Biography. "Love went to build": the general producer of "Dom-2" Mikhailovsky threw the project for the sake of his beloved who producer house 2
The general producer of a reality show told the magazine "Dom-2" about ex-spouses, a family project and future plans.
Alexey Mikhailovsky with his wife Natalia Varvina
Photo: Oleg Zotov
The country's main telestroyka became for the producer of Alexey Mikhailovsky by the second home. Here he worked with a team of 200 people for almost 14 years. During this time, Alexey himself managed to find a second half - he married the ex-participant and choreographer of the project Natalia Varvina, and in the near future he wants to become a father for the third time. Therefore, he leaves the project to close to their family.
I remember how I came to the show in 2004, "Alexey recalls. - Then painted the concept on several sheets, and there was a reality in it ....o, a simple construction! A little later, when discussing we decided that people should not only work, but also to start a romantic relationship.
You have so many people in submission. What do you think you are a good boss?
These people must appreciate.
They say very. Help everyone to develop.
I have always had such a position: do not take anyone from the outside, but to raise your footage. By the way, there are those who are with me for many years ...
For example, with one of the main producing, Lech Markelov, worked on the Volgograd television in the youth edition of the dose channel - for those to "before" and for those who "for". On "House-2" a significant part of the staff has grown with me and now does this show as it is, and how it will remain. And some even formed a couple behind the scenes. Indeed, people fall in love with each other and build families, work with wives and husbands. I can call at least two pairs. Nastya and Lesha Kobzezow, which produces Ilyukha Flowers and Anya Kochezeva, who agreed and giving birth to children. We have a big family here! The project employs employees who managed to get married, divorce and find a pair again, at the same time normally communicating with their former half.
Natalia Varvina goes after her husband
Photo: Oleg Zotov
"Postroy's love "in the literal sense.
You know, love can not be "built" finally! "Construction" should be permanent, day after day, all my life! Passion is not eternal and over love you need to work, support what has grown on this passion. Well, do not forget to enjoy! And why still love?
"Wedding for calculation"
Alexey Mikhailovsky dedicated to work in "House-2" for almost 14 years
Photo: Oleg Zotov
Do you remember your first love?
Sure. The girl was called Inna. We slept near the kindergarten in kindergarten, and kept each other by hands. The educators went past, they were whispered and died. Then, the school was a girl in which I was secretly in love with 8 years old - Tanya. Unfortunately, now it is no longer. She was killed in 2002, right near the house where she lived.
Was there any undivided love? Or maybe you were thrown, refused?
Once, I was 21 years old, already during my work at the factory I was passionately in love with one very windy girl, and at some point he traded me to another. It was a blow! True, for two days. Then I wrote a couple of poems, then spent a month to restore these relationships. But in the end spit, and scored. And a year later she found me herself, but it was no longer before her, although, of course, the thought was "nice" flashed.
Are you a proud person?
Yes, proud! But there is a pride, which interferes. But she prevents not only me - everyone! This sin sometimes arises and does not give me to hear people. For example, when you tell some things that are diametrically opposed to you, and you, "cool dude", you think "what do you all pour me here?" Often such third-party glances are true that you are not ready to hear because of pride. Sometimes I understand everything, but emotions outweigh.
Do you easily withdraw on emotions?
I can scatter a mockery or deliberate misunderstanding of the question. People see where your boiling point is starting to influence it specifically. At some point you realize that this is a provocation, but you can not stop.
Alexey worked on a reality show from the date of his launch
Photo: Oleg Zotov
In family life is still the same? We, women often provoke. And also, we can capricious.
With Natalia, I do not have this. It can be said that we somehow agreed: such a relationship is unacceptable. For us, lowness - provocation inside the family. Our guys from "House-2" live - these are their role-playing model, the game: quarreled - came up in bed. We also have models, but absolutely opposite. And I, and Natasha may have a bad mood, at such moments we speak each other: "Do not touch me yet" - and that's it.
But you were not always so wise. Nevertheless, now you are in fourth marriage.
The first marriage, which took place in 19 years, we do not consider at all - it was still a children's prank. And if seriously, I am with great respect I have to be what was and for women that were next to me! In the fact that I did not work out to be guilty I was - in many ways because I didn't fully understand the responsibility, because I always had work in the first place, and not a family, because I did not know what to do when the first passion fades. No one knows this immediately, because happy marriages are not so much. Now I understand that I was not ready for the family, because I did not happen for his student years - I served, but I craven my youth after thirty. Our marriage with Vasilina (the first wife of Mikhailovsky, - approx. Ed.) In fact, collapsed in the fall of 2004, at the very beginning of the house2. But we continued to work together for many years.
And although our relationship could not be called simple, we always found a compromise for the sake of a common cause. There was love, passion - and then you understand that you are absolutely different people, and just thought badly over what they did. But I was lucky with Natalia. We were lucky! And we are happy! And this is yes, the very case when we did everything thoughtlessly, calculated if you would like. We fell in love with 2010, but when they agreed in 2011, have already survived a long break.
Alexey with Mom and wife Natalia
Photo: Personal archive
Did this break be connected with your pride?
This is not the case. I just thought mistakenly at one moment that I don't need it all. I thought, made a decision and went from the horizon at one moment, entered with Natalia very brutally. Then it seemed to me that it was correct. We continued to discretely communicate several months, and at some point just decided to go. And no longer parted. At that time Natasha lived in Moscow, and moved to me.
Apparently, you know how to compromise.
In our case, with Natasha, this is not a compromise and feelings! But if in general, then yes - I always see him, because the solid is very brittle, and the flexible does not break and longer lives. You can always and you need to temper the dust and think. Sometimes at the time of total disagreement, I "surrender", if this eventually gives me a win. Because the people who argue with you are ordinary people and also expect attention and praise. Just someone quietly, and someone is quite loud. The latter is all in instagram.
You also have an account with 150 thousand subscribers.
They are 170 thousand. But I do not lead it. My experiment ended with this social network, and I clearly realized that I didn't need this crap nafig. Looked like she works. And now I only monitor other accounts. Now I will show what.
Alexey opens instagram on widescreen telephone. "Here's Hugh Jackman, Miley Cyrus, Olga Buzova, Vlad Kadoni, Ksenia Borodina, Madonna, AC / DC, many other stars, edition Times, Arkady Novikov and his delicious photographs with food ... Art accounts, ideas from which I use for decor at home. Still signed on stores with vinyl records - I have more than three thousand in my collection ... "
"Time is already evening, and you sit here in Instagram?" Wife Natalia Varwin's wife comes to the Cabinet of the General Producer.
Alexey and Natalia will meet the new year in the family of the family, at home in Moscow
Photo: Oleg Zotov
I showed ana to whom signed. Natasha leads his blog, and perhaps on its base we will lead together for entertainment. Go to restaurants and leave video reviews.
And when you are mistaken in vile, read?
Of course not! It was time, I even answered, but now I banned myself and my wife too. This meaningless occupation is very tightened, and you begin to live in reality, which is not.
Natalia Varvina:
"" Mom did not have time to get to know Lesha»
Natalia supports her husband in everything
Natalia sits next to his spouse and immediately takes his hand.
Natasha, when the husband declared the teleproject staff about the rest, he assured that the solution was you accepted together.
Alexei:she is my wife, of course, she influenced! At one point, we realized that I chat at the work of the house almost all the time. I woke up on one day and said "everything, leaving", life went differently - we had time for personal communication, walks with a dog ...
Natasha, Alexey did not offer you to stay?
Natalia: It was absolutely obvious to me that I was leaving for my husband. Both he and me. Moreover, we left for the sake of the family - why should I stay and not see Lesha.
Alexei: Two, as one - the concept of "House-2", where one is there and the second. What should she do here without me?
Natalia:Nothing. When you spoke to a farewell speech, I assured that six months are not going to come out.
BUT.: And there is. I want to relax. Are you sure that you will not remember six months?
BUT.:This is a character of character and mind: I will throw out anything per day.
How are comrades from work?
BUT.:Nastya and Lech Kobzezow, Ksyuha with Kurban, Rastorguev, Kadoni - Everyone will remain! Where without them? If you are about whether it hurts with them to communicate - no, there will be no. I have the brain so much.
N.:I am the same - heaven from her husband.
What else do you study from the spouse?
N.:Kindness. He is boundless good man. He is tolerant to everyone. And I am more aggressive and sharp. So I agree: when I came to work for the project, I all said: "Aleksi Nikolayevich is a good policeman."
BUT.: What is kindness? You can't be just valuable good to everyone as Prince Myshkin. Still, kindness is a method. My method!
N.: Oh, you will confine us now that you are angry genius and invent all the cunning. Woland straight.
BUT.: Well, that's when I threw you at one moment - I was good?
N.:Not. And why did you remind me at all about it?
BUT.:I mean all people consist of different. In addition to good, there are evil flowers. It is important that you grow more in yourself what part of the garden you water more often.
You, Alexey, what did the wife have learned?
BUT.: I study her to be kinder and more enjoy what is around us, more to hear each other! In general, the right relationship is when you strive to perceive important things on the one hand, hear each other. Some may understand the partner until the end of the life by only 25%. We still managed to increase this figure to 50%. And looks 100%.
So does not happen. People are generally inclined to think. What to talk about women who think otherwise. We must specify. And often Alexey asks you, did he understand everything right?
N.: Not
BUT.: In family life, this does not happen. Sometimes everything is in silence, views, tactile sensations.
"At home is better ..."
Spouses are ready to start a new life
Photo: Social School
Often quarrel?
N.: Of course, quarrel. But quickly murmur, because we understand that it was emotions.
BUT.:Many couples of each other trolls, remove on emotions, they swear violently, and then grudgely launched. We do not have. But I do not condemn anyone - they want pleasure. Everyone in life is striving for pleasure.
What is your kayf? Travel, judging by your flights.
BUT.:Our kayf in ourselves! Being next to each other, and where - not so important!
N.:We have all cruises with a romantic subtext, because we always go together. Sometimes we meet friends who are resting in the same city, and the mother flies with us.
BUT.: Traditionally we fly to Natashkin in Paris. But this year they missed, sorry. We will definitely.
Where do you want to return?
BUT.:On the sofa. To the dog and serials.
N.: We adore in the embracing to watch new items.
BUT.: Natasha revised the entire "Doctor House", "Desperate Housewives", "The Theory of Big Bang." I love more about naturalness, such a straight real - "This Detective", Ray Donovan, "13 reasons why?".
You are so smoothly telling, they say not immediately put up, do not bring each other. But still, Natasha, probably in the husband there is something that confesses?
BUT.:Now it will say that in the morning gets up, and the whole kitchen in the crumbs, because at night I ate.
N.:Well, on this occasion, I will not be afraid. My dad was taught to the rule "where he took - and put and put it," here Lesha does not adhere to it.
BUT.: We just have a different idea of \u200b\u200bthe order. By the way, that's what it still infuriates: I believe that in the shoes you can walk around the apartment. When I forgot something, you do not need to go away, - all will stand the floors.
N.:I just have these floors. Moreover, I am ready to take away, go out and bring, and he still in shoes is tolerates.
BUT.: Now I will wash the floors. Yes, and did not refuse.
N.:And I, fool, never asked you.
BUT.: Laughter-laughter, and I want to say: I found the man who was always there. I am comfortable.
Alexey and Natalia at one time parted, but soon realized that they could not do without each other
Have you had a wipe?
BUT.: It was a feeling that everything was so all my life. In place.
N.:I was one very long, but I was always sure: "My" - it will come. And now I'm sitting, as in that very picture, "Moscow does not believe in tears" and I think "how long I was looking for you" ... It's a pity that Mom did not have time to meet with Lesha - she would like him very much!
BUT.:With my mother, Natasha is an ideal relationship.
N.:I call her "Mom", and Lesha my dad is "dad".
You got familiar with him from the project. And how did he know about your transition from the producer in the groom?
BUT.:Yes, we just stood on the street, smoked, and he says "Lech, really?". I answer "yes." And that's it.
"Several right"
Alexey and Natalia for a long time hid his novel from the public
Photo: Personal archive
Do you have a clear division of the house-work? Difficult as the head-subordinate exist?
BUT.:My mom once explained to me that the generosity is one of the main men's virtues! Therefore, the quarrel due to the fact that "dinner is not ready," we have no.
N.:He rarely praises me, and I need to encourage. In fact, we argue, but these are creative moments - there is nothing terrible.
Get up at one time and go to work together?
N.:Not. I can sometimes not know where Alexey Nikolaevich. Sometimes we can have breakfast together, and then part all day.
BUT.: But the weekend is holy. In winter, we go to skis in the park, and in the summer - on bicycles we chase.
N.: In the sports club, too, go together.
BUT.:The song will tell about us everything. Now turn on your track, which I natasha presented - this is about all our lives.
Natasha finds a song on the phone "I love you anyway", which Alexey wrote and sang especially for her.
N.: Here every line with the subtext! Here, for example: "I didn't buy cream - it means there is no coffee, just love you," it's about the fact that sometimes I forget to buy them for him, and he doesn't swear at me. Lesha gave me a song for 35 years. Just turned on in the morning. I looked around, and then again, and again.
Spouses intend to focus on building a happy family
Photo: Personal archive
Well, a husband, like a real producer, knows what to surprise.
N.: Yes, we joked: when he forgets to make compliments, you just need to listen to the song.
You said that, having gone from the "one-2", you plan to do a family project. Cutting a plan.
BUT.:Family is something big and most importantly, what a man should come! It's a house, and love, and, of course, children. This is for life. We dream of children. In the film "The Great Father" Don Carlinone says "If a man pays a little attention to the family - he is not a real man." So - it's time to become a real!
Alexey Mikhailovsky is the general producer of the scandalous Russian realistic show "House 2", in the structure of which he worked from 2004 to 2017.
Alexey was born in 1969 in Moscow. In the capital, childhood and adolescence of Alexey were held. In the early 1990s, Mikhailovsky got on television. At first, the young man was engaged in promoting political figures, as well as the preparation of information gears. In the XXI century, Alexey has departed from politics.
While in the Union with Natalia Varvina, Alexey Children has no. Fans of the girl explain this by the fact that Natalia is passionate about the career on television. Four-legged friend lives in the house of Mikhailovsky and Varvina - Labrador on nicknamed Ronald.
For Alexey, this marriage was the second. Back in the 90s, the young man married for the first time. The first wife subsequently became a co-raid show "House 2". In 2000, the son of Maxim was born in the family. The former wife remained at the post even after her husband went to another, but in 2014 he decided to leave the scandalous teleproject. After Vasilina left the project, the realistic show ratings began to slide down.
Alexey Mikhailovsky now
In 2016, Alexey Mikhailovsky allowed himself an excess on the shooting "Man of the Year." Producer, while drunk, constantly disappeared the work of the film crew. This act of the spouse justified Natalia Barwin. The girl rose to the side of her husband at the moment when everyone fell on the producer.
In 2017, after the systematic drop in the ratings of the program in "House 2", the question arose about the dismissal of the producer. In December, Alexei Mikhailovsky was put in place, ex-spouse, owner of the company ZAO Lehman Pipe, supplying a large diameter pipe for Gazprom. But Alexei such a development of events has not broke. Mikhailovsky began to participate in the creation of scenes in the school of acting skills, which Natalia Barwin is now leading.
Alexey Mikhailovsky himself claims that he was dismissed at his own desire, as he was already tired of exhausting work. Vasilina Mikhailovskaya commented on the situation as a deplorable project. Ex-producer believes that the cold commercial approach of people who did not create and not "hurt" transmission will finally kill a reality show.
Some fans of "House 2" believe that Alexey Mikhailovsky receives deserves, since in 2014, in 2014, the "TNT" show, Valery Commissioner, were built in the first creator of the TNT show, which moved the film crew after the expiration of the ten-year agreement with the first producer.
Alexey Mikhailovsky is not going to lower his hands. It is rumored that together with the producer plans to start a new project.
Media personality attract a lot of attention, especially if it concerns family information. For the life of a popular TV project broadcast on the TNT channel for 12 years, the multi-million dollar audience is observed. Naturally, the admirers of the show are interested in the personal life of the creators of the brainchild and his leading. Vasilina Mikhailovskaya, photo, whose biography will be given to your attention further in the article, just a few years ago, the post of producer "House-2" left, but already managed to radically change his life.
Biography Vasilina Mikhailovskaya: the beginning
The personal life of the former director of the show remained a secret for a long time, but there is a lot of information about it on the network. It is known that Vasilina Mikhailovskaya was born on May 28, 1970 in Yekaterinburg. He graduated from the St. Petersburg Academy of Theatrical Art. In addition, it is worth noting that in its 46 years it looks great and is an example for many.
Career
Vasilina Mikhailovskaya, whose biography, which is shot by participation in various projects as a director and producer, lit up in popular current show. Among them: "5 minutes to divorce" (broadcast on Ren-TV channel), "House-2" (TNT), "Star Factory" (Channel One), "Team" (Russia 1), "Thieves in law" ( "Pepper").
After graduating from studying in St. Petersburg, Vasilina 7 years worked in his native Yekaterinburg on television. She moved to Moscow, when he managed to earn enough money and was confident in his own experience. And the project "Factory of Stars" came at the invitation as a co-producer.
Together with Alexei Nikishin organized the exhibition of naked photos of the participants "House-2".
How she managed to launch the Grand Dom-2 project
Initially, the reality show was conceived as a seasonal project "House", in which real family couples built a chic mansion, in the final playing between the participants. The decision was made by the audience voting.
Vasilina Mikhailovskaya, together with her husband, chose the right tactics, so the first season was held with phenomenal success. He ended with the onset of cold weather, and the built house really got a married couple. Therefore, the next year the new season of the "House-2" project was launched, which began by analogy with the first. But the participants were not already familiar with their families, but separate young people.
At first they built a house, love and went to a construction site in workwear. And seeing the ratings of the show, Vasilina Mikhailovskaya decided to extend the shooting for an indefinite period. For 12 years, the project flourishes and finds new fans. "House-2" helps people not only build relationships, but also implemented in professions. Many of the participants become leading and bloggers. Vasilina itself modestly says that the project will exist as long as he is interesting to someone. This is the most significant work of the director and producer Mikhailovskaya.
A family
Until 2011, Vasilina Mikhailovskaya (photo of it we offer to your attention in the article) I lived in a happy marriage with the co-argent "House-2" Alexey Mikhailovsky in legal marriage. Couple has a common child Maxim, who is 16 years old. But family idyll was violated by Natalia Varvina. She was a member of the teleproek for a long time and failed to build a full relationship that could grow into something serious. At that time, the top participant and the favorite of the fans of a reality show did not even know that her happiness was so close.
Member "House-2" Natalia Varvina led her husband from Vasilina Mikhailovskaya
Desperate to build relationships in the perimeter of the project, Natalia Varvina decided to put an eye on the producer. Of course, it was a worthy party for the girl, despite the difference in age. Attempts to tie the novel was crowned with success, and already in 2013, Natalia with Alexei got married, and later even married.
Rumors about pregnancy women were not confirmed, all guesses remained unconfirmed. There are no joint children.
Initially, they thoroughly hidden all the details of their own way. But today Alexey Mikhailovsky is actively piano his wife on the TV project "Dom-2". According to the new concept of the show, now all participants are trained as acting and dance art. To replace the former dance teacher Natalia Bichan Mikhailovsky recommended his beloved wife.
Causes of care from the post of director "House-2"
Vasilina Mikhailovskaya, photo, biography, the personal life of which are presented to your attention, has long established itself as a creative "ideological brain." Therefore, for many, it became a big surprise to her decision on the release of positions occupied within 10 years. Nothing is known about these reasons. Vasilina herself says that he has grown from this format and wants to develop further. There is an opinion that the new wife of Mikhailovsky has survived from a coupled place.
After leaving "House-2", Mikhailovskaya traveled a lot and invented new programs for future implementation. Fresh Vasilina project is to find an assistant to the head of the Chechen Republic Ramzan Kadyrov. She acts as a creative producer of the program.
Wedding Vasilina Mikhailovskaya and Dmitry Novokshonova
Dmitry Novokshonov, Dmitry Novokshonov, became the new chief of the heroine. Photos from the celebration appeared on the network due to active friends, on them - a happy bride of Vasilina Mikhailovskaya. Wedding (photo can be seen in the article) took place in Moscow in the fall of 2016, and the beloved sentence made July 8th of the same year on the summer holiday. The woman agreed and began to pick up the date of the celebration.
Dress with 2,000 Swarovski crystals
The chic wedding dress for the ceremony was bought at the Firdaws store, the founder of which is copper (spouse Ramzan Kadyrov). The designer was Aishat (Senior Kadyrov's daughter). The choice of precisely this brand is not accidental, because Mikhailovskaya works closely with the head of the Chechen Republic, thanks to the joint work on the channel "Russia".
Vasilina briefly chose a dress. The first impression will not be cheating, namely the sparkling model attracted the star at first sight. After fitting doubts no longer left, and the future bride decided that he would marry only in the dress of this model.
New marriage will bring happiness
Fans of Vasilina with trepidation experienced turns in the personal life of the favorite. However, all fears were in vain. According to the majority of family friends and just fans, Dmitry is the most suitable party for Mikhailovskaya. He is a solid person with good education and work, suitable by Vasilina by age and type. Many consider her first husband with frivolous and rejoice that a decent woman finally gained family happiness. Photos are externally confirmation of a successful marriage, because at all pictures, the newly new wife looks great, enjoying a new social status.
Added: 2-12-2017, 16:25
The fate of Natasha Varvina, who last week celebrated the 35th anniversary, many participants will envy. She not only became famous thanks to the show on TNT, but also married his general producer Alexei Mikhailovsky. Judging by the instagram, her life succeeded: traveling around the world, secular parties, beloved work - everything in the same project she leads a dance school. What is actually hiding behind a beautiful picture? Spouses gave the first joint interview in which they told about parting, mortgage, first marriage of Mikhailovsky and intrigues for a reality show.
Natalia Varvina: - In the date itself, he dined in a restaurant with her husband and his mother. My mother-in-law is wonderful. And on the weekend met with friends.
Always celebrate so calmly?
Natalia Barwin: - No, for example, five years ago flying with Lesha to Paris - there he made me an offer. Oh, now I will tell the background. Shortly before that we rested in New York. Lesha chose a good hotel with a famous spinning restaurant, offering panorama of Manhattan. Before the departure was called up with dad, which stated: "He will make a sentence. You will see! Otherwise, why such a luxury hotel? " In America, we walked a lot, and I all walked when he would offer to become his wife. After dinner, I ordered a dessert, even when I did not want to eat. What if the ring is hidden there? But alas ... And some time later, we went to Paris later. It was not even alerted when Lesha asked me to wait on the street and went to the jewelry store "Tiffany". I thought that buys a gift - earrings or bracelet.
Alexey Mikhailovsky: - And I went out with a small box in my hands, did not come up with anything and simply said: "Natalia Alexandrovna, be my wife."
Natalia Barwin: - I broke out from the surprise and said yes. There, in France, I bought a wedding dress. True, it put it on the marriage ceremony, but to the wedding.
Alexey Mikhailovsky: - We signed modestly on February 7, 2013 in the registry office on Tverskaya. The main celebration took place in the summer. The decision to be married together, felt that we would like it. The ceremony took place in the church in the Nikitsky gate. At the beginning of the sacrament, the thunderstorm thundered, charged the rain, and when they left the temple, the sky lit the sun. There was a feeling of a miracle, as if all the bad we left in the past. Then noted in the restaurant where they were invited to close and some former participants: Olya Sun, Rom Tretyakov, Lena Bushina.
You never told how your novel started ...
Natalia Varvina: - We have long hidden relationships. Sympathy appeared in the summer of 2010, after the air on the site, sat with Alexey on a swing. I cried greatly because of the betrayal of the girlfriend around the perimeter. Lesha, who for the scenes often helps participants with the Council, calmed down.
Alexey Mikhailovsky: - As a result, comforted for so many years ... Producer, participant - yes what difference? This is all conventions. In the world there are only men and women who are associated metaphysically, spiritually or sexy. That evening there was a spark between us.
And how began to act? You, if I'm not mistaken, at that time were married ...
Alexey Mikhailovsky: - In fact, yes, but the marriage approached the end - my former spouse had already placed all the points over "I". I listened to the heart and fell in love with Natasha. This is not a crime! If you do not live feelings, then what else? .. Only head - boring. Although someone will say: "A man, then it was for 40." I do not see the problem, at least 60! I know: I did right. We are together for more seven years.
And the fact that Natalia left the project in 2011, is somehow connected with the novel?
Alexey Mikhailovsky: - I will say more: when she said goodbye to the house 2, our relationship was suspended for a number of reasons. Stopped even communicating.
Natalia Varvina: - I did not want him to continue to look at me. After four years of life, I decided to show: everything, enough, stuck. During the time I went to my native to Volzhsky. There suffered, I realized that I changed only the walls - the soul was sick, as before.
Alexey Mikhailovsky: - Pause was short. Weighted "for", "against" and realized that we cannot do without each other. In May, she left the project, and in October, communication resumed. We immediately moved.
How is your duties distributed in your family? Who is the main one?
Natalia Varvina: - Of course, husband. Lesha works 24 hours seven days a week. Therefore, life on me. True, we make some things together, for example, go through cabinets. In general, we do not have clear boundaries. I love to cook, in my family all women cookies - and mom, and aunt. Formed certain traditions. For the new year on the table is always a herring under the fur coat, the keeper. Now Baluy and Lesha. But also go to restaurants with pleasure.
After marriage, many probably began to envy ... girlfriends got less?
Natalia Varvina: - Friends were not aware of Roman with Lesha. And when the truth was revealed, they were offended, which was not shared before. But in this case I chose a personal life. Over time, the girls were excited and we communicate again.
Alexey Mikhailovsky: - And what to envy? I'm not oligarch. We started from scratch. For many years they lived in a removable apartment on Tverskaya street. She was given to Ksyusha Borodina - she herself suggested this option. Later decided that you need to have your own nest. They took a mortgage that was paid a couple of years ago.
Natasha, do not worry, what if there is some girl on the casting to flirt with his spouse?
Natalia Barwin: - I know my husband and is not worried. And rumors always went a lot. Once she believed in noby.
Alexey Mikhailovsky: - No one fell for flirting at home 2. Otherwise, the meaning of the project is lost. Usually I conduct casting so that it is impossible to flirt with me. And gossip appear I know from where. If the participant begins to grow inside the show or beyond, then people simply do not believe. Different speculations arise: she sleeps with someone with someone, she has a ball and so on.
Do you hint at Buzov?
Alexey Mikhailovsky: - Including. We have a close relationship with Olga, as well as with Ksyusha Borodina. The decision to make Olya the lead was taken not from the ceiling. It has a wonderful quality to attract universal attention.
I heard that she wanted to remove because of the large number of third-party projects?
Alexey Mikhailovsky: - nonsense! We are only on the hand of Career Olga. Where Buzova, Borodin, and even Sobchak, will always talk about the house 2.
By the way, why didn't Natalia become the main lead?
Natalia Varvina: - In fact, the first time I was waiting for all this, because I am the wife of the general producer.
Alexey Mikhailovsky: - Have you thought that I am such an idiot? Maybe Natasha and had ambitions about the role of the lead, but the family is more expensive. She would have to be at work for days. And why do I need it? I want to see my spouse. There is nothing worse than such a career for a married woman. Moreover, such an appointment would break the current relations in the team with the same Buzova and Borodina. Above producers who plant their women to the very top, everyone laugh. Natasha leads the dance school on the TV project and does it professionally. She has a good level of choreographic training. Plus she knows how to work as a producer - comes up and puts rooms for the participants of the realistic show. They perform in contests and holidays.
It was rumored that Katya and Julia Kolisnichenko left the perimeter, because they fought over your relationship ...
Natalia Varvina: - Erunda. Pregnant Julia went along with Tigran Salibekov. And Katya still twisted the novel with Oleg Miami.
Recently read the news that you, Alexey, before the wedding, set a condition - no children. Elena Bushina allegedly issued this secret ...
Alexey Mikhailovsky: - nothing more stupid such conditions can be. We just responsibly treat this issue and preparing. The decision must be justified not only by the desire, but also the possibilities.
Natalia Barwin: - We are friends with Lenka. She sent a scan of an article with the words: "Sorry, passed." Pressed and forgotten.
Follow the fate of the former participants?
Alexey Mikhailovsky: - Watch it is necessary for those who are near.
Natalia Varvina: - I was signed only on the Vika Romanets. And if something is confiscated to me, I can call and ask directly. As a rule, this desire does not occur.
Did you build your love?
Alexey Mikhailovsky: - We are in the process, and he should not end.
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For the scandalous Mishur Realistic Show "Dom-2" is hiding a corporation with a turnover of more than 5.7 billion rubles. in year. The beneficiaries of Telestroika visited the State Duma deputy, the vice-president of the RFU and a major supplier of pipes for Transneft
Photo: Mitya Aleshkovsky / Tass
Room in the building of the former bowling center on the outskirts of Moscow. Three girls, like the examination committee, conduct casting on the "House-2" show. 26-year-old Ivan arrived in Moscow from Yekaterinburg a few days ago. "You're such a tedious. With you boring ... everything is very sluggish, "concludes an" examiner "after a 20-minute conversation with the candidate. Last time, on Casting in 2011, he was told the same thing, he admits. A representative of the qualifying commission advises the guy to formulate, finally, "own history" and come again.
Before the examination commission - four applicants, alternately responsible for provocative questions: "Why are you on the project?", "What does it make you from the crowd and do unlike?", "What is your member special?" Developed, twisted in the ram, the tribal? ".
The correspondent of the RBC magazine also decided to try happiness on casting. The legend of the feminist, who likes the project participant - the former priest Walter, liked the editor: It was the only one of the eight people who came to the casting, offered to record a video message to the producer and said to prepare for the call on the shooting.
"Dom-2" is one of the main long-livers of domestic television. The premiere of a reality show took place on the TNT channel on May 11, 2004. Since then, more than 16 thousand issues have been broadcast (taking into account repetitions), calculated in MediaScope's research company. About 2 thousand participants passed through the project: someone did not hold out and weeks, someone spent on the "House-2" years. Daria and Sergey Pynzari are considered to be the recordsmen who met on the project, got married, they had two children: under the cameras they had a total of about nine years. However, units were able to "build their love" on the project: 16 weddings were played for 13 years, but some families after leaving the show broke up.
Each day TNT allocates "home-2" 4.5 hours of airtime - morning, evening and night releases, the last two follows each other. When mentioning the name of the transmission, the progressive public is usually frozen, but they will not argue with statistics: for dramatic discussions, it seems "whether the SMS of SMS" Former "is considered to be followed by each eleventh Russian over four years old, which included TV during the broadcast of the Realistic Show ( MEDIASCOPE data).
The conditional "universe" "House-2", in addition to TV release, includes a site (attendance of about 5 million people per month), telepostect pages and participants in social networks (almost 8 million subscribers), a magazine with a stated edition of 450 thousand copies. and product product line under the brand show - from tea to stew and condensed milk.
For almost ten years, the structure of Valery Commissioner, the Creator of the famous Transmission of "My Family" and the ex-deputy of the State Duma, answered the work of the project. And in early 2014, at one night, the show moved to the site of the new General Contractor - Alexander Karmannova, one of the largest suppliers of pipes for Transneft.
Valery Commissioners, the creator of the famous transfer "My Family" and the ex-deputy of the State Duma (Photo: Natalia Lviv / Tass)
Correspondents of the RBC magazine under daily screams and disputes from the TV screen figured out who turned the most ambiguous project of modern television into the cash car and to whom it is profitable.
Next to "United Russia"
In the prestigious Istra region of the Moscow region, on the territory of 2.2 hectares on the banks of the river near the village of Leshkovo, there is an abandoned film crew "House-2". From a curious eye, it is hidden by a high fence with barbed wire, the territory is guarded, they told the RBC Correspondent workers engaged in the repair of a neighboring house. However, the drone launched by us safely flew over the cottages with a solid pink sign "I love you", the scene with the painted paint and the famous "frontal place", where from the first release and until the spring of 2014 "Residents" "Houses-2" decided Exhaust from the project. The bridge for which the retired participants left the show under the screams of the remaining "we are happy!", For several years, the nettle overlooking the nettle and the places left.
The land under the former shooting platform belongs to the producer Valery Komissarov and his close, indicated in Rosreestre. The famous zero showman launched a number of television programs dedicated to family relationships. The most famous was "My Family" with the heading of the "Revelation Mask", the hero of which hid a face from the audience and told, for example, as the father paid for him a prostitute. In 2000, the Commissioners also created two radio stations, was engaged in publishing business and, according to Kommersant, he oversaw the release of the party edition of United Russia. Being a media person, he was elected three times to the State Duma from the party of power.
To engage in new for TNT, the Commissioner's project called Dmitry Troitsky, at that moment - the general producer of the canal. The creator of My Family then actively collaborated with TNT, for example, did a Tok Show "Windows" with Dmitry Nagiyev, which often ended with the opponents fight.
The basis of the "House" was taken by the format of the Under Construction of the British company Zeal Entertainment, paid licensed deductions (the size is not disclosed), tells Troitsky. In the first "house", which went to the air TNT in July - November 2003, the participants of the show were married couples, which were built by a cottage under constant video surveillance. Renata and Alexey Pichalevy became the winners of the project, but instead of the won square meters they took a prize with money (8 million rubles) "It's impossible to live in it, and the pool almost collapsed," said the magazine RBC entrepreneur Vitaly Davydov, who bought in 2016 Under the house.
The following year, the channel launched the second season of the TV project. This time, the show was not called a family, but "single". "We realized that with the established couples there will be no development of relations," explains Troitsky. The production of the content assumed the company "House of Television and Radio", who belonged to the Commissioner's family - this company is still indicated as the founder of the TV program "Dom-2" in the registry of the Russian media register of Roskomnadzor.
Ex-General Producer TNT Dmitry Troitsky (Photo: Yuri Martyanov / Kommersant)
Launching the show, the Commissioners "remotely participated in solving key issues," recalls the first leading project of Ksenia Sobchak: "I remember someone tried to commit suicide, he connected," destroyed "this situation." Commissar himself tried not to advertise a communications with a scandalous TV project, recalls a familiar producer: "I meet him somehow in the Corridors of the State Duma, I say:" Valere, you went crazy, you are the Chairman of the Information Policy Committee and do "House-2"! And he: "Nobody say quietly, no one."
Sex in defense
The first series of the new season of a reality show began with the fact that the participants are sitting in Moscow in Pazik, arrive in Leshkovo, and on a wooden bridge through the ravine, the "Commander" and "foreman" of construction - the leading show of Ksenia Sobchak and Ksenia Borodina are met. Between the house, built by the participants of the first "house", and a temporary cottage was built on the shore of Istra to the new season, built a bath, a dining room and the very "frontal place".
Like the first season, "Dom-2" was to go three months. At first, the ratings of the program "did not cause enthusiasm", but then the growth began, recalls Trinity, the show decided to continue. In 2004, about 700 issues came out, on average, every tenth Russian was watching him, which included TV in the evening (MediaScope data).
Gradually, the concept of the show - the construction of the house and the struggle for him - it was not necessary: \u200b\u200bthe project appeared slogan "Build his love", and the participants finally ceased to portray the work activity and plunged into relations with each other, tells Trinity. According to him, TNT notified British partners that the format was recycled and paid the compensation for the cessation of cooperation in the amount of "several hundred thousand dollars". In the company Digital Rights Group, a part of which Zeal became part of Zeal, did not answer the questions of the RBC magazine on the details of cooperation with TNT.
The new format "hooked" the audience for another couple of years, but in 2007 the ratings dropped to the lowest value from the moment of launching the show - 8.2% by country (MediaScope data). The project left such "stars" of telestroy, like May apricots (here and then in brackets there is a period of stay of the participant on the TV project; 2.5 years), Victoria Bonia (almost a year) and Alena Vodonaeva (three years).
Photo: Alexander Zhdanov / Kommersant
The creators of the show again decided to change. For example, at the end of the year, opened the second shooting platform called "City apartments" (the first on Istra - Polyana). However, the fact that the screen looked apartments, in reality was non-residential premises in the fifth building of the Moscow Research Institute of Technical Glass on Krzhizhanovsky Street. As of 2008, 49% of the shares of the Research Institute of Research Institute of Research Institute, where glassworks for military aircraft and government limousines are developing, belonged to the Commissioner's family (now the Institute is included in Rostex). In the defense institute did not hide an unusual neighborhood: on the roof of the building, which was held by "Dom-2", sparkled neon sign "City of Love". It also worked the cafe the same name.
For 2010-2012, the peak of the popularity of the TV project was the proportion of the audience of the show among the Russian audience reached 11-12% (MediaScope data). The producers have further complicated the plot peripetias: together with the participants on the "Polyana", their parents began to live, the established couples played weddings, gave birth to children and cared for them under the sight of the camcorder. The show left the leading Sobchak. "I was already engaged in other journalism. I started a split personality, like the heroine of the "Day Beauty" of Bunuel: I'm talking about sex, in the morning about Kadyrov, "she tells about the reasons for leaving the project.
Two people from the environment of the Commissioner are assured: the creator of "my family" "very good" earned at "House-2". The production of the show In the early 2010s, the TNT channel affected and the structures associated with it approximately $ 2 million per month, recall the interlocutor close to the creators of the project. As with a legal point of view, relations between the structures of the Commissar and TNT were issued, none of the former Top managers of the channel, the ex-participants of the project and familiar producers could not remember. Commissioners himself, at different times, was listed by the founder about 30 firms.
In the categories "House-2", the official manufacturer from the moment of launching the project was indicated by TNT-TV (owner of the license of Roskomnadzor on television broadcasting; enters Gazprom-Media Holding). In 2009, the "coordination producer of the show" became the "comedy club of production" (KKP), the founder of the company Artur Janibekyan said "Kommersant". Since the autumn of the 2010th, the CCP took the place of "TNT-TV" in the project's output. The real structure of the creation of a reality show more and more confused: in particular, the partners appeared how the RBC magazine found out, the mysterious "independent television studio", behind which there was no commissioners.
"House-2" from Strogino
The show can apply "mental harm to the health of minors", they considered activists of the All-Russian Parent Committee and in early 2011 they filed another suit to the TNT channel. They demanded to ban the show "House-2" from 04:00 to 23:00 in connection with the "systematic exploitation of sex theme". ACC and "independent television studios" were attracted to the case as third parties. The last called as real manufacturers of the show, told the magazine of RBC lawyer Alexey Belyavsky, who represented the interests of the Committee in court. "The CCP, as I remember, was a mediator who had an agreement with an" independent television studio, "says former Channel employee.
In the 2000s, the owners of the "Charms of Good luck", the head of the NP "Football Club" Strogino "and even the driver of FC were visited by the owners of the" independent television studio ". All of them are connected with the entrepreneur Sergey Anokhin. "Independent Telestation" "was Anochen", an interlocutor claims, for several years engaged in the release of "House-2". Anokhin himself in a conversation with the RBC magazine did not deny that they had to do with the company.
Ex-director of FC Strogino Anokhin is now headed by the Moscow Football Federation and holds the post of vice president of the RFU, he has assets in construction and trade, he told Sports.ru in 2016. At the same time, Anokhina has always attracted the show-business: he was the vice-president of the High Fashion Association of Russia, married the ex-soloist of the Brilliant Group, Anna Dubovitskaya, was engaged in producing films. In 2008, under his name, the Book of "females" was published about Moscow raiders, which the entrepreneur jumped commissioned by the Russian TV channel and the Ministry of Culture. The Static Football Functioner often becomes the hero of secular chronicles - for example, Anna Semenovich arrived for his holiday in honor of his birthday, wrote Life.
Vice President RFS Sergey Anokhin (PHOTO: Yuriyhgo / Tass)
What functions in creating "House-2" performed "independent television studio", not clear. The interlocutor, previously engaged in the production of a project, assures that the show continued to make commissioners, but the procurement of content was carried out through intermediate structures. "At the sites" House-2 "representatives of" Comedi "were not," - approves the ex-employee TNT. Anatoly Burunos, the ex-director of the "coordination producer of the show" KKP, refused to discuss the relationship with the "independent television studio". Anokhin Magazine RBC said that it was ready to talk about "House-2" - no. "
When in the spring of 2014, Commissioners came to the TNT to redupping the contract, he was reported that the "house-2" will now do another company, recalls the ex-participant of the TV project Rustam Solntsev (stayed on the show in the aggregate about three years). By the time Commissioner could more often be seen in the United States than in Russia, several familiar producers told RBC magazine. In 2011, he first folded the mandate of the deputy, stating that he intends to create a TV channel for a Russian-speaking population living abroad, and Gazeta.ru even called him a potential buyer of the RTVI channel from Vladimir Gusinsky. Commissar refused to discuss with RBC magazine any questions related to "Home-2". Land on Istra, where love was "built" before 2014, a Moscow developer, who was trying to buy a plot in 2016, told the Moscow Delator.
The idea of \u200b\u200bclosing the show was discussed behind the telestroy's frame, recalls the Solders. Igor Mishin, headed by TNT in 2014 (led the channel until 2016) tells that the reality project was outdated "and morally and physically": "Dom-2" was produced "in the most difficult conditions", there was a "barmented smell" in the premises, It was necessary to work on the "old worn equipment". "There's chairs from old age broke under my ass. We lived in the garbage, the place was uncomfortable, "adds the sun. Commissors "greatly saved," says Sobchak, so the end of his era was logical: they wanted to make a show at the present level on TNT, she adds.
"Brilliant" husbands
On the night of April 22-2 April 23, 2014, several buses arrived in the Istra region at home-2. The participants of the TV project hastily collected and plunged things and went to the south of Moscow - to the village of Pine. There they were waiting for a new platform, discouraged by a two-meter metal fence, with modern cottages and stylishly equipped with "frontal place". "Moving was a special operation, we rushed with their Baulas secretly from the Commissar," recalls the Solders. Everything happened "sharply", in fact the creator "took the project", approves another veteran "House-2" Gleb Pearchugov (spent more than four years under the chambers).
Alexander Pockets, a familiar and business partner of Anokhin became a new curator of telestroika (in particular, a lottery business developed together and collaborated with the fashion designer Valentin Yudashkin). Unlike the Commissar, which "grown" from television, pockets to the media sphere had an indirect attitude.
The candidate for the Master of Sports on Judo in Zero worked in the Joint Firm "Gazprom" and the structures of Boris Rotenberg, which delivered pipes, wrote "Vedomosti" and Forbes. In 2006, the pockets founded the Eurasian Pipeline Consortium (ETC) and soon turned the company to one of the largest tubular suppliers for Transneft: In 2015, the businessman took the sixth place in the Forbes ranking "Kings of the State Translation" from 51.3 billion rub. He is also engaged in a pharmaceutical and development business.
However, like Anokhina, Parmannova entails the world of gloss. In the 1990s, he owned the Moscow nightclub "Dreams", where the "theatrical and erotic show" was held and worked by Karaoke-Sauna. At the same time, Pockets produced the musical career of his civilian wife Natalia Lagoda, in the 2000s he married an ex-soloist of the Brilliant Group of Olga Orlova. A few years later they divorced that, however, did not prevent Orlova in May 2017 to become another leading "House-2" on a par with Olga Buzova and Ksenia Borodina.
The production of "House-2" took the "daughter" of ETK "Solaris Promo Production" (SPP), created at the end of 2013. Mishin recalls that SPP representatives themselves proposed to invest in restarting televostroika: by the time the company has already collaborated with the channel and with the CCP for other projects.
For chairs "under the ass" no longer broke up, threatened to the update. For the new suburban "Residence" "House-2", the company "ETK-Invest" ("Daughter" of ETC acquired 2.9 hectares of land in the Novomoskovsky administrative district, follows from Rosreestra. Next door to the "Polyany" is now the elite cottage village "Letov Grove", where they live, for example, Deputy Chairman of the Board of Sberbank and a member of the Board of Gazprom.
Municipal apartments transported to a one-story building on the street Samora Machela near the Russian University of Friendship of Peoples (RUDN). In the 2000s, Megasfefer Bowling Center, which was led by Parmanov (data "Spark-Interfax"). Now the room is owned by one of the firms of the businessman, there are castings for teleprojects.
About $ 50 million went to the arrangement of the "Polyana" and "urban apartments" (including the purchase of equipment), told the RBC magazine the source, who previously engaged in the release of the show. "ETK-Invest" attracted loans of Promsvyazbank and Alfa-Bank, in the latter, for example, until 2017, a swimming pool was located on the "Polyana" and "frontal place", follows from the register of the federal notary chamber.
Six months after the change of contractor, the "House-2" appeared another platform - "Love Island" on Seychelles. Selecting a place is non-random: Pockets engaged in imports of seafood from the islands, it owns 51% in local Oceana Fisheries, wrote the Seychelles News Agency portal. The director of the latter was even shared with local media plans for the organization of "House-2" broadcast on Creole. At first, the participants of the show were settled in the covered tents on the island of Terez, but during the tropical rainfall they were not up to love, so in 2015 everyone was transported to normal houses on the island of the lule.
After receiving the contract for the show, the pockets began to dive into the show-business even more: for example, the NPP bought the Mishina A-one from the partner (now TNT Music) and became the owner of the restaurant in high speed at Kudrinskaya Embankment, which until the end of 2013 belonged to the new Chapter TNT. In the same 2014, NGN acquired 25.01% from Gazprom-Media in the Cyprus Club Production Holdings (Maternal Structure of the CCP) and soon ranked in the TV show's Titres as the official "House-2" manufacturer.
But for a while: after a year, "TNT production" appeared in the output of "House-2". The name indicating allegedly involvement in the channel, the firm received the on the eve of the casting in the credits, before that was called "Media City". The list of its shareholders is hidden: the ex-executives of the company were associated with the structures of Parmannova and Anokhin, the current chapter - Alexander Prokudin - at the same time executive director of the NGN. Prokudin refused to communicate with the RBC magazine, the ex-director of SPP Alexander Masov was accepted.
From the moment the "House-2" launch, the telestroy leads the "good and evil policeman" - the general producer of the show Alexey Mikhailovsky and the chief editor Alexander Rastorguev. And although for 13 years, the reality reality entourage has changed, basic "values" is all the same.
"Drive beast"
"What are we going to shoot a movie?" - So turns to the participants of the "House-2" Rastorguev, periodically calling them on a conversation. These conversations that do not record the omnipresent teleport cameras are delicate management of the plot lines. "He [Rastorguev] asks, for example, what kind of girls do you like, and then it causes her and says:" In short, you like each other - let's go on a date, "recalls one of the" veterans "" House-2 ". Similar conversations also holds Mikhailovsky, but he has the role of a "good policeman", he says.
At Home-2, there is no scenario with registered roles and deeds, there are several ex-participants of the telestroy at once. The editor may interfere in what is happening on the site, but no one forces to fight and force the relationship, clarifies the pearls. According to him, the psychological effect works on the set: the newcomers come to the project in advance that they are waiting for them, because they carefully watched the issues, and if they would try to smooth conflict in ordinary life, then the show, on the contrary, rejoices are a reason for Filming up relationships. Troitsky figuratively describes the process of creating a reality show: "Drink the beast trap, but not touching it with his hands."
"Lily and Seryozha quarreled again on the soil of jealousy," Nikita is trying to beat off the desire to return to Vitaly, "Joseph is more and more time spent in the women's bedroom." At the beginning of each morning release "House-2", a voice-over voice says the viewer three main plot lines of the coming ether. Editors' tips help to develop those directions that are interesting to the audience, explains the work scheme of the staff of the show Alexander Gosic (more than two years on the project).
Over the "Cinema" called "Dom-2" at the "Polyana", about 90 people work simultaneously, the interlocutor tells the interlocutor, several years engaged in the release of the show, about 60 employees - in Seychelles. Images from all chambers are displayed in the hardware with a wall of monitors, from the total flow of conversations and the walking of participants around the editors site editors cuts thematic blocks.
A reset-show issues overlays with a delay of a week - design days should coincide with the viewer's calendar. In order for the participants in advance to reveal the turns of the plot in communicating with friends, they initially prohibited using mobile phones, recalls Olga Nikolaeva (Sun; spent four years at Poland), author of the anthem project about "15 cool people." "There was one landline phone, only one participant per day could call it. Before me, the turn came only on the second week after launching the project, "she laughs.
Gradually, the rules softened. People needed to hold and soften the residence mode on the site, because it is impossible to live in a prison format, "explains Sobchak. Ex-participant of Telestroyki Andrei Chuev, who first came to "Dom-2" in 2005, and the last - in 2015, recalls that he got up at 07:00, leaving "business or to the gym", returned to noon: "They still have a long swing to 11:00."
However, at the end of 2016 - early 2017, NPP "spin the nuts," several former participants told RBC magazine. "As in prison," the new chute system described. According to him, "residents" "House-2" banned from the city "on the affairs of their business", the day off is now laid once a week. You can use the phone only an hour per day and then after midnight, adds gosic.
On this tightening of the manufacturer, the show did not end: the key changes directly affected the income of the teleproject participants.
Prize for fighting
The first participants of the "House-2" were engaged in the fact that in Slane Hippie is called the word "ASK". Having left for the weekend to Moscow, they asked cigarettes and money from random passersby on the old Arbat: there was no one, recalls Stepan Minraskov (2004-2007). The project conditions initially did not provide for regular cash payments, since after three months the winner of the show was supposed to get a built house on Istra. But the project was delayed. "People recognized us, took autographs, and we ask money," recalls the Menshikov. After the perturbed letters from the audience, the show participants turned into full-fledged "employees", he adds.
The first 101 day participant "builds love" for free, then TNT concludes an agreement with him and pays the previous period at the minimum salary of 16-17 thousand rubles. A month, several ex-project participants told RBC magazine. The most successful "residents" of "House-2" in recent years have been obtained up to 150 thousand rubles., "Tikhoni" and newcomers - 30-40 thousand rubles. monthly. The salary depends not on the period of stay on the project, but from the activity on the site and popularity in the audience, specific calculations are strictly individual and are conducted by producer, tells the Solders. Works and the system of fines - for example, before there were monetary punishments for smoking on the camera or return to the "Polyana" later than the agreed time.
Who looks "House-2"
70% Project viewers aged 14 to 44 years old - Women, from them Each eighth is a housewife.
3% makes the difference between the male audience of day and night issues "Houses-2": men are often watching a teleproject in a bright day of day.
25-34 years old - The "kernel" of the audience "House-2", on the audience this age accounts for almost 50%. About a quarter of watching teleproject - young people up to 24 years old.
2% Spectators "House-2" are engaged in business. The main audience works in the office (about 20%), about as many viewers of the TV project study at school or at the university.
35% the audience of the TV project has the income "below average", the number of unemployed "House-2" fans in the total mass is about 3%.
Sources: Research TNS Russia (now MediaScope) in January-November 2015, provided by the Journal of the TNT partner
Participation in the plots with Product Placement for the "residents" "House-2" - unpaid duty: for the wake of cream, eating a peanut or praise the concrete shampoo championship channel does not pay money, tells the ex-participant to reality. Earn account for side projects of the show. For example, the Meniversists were listed by the chief editor of the magazine "Dom-2" and received about $ 1 thousand every month, participation in the touring tours made another $ 100-150 for a concert. And Chuv in 2008 asked the leadership in the management of the cafe "City of Love" and for eight months of work earned $ 17 thousand pure profits, he rejoices.
Another source of additional earnings for "love builders" is advertising in Instagram. Its volume and cost depend not only on the number of account subscribers, but also from the reputation of the participant itself on the project. The cost of the post from the current "resident" of a reality show varies from 6 to 45 thousand rubles. Most often in Instagram participants of "House-2" you can find manufacturers of cosmetics, clothing stores, beauty salons.
However, since the beginning of 2017, NPP "was used" to income from Instagram: The show manufacturer demanded to provide passwords from accounts to their advertising division SMEEQ.RU for centralized sales, they told the RBC magazine four ex-project member. "For several months they sold me two advertisements. I have seen rates for customers - about 20 thousand rubles. For the post, and I received 7 thousand rubles. ", - Net Chuv.
The new rules imposed by NGN managers also imply a ban on entrepreneurial activity in parallel with the shooting. According to one of the "veterans" of a reality show, for the participants so far it was possible not just to sit on the "free sausage", but to develop. "House-2" is a greenhouse where the imaginary sensation is created that you are implemented, but as soon as the gate is closed, your life begins with scratch, "the pearls say sadly. Now he works by PR director of the Moscow Tuning Salon Myraway, in the early 2010s there was a seller and at the same time a media face for the staircase store in Europe in Luzhniki.
After tightening the gosic and Chuv in the spring of 2017, they left the "perimeter" of telestroy. Even during the stay at the "House-2", the gosic began selling clothes of various brands through his Instagram, after leaving the project discovered the showroom in Moscow, investing about 1 million rubles into it. Chuev in parallel with the filming was engaged in country construction and advertised the technology of monolithic construction of Velox houses, it now works by the commercial director of the Cantemir Group at Moscow (engaged in the introduction of this technology). In the near future, Chuys will be part of the founders of the Group, one of the leaders of Kantemir Group told RBC magazine Mukhtar Sulaybanov.
Build a business, taking advantage of surpassed popularity, few people managed. For example, Anton Gusev, being a member of the project, was selling caustichens for children's beds, which he released his acquaintance. In 2013, after 1.5 years on the project, he and his wife Evgeniy left "Dom-2" and opened the clothing store in one of the shopping centers in the south of Moscow, invested in it 1.3 million rubles. Business conversation in the franchise network under the Gusevy Boutique brand with almost 30 branches in the country, told RBC Gusev magazine. In 2014, the revenue of the family-owned company amounted to 4 million rubles, the next year doubled (data "Spark-Interfax"), but the business crisis did not resist. And then the family of George themselves was broken down. An entrepreneur, however, intends to launch a new franchise network Gusev Shop - this time for the sale of men's suits.
However, even the business of all participants of the reality show together will not compare with the circulation of money in the "Universe" "House-2".
Realistic Corporation
Condensed milk, stew, peanuts, ice cream, beans, cucumbers, zucchini caviar. Since the spring of 2017, the project participants advertise the goods with the symbols "House-2": part of the hot discussions they lead in the kitchen against the background of the barricades from the milk packs with a famous emblem, logos of other products are ruthlessly sealed with an opaque scotch.
The right to supply branded goods on the shelves of shops in exchange for royalties from SPP received two companies. One is the Moscow "shopping" house-2 ", half belongs to Anokhin, the other is" Spring "registered in Angarsk. All negotiations on behalf of Spring leads the entrepreneur Sergey Mishakov, who calls himself a "project manager": he had a distribution business in Siberia, but at the end of 2016 Mishakov recognized personal bankrupt with a debt of 640 million rubles.
Condensed milk, stew, peanuts, ice cream, beans, cucumbers, zucchini caviar and tea is not a complete list of products with symbolics show (Photo: Irina Gubaidullina for RBC)
Find products with house-2 logo can, for example, in Fix Price. Products with symbols of the show are divided along with similar categories categories, the director of the Retapeler Marketing Department Victoria Smirnova is approved. The interlocutor of the RBC magazine in one of the companies-suppliers is less optimistic: according to him, in general, sales are not very good - "apparently, people are shy of their interest in" home-2 ". To establish the release of branded products has tried in the era of the Commissar, but this sphere has always been a side source of monetization.
Official NGN revenue for 2015, according to Spark-Interfax, amounted to 4.8 billion rubles. At the same time, the company is engaged in the show "Reboot" for TNT, produces cinema and series, has a share in the TNT Music channel, and also owns rights to display movies of a number of foreign film companies on Russian television.
In 2014-2015, the channel paid a NGN about $ 3 million each month ($ 36 million per year), recalls a former show manufacturer: he does not exclude that later this amount could change - in the crisis, all mutual settlements under the contract were transferred to rubles. When calculating the payment in connection with the change of contractor began to take into account the investment in the creation of new shooting sites, Mishin says, but does not call the specific cost of procurement.
The real cost of creating a reality project may be lower than $ 3 million, considers the former top manager of one of the TV channels: "The main costs are always the launch of the project, now flowing production is now." The general director of the company "Mir Realvesting Production" Dmitry Rozhkov does not agree: this is a normal price tag for the production of such a show as "house-2", where part of the shooting takes place on the Seychelles. The cost of one episode of a similar realistic show "Vacation in Mexico - 2", which was released on the CTC in 2012-2013, was $ 50 thousand, it tells the interlocutor close to the project manufacturer. In just a year and three months it came out about 650 issues (MediaScope data excluding repeats), for which the channel could pay about $ 33 million.
In any case, TNTs and associated structures are capable of more than compensate for production costs. The total cost of direct advertising that was published inside the esters of "House-2" in 2016-2017 could reach 290 million rubles. A month (excluding VAT), experts of the MediaCom communications agency were considered based on MediaScope TV Index project data (agency evaluated internal commercial networked, orbital and local blocks for January 2016 - May 2017). At the same time, MediaCom emphasizes: this figure is not an estimate of the profitability of the project or channel. "
Analysts of another agency rated the volume of advertising accommodation just below - about 260 million rubles. On average per month in 2016. In January-May 2017, an increase in 60% was an increase in the source of the RBC magazine in the agency. Sales of advertising on the ether of the scandalous show from the beginning of the year is engaged in the "National Advertising Alliance" by federal TV channels.
An individual income is the so-called sponsorship integrations. "House-2" became the "Klondike" for Product Placement, Troitsky notes: "When you put the product into a regular series, he sticks out of all the cracks there. In "House-2", everything can be done more or less organically and authentic. " In 2005, third-party advertisements brought $ 4 million, and in 2008 - $ 8 million, or more than 200 million rubles. (Data magazine "Business" and newspapers "Vedomosti"). There are no more than fresh data, in Gazprom-Media, whose Sailz House is responsible for "organic and authentic" integration, refused to answer any questions.
Digital projects associated with the "construction" of love on the air bring less money. The monthly turnover of the largest network platforms - the site DOM2.RU, groups in social networks, chat in Viber, accounts of existing participants in Instagram and the mobile application "House-2.Discreomation" - does not exceed 12 million rubles, the Director of Customer Relations I Agency is assessed. .Com Sergey Efimov (in its calculations is not taken into account the application "TNT Club"). Given 0.5 million rubles. From the premium subscription in the application for dating the annual income of Digital projects in terms of the year does not exceed 145 million rubles.
His "digital" earnings takes and NSP: In addition to selling advertising in Instagram of current participants and leading projects, at the end of 2016, Karmannova bought the House-2 magazine from structures close to the Russian Berlin co-founder Dmitry Feldman, and now It offers advertising positions both in the printed version and in the social network edition. In 2015, the magazine revenue was 170 million rubles. (data "Spark-Interfax"). The maximum income from advertising in Instagram participants hardly more than 0.7 million rubles. per month (8.4 million rubles per year), says Efimov. "There is a surplus of bloggers on the market, a unique style is in demand, and all the participants of the House-2 are one person," explains the expert of the agency I am.
In TNT-TVET, SPP, ETC refused to communicate with the RBC magazine about this text, and Mikhailovsky and Mishakov were also accepted. The request for a meeting with Pockets in the reception center was refused - in connection with "his absence in Moscow", attempts to persuade a businessman to communicate through his acquaintances were also not crowned with success. Former director of TNT Roman Petrenko (headed the channel in 2002-2013) did not discuss the financial indicators of those times by writing the RBC magazine correspondent, which in the topic "House-2" "many sensitive moments".
Channel TNT does not reveal the revenue for the second year in a row, in 2015 it could reach 16.5 billion rubles, wrote "Vedomosti". The turnover of money spinning in the "Universe" "House-2", according to the calculations of the RBC magazine, now exceeds 5.7 billion rubles. in year. "The director of any channel dreams that he has a system-forming project, which gives a product of 365 days a year," says Mishin. How many times for 365 days on the air will be "House-2" - the question is open, but the author of the project of the project with the words "We will build feelings, sex, love and the house" The Sun (Nikolaev) is sure: "No one will kill the chicken carrying" Golden eggs. "
With the participation of Nastya Berezina