Small restaurant business - coffee shop (business plan). Coffee house business plan

Permanent customers - Coffee Shop Success Guaranteed. In addition to the quality of the drink and the menu presented, you must correctly define a niche, price policy and place. All these nuances need to be reflected in the coffee house business plan. Below is an example of a ready-made coffee house business plan with calculations and recommendations for the opening of the institution.

Coffee house. Stages of discovery

Stage 1. Defining features and concept.

1. Connoisseurs of coffee
2. Connoisseurs of coffee atmosphere

This is natural: the target audience of coffee shops goes there either for a special atmosphere or for the unusual taste of coffee.

If the focus is on the drink, the selection of grain and the masters of its preparation is the main task of the entrepreneur. Options are possible with the interior: more and more coffee shops work in Take Away mode. But the taste of coffee is not exactly not replaced by a convenient arrangement or a pleasant design, nor interesting events. Treat the organizational and legal side of the question in advance. Here are the services that you will use:

The visual and cultural concept is the next, but not lagging behind the significance of the stage. People walk in coffee shops for high-quality coffee and for a special atmosphere. Without the other, only the points of "coffee for removal" survive.

Stage 2. Selection of Places

Contrary to popular belief, the place does not play a key role in the success of the institution. Perhaps everyone will be able to remember the coffee shop away from the center in the semi-basement room, in which, nevertheless, always crowded and which everyone has a hearing. The meeting place of coffee lovers is the case when the institution colors a place. However, with the location it is worth decreasing before the start of writing a business plan.

If at the first two stages you did not have clarity, with the opening of the coffee shop it is better to postpone.

In this article, we consider the advice and features of creating a business plan for the opening of a coffee shop in Ryazan.

Summary of the project

Idea: creating a catering establishment oriented coffee-oriented coffee.

Organizational form: LTD

The target audience:

• 40% - middle-aged people with average
• 40% - young people with average
• 15% - secured people of different ages
• 5% - Elderly Couples

The average number of visitors per day: 80

Number of seats: 45

Middle check per visitor: 320 rubles

Types of services: Event management, activities

Menu: Coffee Classic and Rare Sorts

Location: Ryazan Center

Schedule: Daily from 10 to 00.

Number of founders: 2

The project financing is carried out by co-financing founders in size 200,000 and 2,000,000 rubles.

Calendar Planning

In this section, the business plan of the coffee shop is clearly set deadlines in which each of the specified steps will be implemented.

Name stage	Month 1.	Month 2	Month 3.	Month 4.
Drawing up a business plan	+
Registration LLC	+
Search for premises, concluding a lease agreement	+
Development of Design Concept Design		+
Designer design of the room			+
Purchase and installation of equipment			+
Obtaining permits			+
Search and conclusion of contracts with suppliers			+
Search and hiring staff			+
Launch of an advertising company			+
Control tests before starting			+
Beginning of work				+

Description of business organization

Since the founders are two, the option of a limited liability company is optimal. In other situations, it would be quite possible to do.

If we are not talking about creating coffee networks, then at the first stage it is better to choose a simplified taxation system (USN).

The list of documents that will be required in one way or other are the following:

• The rental agreement;
• Coordination of the SES and fire inspection;
• Supply contract;
• Contracts with companies providing outsourcing services;
• Labor contracts.

Production plan

Device of rooms

• Technical zone - 20 sq.m.
• Bar zone - 11 square meters. m.
• Hall - 45 square meters. m.
• Bathroom - 4 sq.m.
• Total area: 80 sq.m.

It is necessary to take into account the fact of the documentary translation of the dwelling (if it once was once) in a non-residential.

There are fixed SES rules regarding all cafes and restaurants. They are spelled out.

Cost of equipment

Position	number	Cost, rub.
Coffee machine for coffee	1	150 000
Equipment for frying and milk coffee	1	100 000
Coffee making inventory	1	25 000
Coffee cooking plate	1	50 000
Hood	1	35 000
Showcase refrigeration	1	35 000
Industrial refrigerator	1	35 000
Raw storage cabinet	1	50 000
Coffee house kitchen kit	1	15 000
Bar stand	1	35 000
Bar chairs	10	20 000
Coffee house tables	10	15 000
Chairs	35	45 000
San equipment node	1	35 000
Technical zone equipment	1	100 000
Org. Technique and cash register	1	100 000
Showcase	1	50 000
Door entrance	1	25 000
TOTAL		870 000

Coffee house formation

In the state it is planned two barista shifts. Thus, the monthly wage foundation will be:

Marketing strategy

It is important to take into account two factors:

• The key part of the HORECA marketing is internal, not external marketing;
• In the coffee industry, the market also actively affects the behavior of the audience, as the behavior of the audience affects the market.

These are starting costs for marketing needs.

Investment plan

Permanent expenses

Management and decision-making process

Since in our business plan of the coffeehouse we are talking about the LLC, the obligations between the founders must be distributed as follows.

Founder 1: Technical Aspects

• Product quality control
• Control of supply of raw materials
• Control of the condition of the premises

Founder 2: Commercial Issues

• Control of financial streams
• Monitoring marketing campaign and product promotion

Calculation of profits Coffee houses

The average number of visitors per day - 110

Middle check - 320.

Medium raw costs - 80

Revenue:

320 * 110 * 30 = 1056000

Profit before taxes:

(320-80) * 110 * 30 - 236560 = 555440

Profit per month:

555440 - (555440 * 0,06) = 555440 - 33326,4 = 533113,6

Risk analysis

1. Technical risks

• Key probability risks:
• Increased value from suppliers
• Changes in existing legislation and tax burden
• Rider seizures
• Changes in topographic behavioral factors in the city (passing place becomes non-promotional)

2. Financial risks: Sensitivity and break-even analysis

Financial risks include behavioral factors:

• Lack of demand
• Change in demand in favor of missing positions
• Growing competitive environment

Risk minimization is one of the key tasks of the young business market.

One of the most accessible ways to minimize risks is an accounting outsourcing.

Coffee shop menu. Examples

Sample Coffee Shop Menu:

• Coffee - from 10 positions
• Cocoa - 2-10 positions
• Tea - 2-10 positions
• Other non-alcoholic beverages - up to 10 positions
• Edible dishes: 10-25 positions

Exemplary composition of the Take Away Coffee Shop menu:

• Coffee - from 10 positions
• Cocoa - up to 5 positions
• Tea - up to 5 positions

Remember, the coffee shop is, first of all, the atmosphere, in the second - coffee, and only to the third - everything else. The unconditional priority of the coffee shop menu must be given to coffee.

Typical errors

1.Coofini, who like only the owner

Coffee shop - business, build which without real hobbies is really difficult. But you should not think that one of your personal obsession will be enough. Each major city knows an example of coffee shops with a very rare and exceptional concept, to evaluate which manifests himself. Coffee shops with coffee without caffeine, exclusively acidic varieties or only healthy coffee beverages must be checked by time.

2. The predominance of ideas over profit

Error similar to the previous one. Coffee shop is a business. Business task - generate profits. Many so flies in the stand-in-evening and clubs in the interests that, over time, the institution loses their opportunities to carry out due to unprofitability. This is the case when, as a result, everyone loses: both the owner, and customers and staff. The business plan for the coffee shop is just needed to understand whether the company will be able to satisfy all parties. Make a coffee shop with your business, real and honest, and your customers will become your friends.

Business plan is the first checking yet yet business. If you have no doubt that the creation of coffee will be successful, and the business plan still causes many questions, there is an alternative - buying a finished business. For this, a mini-coffee shop or a franchise work is suitable.

Three months of accounting, recruitment and legal support for free. Hurry, the offer is limited.

Own cafeteria in which you can spend time in the company of friends is a dream of any entrepreneur. If you have money and enough free time, stock up with optimism and patience and start acting. How to open the cafeteria from scratch we will talk in this article.

Business registration

Some beginners entrepreneurs are interested, where to start opening a cafeteria? First of all, you should register for the tax inspection. You can issue LLC or IP. After you get all the necessary documents, select the tax system. If there is no possibility to apply ENVD, give the preference of the USN. To implement alcoholic beverages, you need to get the appropriate license.

If you do not know exactly what documents will be needed in order to open a coffee shop, you can consult from the employees of Rospotrebnadzor.

Types of cafeteriev

This business can be different formats. Therefore, before opening the cafeteria from scratch, you need to decide on the direction of its work. Consider various types of cafeterias that are popular in our country:

1. Hollow-lasting European Type Cafe. In such an institution, you need to create a cozy atmosphere so that guests can relax, discuss with the hosts of the latest news, see the football match, and also enjoy both homemade baking;
2. Some entrepreneurs prefer to acquire a franchise to open an institution with a strict set of products, uniform, standard menu and a certain design room. This brings good income if it is located in a big city;
3. Another excellent option is a cafe for children with original menus and various entertainment. Parents are pleased to lead their babies to such institutions. Take care that the cafe is as many entertainment attractions and toys. While the children are having fun, moms will be able to calmly talk over a cup of coffee. How to open a children's cafeteria can be consulted on forums or social networks with experienced entrepreneurs who are not engaged in such a business;
4. Try to open a thematic music or literary cafe for a certain circle of visitors. Also, a fairly interesting idea -.

The model of the future institution needs to choose carefully, because this largely depends on the success of your business.

How to find start-up capital?

Before opening the cafeteria, you need to find money. If you have some savings on your hands, you can immediately begin the case. But most often there is no money, so you will have to be found. Try. But this is not the best option because you have to pay great interest.

In addition, you can make a detailed business plan of the cafeteria and. If you can convince them that the company will be profitable, the investment is provided to you.

Another option is to ask for money in duty from friends or friends. In order to purchase furniture, products and equipment for the cafeteria, you will need a fairly large amount, so you can hardly find the starting capital in this way.

Location of catering establishment

Any cafe should be in a crowded place, otherwise the business will be unprofitable. Prices in such an institution above, rather than in a regular dining room, but much lower than in restaurants. Therefore, it is advisable to find a room for a cafeteria in a residential area, near the station or market or near the metro station. Do not follow when choosing a low rental room and discover the establishment in a quiet sleeping area. It will not bring good profits.

Requirements for the room

Regardless of where the cafeterias of the room requirement are particularly presented, because this is a public institution. If the coffee shop is in a residential building, it should not hurt any inconvenience.

For the institution designed for 50 seats, a room is suitable with an area of \u200b\u200b100 square meters. meters. Before opening a children's cafe or ordinary coffee shop, invite fire inspection and SES representatives to carefully examined the premises. The walls in it are desirable to be treated with anti-flame material. In addition, ensure appropriate conditions for processing and cooking food. If you are planning in the future instead of cafeteria, you should take care of an effective ventilation system.

Equipment

To fully equip the institution, you will need:

• Coffee machine;
• Refrigerators;
• Mixer;
• Showcases;
• Cutting table;
• Microwave;
• Oven.

If you want a lot of visitors in the institution, you should not save on the purchase of equipment and design a cafe. Put a beautiful bar rack and an original showcase for confectionery, as well as buy professional equipment and dishes for the kitchen.

Personnel of workers

After you figure it out where to start opening the cafeteria and buy all the necessary equipment, you should choose good staff. The success of your business directly depends on this. If the bartender offers customers with tasteless coffee, and waiters cannot quickly carry out orders, customers will not attend your institution.

To work in the cafe you will need:

• Manager;
• Two chefs;
• Four waiters;
• Two bartender;
• Two cleaners.

To raise the level of service and avoid personnel turnover, you should follow simple rules:

1. Enter premium promotions;
2. Strictly observe the Labor Code;
3. Make a reasonable work schedule;
4. Constantly engage in employees.

Remember that the visitor who remained dissatisfied with the service will never come to your institution.

Range

In any cafeteria, in addition to children, coffee, beer, chips, nuts, ice cream and chocolate should be sold. If you decide to open pastry shop, baking and local producers or do yourself. The most important thing is that everything is fresh and tasty.

It is advisable to include the second dishes in the range. In this case, you can attract office workers and students to your institution who will go for lunch.

Promotion and advertising

If you do not spend money on an advertising campaign, the payback period of the institution is significantly reduced. But at first, it is not worth saving on promotion. Advertising stretch marks, leaflets and bright sign - all this will help you attract customers. There may be more than 100 thousand rubles for advertising.

Video on the topic Video on the topic

Costs

Before opening a mini cafeteria, make a business plan and calculate the costs. The final amount largely depends on the format of the establishment and set of services. For example, in the opening of a small cafe for 8-10 tables will have to be invested about 1.5 million rubles. In addition, you need to spend money on advertising, as well as provide funds for unforeseen expenses. If things are successful, the project will pay off for 1-2 years.

1. Do not save on quality coffee. Cheap low-quality drink can scare up customers;
2. Refer to the choice of personnel;
3. Women attend such institutions more often, so focus on their taste;
4. Spend free internet at the cafe;
5. Adhere to a single style in the design of the interior of the room, music, uniform, napkins and other trifles.

conclusions

Now you know how much it costs to open the cafeteria, and what documents need to be issued. If you are not afraid of difficulties, you can safely deal with this profitable and quite promising business. People walk in low-cost cozy cafeterias always, even during the crisis, therefore, if you correctly organize the case, you can get a stable high income.

In this article, consider the features of such an enterprise as a coffee shop. Sometimes it is mistakenly associated with a regular cafe. This is not quite so. More precisely, the usual cafe can be called a coffee shop, but it will not be it.

From the point of view of revenue, it may not be fundamentally to find out the difference between cafes and coffee houses, or in general a social dot. But from the point of view of building a business, nucleation and implementation of the idea - this seems important.

If the public catering point brings income - it's good. But at the same time, completely different business models are used to build.

The business model of the coffee shop is implemented by other projects and where it works - other models may not work. Those. W. coffee shops have its own sales market - Not always intersecting with others.

Distinctive features of the coffee house

Coffee shop is not a catering point. Although sometimes it is turned into such or she itself, due to the circumstances, is transformed into it. A coffee shop is transformed into public catering through the exorbitant growth of additional services and an increase in the number of dishes.

We will not consider such power points. The business plan of the coffee shop does not include the variety of catering points. What is the difference between the coffee shop?

Coffee shop is primarily coffee. This coffee here must be presented in a wide range. Depending on the orientation of the coffee shop on certain customers - coffee can be instant and elite, manual welding.

Additional dishes can be offered to the coffee: sweet pastries, chocolates, etc. If Kharcho Soup is offered to coffee - the institution has already been beyond the framework of the coffee house format and the business assessment requires a different model.

In addition to coffee, the range of drinks can be expanded: cocoa, tea and so on.

So, the coffee shop offers:

• various differentty coffee;
• accompanying light dishes for coffee;
• other drinks;

Such a format of the institution implies a certain target audience.

Who is focused on a coffee shop

Obviously, the coffee shop does not imply a full-fledged power supply.

Target audience for coffee house:

• students, teachers;
• creative intelligentsia;
• businessmen;
• other (visitors to shopping centers, stations, etc.).

It is worth reading the article: What is the most suitable?

Two concepts are invested in the idea of \u200b\u200ba coffee shop:

• quickly, run, drink coffee with a bun;
• chat for a cup of coffee.

Accordingly, the location of the coffee shop is focused on certain features. For example, a coffee shop, located in the elite business center, most likely, should offer natural coffee and a pleasant intimate setting for the possibility of negotiating.

Additional coffee shop services

As an expansion of the services provided:

• organization of preliminary orders (coffee breaks);
• delivery of orders.

This is especially true for coffee-oriented coffee services, creative intelligentsia, scientific and educational groups.

Download ready-made coffee shop business plan, relevant for 2019, our proven partners "Biplane". Download link.

Accommodation of the coffee shop, market analysis

The business plan for the opening of the coffee shop should include a location, the estimated structure of the target audience, a competitive environment. And the competitive environment is not only nearby there are similar coffee shops, but also all catering companies in the district where there are similar drinks.

Unlike other places where coffee is offered, the price in the coffee shop is higher. Sometimes even higher than in the restaurant. Therefore, in the coffee shop there must be a number of advantages: first of all, high-quality coffee, everything else depends on the location.

The minimum entry into the business is inexpensive, it is enough to buy a coffee machine, so many people open a coffee shop without worker enough idea. After some time, without preparing competition, the business closes.

Coffee shop is crucial for payback.

Of the features of the coffee shop, the most favorable options for its location are followed:

In educational institutions or directly close to them.

• In this case, the emphasis should be done at service speeds, not very expensive kinds of coffee. Additionally - various kinds of sandwich and light snacks.
• Target audience: Students.
• Competitors: Student cafes, fast food institutions.

In the business district.

• Always choosing expensive, well-cooked coffee. Strict design of the room, relevant staff requirements. Services in the organization of coffee breaks.
• Target audience: Businessmen.
• Competition: restaurants.

In other places of mass visits to people: shopping centers, train stations, etc.

• Here you will need a reasonable combination of the price of the middle segment and inexpensive types of coffee. In the process of work, a feature of a particular location can be detected, for which the enterprise will need to continue to monitor, analyze the emerging market.
• Target audience: specified in the process of work, pre-revealed by observation, visiting the public catering enterprises.
• Competition: All public catering enterprises located near such services.

What will take to open a coffee shop

Consider how to open a coffee shop from scratch. With a place, approximately decided how to start next. In the business plan lay the immediate cost of opening a coffee shop. We are determined with the necessary documents.

Room

Depending on the specific implementation of the room can be different. To organize a small student coffee house for 5-10 seats, there will be a 10-20 square meters room. For a large coffee shop on 50 seats in the business center - 100 - 150 square meters.

To the room the requirements are the same as all catering companies. Those. SanEpidemiological, firefighters, etc.

There are no restrictions on the design of the premises. The main thing is to match the place where the institution is located.

Furniture should also harmoniously fit into the overall indoor entourage.

Additional requirements for the premises appear when placing it in a residential building: sound insulation, work schedule, and so on.

Equipment

Minimum equipment set:

• coffee machine;
• coffee grinder (several for different varieties of coffee);
• refrigerator;
• mixer;
• microwave.

Depending on the specific implementation, additional devices may be included in the equipment (for example, a computer with an Internet for maintaining your page).

Staff

The financial calculations of the business plan of the coffee shop include personnel costs.

Specific recruitment also depends on the realized coffee house format. This refers to both quantitative and high-quality composition.

For small institutions, one or two people, depending on the schedule of work. In large coffee houses are added in addition to bartenders - waiters, cooks, cleaners, etc. Accordingly, the higher the class of the coffee shop, the greater the requirements for the personnel and the higher costs of it.

Part of the personnel at the same time can be hired partly, part-time. For some of the works, you can conclude an agreement with profile firms: cooking, cleaning companies and so on.

Documentation

Documentation depends on the organizational and legal form. In most cases, IP organization is enough. The most convenient type of tax - UTII.

Documentation:

• package of organizational documents;
• necessary contracts of contracts;
• license (if you plan to trade alcohol).

In addition, a marketing plan will be required. Marketing plan for small institutions may consist only of advertising and a small bonuse system for regular customers. For serious institutions, a more thorough approach will be required: advertising company, discounts, seasonal oscillations and so on.

Example Calculation

We give an example of calculation - how much it costs to open a coffee shop in Moscow, profits, payback.

Small coffee shop on 20 seats. Area 50 square meters. Personnel - Barman, waiter.

One-time costs

Permanent costs

Income

Coffee surcharge in coffee shops reaches 1000%. It all depends on sales volumes. With an average check 100 - 200 rubles. The number of visitors is 50 - 100 per day. We get day revenue: 5 - 20 Trap. in a day. Per month on average: 150 - 400 TRP. This is when the coffee shop is output.

Monthly profit will be: 30 - 50 Trap. Payback from the year to one and a half years.

The point of self-sufficiency in the absence of miscarriages occurs in about a month - three after the start of work.

This business plan describes in detail the process of creating a catering company in a coffee shop format. Next, the main stages of the opening of the institution will be considered, a detailed substantiation of the feasibility of the project and the main financial calculations are given. A business plan can be used as a presentation for an investor, or as a visual manual.

The goal of the project: to carry out a detailed study of the efficiency of the opening of the coffee house, to find out the economic benefit of the project, calculate the costs of project implementation.

Descriptive part of the Coffeehouse Business Plan

Description of the project. Inputs

Microdistrict Garden City Perm For several years now has an object of complex building. In the area every year several multi-storey houses appear, the area expands its territory, more and more residents are becoming every year, the level of wealth of which is above average. At the same time, in the garden microdistrict there is an acute shortage of enterprises catering. If we talk about the establishment in the format of a coffee shop, then in the neighborhood where about 80 thousand people live, not a single cafe. In this regard, it is safe to argue that the opening of the coffee shop in this microdistrict is a promising business idea.

Menu of the institution

• Coffee (at least 20 species)
• Tea, hot chocolate, cocoa, soft drinks (juice, carbonated and mineral water)
• Desserts (Cakes, Pies, Cupcakes, Baking, Ice Cream)
• Salads, Soups, Light Snacks, Second Dishes
• Low alcohol drinks

Some organizational moments

Entrepreneurial activity will require registration of a legal entity. Recommended form - "Limited Liability Company". Recommended form of taxation - USN (simplified taxation system).

Estimation of the opening cost

Name of the article	Cost volume
Registration in tax authorities, Printing firms
Interior Design
Technological project
Engineering project
Purchase of interior items, decor, lighting
Carrying out repair work
Acquisition and installation of fire alarm, video surveillance systems
Acquisition of kitchen equipment, refrigerated cabinets, etc.
Acquisition of furniture
Acquisition of technological maps
Acquisition of specialized software for accounting
Acquisition of mobile terminals for waiters (5 sets)
Conducting staff training
Financing activities before self-sufficiency
Order menu and other visual materials
Creation of stock of goods

Project launch schedule

	February 2013		April 2013
Registration in tax authorities, printing
Interior design design
Technological and Engineering Design
Acquisition of building materials, interior and decoration items
Carrying out repair work
Coordination with Mrs. and Rospotrebnadzor
Acquisition and installation of air conditioners, fire alarms, video surveillance systems
Purchase of technological equipment for kitchen, refrigeration cabinets, commercial equipment
Acquisition of furniture in the hall for visitors
Acquisition of specialized software
Purchase of dishes, equipment for dining room, bar, chefs
Search and training personnel
Development of the institution menu; Acquisition of technological maps
Installation of equipment, furniture
Magazine Magic
Conclusion of contracts with suppliers of products, with chop, for utilities
Getting started

As can be seen from the table presented, the preparatory stage preceding the opening of the coffee shop takes four months. All this time, financing takes place at the expense of the project owner. According to the work schedule, the coffee shop should open on June 1.

Staff

Manager
Senior cook
Assistants cook
Confectioner
Waiters
Dishwashers / cleaners
Total number
Size social contributions
Final volume of labor costs

It is planned to attract 20 people to organize the work of the institution. The work will be searched, the schedule is 2x2. In each change, 1 senior cook will be involved, 1 assistant, 1 Barista, 1 pastry, 4 waiters, 2 dishwasher cleaners.

Marketing Plan

• The promotion of the coffee house among the population is planned as follows.
• Advertising on local radio stations
• Advertising on urban portals and social networking sites
• Advertising on billboards, promotional stretch marks
• Distribution of flyers providing a discount on some (or all) dishes
• Production of discount cards

Predicted coffee shop revenue for 2013 (schedule 1)

The coffee shop revenue develops from the implementation of the following positions:

• Drinks (main - coffee, secondary - tea, chocolate, cocoa, etc.)
• desserts
• Salads, light snacks, second dishes
• Alcohol

Revenue distribution (chart 2)

Exit establishment for self-sufficiency (chart 3)

The output of the coffee shop on self-sufficiency, according to all presented calculations, will occur by the fifth month of the work. During this period, the project financing is carried out at the expense of the owner, which were specially reserved in the estimate. It is worth noting that there is a seasonal factor in the activities of the institution. So, in the period from October to April, with the onset of cold weather, the influx of visitors and, as a result, revenue, increase. In the summer, on the contrary, decreases. Exit to the projected revenue, in connection with this, scheduled for November 2013.

In addition, to increase the number of visitors, it is planned to organize a business lunch on weekdays from 12.00 to 16.00. At this time, in addition to the main menu, customers will be offered additional dishes at discounted prices. Also visitors will be available for payment for bank card services, for this it is planned to conclude a special agreement with the bank.

Costs

The consuming part in the establishments of this type is traditionally divided into two categories:

• Costs for the cost. They will be covered by the so-called restaurant margin, which will average from 60-90% (on alcohol products) to 500-700% (for coffee and other drinks).
• General expenses for the maintenance of the institution. This includes renting a room, taxes, various administrative expenses, payment of utilities, accountant costs, and so on.

A detailed distribution scheme of expenses is presented in Chart 4

As can be seen on the diagram presented, the cost of production (31%), as well as the remuneration of employees (28%) and rental of premises (23%). At the same time, the graph shows that the net profitability of the coffee house is 9%. On average, this figure is from 7 to 12%.

Forecast of revenues and profits of the institution for 2013-2016.

Final calculation of the payback of the coffee house

• Start project: February 2013
• Coffee shop discovery: June 2013
• Output to break-even point: September 2013
• Exit to predicted revenue: November 2013
• Project payback date: June 2015
• Project payback period: 29 months
• Investment profitability - 41%

Prepared by editors: "Business GID" The use of the material is prohibited without the written consent of the administration.
www.Syt.

To evaluate the market situation and the effectiveness of the idea of \u200b\u200bthe opening of your own coffee shop, you need to spend thorough calculations and make a detailed project. The coffee shop's business plan provides for the elaboration of such important issues as an analysis of the local market, the preparation of marketing, organizational and production plans.

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Services provided and assortment

A good coffee shop features a rich selection of coffee drinks, coffee varieties and degrees of its roasting. Here, visitors can be offered flavored varieties of coffee and grain, brought from numerous countries at a given price (from classic to elite).

The most common types of coffee:

• espresso;
• mocha;
• cappuccino;
• ristretto (Shot, Court);
• latte;
• "American Coffee".

Cafe visitors can be provided with the possibility of choosing the size of the cup, topping and syrups.

The most common branded coffee cocktails:

• "Shining";
• "Irish coffee";
• ICE COFFEE;
• "Bowling in Tu-154";
• "Rattlesnake";
• "Energizier";
• "Boombox";
• "Black Caracatia", etc.

In addition to coffee, you can sell in the institution:

• alcoholic beverages;
• tea in assortment;
• cool drinks;
• confectionery;
• cold snacks;
• hot appetizers.

The menu should be adjusted depending on the time of year. In summer, it is necessary to emphasize on light desserts, ice cream, cakes and mousses, and in winter - on hot baking.

In the coffee shop, you can sell confectionery products of our own production and / or ready. Most often in the menu offers European cuisine and a wide dessert card.

At the initial stage of the functioning of the business, you can not create your own kitchen, but in the future it will still be needed. Own production will stimulate the process of creating its client base, strengthen the image and increase business profitability.

The main directions of service services:

• guest service inside the institution;
• providing desserts, beverages and some other positions of the "Wash" menu;
• delivery of products of the establishment "to the house";
• booking table on the phone, via mobile offer or corporate website.

Relevance

The relevance of the coffee business is due to the following factors:

1. Coffee is in great demand in Russia, in Ukraine and many other countries. People drink it daily several times a day. With coffee, they begin their morning, brewed on a lunch break, treat guests at important meetings, etc. Therefore, the coffee business is in demand, relevant and promising.
2. Low threshold entry into the industry. Own coffee shop can be started without organizing the work of the kitchen. At first, it is enough to equip a workplace for a specialist who will prepare coffee, coffee and other drinks. In this case, the desserts are bought from partners, and not manufactured independently.
3. The possibility of developing a business in the future due to the expansion of the menu, increasing the area of \u200b\u200bthe hall for reception of guests.
4. Fast payback of investments in its own business due to high profitability and profitability.
5. Easy in organizing and maintaining basic business processes.
6. Simple coffee shop registration procedure. The organization of the business does not require permission from the SES.

Types of coffee shops

1. Traditional coffee house. This type of institutions characterizes a large coffee card, complemented by various types of tea, hot chocolate, soft drinks, etc. The menu also offers confectionery and ice cream. There is no need for the recording of waiters, visitors make an order at the bar rack and themselves include their coffee for a table. In order to open a small coffee shop, minimal attachments will need, such a business costs about one million rubles.
2. "Russian format". Entering such a place, guests are sitting on the tables and expect the appearance of the waiter with the menu, as in the restaurant. The menu of such a coffee shop is very rich, except coffee and desserts, cold snacks, hot dishes, salads, etc. The range of dishes is complemented by various drinks, including alcoholic beverages. This format of the coffee shop will require a businessman of substantial starting capital (more than 2.5 million rubles).
3. "Fast food". Business, organized in such a format, does not imply a long stay of visitors in the institution. Guests intend to eat quickly and run coffee. There is no expensive dishes here, to supply coffee, there are enough disposable plastic cups with a lid and tube. The coffee shop can be opened in the shopping center, at the station, in the business center, etc., it is necessary to take a minimum of investments (1-2 million rubles).

Upon clearance, coffee shops are divided into two groups:

1. Thematic. Such institutions attend people with similar interests. Here they organize thematic evenings, dance events, contests, exhibitions, etc.
2. Institutions not combined by any subject. The owner of such a coffee shop does focus on the sale of delicious coffee beverages and various foods. This circumstance makes them similar to cafe and restaurants.

Market Description and Analysis

The main trends of the Russian market of coffee shops:

• high competition (both among similar institutions and with cafes, restaurants and other organizations operating in the field of catering);
• today there are more than 5.5 thousand coffee shops in the market;
• there are a large number of major network operators (more than 80 brands, under the names of which employs about 1400 institutions);
• the annual increase in the coffee market in quantitative terms is 57.6 percent;
• the volume of coffee consumed per capita in Russia in 2001 was 400 grams, and in 2016 - 1.35 kilograms;
• expert estimates indicate that about 60 percent of Russians regularly visits coffee shops, confectionery cafes and similar institutions;
• two thirds of the coffee houses existing in Russia operates in the lower price segment (the average check is 500-600 rubles);
• experts note that the market of Russia's coffee shops far from saturation both in the capital and provincial cities.

Catering turnover dynamics in 2006-2016 Public food market structure in 2013-2015 Structure of coffee shop market Coffee frequency

The main trends of the Ukrainian coffee shop market:

• over the past ten years, coffee consumption has increased by about 24 percent;
• more often, the inhabitants of large cities are visited;
• 25 percent of Ukraine inhabitants prefers to drink coffee in cafes and restaurants;
• one Ukrainian on average daily drinks one cup of coffee;
• in 2014-2015, there was an increase in coffee shops by 4-5 percent, and in 2016 - about 6 percent;
• at the end of 2016 out of 14 thousand restaurants, 4,000 institutions work in the coffee house format;
• the profitability of coffee shops in the crisis period is about 15 percent;
• approximately 10 percent of all catering enterprises have its own online store or website;
• experts predict the growth of the coffee shop market by 20-30 percent in perspective of two or three years.

The target audience

Target Audience Coffee Shop:

1. Youth aged 18 to 25 years old. Usually these are students visiting a cafe in the morning, until 10.00, at lunchtime and evening, to meet friends.
2. Office workers aged 25 to 35 years old. Most often they are in the coffee shop during a business lunch or enter dinner in the evening, after work.
3. Business people. This category of visitors is often negotiating with partners, customers and other persons, in an informal setting.
4. Housewives. They visit the coffee shops mainly during the daytime to meet with girlfriends, pastries with children and other relatives.

On holidays and weekends, the coffee shop is actively visited by whole families. The frequent visitors of such cafes are random passers-by, which can go at any time and have a cup of hot coffee with dessert.

The main group of coffee shop visitors are men and women, between the ages of 20 and 45, with a middle sufficiency.

Competitive advantages

In high competition, a successful coffee shop must have the following advantages:

• cohesive team of high-class specialists (barists, waiters, cooks, managers, etc.);
• polite and timely service;
• bright interior and unique atmosphere in the coffee shop's hall;
• perfect cleanliness in the hall, in the bar and in the kitchen;
• successful location of the cafe;
• wide coffee card represented by its best varieties;
• a wide range of toppings, desserts, snacks, etc.;
• high quality of the served beverages and dishes;
• the presence of seasonal offers in the menu;
• improving the qualifications of key specialists;
• regular certification of employees;
• price compliance, income of potential guests of the institution;
• the presence of customer feedback and the operational elimination of the identified deficiencies;
• it is possible to book a table by phone, through a branded mobile application or website;
• there is a program to increase the loyalty of guests of the institution.

Advertising campaign

In modern conditions, the successful functioning of the coffee shop is impossible without creating a brand that implies the development of a special company-style company.

From the entrepreneur will be required independently or with the help of specialists to come up with:

• corporate name of the coffee house;
• logo;
• room design;
• registration of business cards;
• menu design;
• design of signboard, etc.

1. Development of a bright signboard and exterior coffee shop.
2. Organization of thematic evenings. Events can be invited, for example, nutrition experts or well-known baristers who will hold master classes for guests of the institution. This will allocate coffee shop against the background of direct and indirect competitors.
3. Development of a branded website. The site should contain information about the location of the coffee shop, its assortment, level of specialists, environment and interior design. It is advisable to provide for feedback and pre-booking table. The client will be able to find out topical information about promotions, bonus program, etc.
4. Maintaining your group in social networks. On the Coffee House page where you can post information about the prepared promotions, thematic evenings, etc. Here you can conduct drawers and contests among subscribers.
5. Creating your own channel on YouTube.
6. Placing information about the cafe on posted sites.
7. Placing banners on the Internet. For example, advertisements can be placed on thematic forums, sites dedicated to coffee and pages of popular social networks.
8. Distribution of advertising leaflets, booklets. These materials are distributed near office centers, secondary vocational and higher educational institutions, on the street, etc. located near the coffee shop.
9. Shares and special offers. It can be discounts in separate hours of coffee shop, discounts on certain positions in the menu, business lunches, bonus program, etc.
10. Cross marketing. This event provides for the search for partners, such as beauty salons, swimming pools and fitness centers that can be arranged for mutual advertising. Cross marketing can manifest itself in the exchange of advertising information (leaflets, business cards, booklets, discount cards, etc.) and its distribution among customers. It is important to choose such partners whose clients are the target audience of the coffee shop.
11. Menu development. This is part of the advertising campaign, since the impression of guests about the institution depends on how correctly and the menu. It is important that the photographs and design of the coffee card are made by professionals and are constructed in a single corporate style.
12. Advertising in local newspapers, magazines.

Step by step instructions for opening a coffee shop

The sequence of actions of the entrepreneur to open its own coffee house:

1. Analysis of the local caffeine market.
2. Drawing up a coffee shop business plan, with calculations from scratch (will allow you to find out whether to discover such an institution).
3. Registration of the company.
4. Choosing a suitable room and room accommodation.
5. The conclusion of a long-term lease agreement (if there is no money for the purchase of premises or it is not for sale).
6. Formation of a coffee shop concept.
7. Drawing up design project.
8. Engineering design.
9. Repair and decoration of the room in accordance with the norms of the SES, fire service and design project.
10. Installation of security and fire alarms, video surveillance systems.
11. Selection of equipment suppliers and its purchase.
12. Installing equipment, furniture assembly.
13. Obtaining positive expert opinions from supervisory services.
14. Personnel recruitment.
15. Menu development.
16. Purchase of raw materials and materials (in the bar and in the kitchen).
17. Conducting an advertising campaign.
18. Start of work.

Documentation

Features of the coffee shop registration process in Russia:

1. If the institution is planned to sell alcohol, then the entrepreneur should choose the organizational form of LLC. Only a legal entity has the right to receive a license for the realization of hot drinks. When selling non-alcoholic beverages, the form of the IP is suitable.
2. When registering a company, an entrepreneur should choose the method of taxation of ENVD or USN (15 percent of the difference between revenue and costs). For this, a separate application is given to the tax authority.
3. Classifier code - 56.10 "Restaurants and services for food delivery".
4. The entrepreneur should notify the territorial separation of Rospotrebnadzor on the start of the coffee shop. This event is made in accordance with the rules for providing information on the start of the functioning of certain types of business (from July 16, 2009, No. 584). If this is not done, then an administrative penalty will be imposed on the entrepreneur.
5. In accordance with SanPine SP 1.1.1058-01 (from 10.07.01), before you run the cafe, it is necessary to form a production control program.

Today, for the opening of your own coffee house, it is not necessary to obtain a sanitary-epidemiological conclusion in Rospotrebnadzor (a letter of Rospotrebnadzor from 03.10.2011 No. 01 / 12592-1-32 and 29.06.2010 No. 01 / 9646-0-32).

Documents for state registration OOO:

• filled application blank;
• decision of entrepreneurs about creating a company;
• charter of the company;
• certificate of payment of state duty (for 2019 - 4 000 rubles);
• document confirming information about the location of the company.

Documents necessary to launch a coffee shop in Russia:

• certificate of registration of the company;
• positive expert opinion from the fire service;
• license for the sale of alcohol (if there is alcohol or drinks containing it in the menu);
• production control plan;
• the rental agreement or a document confirming the ownership of it.

List of securities required for the passage of the examination of the fire service:

• evacuation plan;
• engineering project;
• technological project;
• contract for fire alarm;
• foreign safety instructions;
• orders to appoint employees responsible for fire safety;
• paper on fire extinguishers.

Also, for each employee, the results of the medical examination and the decorated media are available.

The coffee shop is obliged to have an open contract with service organizations in such services:

• waste disposal;
• garbage removal;
• disinsection;
• disinfection;
• deratization;
• maintenance of ventilation and air conditioners;
• washing / dry cleaning overalls of employees.

For the sale of alcoholic beverages, the entrepreneur needs to obtain permission to implement excise goods. A federal service for regulating the alcohol market issues a license for the sale of alcoholic beverages.

The requirements for applicants are presented in the Federal Law "On the State Regulatory of turnover / Production of alcohol, alcoholic and alcohol-containing goods and to limit alcohol consumption." The license is issued for a period of one to five years. An annual fee is 40 thousand rubles, when making permission for five years, the state duty will cost 200 thousand rubles.

Features of the coffee shop in Ukraine:

• optimal form of registration: LLC or emergency;
• when implementing tobacco / alcoholic beverages, a license is required;
• the entrepreneur provides a declaration of compliance of the material and technical base of fire safety in the Ministry of Emergency Situations;
• it is necessary to conduct an examination of the SanEpidem Service;
• requires permits for advertising and / or sign.

To obtain an expert opinion of the SES of Ukraine, the following documents will be required:

• statement;
• extract about the State Registration;
• document on the ownership of the premises or rental agreement of the parties;
• personnel sannigas;
• building plan;
• contracts with organizations dealing with garbage disposal, derativational and disinfection processing of the room.

To pass the fire examination, the coffee shop must be the following:

• fire alarm;
• fire localization tools;
• fire repayment tools (fire insulation, fire extinguishers);
• evacuation plan, light pointers that guide to exit;
• speech alert system;
• the skill of employees promptly use fire fighting agents and systems.

The process of registration of the coffee shop in Russia and Ukraine is simple, even a novice entrepreneur will cope with it without the help of intermediaries.

Room and design

Requirements for the accommodation of the coffee house:

• large flow of target audience;
• it is desirable to find close to business centers, educational institutions, sports facilities, shopping centers, lively streets, shops;
• good driveways;
• availability of parking;
• lack of direct proximity of direct competitors;
• it is suitable for a room located in a non-residential building.

Requirements for the room:

• the area is from 100 square meters (this area will allow to organize about 30-35 seats);
• compliance with sanitary and fire regulations;
• the presence of a ventilation system (or the possibility of its organization);
• presence of emergency exit;
• it is desirable location on the first floor;
• communication: electricity, heating, hot and cold water supply, sewage.

Features of the coffee shop design:

• study of individual style cafe;
• bright sign and design of the facade;
• a unique and unique interior of the hall;
• harmony in assortment and design design;
• creating a cozy space for rest;
• there are no restrictions on the style of style;
• the design typically uses warm and chocolate tones.

Coffee Shone Zoning:

• wardrobe and Hall;
• guest zone;
• work area (Bar, Kitchen, Personnel Room, Administrator Room, Warehouse Products);
• bathroom.

The video describes how to create a unique design for a coffee shop. Removed by the channel "Yes Repairs".

Equipment and inventory

Ready example of coffee shop with a private kitchen (bar, confectionery, cold and hot shop):

Name	Approximate prices in rubles
Coffee machine	150 000
Coffee grinder	35 000
Bar Mixer	10 000
Tever	1 000
Juicer	40 000
Bar inventory	50 000
Dishes, cutlery	150 000
Electric industrial stove (4 burners) with oven	57 000
Parokon-convection oven.	55 000
Microwave	6 000
Refrigerator	45 000
Freezing stalls	33 000
Testing machine	100 000
Dishwasher	85 000
Blender	3 000
Extrase	50 000
Mixer	3 000
Meat grinder	7 000
Kitchen furniture (tables, racks, cabinets)	30 000
Kitchen utensils (pans, gastronomes, pans, baking sheets, skewers, knives, ropes, cutting boards, baking, spoons, blades, etc.)	50 000
Confectionery showcase	90 000
Bar stand	50 000
Coffee house hall furniture	300 000
Plumbing (sinks, washers, cranes, toilets, etc.)	60 000
Cash equipment	30 000
Fire and security alarm (with video surveillance)	60 000
Intangible assets (software)	50 000
Other equipment, inventory, furniture, interior items	100 000
TOTAL:	1 700 000

Juicer - 40 000 rubles Coffee machine - 150,000 rubles Coffee grinder - 35 000 rubles Convection furnace - 55 000 rubles Testing machine - 100 000 rubles Dishwasher - 85,000 rubles

Staff

For the uninterrupted functioning of the coffee shop, the next staff will be required:

1. Managing director. This specialist is responsible for organizing the work of the coffee shop and the manufacturing process, and also controls the fulfillment of its responsibilities by the staff of the institution. He also monitors the coherence of the work of the kitchen, bar and hall, and is engaged in the organization of various events (for example, banquets).
2. Barista (two people). This is a specialist who prepares coffee, cocktails, teas, etc. It should understand Coffee varieties and know different ways to prepare. It is important that Barista has experience and pleasant appearance, and was also friendly and sociable.
3. Chef. This specialist is responsible for the work of the kitchen, it controls the process of cooking dishes and their timely return to the hall. It forms the menu and trains staff in his subordination. The chef has the right to download the work of cooks and confectioners of the institution.
4. Cook (two people). The chef is subordinate to the chef and is engaged in the preparation of cold and hot dishes.
5. Confectioner. It performs functions for the manufacture of desserts and baking.
6. Waiter (two people). The waiter is engaged in table serving, customer service and produces calculation with them. It is important that the worker knows the menu and could explain the guest how much to prepare a particular dish, list the main ingredients and describe the cooking method. Main requirements for waiters: external appeal, tidiness, good memory, polite service, stress resistance, ability to solve conflict situations.
7. Cleaner. This employee is responsible for maintaining cleanliness both in the hall and in office space.

Financial plan

Financial planning of the coffee shop is made from the calculation:

• the concept of business is the opening of the institution in the "Russian format";
• the area of \u200b\u200bthe room is 130 square meters;
• employees - 10 people;
• own confectionery production, cold and hot shop in the kitchen, sale of alcoholic beverages.

Starting attachments

Initial investments for opening a coffee shop:

Initial investments will be 2,600 thousand rubles.

Regular costs

Sample of the monthly expenses of the coffee shop:

Revenues

Coffee shop's profit calculation is based on the following source information:

• the average number of customers per day is 70 people;
• the average check is 600 rubles;
• mode of operation - without days off.

Thus, the daily income will be at the level of 42 thousand rubles, and the monthly - 1,260,000 rubles. Taking into account regular expenses, the profits of the coffee shop in a month will be 305 thousand rubles. The idea of \u200b\u200bthe coffee business has a profitability of 30-35 percent.

Calendar plan

The main stages of the implementation of the business idea on the organization of the coffee shop:

Stages	1 month	2 month	3 months	4 months
Analysis of the coffee shop market	+
Preparation of a business project with calculations	+
Package Package for Legal Coffee Shop	+
Registration of the company. Registration of government agencies		+
Registration of a license for alcohol-containing products			+
Search for premises and conclusion of a long-term contract for its rent		+
Development of coffee shop design and its layout		+
Zoning and repair of all rooms			+
Acquisition of equipment			+
Installation of equipment, assembly of furniture, decor			+
Search, hiring and personnel training		+	+
Registration of opening permits			+
Marketing events			+
Formation of a manufacturing control program			+
Start of work				+
Notification of Rospotrebnadzor about starting work				+

The beginning of his own business on the organization of the coffee shop will take about three months in the entrepreneur.

Risks and payback

Key coffee business risks:

• high market competition;
• rising prices for raw materials (for example, food and coffee);
• rising currencies, affecting the cost of imported coffee, equipment, consumables, etc.;
• rental growth;
• refusal to extend the rental of the premises;
• reduction of the solvability of the population;
• financial crises;
• poor-quality marketing;
• low qualifications of key specialists (barista, chefs, waiters, administrator, etc.);
• theft of personnel;
• an ill-mounted menu containing unclaimed positions of dishes.

The return on the coffee shop will be 9-12 months, since it is a profitable and cost-effective business. The case will be faster if the stream of customers and the average check will increase.