How to spend a solo concert. How to organize a performance of groups at concerts? Help a non-profit organization

There is a common opinion so that the concert of the pop artist is successful, it is necessary to invest in it a large number of eigenfower, energy and cash.

Show business is currently filled with professionals. There are concert agencies that can organize a speech of a particular artist. For example, on the site http://www.concert-agent.ru you can find out more about the professional organization of concerts.

How to organize an artist concert in your city?

Many have a question: is it possible to organize a concert of the artist on their own? Let's try to answer this question, in order to enumerate the necessary actions.

For a concert in his hometown, certain cash is needed. You also need to be patient, courage, perseverance and connections.

These qualities will be needed in negotiations with representatives of artists or musical groups. Their contacts are not found to find them - usually they are indicated on the official websites of musicians. If the desired performer is just beginning his concert activity, he will be interested in conducting frequent concerts to bring the public to acquaintance with his work.

If you wish to invite famous artists to hold a concert, you will need to tune in to serious work. It is quite difficult to negotiate with them. After all, if you suffer for a long time, something will turn out. If you get to collect the team of employees thinking to unison with you that shared your attitude to music, ready to overcome all the difficulties that arise, then the concert will later exceed all expectations!

Selection of space and equipment

Watch into the tight schedule of artist is very difficult. Move their speed, cities replaced each other. Having passed all this, you finally agreed with the selected artist and agreed to the date of the concert. Try to arrive to take into account all the nuances not to waste time.

First, find the appropriate room and musical equipment. The choice will depend on your budget and the desired scale. If the invited music team is small, then it is better to remove the music club. But the famous artists should offer something more quickly, quite possible, and the stadium.

It is even more profitable to remove the room with the already existing equipment in it, but you need to make sure that it is good quality.

Advertising concert

Good advertising is needed to collect the public. It is better to use the media and the Internet. The active use of social networks, such as Vkontakte, Odnoklassniki will help promote an event with minimal costs.

Do not miss the traditional methods of promotion - posters in lively places of the city, advertising in newspapers and television.

It is necessary to take into account and put forward the requirements of the artist are so-called Rider, which indicates information regarding the choice of hotel, the necessary things for recreation and preparation for the performance, restaurant, cultural program.

Before starting, we need to discuss all the conditions for the artist fee and ticket prices. At the same time, the successful option will be the combination of the estimated profits and available for viewers of the cost of tickets.

If you take into account all the above recommendations and follow them, the day of the concert will be the most pleasant and long-awaited, you will be on top of glory and enjoy the work done and profit, and perhaps it will be your source of income!

Light of Sofita, stars on stage, excellent sound, happy listeners and, of course, the fabulous fees - many exactly the work of the organizer of concerts of popular pop groups and performers. Indeed, what could be better than creating all the conditions for holding show programs, invite famous musicians, enjoy their performance, and even more and decently make money on it?

The dreams of many novice managers and businessmen rushed as a card house when a collision with a number of difficulties: search for performers, lease of concert sites, conducting promotions, sale of tickets, fulfilling the conditions of riders for stars. Meanwhile, such a kind as the organization of concerts of groups, pop performers, rock festivals and other shows can bring a very decent income.

How to start a business in organizing concerts?

It is easy to guess that to organize concerts of famous groups and pop stars from scratch, who decided to make money in show business, is almost unrealistic, but who forbids "unwinding" musical groups and ascending pop stars who have no high-profile names and too high opinions about themselves?

It is known that the organization of concert programs with the stars of Music Olympus are engaged in eminent companies and produce centers. Even if we assume that you can interest stars managers and offer interesting terms of cooperation, anyway, nothing will come out of this venture.

First of all, this is due to the reluctance of team leaders and pop performers to contact little-known organizers, since there are big money on Konou, and a concert breakdown for any reasons to be unpleasant.

If you want to organize concerts and do this at a professional level, you should start maintaining your own business with cooperation with unknown music teams who want to perform on a large scene. Even no one unknown manager is able to achieve tangible results on this field at a skillful approach.

First of all, it should be understood that in this business it depends on your organizational abilities and certain knowledge. At first, it will have to work seriously and to offer their services to the musicians. It is necessary to learn to convince the pop groups and performers that it is you will be able to ensure the concert and the necessary technical equipment of the scene. Remember that the musicians are also businessmen, they are also interested in providing them with services that will allow to spectacle a concert and earn a decent fee.

Business registration

First of all, it is necessary to register your company, and this can be both a form of PI and a legal entity. It is preferable to issue your company in the form of a limited liability company, since in this case the degree of trust in potential clients is repeatedly increasing. Please note that in both cases there is a simplified tax payment system for organizing concert activities. In this case, it will be necessary to pay the amount in the amount of only 6% of the profit.

Office rental

As for the representation of your business, it is necessary to make modern furniture in it and create all the conditions for receiving potential customers and business partners. By the way, with time you will be able to professionally provide an additional income.

Attracting groups and pop performers

Now let's talk about how to organize a meeting with musical groups and agree with the performers on the holding of concerts. Like every entrepreneur, artists are interested in the question of profits (we are not altruists, you can only work for free in the framework of charity concerts), therefore, first of all, it is necessary to interest singers in terms of payment for the performance. Next, it is necessary to discuss the conditions of the Raider, which includes the provision of life of musicians (hotel accommodation, hotel class, nutrition, other) and technical equipment of the scene. Here it is necessary to take into account the lighting of the site, electrical equipment and networks for connecting tools, sound accompaniment of the concert and the placement of viewers in the concert hall. For technical equipment of concert sites, if necessary, you can attract specialists. Many musicians have their own sites that provide contact information to communicate with the director or the team manager (artist). The management of the team (and in little-known groups this role can perform a soloist or any of the musicians) it is necessary to be interested in a pre-thought-out commercial offer. In show business, as in any form of entrepreneurial activity, there is practically no oral cooperation agreements, therefore it is worth worrying about the compilation of the relevant contract, which will have to sign interested parties. It is mandatory to clearly define the responsibilities of the parties, actions in case of force majeure, the form of payment for services, the size of the fee, other.

Concert site selection

This is one of the key questions that must be solved first in order to organize a qualitatively concert for a group or artist. Choose several options for sites and scenes, which, in your opinion, will be suitable for performance, as well as technically equipped with everything necessary. You should also consider the size of the rent, which must be paid for the show. If platform owners request a too high price, then this may affect your income. There is one trick that experienced organizers successfully use in their activities - if you plan to perform a group on weekdays, then you can get significant discounts. Please note that the platforms must be signed in places in the central part of the city or near the metro stations, where a large number of people passes daily. This is at times increasing the likelihood of visiting the concert by the audience, besides, your advertisement will see a large number of music lovers.

How to behave a business on the organization of concerts?

Consider important nuances in work, which will allow professionally to organize concerts of groups and solo performers.

Project Advertising and Sponsorship

Deciding all questions with a rental platform or hall, you need to search for sponsors. We will not focus on the importance of this issue, and let's talk about how to attract a potential patient, ready to highlight some of the "blood earned" on the promotion of your project. As you know, advertising moves the processes of trade and the provision of services, so you can propose an alleged sponsor to advertise his company (services). It may be banners in the concert hall, carrying out all kinds of promotions, the spread of flyers with the appropriate content. In addition, the attention of the sponsors should be emphasized that the posters of the upcoming concert of the musical group will contain a promotional material indicating a particular patronage. Provide potential sponsors a concert program and explain that you can guarantee the success of your enterprise, as well as how it affects the advertising campaign.

Getting ready for the concert

As practice shows, the greatest effect in attracting visitors to the concert can be achieved by spreading flyers. It is easy to guess that the main part of the people who will arrive at the concert are young people. In this regard, promotional materials need to be distributed near educational institutions, shopping centers, metro stations, schools. Preferably a few weeks before the concert, to organize a press conference for journalists, as well as a buffet (of course, due to the sponsorship attracted). It should also be taken care to convey to "Masters of Pen" promotional materials that will allow journalists to write articles and extend the information on the upcoming event. In mandatory, you need to provide them with invitation tickets to the concert. Share about yourself as a professional work in social networks. On the Internet, you can easily find information about the classmates, Facebook, Instagram and other popular sites. We will not be able to create a web resource about its activities, which will go to visitors of your public biblies from social networks.

It is also necessary to organize security for people who come to the concert group, and for the musicians themselves. In this case, it is better to apply to security firms that can provide order in the hall and prevent the concert breakdown. You need to meet performers yourself on the day of arrival at the concert, to accompany them to hotel rooms and take care of their settlement. At the end of the concert, you will need to organize payment of fees, the size of which is discussed in advance with the Music Team manager.

What do you need to know the beginner organizer?

To professionally organize a concert of musical groups and pop artists, you need to learn how to arrange bright memorable shows, because this is what the audience is waiting. It is important from the first days to declare yourself as an organizer capable of solving any question and arrange an unforgettable holiday. In addition to posters and other promotional materials, a project advertising on radio and television will be required (this is another weighty argument to attract sponsors).

We will not know the acquaintance with technical workers of concert sites. Start friendship with sound operators, directors, lighting and other people who will help (for remuneration, of course) organize a show. If possible, it is necessary to get a job as a manager to work in concert halls, to the Palaces of Culture and other sites, where show programs are often held. This will solve organizational issues with minimal loss of funds and time.

Tip: To scale your business on the organization of concerts of groups and artists, it is necessary to gradually increase the number of partners, finding new links and expand the scope of activities. Think out carefully commercial offers and terms of contracts that will be mutually beneficial, and success will not wait long.

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It is worth remembering that concert organizers can how to earn great money, and suffer considerable losses (unfortunately, these are the realities of show business). Therefore, one's own business on this field is recommended to start in the presence of solid starting capital.

In contact with

Well, imagine that you want to make a concert group x.

1. First you need dating. Art directors, club managers of clubs. They first find out the amount for the site. That is, it can be either a fixed amount (in large halls), or percentage from tickets. These wonderful people you will learn about free dates. Now you need acquaintance with a group or their manager, or a concert agent, or some more super-duper-merchandiser-argonaut. And if you get interested in the first and second, then you still make a magical way to dock in the numbers of all, then the first step is made. Often, docile musicians and the platform by date and time is harder than any of the further list.

2. The amount of money.Now you need to understand what you need pay:
-Group before the concert (There are three types of payment: if the group is known and collects from 300 and more people, then as a rule it is a fixed fee. Sometimes groups play per percentage of tickets, but this is a rarity. And even less often the system "The first N-thousand goes to the club, the rest Group. "The last type happens in small clubs per 100-200 people). By the way, most groups accept fees in dollars. Without revealing specific amounts and personalities, I will say that the average group is usually worth 1000-2000 bucks. Famous guys from 5000 green and above;

- Pay for their moving and rider , where can be anything at all: from the table, stool, the bottle of whiskey to the presence of Arizonian beauty in the dressing room at the age of 3 and a half years. Be prepared to look for and buy any nonsense, if you carry the famous guys. Although in practice, most often Rider consists of "tickets to your city, eat, sleep." By the way, about Arizona beaver - a real case;

- Pay the platform. And related expenses in the form of your own pass to the club, then to the house, to the airport / station and back. It seems like a trifle, and in a penny will get up;

- Advertising. This is the worst. In general, attending attendance at your event depends on your event, so I hide a good SMM-pin and PR. This will deprive you of the profits, it would seem, but without these people your concert will collect, say, 200 people. And with them 500. So they will bring you more revenues than expenses. To find them, by the way, it is not so difficult: remember the latest high-profile events and concerts that you "have" from the ears ", find meetings in VC and there will be the contacts of these people.

3. A bunch of free time. You will have to really advertise an event. According to the "publics" of the city, on the music communities. Maybe to expose posters, hand out leaflets, targeting, mailing according to groups, etc. As I said, advertising is the worst. And even if you have a PR and Master SMM, it does not save you from working yourself. In addition, it is also necessary to agree on the sound check for musicians, to book them the hotel (if necessary). A separate problem is sounds. If a group is not visible with you, then you need to find a normal one. Otherwise, the risks come across Zabuldigu-submaster, after which the fans pull you up to the most heavens. Moreover, in large clubs there is a person, as a rule, it is not necessary to rely on his professionalism. We still live in Russia. Racks with Merch, sponsors if there is. In general, the promotion is everything you can interest and diversify a concert in aggregate with productive work.

4. After the event, when you pay off with everyone, you may have some kind of kopecks. You can buy napkins and wipe your face from tears. After the first few concerts, it will certainly be waging the feeling that you help people hear music, help them just relax and feel sensitively happier. And the topic with money somehow will disappear. But these are temporary difficulties. You should dream that from the first concert you will collect yourself the amount for a meetingful old age, you should not. In general, I do not advise any transcendent results. Start with three or four concerts for little-known groups. Immerse yourself, so to speak, in the beauty of organizational activities. And there you will already understand: whether you really need it.

If music includes music, then she can bring you and good profits. Naturally, if it is not limited to an extensive playlist in the player. How to make money on such hobbies? Organize a concert, of course. It can be a music festival or solo concert. This lesson will not only bring a lot of experience and dating, but also can increase your capital. You feel that this idea for you, we will consider in order all aspects.

And so, there is an idea, there is a desire and desire. But why start? And you should start with the following. It is unlikely that only one idea and the desire you will go to conquer the capital. There are such enough, and they have more money.

You will receive your first experience in this business in your city, even if it is just a small provincial town. At this stage it is necessary to explore: what kind of music residents (especially young people) are preferred. It is worth closing the eyes to your opinion to one or another genre, if, of course, your goal is to make a profit. To do this, it is necessary not only to visit several events, having studied the number of those who came, but also to be close to young people, to study their preferences. Who knows, can in your city there are many fans of rock, which are limited to "garage" concerts.

Deciding with the audience, it will not be difficult to find a potential group or singer. Here it is possible to create a survey on social networks and hoping the popularity and originality of the "Star". Do not stop in the same embodiment, because the stock should always be. But do not rush to invite the artist. Now it is worth thinking about such questions as a platform for a concert and equipment. Why?
These aspects are often becoming a stumbling block in this business. Either the venue will not be on the pocket, or there is no musical instrument.
The issue of the site can be solved as follows. If there is a nightclub in the city, or something like that, then go there. Such institutions attract more people than cultural palaces. You can relax here, and the bar is near.

It is better to talk with the club's director, as the manager does not ask you to help you, and the price of renting is better to speak directly with the owner. But here it is worth the confidence in his business. Let it clear that the idea is worth and profitable. Without any doubts!

Do not let the interlocutor think that you merge with money, if you can earn them at all. If everything goes smoothly, then you can even agree on the fact that you pay for rent you from earned money, but this does not always come out. Solve this question - go to the next.

Search for instruments for your concert is a very important part of the process. Therefore, we decompose everything around the shelves. The required apparatus varies from the genre to the genre. And the harder the execution, the harder it is to find a high-quality apparatus. Here, the knowledge of the musical craft will be especially useful. And if there is no knowledge, it is best to find a person who can help in this. Do not think to climb into these debris without any elementary understanding. After all, if there is equipment for club music in any nightclub, it will have to search for everything from the remote control and amplifiers to the drum installation. But if there is knowledge (or a knowledgeable person), then find it will not be difficult. Often, music techniques can be found at studios or rehearsal points.

Knowing without difficulty will find them. The question will remain for small. Much more expensive, rental firms will cost. Such firms can get you almost all that wish, but for your money.

There is another moment: technical rider.
Famous performers do not discern to demand the best equipment from the organizer, and you can find the technical rider on the group or singer website. And as already noted: quality, and therefore the price of the device vary depending on the genre. Of course, if your concert is limited to little-known groups, then they quite have the fact that you will achieve at local rehearsal points, studios or even cultural palaces.

Many is important to prepare and light equipment. They will not find them in the studios, but even the most sorry club has the minimum necessary set. The rest can be ordered from firms that have already been written above.

Now you have everything you need to hold a concert, except for the artist. In this case, you have already had to stock option. The question of the invited is not less subtle. If this is a famous performer, then the fee will be appropriate, which means it will rise the ticket price. For small cities, the price is a very weighty argument, and sometimes people can refuse only because of this. To begin with, it is worth thinking about the "Soleanka" from different performers.

Such a festival will collect many viewers, and musical groups can be not so famous. The fee is often coming down to pay, and some and for the idea are ready to work. So, here will help the skill to convince and elementary friendliness. But if you decide to "big fish", then get ready for difficulties. The stars are extremely picky, and the failure to comply with their requirements can and you do in a penny.

When all this is completed, it may seem that everything is ready. But no. It remains, perhaps, two questions, and if one can be skipped, then without another you anywhere. The first is sponsors. But keep in mind that few people want to give you their money, even if you sprinkle their advertising throughout the concert area. This question can be as follows. Of course, no one forbids advertisements to the newspaper, on the Internet or just to put out the city near large stores or institutions.

However, often the sponsor is easier to hand you the necessary accessories than your money. So, for a concert, try searching the sponsor among musical instruments stores. Maybe they will provide part of the equipment. In return, any sponsor will require a promotional action from you. Simply put, do not forget to mention it at a concert and attach the logo on the billboard event.

There is another type of sponsors - informational. They will help you spread the news about the upcoming concert. It can be local newspapers, Internet portal of your city, publishes in Soc. networks. Do not forget about large musical Internet portals, which very often place posters, instead of their logo on it. It is worth a recognition that large sites visit more often than they read the local newspaper. Here we got to the last moment - advertising. What is written above is a very important part of the advertising company. But that's not all.

Do not suck print posing and put them around the city. Just do not trust this business to sweatshirts - think ourselves. Come around the city. Offer to place posters in stores or cafes. Ey and educational institutions are suitable if the event is quite cultural. Since we live in the modern world, do not forget to create a concert page on the Internet. This will not necessarily have a site. Sufficient pages on the social network. By the way, this is a very convenient way and distribution of advertising, and observation of people's activity.

Having done all this, it will remain to make an accurate plan of the event. Considerse it with the speakers and director of the club. Do not forget to think about who will conduct an event, especially if there are many groups, and they will need to be submitted to the public. Find the lead is not difficult. Give ads in the newspaper and place on the Internet. The Directorate of the Club can help with this question. Do not forget to prepare texts for the lead. Part of them can be obtained from the performers themselves.

On the day of the concert, it will be nice early arrive at the scene. So you can lead all the preparations. The sound operator you will receive in the load to any device, at least from the tenant, at least from the local studio will have to rebuild the device. The sooner it starts it - the better. After all, various minor problems have a place to be.

Before the start of the concert, take time to a careful inspection of the site along with the representative of the club. It is advisable to fix the inspection in a special act, because all the damage that can occur during the concert will fall on your shoulders and wallet.

Do not forget to pick performers personally. Consider the wishes of artists. Some, for example, you may need a dressing room or room where they will be able to place musical instruments.

Payments you spend after the concert. And you should not despair if your first concert is not too paid off. Even if you were able to recoup, returning all the costs (i.e., coming out in Plus), it is already worth happy, because you have gained great experience, new acquaintances and communications. And all this in the future will necessarily help you in organizing concerts.

A concert capable of claiming one of the most memorable events is the result of carefully planned work. Zoya Skobeelsyna and Svetlana Yarevich told Jazzpeople, where to start a young specialist, about the most difficult in the work of the organizer and the success in the concert sphere.

FIRST EXPERIENCE

Where to start?

Stages of work

About versatility

About advertising

The most difficult

The need to be constantly involved in the process. It is impossible to open the PR-company and do not follow it. You must always keep your hand on the pulse, and if it lasts 2-3 months, then psychologically it is not easy enough.

Control all stages of preparation at the same time. Collect the audience is also not always a simple task. The best option when the musician has a plane outlet, a song premiere or shooting clip. Collaborations with other artists, the synthesis of different types of art also attract people.

Female or male profession

This is a big responsibility, especially when there are several thousand people on your event. Not every girl is able to withstand such a load and operatively act in a critical situation.

Definitely it is hard physically. Personal life suffers. There are emotional breakdowns, physical exhaustion and overvoltage. I tend to the fact that the profession is more male.

Selection of artists

In the "Quarter" we conducted children's birthdays, and then I immediately realized that I would not take it seriously for this kind of events. But everything can change. I do not do weddings, corporate.

I will not take under your wing and artist, whose music, conventionally speaking, I do not listen to the car. You need to burn what you do, otherwise the result will be appropriate.

I have a practical personal approach. I can not work with the musicians whose creativity is not close to me. I am engaged in many projects, not only jazz, and I can say with confidence that it is definitely not mine - this is a music that promotes violence, has a political background or carries an aggressive emotional message.

Year of work

I'm not a very good example. If I'm wondering, I'm missing without thinking. Often began to think about what sometimes you need to be able to stop and carefully approach the choice of artists, with whom I start working. Much depends on the format of the event, its duration, the number of participants.

This is affected by the number of projects that are currently doing. After all, each artist may have 3 and more concerts per month. If I imagine a platform, then, of course, we are talking about almost daily speeches, responsibility for which you. This is a continuous work with musicians.

Concert and Festival: What is the difference?

Educational activities

I realized that I like to train. The musical market due to the economic situation now has changed very much. The demand for competent music managers is growing. I like the task of developing Russian independent music, and for this, the young groups need management. Now I read a lot of lectures and seminars not only in St. Petersburg and Moscow, speaking on the forums. A online course was born in my head, which in my opinion will allow from scratch to get the necessary knowledge, take an artist and start working with it.

As such educational projects, I do not have yet, but are planned. In February, we will launch together with the art space "BM50" project for future organizers of events in the cultural sphere.

I am a fan and electronic music. Last year we conducted a festival of experimental music. In addition, I cooperate with the Non-Profit Festival of the Shortential Cinema Potential - one of the few in Russia who takes not ready-made films, but selects the best scenarios (or synopsis) and highlights the budget for shooting.

Music work

And where without her! Music is associated with the feeling of happiness. We are making people happy!

This is my life! I can not imagine that it would work in another sphere. Music is a live sphere, and from people who surround me, colleagues and friends, I get an incredible charge of energy.

About prospects

For example, on the Roof Music Fest, which represents all the musical directions, a separate attention is paid to jazz concerts. Prospects are excellent, I think jazz is becoming more and more popular, well, in St. Petersburg for sure.

Jazz began to attract people more, but not all teams that include the concept of "jazz" in the description of their repertoire, these are. It is quite obvious that this has become a trend. There is a public that loves the "refined" jazz, and there are those who prefer to listen to pop jazz, Smooth Jazz, Nu Jazz. Fusion is always unusual, this is exactly what helps to expand the audience.

About success

From a technical point of view, this is the quality of sound, the audience and its number, the reaction of the public to the concert, the work of the artist. But there is an intangible criterion - this is an events atmosphere, which is difficult to convey words, the feeling that just needs to be caught. For this, we work.

For me, the emotional component is important how satisfied people. Success - when listeners and musicians understand each other, exchanging positive energy. When the audience did not regret what they came, they did not conduct the entire concert in the conversations or at the bar, and when they give part of themselves and their time by Artist.

Professional motto

Need to risk! When you make a challenge, the universe answers you. She knows exactly what is needed, the main thing is to ask the right question.

For me to love your work - it means to invest your soul. Without a soul, a successful project will not work. In every case, for which I take, you can see me.