Publication of corporate newspapers and magazines. Corporate newspaper - a mirror of the company

Dmitry Shevchenko press secretary of the audit and consulting group "Development of business systems"
Magazine "Consultant" No. 11, 2005 http://www.berator.ru/magazine/

Companies are growing, their management systems are becoming more complex, and orders, instructions and reports are moving in a stream of managers who are not familiar with each other. "Who are these people?" the directors exclaim as they walk through the office in the morning. You can establish communication between employees and management with the help of a corporate newspaper.

In world practice, corporate publications perform a social function. Such a press is a tool for managing a company. Its role in the process of business communications cannot be underestimated.

The release of a corporate publication must be considered as a project with all its attributes: concept, goals and objectives, material and human resources. We will analyze the type of intracorporate newspaper intended only for company employees.

Tasks and goals

There is no universal concept of corporate publications. To correctly define it, you need, first of all, to know the company itself, its mission and strategy, goals and objectives, to have an idea about the information needs of employees. In addition, you need to have information about the company's industry, its products or services, the ratio of intellectual, physical labor and sales in the business, strengths and weaknesses.

This knowledge, as a rule, is possessed by shareholders and top managers of the company, who can be united in the editorial board. He, in the mode of "brainstorming", must determine the main directions of the editorial policy of the publication, approve the composition of the editorial board (project group), which will have to propose the structure, format and frequency of the newspaper.

Some firms choose a different path. The management approves the general idea, leaving all other processes at the mercy of the editorial board. This option is preferable for companies with a democratic management culture, where the share of intellectual work is high. The editorial board will be useful for large companies with a rigid hierarchy, holdings.

It should be borne in mind that even the slightest disagreement in the opinions of shareholders and the company's management should not be reflected in the pages of the corporate newspaper. The publication does not need to publish devastating feuilletons and insider information useful to competitors. The goals of the newspaper should not diverge from the goals and objectives of the publishing company.

Typical goals of a corporate newspaper are the formation of a single information field and the management of relations with the personnel of the management (shareholders) of the company.

Such a publication will help unite the team, convey the values ​​of the company to it, form an adequate corporate culture, manage the attitude of employees to the processes and changes taking place in the company. The newspaper should create a platform for the exchange of ideas and innovations, motivate for professional achievements. This is not a complete list of tasks that the corporate newspaper will help to solve.

It is important to remember that the newspaper is just a tool. With its help, it is impossible to ensure that all readers (employees) think the same way. You can only try to make them think the same thing.

Web page vs print version

Before deciding in what form a corporate publication should be, it is necessary to study the information needs of employees, the tasks that are set for a corporate newspaper, and assess financial and technological capabilities.

First you need to decide on the technical performance.

If the readers of your newspaper work on computers connected to a single local network or have access to the Internet, you can limit yourself to the electronic version of the newspaper. It can combine a news feed, information and analytical articles, official information and the opportunity for employees to communicate with each other and with company management in moderated forums.

If not all readers are covered by computerization, there are two more traditional options. This is a typographic method or office tools (color or black and white printer or copier). Printing in a printing house is more expensive, however, if the newspaper falls into the hands of not only employees, but also visitors within the office, it is not worth saving on a printing house. It makes sense to use office tools with a small circulation of the newspaper - up to 100 copies, or if it is posted on the information stands of offices.

How to publish?

A lot of things happen every day in every company. The task of the editorial board of a corporate newspaper is to identify them, collect and sort them in accordance with the goals and objectives of the publication, its rubricator. The latter must be tough from room to room. However, at least once every six months, it is necessary to add new headings, new ideas that can be gleaned not only within the company, but also in the business media.

Many companies started their corporate editions with the standard "four stripes" and then moved on to more complex concepts. From corporate newspapers for employees grew specialized magazines with their audience far beyond the boundaries of the organization, image projects aimed at increasing consumer loyalty. However, there were also reverse processes, as well as differentiation of publications. For example, Aeroflot started with a single corporate newspaper, and now it has 13 corporate newspapers and magazines for employees and customers, and more than 50 Internet portals.

When issuing a corporate newspaper, one should rely on the best examples of high-quality business printing. For example, the deadlines for the publication of a newspaper must be strict, since their failure is fraught with a loss of interest, trust and respect for the publication.

Most companies prefer to issue a corporate publication monthly, less often - weekly and quarterly. The limitation here is the amount of news generated by the company, the possibility of preparing analytical materials, as well as the volume of pages and the format of the newspaper.

It is advisable to divide articles in a newspaper into two types: operational, which are prepared immediately before the release of the newspaper, and non-operational, from which an editorial portfolio is formed - a long-term plan for publications. The first type includes news, announcements and other information that should be brought to the attention of employees as quickly as possible. To the second - interviews, analytical and problematic articles, materials telling about the history of the company, features of corporate culture, employees, innovations and rationalization proposals.

The presence of an editorial portfolio will help to a large extent to avoid traditional newspaper jobs on the eve of the delivery of the next issue. It is also important to create the most complete portfolio of illustrations before the release of the very first issue of the newspaper - photos of top management, production, typical working situations, etc. The publication of high-quality illustrations distinguishes all business media. You will have to follow this rule in order to attract and retain readers.

Problems and Solutions

It should be remembered that the corporate newspaper lives according to the laws of the media market. This means that the problems of traditional publications also affect it: lack of funding, lack of specialists, lack of interesting articles, topics and talented authors. However, the main problem is the loss of trust on the part of readers and company employees due to incorrect editorial policy.

Problems with financing can only be solved by transferring the newspaper from an intracorporate format to a mixed format designed for an external audience as well. This will attract advertisers to the newspaper. They are found mainly among the company's suppliers.

Trust is more difficult. The editors of a corporate newspaper need to find a special tone of information that is adequate to the style of communication adopted in the company - not directive and moralizing, but not familiar, characteristic of the "yellow press".

Let's join forces

The human factor is one of the main obstacles that a corporate newspaper needs to overcome. Responsibility for its release, as a rule, falls on the departments of PR, marketing, personnel management. Their employees form the backbone of the editorial board. However, publishing a newspaper is not their main activity. This leaves its own, and not always positive, imprint, both on the content and on the quality of the publication.

The best option is to invite an outside specialist to the editorial office of the corporate newspaper. That is, a professional journalist or editor. After all, a corporate publication must be of high quality, which requires special knowledge of the editorial process, which cannot be obtained from textbooks.

But there is another opportunity that large companies are actively using. They transfer the functions of issuing a corporate publication to outsourcing to PR agencies, or some of the functions associated with the printing process to printing houses and design centers attached to them.

Outsourcing is indispensable even in those moments when the editor of a corporate newspaper faces routine production issues. For example, “who will write the articles and take pictures?”, “who will do the design layout?”, “who will typeset the newspaper and process illustrations, do prepress?”, “how will the newspaper be printed and distributed?”.

Dear Editor...

The tasks of PR, HR, marketing and sales intersect in a corporate newspaper. However, the universal role of all media is to inform. This task must remain a priority.

You should not expect that the corporate newspaper will replace live communication between people, or will replace financial incentives. If the materials of the corporate newspaper find a positive response from employees, are discussed at meetings, if the editor manages to involve members of the labor collective in the preparation of materials or even form the institution of "worker correspondents", then internal tasks are solved effectively.

In order for the corporate newspaper to become not only a part of the corporate culture, but also the company's business, special attention should be paid to publications on professional topics. The innovative idea, reflected in the newspaper, accepted and successfully implemented in the company, is the best (and, importantly, measured in financial terms) evidence that the publication performs not only a propaganda role, but also an organizational one.

• editorial: high-end corporate news, descriptions of major events, industry news directly related to the company. There must be a “highlight of the number”, a central material with a large high-quality illustration, information about the company's performance indicators - numerical information (here you can beat the percentage of sales volumes, stock quotes, growth in the number of branches, the number of employees, etc.);
• second lane: continuation of the central material from the editorial; corporate news of the "second tier" (mainly production achievements). You can do an interview with one of the managers on a hot topic covered in the news section of the editorial;
• third lane (practical): description of innovations implemented in the company; master classes of experienced employees and managers. Not superfluous will be the success stories of employees, the introduction of new team members, information about the career growth of employees, changes in the company's management;
• fourth lane: useful advice (within the framework of corporate culture), reports with mandatory illustrations about sports, cultural and leisure, team-building events in the company. Employees will be happy to read congratulations on birthdays (weddings), interesting hobbies of colleagues, industry-specific crossword puzzles, charades and contests with significant prizes, etc.

“Do like adults, only better”…

Natalia Donskaya, Head of the Internal Corporate Communications Department of the Moscow City Telephone Network OJSC.

The publication of a corporate newspaper is not an easy task. After all, novice publishers, in addition to the problems inherent in all large-scale media, also face some specific issues. She told about the difficulties that await them on this path. Natalia Donskaya, Head of the Internal Corporate Communications Department of the Moscow City Telephone Network OJSC. MGTS has been publishing a corporate newspaper, Moscow Telephonist, for more than four years now.

Natalya Alexandrovna, please explain how good the option is when the editorial board is formed from top managers of the publishing company.

- The editorial board of top managers can really become a working body. At the same time, he will determine the development strategy of the publication in accordance with the plans and prospects of the company itself. But in some enterprises, the corporate culture is not democratic, and the management is "terribly far from the people." In this case, there is a serious danger that the newspaper will turn into a "pocket" pamphlet of the CEO. Another variant of the development of events - the newspaper will be of interest only to managers, and employees, at best, will only “wrap fish” in it. Therefore, it is necessary that both sides not only know where and how to move, but also want to do it together, with interest and pleasure.

When publishing a newspaper for the first time, isn't it better to entrust the matter to PR agencies? Most of them offer similar services…

- It's not always effective. Newspaper outsourcing is really good and useful for the technical part of the publication. An external performer will spend too much time getting to know the true situation in the company. And, frankly, not all the details need to be known to an outsider.

Many note that it is not easy to collect a good photo archive. Have you ever faced such a problem?

Actually there are several problems. Thoughtless filling of the strips with bright, but alien to employees, faces from electronic photo libraries can cause serious irritation to readers. Therefore, we need a professional photographer who could not only take reportage pictures, but also remove the “clamp” from both the employee and the manager. The manager needs to understand that the photo in the chair at the table under the portrait of Putin is not the only possible angle. That almost none of us, even handsome in "dynamics", wins in "statics". So, you need light and makeup, and, most importantly, time and desire for a full-fledged photo shoot.

Yes ... It turns out that not everything is so simple. But the corporate newspaper is not on such a large scale. Can't discount it?

- In no case! If you are starting a publication, you can’t take the position “Well, we don’t ... (“Kommersant”, “Consultant”, “Vedomosti”). A corporate publication, like children's books, should be made "like for adults, only better." It is difficult, but necessary, to prove to the management that without spending on good printing and design, high-quality photographic equipment, and a professional copywriter, the process is impossible. After all, this is an indicator of respect for employees, a guarantee of interest in the publication. These are just a few drops in a sea of ​​problems, but they can be solved. Especially if there is a goal to “be” and not “seem” to be a truly useful and interesting publication.

The first wave of the corporate press boom brought corporate newspapers to a very respectable level in terms of reporting. This growth resource has already been exhausted: many newspapers are already interesting to look through, but there is still not enough exciting reading there. The reasons lie in the very approaches to publishing corporate media.

For 7 years I have been advising various corporate publications, conducting seminars for the editors, along the way participating in the jury of several professional competitions. During this time, one way or another, I saw two hundred corporate publications in the development. The main conclusion: the overall quality of corporate newspapers has improved markedly. The best of them are not inferior to the leading newspapers of the country in terms of presentation.
Another conclusion: the gap in quality between different corporate publications has drastically reduced. Almost everyone has learned how to professionally work with announcements, headlines, almost everyone uses infographics, trying to diversify the genres of materials, formats of text and visual presentation. Now you rarely see a boring paper with a brick layout. All newspapers have adopted modern editorial formats in one way or another.

The sharp jump and leveling off in the quality of corporate publications, in my opinion, is due to the development of ancillary infrastructure in this niche. Firstly, specialized publishing houses such as Medialine or People/People have a great civilizing influence. By outsourcing dozens of corporate publications in total, they set professional standards for the entire market. Secondly, professional competitions of corporate publications, such as Silver Threads, AKMR competition, industry competitions such as the competition of metallurgical publications under the auspices of the Metal Supply and Sales magazine or KonTEKst, have become an excellent platform for competing in ambitions and exchanging experience, which also served to spread professional standards and equalize the quality of publications. Thirdly, the seminars and consultations for press services and editorial offices, which I conduct, Anna Nesmeeva, Alexander Kolesnichenko, Ilona Nevinskaya, and a number of other experts, are bearing fruit. Experience shows that seminars or audits of publications immediately lead to reforms and a noticeable increase in quality, and most importantly, to changes in the professional identity of those who make newspapers in corporations.

All this together contributed to the unanimous growth of the quality of newspapers. 7-8 years ago, viewing corporate publications at competitions as part of a jury was a very dull experience. Two or three permanent leaders immediately stood out against the general unpretentious background. Now it is a galaxy of dynamic and interesting newspapers, a whole scattering of interesting editorial finds. Many publications have found their own unique balance between the soulful traditions of the Soviet newspapers and a modern approach to media publishing, taking into account the current technical capabilities and the needs of a spoiled audience.

However, the rapid transition of "big" press standards to corporate publications had a side effect. The presentation is already on the level, many newspapers are no longer ashamed to look through - but there is nothing to read. Techniques of spectacular presentation are often performed by editors formally. Bright textual or visual elements decorate the newspaper, but do not sell content - they are either not aimed at this, or ... there is simply no worthy content.
This is best seen in front-page announcements. It seems that there are announcements (yes, almost everyone already has them), which perfectly recreates the format of the popular weekly. But the marketing task - to lure the reader into reading a particular material - announcements do not solve. They turned out to be a visual, not a marketing device. This formal, procedural enforcement of correct approaches is very common in corporate newspapers. And this is precisely the result of the rapid growth of editorial skill.

In general, if 5-7 years ago the main trouble of corporate media was a depressing appearance and unprofessional layout, now many newspapers are already watchable, but not particularly readable. The problem, in my opinion, is due to several reasons.

First, it is, in a sense, a birth trauma of all domestic journalism. Russian journalism is literary-centric in origin. The first journalists were Pushkin and Belinsky. Journalism for us is writing texts. In a routine sense, the work of a journalist comes down to submitting a text on a topic, it would be nice if it was also in volume. All editors have come across texts that were submitted without even a heading at all - just a physical array of text, the rest should supposedly be invented by the editor or someone else. Our journalist is not accustomed to think about the presentation, about how to lure the reader.

Meanwhile, the market has moved far ahead. A huge amount of information is being produced, and competition for the reader's time is intensifying. In modern media, a journalist becomes a content producer - he collects and submits information to the reader. He does not just “hand over the text”, he must see the final product, namely, the media material in all its glory.

Any "good" but unread text loses to a "bad" but read one. Responsibility for submitting the invoice went down the technological chain - from the editor to the author. The author himself must take care to capture the reader: with the help of not only text, but also other techniques - illustrations, headings, captions, infographics, quotes-shouts, references-backups, comments-takeaways, etc. Multimedia affects paper back, even newspaper material is now becoming multi-format, multimedia. The article is no longer a text, but a project that emphasizes capturing and holding attention, rather than literature. All these changes have become a serious challenge for journalists in the "big" media. And in corporate - even more so.

But at least you can learn this if you want. The second reason for the watchability but unreadability of corporate media is more serious. It is connected with personnel and professional approaches to publishing newspapers in corporations. Corporations, as a rule, appoint an ideologue (for example, vice president or head of the press service) and a professional editor (sometimes both functions are combined in one person) to this direction. The ideologue can set the right tasks, and the editor can make a more or less elegant product “from what was.” Questions - to what was.

Editors in corporations are usually people with professional ambitions, they follow trends and are ready to adopt innovations. They can more or less direct the issue and the front page, submit the material. A good editor can "pull out" the number feed and stripes even with unimportant source texts. But he cannot rewrite everything in the bud, he cannot change the texture, especially if there is none, especially if bad press releases are sent to the newspaper from the regional divisions.

And the structure of internal communications is still often arranged in such a way that in regional divisions people think not about the reader, but about “surrendering the text” so that the authorities do not swear. Especially if these people are doing something else, and cooperation with the newspaper is an additional burden for them. I have seen corporate newspapers made from bad press releases from regional divisions. A good editor made such a newspaper outwardly quite attractive, pulled headlines and announcements over the ears, but, of course, there was nothing to read there.
I think many line managers and corporate editors will recognize the symptoms. I know from experience that many people see, on the one hand, the good and visual dynamics of the publication (and changes in the editorial presentation are always clearly visible and bring quick results), but they feel that something is missing, that the authors write wrong and wrong, that there is little content in the newspaper.

An audit of the publication usually helps to find out the reasons. It allows you to identify key problems, possible growth points, compare the publication with advanced models. Somewhere an editor, even a good one, does not improve at the level of setting tasks for authors. Somewhere it is necessary to restructure the very structure of work with departments and regions. Somewhere it is worth limiting the frontal officialdom and the intervention of the authorities. Somewhere you need to educate the authors, show them that the journalist is no longer a “writer”, but a marketer and content producer. The latter is just not difficult: a few quite feasible techniques immediately change the quality of the issuance of the primary product by the authors.

The "big" press is in crisis, newspapers are dying out, the market is shrinking. Against this backdrop, the corporate press is booming. The first, most noticeable wave of this boom affected the appearance of publications. Corporate newspapers have adopted cutting-edge formats and delivery approaches. This growth resource has already been exhausted - at least for a hundred leading corporate newspapers. They already have something to look through, but still nothing to read. At the next stage of development, most corporate publications will have to solve this problem - interesting content.

The corporate press includes any periodical published by the company. Surveying the expanses of corporate media, one can come across newspapers of an impressive size, and compact "battle sheets", and thick glossy magazines, and thin black-and-white newsletters. The format doesn't matter. It is important that a particular publication performs the tasks assigned to it.

The decision to release your own media depends on corporate policy and the size of the company, as well as on how well communications are developed between different departments. If employees of different departments communicate only once a year at a New Year's celebration or company branches are scattered across different cities and it is difficult to maintain a corporate culture, then it's time to think about publishing your own newspaper or magazine.

The release of a corporate publication is not only a way to disseminate information, but also a significant event in the life of the team. Waiting for the release of the next issue and discussing the news creates positive emotions and provides an additional reason for employees to communicate.

So, the corporate press is needed in order to: convey important information about the company to all employees; create a sense of community and team among employees; broadcast and support corporate standards and values; serve as a feedback channel between employees and management of the organization.

Quite often, publication projects are designed not only for the company's staff, but also for consumers, partners, and competitors. In this case, the corporate press, in addition to the functions of internal PR *, is of an advertising nature, demonstrating the strength and stability of the company.

Choosing the format of corporate press

To publish a corporate newspaper or magazine, you first need to develop a concept for the publication. In other words, decide who your readers will be, what the materials will be devoted to, decide what your corporate publication will look like, what circulation and how often it will be published. This directly depends on the goals and objectives that you set for the newspaper (magazine), as well as on the financial capabilities of the company.

There are publications for which the most important thing is the prompt delivery of information from the center to the periphery and the active exchange of data between various departments. The most suitable format for solving such problems is a newspaper. This is a more operational type of publication, since the most important thing in a newspaper is news. Another type of operational periodicals can be an electronic mailing list, which, although outwardly and technologically different from a newspaper on paper, in fact can successfully solve the same problems.

If a corporate publication is created in order to broadcast the standards and values ​​of the company, to form a sense of “we” among employees, a sense of pride in their organization, then a magazine is the most optimal for such tasks. It may contain a minimum of news and enough space to express the position of the company, give examples from the life of the team, etc.

How often a new issue is released depends on the type of publication. A newspaper, an electronic mailing list can be published once a week, a magazine - once a month or a quarter. Periodicity also depends on the real opportunity to create useful and readable materials, on the necessary speed of communication. So, for example, the newspaper of the Wimm-Bill-Dann company, which is intended only for company employees, is published once a quarter, and the newspaper of the Russian Emergencies Ministry, which is also intended for an external audience of all numerous departments of the organization, is published three times a month and even distributed through Rospechat.

Working on the content of the corporate newspaper

A well-made publication should have clear headings. Recall that a rubric combines materials of the same type (for example, news, congratulations) or materials on the same topic (subdivision presentations, industry or professional reviews, etc.). After deciding which topics will be of interest to your audience and what types of materials your publication should definitely have, you will create rubrics. Most of the headings you should reproduce from issue to issue, this will help readers to navigate well in a newspaper or magazine. But there can be headings periodic and floating, which can appear as needed.

What can you write about in a corporate newspaper?

Of course, nothing prevents you from limiting yourself to news and congratulations. But you must admit that it is possible to use the information space more fully and interestingly.

For example, in the newspaper published by IKEA, there is a column dedicated to various employee innovations. The corporate newspaper of the Wimm-Bill-Dann company has periodic headings - "Resignations and Appointments", "Regional News". The Russian Post magazine publishes a regular column in which they write about cultural events, people of art, and stamps issued by Russian mail. The headings of the newspaper of the EMERCOM of Russia are educational in nature: they talk about new technologies for providing assistance and how to behave in emergency situations.

You can present the work of various departments of the company or publish amateur photos of employees and even organize a competition for these works. You can open a section dedicated to useful tips for organizing working time or arrange a computer educational program. The corporate edition is a good tool to teach employees something useful.

Who is responsible for publishing the newspaper?

The answer to this question depends on the size of the newspaper or magazine. You can (and often even need to) find authors within the company. This is a great opportunity for employees to show themselves from an unexpected side. But if you are thinking of a big magazine or a serious weekly newspaper, it is better to contact a specialized advertising or PR agency or a design studio.

They will help attract journalists and editors who will collect information and professionally write the materials you need. We will be happy to develop a layout, professionally make up the publication and monitor the quality of printing in the printing house. Your main task as a customer will be to promptly provide information, help communicate with company employees and clearly explain what result you want to get.

So, if you decide to publish your own corporate newspaper or magazine, remember that this issue must be approached thoroughly, carefully prepared and interestingly designed materials. In this case, the publication will become an authoritative source of information in the company, will resonate with employees and help management achieve the goals that have been set.

Corporate newspapers: what, how, why?

The secret of an effective corporate newspaper was deduced by the authoritative English PR specialist Sam Black: “The main task of a corporate newspaper is to create a feeling of a united family in the team, strengthen trust in management, explain the organization’s policy, attract employees to cooperate with the administration, awaken their interest in the affairs of the organization. But if the corporate newspaper does only this, it will be boring, no matter how original the materials are presented. Therefore, the newspaper should have articles on more general topics, it should more fully cover the activities of employees.

By issuing corporate newspapers, employees of the Publishing Agency

PRCB Publishing is constantly targeting the competitive field of "traditional" publications. Although the corporate press is published "for the inside", it takes a lot of effort to be read. Employees may like Komsomolskaya Pravda, 7 Days or Kommersant, and every time a corporate newspaper needs to compete for readership with these eminent and strong publications.

Therefore, a corporate newspaper is created according to all the laws of the public press. When writing and editing texts, laying out the publication, designing and layout, we try to apply the best professional experience. This is the only way to interest the audience, convince them to read the publication and follow its releases. Therefore, this is the only way to achieve the implementation of communication goals and objectives that are set for a corporate publication.

One of the first examples of a narrowly focused corporate newspaper was an 18th-century publication at the imperial court. Then a small newspaper was published daily for the young Tsarevich Paul I. She came out in a single copy and was completely devoted to the daily routine and activities of the future ruler. Pavel was convinced that such newspapers were published all over the country and were made for every child.

Corporate print edition is an information tool of modern corporate culture, helps to convey to employees information about the values ​​of the company, to form a corporate culture, allows you to manage the attitude of your employees to various processes and changes taking place in the company, motivates them to professional achievements. But most importantly, such a publication helps to unite the working team and is an important tool with which you can manage changes in the company. For example, you can easily track innovative proposals, observe how new projects are being implemented and an adequate perception of these innovations by employees is formed; you can receive feedback from your employees of different levels, you can contribute to the optimization of numerous internal processes of the company.

CORPORATE NEWSPAPER

To create such a corporate publication (especially if it is not published often), it is not at all necessary to have your own editorial office - our agency (a team of 2-3 employees: a journalist, editor and layout designer) can outsource the functions of the editorial office, which will prepare an editorial plan, write articles in agreement with the publisher, will prepare photographic materials, make the original layout (layout of the newspaper) of the publication and print the circulation of the newspaper. If necessary, we can send a ready-made layout approved by you in PDF to your city by e-mail, and you can organize the printing of the publication at your place so as not to pay for the delivery of the circulation. This is how we work remotely with the companies Energotechat (Tyumen), Bionica Life (Vienna, Austria) to issue corporate newspapers.

Approximate prices for the development of the layout and printing of corporate newspapers:
Creation of a layout (texts and photos of the Customer) + layout of 8 pages of the publication -25.000 rub.
Printing (A3, 90 gr./m., 8 pages, 4+4, 400 copies 1 rub./month, without delivery) -35.000 rub.

CORPORATE MAGAZINE

The layout of a corporate magazine is developed similarly to a corporate newspaper - layout, editing, proofreading, selection of illustrations for publication and production of a preprint layout in PDF are also outsourced. After that, the finished layout of the corporate newspaper is sent to the customer, who prints the required circulation on site. In the Moscow region, this can be done in printing houses with which we cooperate on an ongoing basis.

PARISH NEWSPAPER

The agency assists the parishes of the Russian Orthodox Church in publishing parish newspapers and informational parish leaflets in A4 format (12 pages). Using ready-made existing page templates, such publications are assembled faster than large corporate newspapers and corporate publications. The cost of work on the development of parish publications is determined on the basis of special conditions for cooperation (a discount is provided). Below is an example of the publication of a newspaper for the Lotoshinsky Deanery of the Moscow Diocese of the Russian Orthodox Church:

The term for creating a layout of a corporate newspaper (6-10 pages) is at least 3 weeks (first issue). Further terms of the publication of the newspaper - from 1 week. Texts and photographs for the preparation and layout of a corporate or parish newspaper are provided by the Customer. For individual clients and customers, provision is made for the allocation of a special journalist, the organization of the so-called. "external edition". In this case, a freelance journalist prepares materials, approves them with the Customer, and after that the materials are provided for layout. The contract prescribes the amount of payment to the journalist who will work in the agency under an employment contract.

The cost of layout layout (layout of pages from finished material) of a corporate newspaper - from 1.000 rubles for 1 page of the publication (the style of the publication is developed separately). All text and photo materials are provided by the Customer. Estimated cost of printing A4 newspaper 12 pages, covers 4+0, inner block 1+1 - from 10.000 rub. for 500 pcs.