How to promote the profession of the artist. As an artist unlock itself on the Internet and attract potential customers

This article is more likely designed for beginner artists, for whom not only it is important to sell their work, but also to hear their assessment. At the moment there are several ways to unwind the artist and its services on the Internet.
The first is to create your own website and promotion, but not the fact that you can attract potential customers. In addition, if you do not have a web design skills, and do not own all the intones of promotion on the Internet. You will have to either teach everything yourself, to which you may need time and not small.
Or resort to developers and spend not small money. And there is another way: place your work in the online galleries. Many galleries allow you to place work for free, only take the percentage if you sell work through their website.

Overview online galleries:

• Hieroglyph - visual art website
  A decent site, on it you can place your works absolutely free, however, if you want to put up for sale, you have to pay, but the fee is not big. And also, get ready for criticism.
  Site: http://www.hiero.ru/
• ArtNow- On-Line Vernissage.
  By placing work on the site, you yourself assign a percentage that pay the site owners if buyers will come to your picture from this site.
  Site: http://artnow.ru/
• Virtual art gallery of works of Russian artists
  It seems that this is the brother of the twin site ArtNow. True with some rather minor differences. The principle is the same, placing work. And you yourself assign a percentage that the site owners will receive if your work is made. On certain conditions, information about you will be scented on the main page of the site, we recommend on the list.
  Site: http://artwin.ru/
• Library of visual arts
• an interesting project, but sometimes it loads for quite a long time. You can freely exhibit work for sale, here you are the owner. The truth is unlikely that buyers and interested Persons will come from this site. Although…
  Site: http://www.artlib.ru/
• Art Gallery, Exhibition Sale of paintings
• in my opinion, not a very convenient site, it is loaded very long. And also not correctly displayed in various browsers - which is not good. On this site you can not only place your work, but also accommodation information about your additional services - and for free.
  Site: http://www.artgalery.ru/

The "promotion" of the artist not only on the Internet.
The artist is engaged in the "promotion" of the artist, a gallery driver or curator. To do this, you need to have the taste and understanding of the modern artistic situation, to distinguish topical art from traditional Understand trends.
There are cases when progress (in small sizes) are engaged in galleries, salons where paintings of this artist are sold. They together develop a project that will be a place in the current artistic situation, and therefore in the market. Then publicly represented art project (in the gallery, in the square, in other exhibition space) should be obtained in the media, where explain to the wide audience the meaning of what the artist does. So the name of the promotion mechanism is launched, which should work constantly and cyclically. When a certain level of popularity has already been reached, buyers appear, who agree to pay for the finished works of a particular author or come up with customers of future. Now, many art galleries are engaged in such promotion. Some of them are told above.

• The artist must participate in all sorts of exhibitions, both virtual and real
• The more significant the exhibition and better highlights, the better
• Ideally, it would be nice to find a gallery that will promote your work
• We must get to your site, with an English version (and not only)
• Put your pictures for sale in prestigious salons
• Pay attention to what works are greater demand
• Be original and not like the rest
  The most important thing is the larger circle of people about you will know, the more "promoted" you will become. Move forward and results will not make you wait!

| Promotion of artist

As an artist, unwind himself on the Internet and attract potential customers.

On the patriarching ponds, unlike many similar projects, it is taught not just drawing, but also to promote their art. In addition to the courses of art therapy, oil patterns or sketching here conduct individual classes with an art manager. To figure out why the young artist is generally needed this specialist and whether the service of financial investments is worth it, we talked with the head of the art management department of Art of Youu Svetlana Philaretic.

- What is art management?

- Project management in the field of art - here includes sale of paintings, the creation and promotion of creative collaborations, the organization of local and international exhibitions. Before you sell the first job, you will have to do a huge way: work on the name, positioning, arrange and "pack" to the format clear for the viewer.

It is important to prepare an audience: to obtain the approval of experts and leaders of opinions from the world of art. Art Manager - mediator between the artist and the target audience, which is able to effectively organize all business processes.

It is important to understand that art management is not only about exhibitions and artists, it can be projects from the field of fashion or design, interdisciplinary mergers and the opening of new areas of work.

The same art manager is responsible for the planning and distribution of finance, the search for partners and sponsors and the success of the entire enterprise: ranging from logistics and ending with feedback from guests and conclude contracts with clients.

Pete Mondrian, Untitled; New York I

- What qualities should the art manager be posted?

- This is primarily sociable and organization. To date, the only working channel of sales and promotion is the ability to build communication, negotiate, get acquainted, just be a pleasant and interesting interlocutor, with whom you want to communicate and recognize about new projects.

Organizations are about the deadlines: everything changes very quickly, if you do not have time to do and realize the idea today, tomorrow, someone else will take it for it. Especially sad if you had a good idea, but your team did not have enough strength and time to make it large-scale - then larger players can take it, scaling, and that it was originally yours, no one knows.

- Is it possible to successfully launch the project without huge starting attachments?

- It is important to understand what we mean: gallery business, the implementation of creative projects or the launch of new directions.

Gallery business and promotion of an artist without capital is now difficult to imagine, but capital can be attracted from sponsors. Often, if the gallery agrees to cooperate with you, then the costs of promotion takes over. However, the problem is that many galleries work with their artists and rarely update their ranks.

Pete Mondrian, Flowers. The sun; Composition number 11.

If we talk about the start of a new project, for example, the launch of the clothing line, then it is necessary to calculate the main costs: the release of the minimum series and the cost of promotion. Any project must be tested on small revolutions: check demand, get customer feedback, if necessary, make changes. Do not invest big money in promotion, if the processes are not debugged and feedback is not received. If you follow this advice, the costs of the first collection should be minimal, but if you correctly adjust the sales channels, it will not only be paid off, but also earn money on a new tailoring in large volumes. For small payback steps, all major events and investments should be done when the product is already income.

- Does a big team need a novice? What you need to give to the spill to professionals, but what better do it yourself?

- From my practice - a successful project is always a team of like-minded people who sees and understands common goals and mission. A team that disagrees compromises and wants only the best for his project.

Pete Mondrian, Red Mill; Composition with (№3)

I believe that everyone should do their own business: sellers - sell, accountants - make calculations, marketers - to promote, and artists - to create. This rule will help save nerves (and time), because it will not work out if you are constantly in stress. We always recommend writing to your customers what they would like to do themselves and what they understand, and what are willing to delegate.

Let's truth in the eye: artists are not businessmen, and do they need it? After all, there are those who do it professionally.

All costs and payback of attracted specialists can and must be calculated in advance. If you have a limited budget, start with simple steps, such as promotion on social networks. Now even the galleries are followed by new names there. On how to work on social networks, now there are many available information, this can be done on your own.

- What are the most common mistakes of young artists?

- One of the main mistakes is either in confidence that everything is too wonderful and the author does not need additional knowledge, or, on the contrary, in uncertainty in his project and the chances of success. All this is from the shortage of third-party expert. You can think a lot about how bad or good is the project, but it is more important to know the adequate opinion of the market professional, understand the prospects and get constructive criticism.

Pete Mondrian, Amarillis; Composition of A.

It is necessary to watch wider: you and your creativity, but there is also the context in which you want to submit it, as well as the general situation in the world.

Businessman and artist in one person - the perfect combination, but rather rare. If you rather assume yourself to the Creators, then start working with an art manager, it will free you from most of the organizational work and will help you calmly create.

- Believe in yourself and improve, listen to the opinion of those experts who trust, communicate and learn to build social ties, talk about yourself, their work and their own business.

Bonus: 15 tips for the future successful artist

Team

• Collect the team with which you think in one direction. Check if you understand what you want from the project.
• If you do, then do high quality and professionally. If promising, then perform. And be able to negotiate.
• Faced with difficulties, learn how to quickly mobilize and make decisions. Always look for new features and be flexible.

Marketing

• Understand your target audience and learn to talk to her in the same language.
• An audience needs to communicate as often as possible, offline events will help here.
• Be real. It is important to understand all your strengths and weaknesses, as well as differences from competitors.

Management

• Your goals must fit your internal values. Do what you really want.
• Learn to plan and share the big way to small steps.
• Control the timing.

Design and style

• Project visualization is the key to his success. Communicate with performers, check if they understand your idea. Do everything as easier as possible, easier and clearer.
• Your design should say as much as possible about you.
• Your position should be traced in all aspects of your life. Find a unique style and image. I call it a "conscious visualization", when you the Creator is not only inside, but also outside - and strive to show it.

Confidence

• Love what you are doing. After all, if you came to mind the idea of \u200b\u200bsomething to implement, it means that it is necessary for someone.
• Adequately treat criticism. You need to take all the most useful and move forward.

This article is written about - how to sell your paintings, how to choose a pricing policy. My personal experience and possible options for selling painting sales strategies are described here.

The cost of your painting or how to sell your picture.

Artist Pavel Roshchin

Additions a year.
It was a year after I graduated from the article with advice as and where it was better to buy a picture. For the year, my article has become popular on the Internet - it was reprinting more than 50 artistic and financial sites. Every day here, on Artpavel.ru, more than 50 visitors from all over the world interested in painting. Every day, I come a few letters with your questions. Despite the latitude of the audience, as a rule, only 2 questions ask me. The first and main question of visitors to my site - how, where and how much I will sell my picture. The second question is whether my painting is sold. I thought for a long time - whether I should publish a truthful answer, because the truth does not always glit like a Golden Chervonets. But ... I decided it is worth it.
A little theory - what determines the price of painting?
For the seed ... a little capital truths - I hope that no one will challenge them. Ultimately, the price of your picture will determine the uniqueness of the plot, the colorfulness and technique of execution, the age of the canvas and ... Your name. Only working on all the listed aspects, you can count on good money for your children and grandchildren. But if you plan to get something personally for yourself, you will concentrate on promoting your name. To be promoted is beneficial ... But it will be promoted only in units.
How much do I sell my pictures? Pricing methods
This question is bothering every artist - from beginners to the great guru. I will try to show the logic of painting pricing. But I will say right away. As a rule, artists have no pricing logic - everything is intuitive.
So, the simplest way to determine the picture of the picture is the cost of the month of your life. Why months? Honestly I will say - I took this period from the ceiling, but ... to sell more than 1 paintings per month does not dream even the most promoted from artists, and it may not be far from us from more than one real picture per month. So the term is a month. How to determine the cost of living? There is nothing easier - write down all the typical costs of your own and your family. Remember - we strive to get the minimum price of our painting, which in the future should arrange you.
The cost method of production of the canvas. Calculate the costs that you carry on the creation of the picture and the cost of your time. Adop the rate of profit and get the price of your picture. But it seems to me that for art this method is not correct.
Comparative method. Agree that it would be very good to obtain data on the prices of other artists, compare their paintings with their own and it is thus to bring the formula for its price. But, as my experience is shown to communicate and find information on the Internet, this data is always closed. A good exclusion is a gallery and auction house by Sovkom. Wander - there are estimates of the expected price of paintings. Of course, to compare ourselves with Repin or Aivazovsky, it is difficult, but modern authors are rarely sold at auctions.
Marketing in painting or additional costs when selling paintings
We will not forget that in the price of its picture you need to take into account the cost of marketing and equipment (for example, a professional camera). Famous artists pay away the tele-transmission, ambitious redeem the exhibition areas of fashion galleries, and the lazy to be intertwined on the Internet. We will put in the price of the pictures of probable discounts for agents. Note that if you are lucky, and the art gallery, an art agent or a painting collector will pay on you, then you will have to give or make a discount on 40-50% of the stated price of the picture. Why? These people or organizations work exclusively for profits. And now an interesting question - if you declare that your picture costs 10 thousand rubles, and your neighbor sells exactly the same for 50 thousand - to whom the gallery will turn? That's right, to the neighbor. After all, to sell 5 pictures of 10 thousand much more difficult than one for 50. Another question - if you allow yourself at least once to make a sale on your paintings and lower prices, say, twice ... Whether the art gallery will appeal to you again ? Let me assume that you like a novice artist, most likely, for the first 10-20 years of his work personally, do not sell any paintings. There is only a chance for galleries, auction houses, agents and collectors. Why? They have long been on the market and are known. The only thing you can do is predictable prices for our paintings.
How much do I sell pictures or the price of my painting?
Friends, we will not consider either the quality of my paintings, nor to compare my painting with great. The time will judge ... my goal is to show the logic that may be useful for you. Someone sells their paintings cheaply, rejoicing every earned penny, someone prefers to leave them to admire their work, and someone comparing with famous artists climbs outward prices for their paintings. I have long defined my pricing. I do not strive to quickly get rid of my paintings and I believe that the artist should receive not only moral but financial benefit. So, the prices of my paintings start from 2500 and ends 10,000 euros. The average price, my pictures - 5,000 euros. Expensive? Yes, probably, but do not hurry to grab the heart in the flour of envy or greed - read to the end.
Why can not sell paintings cheap?
And now, the cartel collusion - how without it. Dear artists studying in schools and institutes. Pay attention to your dispersed on sarcasm attention that selling its work cheap - you kill your artistic future. It is now enough for you 4 or 5 thousand rubles for the picture, but having entered into an adult life, you will understand that it is impossible to eat beer that the family requires more than it gives ... that you have to do something else to ensure your existence. Are you still continuing yourself to illusions about what spent 8 hours a day can you create paintings? Agree that I draw a rather gloomy perspective. But it can be avoided, clutching and not dempening. Artist, remember! Selling a picture cheap today - tomorrow you will earn painting fences.
The history of sales of my paintings or whether there is the same but in pink colors
Now the answer to the most frequent question regarding my creativity - whether my paintings were sold. At the time of writing this article, I am painting about 3 years. I will say honestly - no, there was no sales. Yes, about ten times I was offered to sell a picture. But 8 of the proposals were for funny money (up to 200 euros), one was 1000 $ euro for the picture that I consider my best work. Once, there was an agreement for the sale of a picture for 4,000 euros, provided if she enjoyed in the interior. The picture did not come up, but to draw the same, but I refused in pink tones. I hope this paragraph satisfied the curiosity of many ...
How do artists earn if the paintings are not sold?
Friends, the purpose of this article does not intimidate the emerging talent, but an attempt to place everything into place. For my years of about-pictorial communication, I have seen a lot of fates of artists and ways to earn artists. So, for money from the sale of your paintings, only 1% of my familiar artists lives. As this very 1% lives, we will not discuss. How do you earn the rest? To whom is lucky - arranged by the designer, the designer. Those. Work in the near-art industry. Former excellent students give painting lessons.
How to sell pictures?
Any item sells only one who can afford fame. We will not consider the utopian case that happiness will find you yourself. To sell pictures - you need to promote your name! Be Popular - you will find connoisseurs. If your paintings are good, they already (connoisseurs) will tell about your friends about you, will find collectors, etc.
Where can I sell pictures?
Sale via the Internet is the most affordable way to declare yourself. Make your online page. Maybe you have enough courage to make yourself a site? Or maybe you will venture to write a few articles with smart tips for beginners ... I did it. Yes, it was difficult, and it was necessary to study many things not related to painting. Do not want to score yourself? Then you have another excellent way - place your paintings in online art galleries. True on these resources can be easily lost among colleagues-artists.
Painting catalogs, art journals, articles and paintings.
In my opinion, the most likely way to find my buyer is to get with your paintings on the page of the catalog of the famous print edition or gallery. After all, they are leaving them, for whom painting is not just a minute of entertainment, but a business. Catalogs are made to exhibitions, to auctions. Participation in them is almost always paid. By the way, like everywhere, there are our pitfalls. Check for what you pay money. The justified price is only where there is an established sales of printed publications.
Exhibitions, unions, parties and other activities.
In the circle of communication artists of the exhibition are considered a very important event. I will not argue here - it's difficult to get to the exhibition and then it's troublesome. But the return from the exhibition is unpredictable. The probability of finding your buyer depends on the promotion of the exhibition, the venue from many other indicators. The amount that make up the organizers with you for participation will also depend on this. An easier way to access exhibitions is to join any union of artists. But in my experience of communicating with these unions, outsiders from art there are not waiting.
Commercialization kills art
And in conclusion, I want to recall the capital truth - commercialization kills art. But thinking about money, you can hardly create - do something unusual. Everyone has a chance to find a connoisseur of their painting. But drawing your pictures "like everything" or exclusively for sale, you can never get normal (big) money for your pictures. Remember - the uniqueness is always in price. Successful sales!

Suppose you have a good acquaintance, and he is an artist. Suppose you want to do business with him and want to promote his work. He has exhibitions, he is talented and energetic, but his name was lost in the endless sea of \u200b\u200bcommercial painting. His paintings are poorly sold, although they receive the heads of viewers and art historians.
How to increase profits from the sale of his art?

First, you need to find criticism.

The artist cannot be criticized himself. The role of criticism You will have to be taken on yourself, or find interested criticism on the side.

Usually, the artists are waiting for their work in the field of vision of the eminent critic, which will appreciate them and thus will provide them with immortal glory. However, a surveillance critic can bomb all his creativity with a light hand, and the consequences for the career of the artist will be the most catastrophic. Consequently, the critic must be yours.

Before looking for criticism, answer the question: for what, actually, do you need critics?

Critics are needed in order to determine the direction and style of painting. For the artist, it is extremely important for its work to be under the flag of any cubism, or symbolism, or primitivism, or energy, or other is called. Very good, if the critic suddenly sees an independent style from the artist, and even better, if you sees your own direction. It is necessary to give the name to this direction. And then in the task of criticism, it takes everywhere to speak and write about the opening of such an artist of such a new direction. Thus attracted the attention of the public.

For you need to remember one important thing: the artist itself, as a rule, can not say anything about his painting. The artist creates unconsciously, and what happened in his canvas, he prefers to be silent. He is a master of his unique method, but he can hardly link a few words. And if it also connects, it does not have much importance at the initial stage.

Therefore, it is not necessary to be afraid that you will see the artist's paintings, what he himself does not see. Boldly develop your theory and convince the unaware public that in the pictures of such something you see all sorts of spiritual and astral worlds, all sorts of images, allegories and symbols. Your words will be picked up, the audience, in turn, will be ashamed of the paintings that you managed to see, and from this picture will jump in price. The buyer comes to the exhibition not for a funny picture, but for the great picture that makes sense and meaning and which is what to tell. Meaning and meaning the picture gives critic. It should say that Gauguen on his paint canvas attacks so, and your artist is so.

Next question: Where to find criticism?

Go to the literary site. There, on a literary site a lot of critical thinking personalities who want to write about something, but which are not about what. Register on this site as the author, and put your small work on it, in which you will briefly tell about the artist, about its titanic performance, about his unmerced talent, as well as his relative to him with the rest of the genius. All artists are. As an illustration, place one picture of your artist and between the case be sure to say that so far nobody understood this picture, as well as his painting at all. And you yourself also do not understand.

Soon you will see the result - the reviews will appear under your story, and people will begin to doubt that they understood the meaning of the picture. If you see that someone from the reviewers disassembled in painting and is friends with your head, offer him to work as a critical, promising a certain percentage of sales.
So, you have a critic. It will develop the concept of creativity of your artist. However, this is not enough. You can still stay with your artist at the same time with criticism at the bottom of the artistic business, if you do not create your site.

Second - you need to open the site.

And what will you fill it?

People make that mistake that create a site specifically under their artist. Of course, such a website where you can find only the pictures of some unrecognized artist will not be very popular. It should be an information site dedicated to painting and art at all. The direction of your artist will be represented on it as one of the possible. Let your critic writes articles on all styles in painting, explains to people what realism is, what is impressionism than Kandinsky differs from Clee, Durer from Munch, etc.

Articles should be a lot - dozens and hundreds, and not one ever hanging an article with a short summary of your artist on the site. The viewer comes to you to replenish your education, find an interesting information for him, and not to stare on what he does not understand. Nowadays, people are more readily reading articles than paintings. The more interesting your art historical products will be, the more paintings you will buy.

Currently, a lot of interesting artists, as well as intelligent critics, which without your participation are doomed to inaction and lack of money. Help them meet, but at the same time do your business on it!

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