a grandiose event from marriage, but still sure that it is their wedding that will come out the most interesting and original. Four pairs of newlyweds will compete in the organization of the most pretentious and extraordinary wedding, and in the award winners will receive a trip of dreams! The first season of the "Four Wedding" show is already mounted and is waiting for the premiere start very soon on the TV channel "Friday!".

Life: Sweeping

In July, it starts, perhaps the most superfield premiere - "Friday!" Runs a new show " Life: Sweeping» . The TV channel will reveal the secret, how fun to live and do not pay for anything. Rather, they will share their finds leading projects Ivan Makarevich and Vasya Tvostovwhose main rule says: "If for free, then we buy!". These guys have no golden card, nor a hundred dollars, but they are confident that it is quite realistic to arrange "Life: Sleepy." Do not miss a new show on Friday! " Already in July!

Eagle and rush. A family

Team " Eagle and Rushki.»Course around the whole world, but never traveled to children. In the new season of the legendary transfer, the teacher will be leading Kohl Solodnikov, his wife Katia Gordeyev And their children - Son Gosh And daughter. Sasha. See another upgrade of the famous Travel-Reality - " Eagle and rush. A family»On the TV channel" Friday! ". The first release is already available for viewing. Family holidays on the gold map and one hundred dollars is tested in Tokyo. Stay up to date with Premier Research

Friday TV channel! WATCH ONLINE

Friday TV channel! - This is an entertainment channel for activists and travel lovers. The audience of the channel mainly is young people, thanks to broadcasts on the air of bright shows and popular films and television series.

The transfer of morning live broadcast channel "School of Dr. Komarovsky" will help start the day with benefit, and the bright and fun show "Friday morning" with the most charming couple of leading Masha Ivakova and Leroy Dergileva will definitely raise you. In the afternoon, see the unique transmission of our own production of the channel "General cleaning", "on the knives", "hellish cuisine" and "four weddings". In the evening online broadcast channel Friday! Keep track of reincarnations of reincarnations in the lady in the program "Patzanka". In the transfer of "Heirs", watch how the children of millionaires are trying to live the life of ordinary people. Before bedtime, relax with the popular TV series "Dr. House" and "Desperate Housewives".

On the weekend schedule of the TV channel Friday! We will delight travelers by broadcasting a long-faced show "Eagle and Rusk" and the new show "Halo, Rasha", in which the Englishman and Italian investigate Russia. And also see the continuation of the "Patzanka" program and the new series of transmission "Secret Millionaire".

Keep track of the poster of the TC Friday! Do not miss the newest series of favorite programs. On our website in the "TV program" section you will find TV direct broadcast program for today, tomorrow and a week. There you can find out what is now on the channel Friday!.

Do not worry if you did not have time to miss the original programs and did not have time to watch them on TV TV channel Friday! Live, watch online on our website or in the application.

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In recent years, Ukraine has become one of the main content providers for Russian television. RBC magazine talked to the creators of popular show and found out how cooperation goes during the crisis in relations between Russia and Ukraine

Illustration Oleg Borodin

TV channel "Friday!" Specified 2016 more dynamic than competitors, showing the fastest revenue growth rate on the Russian market - 21% by 2015, up to 4.4 billion rubles, and the highest net profit - 1.1 billion rubles. The main hits of the channel, to a great extent providing an impressive result, show the show "Eagle and Rusk", "Audioralo" and "Patzanka". All programs have Ukrainian roots: either completely invented them in Kiev, or this is the joint work of Ukrainian and Russian producers.

According to the estimates of KVG Research, Ukraine - the second, after the United States, the content provider for Russian television. In 2014, the share of Ukrainian content was 11.9%, according to the results of 2016 - already 20.5%. More often than others, two channels are broadcast - "Friday!" and "Yu": on the air of the first program with Ukrainian participation, a third of the ether is occupied, the second is about 40%.

"Ukrainian Spirit"

"We are a conspiracy masters. There is a system of gestures, arrangements, who are different from which parties, if suddenly we forbid to shoot. If they are trying to stop the police, depending on who caught - boys or girls, the time that we spend the boyfriend / bachelorette party. If we are caught at the airport, we point out a couple of leaders and explain that we remove the wedding journey for the newlyweds, "Elena Sinelnikov, General Director of the Kiev TEEN SPIRIT STUDIO, believes that there is a fraction of the shooting process" Eagle and Dishki ".

The main hit "Friday!" And the most popular Travel Show of the Russian and Ukrainian Television in Teen Spirit came up with seven years ago. Since then, a program in which two leaders explore the tourist potential of the same cities in budget and luxury categories, has become the flagship of a new entertainment broadcasting and has become a golden residential for manufacturers: in 2016, the net profit of Teen Spirit (Tianpirit Studio Jurlitz "and "TIRSPIRIT PRODUCT") amounted to more than 4.6 million rubles. According to Spark Interfax.

The idea of \u200b\u200b"Eagle and Rusk" came up with graduates of the Kiev National University of Culture and Arts Jeanne Badoev and Spouse Eugene and Elena Sinelnikov. Even before the filming of the pilot, they managed to attract the Natella Krapivin to cooperate, the producer of the singer Svetlana Loboda and the daughter of the major developer Vagif Aliyev, whose state of the focus magazine in the spring of 2017 estimated at $ 220 million. Badeeva invited it to shoot one of his projects, which worked on As a director.

Initially, the team had about five ideas of different projects, but everyone liked the format of the Travel Show. "The concept description was fitted into four lines. At first, I wanted to call [the program] "Bogach - poor man," but then invented a highlight with a coin thread, "recalls Sinelnikov. According to the results of throwing lots, one lead show receives a budget of $ 100, and the other is a card with an unlimited limit.

For the filming of Sinelnikov and Krapivina, Teen Spirit was created and divided the powers. Sinelnikova led the studio, her husband became a director, and Krapivina is the general producer. It oversees strategic development, destroys crisis situations and negotiates with channels, lists Sinelnikov. Get comments Nerpivina For this material, RBC magazine failed.

Jeanne Badoev and her husband Alan became the first leading "eagle and ripe" and her husband Alan. The shooting of the pilot in Barcelona began a team without prior arrangements with channels, all the costs of themselves took Harpivin. Work on the first release took four months. At the end of October 2010, the pilot was shown to the principle of the Ukrainian channel "Inter" Vladimir Zelensky. He agreed to buy a project and ordered the whole season, says Sinelnikov. Zelensky to communicate with RBC magazine refused.

The etheric premiere of "Eagle and Rushki" was appointed for February 2011. "And everything started non-stop. Since the contracts and transfer of money the process is unprecedented, Nitelle had to pay for our first business trip. Further expenses covered Inter, - says Sinelnikov. According to her, at first Teen Spirit put up the underestimated price tag: they didn't imagine how much it really is, and did not take into account the mass of risks: "For example, one day, the group arrived in Uzbekistan, but she was not allowed to shoot. I had to spend the night and leave with anything. "

For the year of work, the studio did not earn nothing, says Sinelnikov. Nevertheless, the first season of the show was successfully held at Inter. Indicators of the premiere ended above channel indicators - 18.1 against 17%, test reports "Inter". The budget began to increase from the second season. In July 2011, Inter ordered from Teen Spirit at once 40 issues. The studio has expanded the geography of routes and the composition of the team: the film crew has grown almost twice, up to 11 people excluding the leading. The cost of production of one issue could increase from $ 40 thousand to 50 thousand, assesses a source on Ukrainian television.

In the spring of 2013, Krapivina and Sinelnikov invited the current general director of Fridays to a meeting to Moscow! " Nikolai Cartridge. As president of ProfMedia TV, he was preparing the launch of a new channel at the frequency of Russian MTV. Vladimir Potanina Holding, who in 2014 was absorbed by the Gazprom-Media holding for $ 800 million, wanted to buy ready-made issues of "Eagle and Dishki" - the rights to them were "Inter" - and to work together by the production of new seasons.

According to the results of negotiations "Inter" and "Friday!" Divided the cost of new shooting in half. The right holder of the format remained Teen Spirit - this gives the studio the opportunity to shoot individual seasons exclusively for the Russian partner. In addition, revenues from distribution and advertising in social networks and Youtube are remaining for the Karpivina and Sinelnikov. Percent of the advertising and sponsorship income of the channels studio does not receive. According to Spark Interfax, Teen Spirit revenue in recent years varies from several hundred thousand to more than 45 million rubles. Representatives of Teen Spirit refused to discuss financial indicators.

Selling Teen Spirit format does not see sense. "We have experience, and only we can do it perfectly," explains Sinelnikov. The derogation from the rule is - in favor of the same "Friday!", Which periodically orders Teen Spirit special issues. In these cases, the television channel consists of one-time contracts of sub-license.

In the premiere for "Friday!" 2013 The Eagle and Rushki show was broadcast 1088 times. The proportion of the project was 2.4 against 1.7% of the channel on average, MediaScope was calculated for RBC magazine. Every year the popularity of the show grew: at the end of 2016, the share was 3.3 against 2.9% of Friday! " average. According to the results of the 2016, the channel's advertising revenue from the project (excluding sponsorship) amounted to 10.5 billion rubles, calculated for the RBC Magazine Analytics of the Etat Control International (ECI). Most of all on advertising in "Orel and Higher", the canal has earned in 2014 - 2.9 billion rubles.

The success of "Eagle and Dishka" on "Friday!" The participants of the Ukrainian-Russian cooperation explain the coincidence. "The channel was needed in a short time to get a large amount of new corporate content. By the time Teen Spirit had already shot three seasons. Plus, the program went out at Inter, which conceptually approached the tasks of "Friday!". As a result, the audience began to perceive the content as a branded show "Friday!", "Explains the source close to the leadership of the Russian Channel.

Illustration Oleg Borodin

Teen Spirit has become for "Friday!" The supplier is not only content, but also frames. The stars of the channel were Badoev (later she led on Friday! »Zhanna, Zezhigini and" Battle of Salons ") and another leading" Eagle and Dish "Andrey Pozhnikov, who on Friday!" Led "I believe - I do not believe", "Explorer" and other programs.

Cooperation with "Friday!" It was not always cloudless: in January 2014, a Travel show "Like a chip will fall" with the leading "Eagle and Dish", similar to the TEEN Spirit content format, came to the ether. At the insistence of the leadership of Teen Spirit "Friday!" The shooting of the project stopped - only a pilot was released on the ether. "It was unpleasant, but we didn't swear for a long time. Quickly found a common language. Guide "Friday!" It agreed that it was not worth making the show "Eagle and Rushka: Side view," recalls Sinelnikov. Representatives "Friday!" The questions of the RBC magazine for this material did not respond.

The "Eagle and Rusk" show made the Ukrainian studio hostage of the format, recognizes Sinelnikov: other channels with the following channels are regularly addressed to Teen Spirit. The company denies everything: its owners do not yet see the opportunities to "make a show better", explains the producer. Among the failed counterparties, she calls the CTC and Home Channels. The representative of the "STS Media" at the time of delivery of the material in the print did not provide a comment.

Sinelnikov explains the nature of the popularity of the "Eagle and Rushki": "We were the first to show not leading with the learned text, and living people, sometimes with the wrong speech, sometimes even limited and alive." This image "honestly reflects" the intentions of the film crew, who invented the show to travel a lot, says producer. The first leading show of Jeanne Badoeva is agrees with her: "I did not want to turn into a speaker head, in a journalist, in the announcer, in the TV presenter, I wanted to remain myself."

The main technological innovation of the "Eagle and Dishka" was the decision of the director of the show Evgenia Sinelnikov to shoot the program on the camera. "It gives a completely different picture, atypical for television screens. At first there was a terrible headache, how to synchronize the picture and sound, once even had to be recalled, but it was worth it, "the general director of Teen Spirit said.

According to the forecast of Sinelnikova, while the project will be in demand, the main forces of Teen Spirit will be focused on "Orel and the Higher". Now the company removes the 17th season for "Inter" and "Friday!", On Russian Channel will also be released an exclusive season about traveling in Russia. "We are removing other projects: We had a program about the homeless animals" Family Dog ", the show about men around M" (the project bought a Friday! "And released" Lesya Zddi ". - RBC), but all for one season, "the producer lists.

Bat from "Bible"

The idea of \u200b\u200bthe show revision of restaurants and hotels came to the head of the Ukrainian "New Channel" Victoria Burdukova on the eve of the 2012 European Football Championship: the country was preparing for the influx of tourists and serious verification of the National Service Industry. The co-author of the format, which developed "Creative Association No. 1" (No. 1), was the chef editor Anna Zhij. After a few seasons, she became the leading "auditor", one of the most discussed telenotes of recent years.

Producers "Friday!" At the head of the cartridge, the show was interested in about the same stage as "eagle and a wide", in the middle of the third Ukrainian season, in mid-2013, recalls Burdukova. License Russian Channel bought a shit for a year. Initially it was assumed that the same team would be taken to shoot the Russian version, but due to the production capacity of the production facilities, the new channel was abandoned from this idea.

As a result, "Friday!" I acquired a five-year license for the production of my own program called "Revizorro". According to the source close to the "New Channel", the format was sold for $ 10 thousand, in addition, "Friday!" I paid a fixed commission for each release. As part of the transaction, the Department of Burduku was needed to write "Bible of the format" - for the team it was the first experience.

Video: RBC

"We wrote so in good faith, which was even happy for themselves. Prior to that, I saw the "Bible" of Western companies - they are only few pages, including technical rider. And we have a detailed weighty document, "says Burdukova. According to her, the Russian leading Elena Banya, according to the description corresponded to the description from the Bible: "It is very similar to the first leading" auditor "Olga Freumut. After this, my heart calmed down a bit. It meant that everything will be fine and with the format. " According to the estimates of the RBC magazine, the production of one Release "Revizorro" costs 1.5 million rubles. Recove the cost of production of the original show "New Channel" refused, Burdukova only reported that Ukrainian budgets are about three or four times less than Russian. First of all, due to higher wages of Russian specialists, explains the interlocutor close to the "New Channel".

In Ukraine, the original show expanded with the new format of "passion on the auditor": the heroes of the project became "offended" restaurants and hotel rooms. The homeland came out four seasons of "passions", and their Russian adaptation of the "audio-show" lasted only one season. According to Burduku, the reason was the mistake with the choice of the lead: "We had a star with a capital letter [Showman Sergey Prichul], he was recognized as the best leading talk show in Ukraine. At our site reigned atmosphere of the American talk show, they reacted on the lead, as at Opera Winfrey. In the Russian current show I did not see this. "

But on "Friday!" Invented their postformats: "School of Audioralo", "Magazin" and others. And the rate on the main "audioral" paid off in full: 133 original programs of the program brought "Friday!" 1.2 billion rubles. Advertising revenues in 2014-2016, calculated ECI analysts.

Synchronous "Patzanks"

"Ukrainian and Russian girls have their mental features. The first is more naive, the second is more stringent, pragmatic, with an analytical mind warehouse, heavier is heavily on provocations, "Corresponding to the Interlocutor of the RBC magazine, who participated in creating the most popular reality show" Friday! " - "Putsankas." The project was broadcast in August 2016 and at the end of the year became for the channel flagship. His share was 4.8 against 2.9% of the channel as a whole. Now on the air is the second season. According to ECI estimates, the project advertising revenue (excluding sponsorship) for 2016-2017 amounted to almost 532 million rubles.

Illustration Oleg Borodin

The Ukrainian version of the show "VID of Patzanka to Panyanka" came out at the "New Channel" a few months before the launch at the "Friday!", The Ukrainian company Friends Production was engaged in the production of both versions. The idea of \u200b\u200ba realistic show is a re-education of girls with disadvantaged Biscard in the school of secular etiquette. The original show was called Ladette to Lady and went to the UK from 2005 to 2010.

According to the source close to the Ukrainian studio, the adaptation of the format for local and Russian channels was conceived synchronously. This was confirmed by the RBC's interlocutor close to the "New Channel". There were "close creative communication" channels: from January 2014, the position of the General Producer "New" occupied Sergey Evdokimov, one of the creators of "Friday!" And the former vice president of the ProfMedia TV Holding, where "Friday!" He entered the year 2014. In September 2017, he returned to a similar position at Friday! "

Why did the Gazprom-Media Holding TV channel entrusted the production of the show to a partner from another country? Ukraine is historically stronger in the real estate genre, explains the source that participated in the filming of the "Pazonok". Over the shoulders of the same Friends Production, a few more Friday projects: "Battle of Salons", "Battle of Restaurants" and "Baryshnya-Peasantka", lists the interlocutor of RBC magazine. According to him, in the middle of zero, Russian and Ukrainian channels chose different ways of development: the first made focus on the talent show and the series, the second - to reality.

"It turns out that in Ukraine the whole generation of editors, directories, screenwriters has grown in Ukraine. On the channels are five reality per week, "says the interlocutor of the magazine. There is an economic substantiation of this division of labor: if the shooting of a large realistic scale of the "Patturok" costs $ 50-60 thousand for an episode, then the show of the "Dancing Stars" format costs $ 200 thousand. The situation has changed when such channels appeared as " Friday!" And "Yu", which is part of the "UVT Holding" Alisher Usmanova and Ivan Tavrin, who also drew attention to the reality show. "Reality format is a good offer for the crisis, for starting and to search for a new person. Plus it is an opportunity for the channel to make money on numerous reics, "says the interlocutor of RBC magazine.

Realistic polygon

If "Friday!" Embed into the production chain of Ukrainian studios, then "Yu" mainly earns on demonstrations of purchased content, explains the source of RBC, participating in the cooperation of Russian TV channels and Ukrainian studios.

At first, "Yu" made a bet on American programs, mainly at the "Top American Top Model": from 2013 to 2016, relevant reasons were broadcast 1723 times, counted in MediaScope. However, the Ukrainian version of the show, published on "Yu" in 2015 (the premiere at the "New Channel" took place in August 2014), turned out to be more popular. At the end of 2015, program indicators were comparable - 2.2% among the American version and 2.3% in Ukrainian, and in 2016, Ukrainian adaptation bypassed the original version: 2.1 against 1.4%. And the program "Top model in Russian" turned out to be the least in demand: in 2013-2014, its share was 2.4 and 2.0%, and in 2015 fell to 1.1%. In the next seasons, the Russian version did not go away.

The highest popularity of the audience "Yu" enjoy the realistic show of the Ukrainian Channel Stb, their audiences looked better than the TV channel as a whole. The share of "Yu" in 2015 and 2016 amounted to 2.3 and 2.2%, respectively, and at a social reaver on unfavorable families "Dear, we kill our children" - 2.4 and 2.5%, family reality "Dad got "-2.7 and 2.6%, medical reality" I am shifted to my body "- 3.6 and 2.9%.

"We paid attention to Ukrainian content back in 2015. Some projects seemed very sincere and brave to us. There were no such stories and heroes at that time, "the executive producer" Yu "said Natalia Radko told RBC magazine. According to her, gradually the canal launched the production of his own realistic show, "close to the spirit and mood to the above projects": a medical "save my child", family "Teaching wife to steer", the Russian season "Wife shake" (in the ether of Ukrainian " 1 + 1 "came out already the tenth show season), as well as reality about the fathers" Pregnant Dad ". Now on the air channel there are 15-17% of the content purchased in Ukraine, says Radko. The representative of STB to the question of cooperation with Russian channels did not respond.

In fact, Ukraine for Russia is a landfill, says producer participating in negotiations with Ukrainian studios: "Still closer than our audiences, no. Even when we are talking about the success of the project in the USA, Australia or Europe, it does not mean anything. But if they say that the project is popular in Ukraine, this is a more significant argument for the leaders of [Russian] channels. " Victoria Burdukova agrees with this: "In Russia, formats are often produced with a light-up to Ukrainian experience of adaptations. Obviously, this desire does not stuff your own cones: why try to do something if the neighbor did not work? It would be nice if we had such an opportunity, but it was not. We all do at your own risk. "

The political situation on the expansion of Ukrainian content is still almost no effect. "After all the events of Ukrainian content - and the finished product, and formats - on Russian TV, it became, on the contrary, more," the source engaged in "exports". The Ukrainian interlocutor of the RBC magazine, collaborating with Russian channels, agrees with him: "So far, fortunately, political disagreements did not affect sales of content to Russia. But there are difficulties: for example, Logistics found without air traffic. This increased budgets, but with grief in half a caravan goes. "