Graphic designer who can work. Profession graphic designer

Designer is a specialist in the decoration and design of various types of items. The spheres of applying the designer talent are very diverse: it is a fashion, and industrial or architectural design. The profession of designer is one of the most fashionable today. The benefits of work in the field of design are good earnings, the possibility of creative self-realization. This article covers how the graphic designer works, the programs necessary for the development, the issues of building a successful career.

Essence of graphic design

Currently, the profession of graphic designer is very popular. What the graphic designer is doing is clear from the very definition of this specialty. Graphic design is the art of designing objects using graphic images. Graphic designer is a specialist in the design of various types of printed and poster products, creating branded signs, labels. A separate direction of graphic design is web design - activities for designing sites on the Internet. Graphic designer is a creative profession, close by meaning and philosophy to the work of the artist who creates picturesque works.

Professional Graphic Designer Skills

Graphic designer-illustrator should have knowledge in the field of typographic business (to know the varieties of fonts, present the technical process of creating printed products). The main professional skill of a specialist in this field is the ability to draw well and use the visual means, to own the foundations of the composition, color. He must understand the main modern trends in his professional field and constantly improve his professional skills.

A prerequisite for successful activity in the field of graphic design is the knowledge of the main computer programs for creating all sorts of graphics and the ability to work on a personal computer.

Specificity of web designer

Differences of web design from graphic design are mainly related to technical moments. The graphic designer specializing in the creation of sites should understand the technical aspects of the user interface design (know the principles of the programmer and the encoder, understand the features of viewing computer graphics on monitors that have different permission). Before him there is a task to make page pages with a light and pleasant occupation. Graphic designer of any specialization is obliged to know the principles of creating promotional products and possess the skills of industrial design.

How to become a graphic design specialist

The path in the profession of a graphic designer lies through studies in an educational institution. Design specialists are preparing in educational institutions of higher and secondary vocational education. It can be educational institutions of artistic, architectural and construction, technical profile. Studying in specialized educational institutions, in addition to learning the basic skills of the designer, also contributes to the expansion of the horizon, obtaining the necessary relationships in the professional community (for example, during the passage). In addition, studying in an educational institution gives the skills of independent work, the search for the necessary information.

Professional skills necessary for work can also be received by enrolling on various types of courses. Unlike the highest or secondary vocational education, studying on courses will allow to obtain only the necessary set of knowledge sufficient to start work in the profession. Classes on courses are usually practical. In this, on the one hand, their positive property is. The negative aspect of studying at courses is the lack of the audience the necessary theoretical knowledge, without which it will not be possible to achieve great success in the profession.

Graphic designer - creative profession. You can master it if you wish, you can independently. Many famous graphic designers (for example, Karen Cheng) acquired the necessary skills in the field of graphic design on their own. However, they all had a higher education in different specialties. Without basic skills, which gives the presence of profile education, a beginner graphic designer is still not to do.

When choosing a graphic design profession, it should be borne in mind that it is not a professional necessity, and in the context of the economic crisis there is a risk of loss of work.

Computer programs in graphic design

Modern graphic designer is obliged to own the skills of using computer programs. Commitable to study are Adobe Photoshop and Adobe Illustrator. It should be borne in mind that professional versions of schedule programs are quite expensive. In order to understand the basic principles of their work, a beginner designer may, to start studying free analogues.

How to build a graphic designer career

For successful work in the field of design, it is important to correctly choose specialization and constantly improve your knowledge. In order to be aware of modern trends in the world of graphic design, acquire useful dating in a professional environment, it is important to regularly follow the novelties in the field of professional activities, attend thematic events.

Communication with professionals will help avoid mistakes and blind copying of other people's ideas. Their tips will help create a graphic portfolio. Extensive opportunities in the field of professional self-realization in the field of graphic design, and in particular web design, provides freelance work with the use of the Internet.

Where to draw skills?

Currently, the World Wide Web has many specialized electronic portals that provide remote work. An important role for receiving profitable orders is plays a graphic designer portfolio. It should be as informative as possible and contain the most vivid examples of work.

In the field of freelance, the condition of success is a business reputation. It is difficult to earn it, but lose easy. Therefore, the main rule of the novice graphic designer should be the fulfillment of the order on time and qualitatively. At first, it is not worth counting on high earnings. Gradually, over time, the number of customers will increase. Therefore, income will also increase. It is important to remember that the portfolio of a graphic designer play a big role.

How to learn creative in design

The task of the designer of any specialization is to maximize the requirements of the customer. Of course, here, as in any other sphere, a creative approach is welcomed. However, the graphic designer in its everyday work is limited by the framework of the technical task, and does not solve the task of creative expression. Therefore, the creative in this professional field is not welcome.

After the institute, very long time I worked as secretary and assistant, I dreamed of career growth, promotion to the department, until finally, did not realize that it was necessary to take everything "in my hands," because the thirty was not far from the corner, but no more or less I did not take a serious position! "I didn't want to work on the pick of the pick-up, and I realized that it was time to master a new craft.
Today there is a huge number of professions, which many do not even guess! I did not guessed and I, when at the end of school, chose the institute in which he did. If I knew about everything that the modern market offers, I would definitely go to study at graphic designer!

Graphic Designer - 90% creative profession, which is easy to learn from scratch, if bored to work, for example, a lawyer or accountant. In no case, I do not diminish the importance of the specialists mentioned, but it often happens that society recommends to get a "serious" profession first, and then learn what I want! And then you start working in the specialty, and your desires depart into the background - yes and pay normally! But the soul requires creative gusts!

Graphic designer - in fact, this is an advertisement designer. The person who is engaged in visual communications. Advertising can be any: for example, printing (leaflets, brochures, widescreen advertisment), Web (banners, sites), SMM (promotion in social networks) and so on. And also, it is a graphic designer who develops logos and corporate identity. This is a very popular specialty, as in high competition, good advertising designers - on the weight of gold!

You can leake yourself on the designer on courses, or at the institute - get the second higher education. In my case, it was something average - professional retraining courses with a well-known University of Design, at the end of the course, I received a diploma of the state sample. All teachers were from the university. The program, of course, was express (just a year), much depends on your desire and interest. In my case, the desire was huge - by the time I frankly bored to work as an assistant, and I was very interested in getting a new specialty.

On any teaching, you will be given a "base" and the necessary literature that you need to "flip". The course program includes lessons on drawing and painting. Even if you do not know how to draw - it all depends, again, from your desire and perseverance. Perform stylization, to make out the sketches you will be taught, and if you want to master academic drawing - just have to work more.

In addition to drawing and painting, in graphic design courses, you will have a composition of composition, color science, typography (art font) as well as training for designer programs. Latest - Even if you do not want to work in the specialty, it is very useful to you in life: you will understand the difference between the raster and the vector, learn how to professionally process your photos, and not just instagram filters :-), make up beautiful albums from travel - and much more. It is a mega-useful and steep skill!

In addition to the lessons, you, of course, have to read a lot of literature - not only in order to master the design terms and learn about the various techniques of advanced designers, the resources that they use, but also in order to learn how to communicate with customers competently.

And this is a separate "Nishtyak" of a graphic designer - work on freelancing and the possibility of additional earnings. Immediately make a reservation that it is not easy, there are a lot of pitfalls, which you can learn from various professional equipment and on your own experience. One will say exactly: if you are communicable, easy to converge with people and know how to negotiate - you will have a minimum of problems. And if "trap", you can completely go on a remote job - it's just a dream of any offender! :-)
Of course, many illusions are associated with the designer's work. For example, painfully worked out his portfolio, and finally, starting working, I realized that there will be no solid creativity here :-) and customers, and employers have their own idea of \u200b\u200bthe product for which you develop design, and is very difficult. " negotiate "with internal ambitions. Therefore, it is better to always have a clear idea - what and why are you doing to be able to defend your idea. At the same time, you need to have tremendous flexibility to be able to "hear" the customer, because the main task of the designer is, after all, work for him.

By the way, about the "painful" portfolio creation: at first, it will have to work notably, since all customers and employers are interested in your work. And they need to be done from scratch. You can take students, drawings and a diploma, or to take for any work, even for free. Personally, I focused on the company, painted logos for them and literally fastened that I start working as a designer - there were people who needed such services.
Now I can confidently declare that this work is much more interesting than I had to deal with administrative posts. Now, instead of boring documents and numbers, I am dealing with pictures, presentations, drawing and photo processing.

Of course, everything inevitably turns into a routine, but, tell me - in what work it is not? :-) Partly, therefore, designers tend to change the place of work - you want new achievements, new colors and paints, as it is not only boring to work within one corporate identity, but also hard.

As a designer can be developed both "up" and "styling". In the first case, it is possible to refine to the art director, the brand manager, the head of the marketing department, in the second - to master the Web, SMM, UX-design (interface design), etc. And you can go teach or lead your designer blog! Development opportunities - a lot!
By the way, among the famous personalities a lot of those who started a graphic (or Web) designer, for example: Emma Stone, Seraphim of Shnurov, Freddie Mercury.

I adhere to the opinion that it is necessary to go to work as a holiday :-) Or, at least, approach this, because at work we spend most of our lives! Therefore, do not be afraid to master new professions, if the old does not like or just fed up!

Thanks to everyone who read to the end! Have a nice day and week! :-)

Updated 11/12/17 12:03:

My site's address: Stremyakosha.ru

Nowadays, the concept of "design" so expanded its borders so that it is already difficult for us to imagine the world around without him. The design penetrated in almost all areas of human activity. This fully applies to this type of designer art as a graphic design. With its manifestations, we are confronted everywhere - we buy newspapers, books and glossy magazines, pay attention to advertising leaflets, labels and colorful posters, come across a graphic design in printing and Internet.

The graphic design has become not so much in creating attractive pictures as in the change in a visual-communicative environment that surrounds a person in everyday life. Today, graphic design is a whole science, which combines the calculation of an analytics with the creative abilities of the artist.

Although this branch of the design can be called relatively young, since the official date of her birth is considered to be 1964, when the first congress of the International Society of Graphic Design Organizations was held, however, the origins of graphic design are either ancient times. After all, even the most ancient and primitive drawings made by the hand of a person can be viewed as the initial stage of the development of graphic design.

Over time, a person approached the realization that the expression of information through graphic symbols is much more efficient than simple text or oral speech. An example of this in modern life can be various warning signals on the roads transmitting the driver the necessary minimum information in a short time.

A high role in the formation and development of graphic design was played by the occurrence of the era of typography. In Europe, the history of graphic design as a separate sphere of activity related to the number of artistic and professional disciplines belongs to the middle eyelids, when the first, even enough primitive printing machines have become relatively available to publishers.

The formation of graphic design as a specific area of \u200b\u200bcreativity is directly related to the gradual merge of two directions - commercial art related to the mass release of posters, newspaper and journaling publications at the end of the XIX - the first half of the 20th century, and modern visual arts. The widespread photography, the development of cinema with the subsequent expansion of television and video contributed to the growth of interest in the visual forms of expression and perception.

Another important stage associated with the development of graphic design is the emergence of digital technologies and the creation of personal computers, which gave the latest tools to graphic designers, which allowed to change their work radically. Computers made it possible to create all billets in a software environment, which allows designers to experiment with various solutions and easily correct their errors if necessary. In the age of computer technology and the Internet, the graphic design has become more accessible and free.

As we see, the graphic design passed quite a long way of development. If earlier the artistic location and installation on a print sheet of text with the image in the process of creating a visual-verbal series were solely understood under the graphic design, then today the scope of schedule designers has expanded significantly. Under the graphic design, currently understand the creation of visual (graphic) images to implement certain ideas. In the modern world, the importance of visual forms of expression has grown unusually.

Graphic design carries an informative feature (in order to clarify people a variety of questions) and emotional (in order to cause certain feelings and form the right opinion). Obviously, the graphic design is closely intertwined with advertising and visual art, and therefore it uses approximately similar concepts, elements, principles and methods. For example, if the main thing for advertising is to sell, then for graphic design - to convey to people some idea. To solve this task, graphics designers use a variety of visual communications.

It should be noted that the graphic design is somewhat different from the usual or, for example, industrial design, where the main task is to make it convenient and beautiful all that surrounds a person in everyday life. Graphic design is associated not with artistic design of objects, but with the world of information. Graphic design tools can be various visual communications - from a brief advertisement to a huge electronic information board.

Designer-schedule works with graphic images capable of pushing the viewer to the action or conclusions that the creator of the information message is needed. Thus, the graphic designer is trying to translate information on a visual language, understandable to most people. With the help of graphic images, it is able to convey to the addressee almost any information, without resorting to any long verbal explanations.

There are various types of graphic design. For example, where the text is used, a significant role is played by a typography, which is based on the creation of verbal text with the type of typographical set. Here is an important point is the choice of font, the placement of headers, parts of the text or screensavers both relative to each other and in relation to the information carrier, that is, to the newspaper strip or field of posters.

In graphic design, closely associated with industrial production and its products, designers are dealing with branded signs, labels and packages. Also graphic design is widely used in the field of commerce and entertainment. Here the work of a graphic designer is associated with the creation of advertising brochures, catalogs, posters associated with a particular advertising company.

Also, the graphic design plays a big role in creating a company style company, that is, the definition of a permanent memorable image of all that is associated with the enterprise, its activities and products. Such basic elements of corporate identity, which are developed by graphic designers include logo, font, color scheme and composite principles. Elements of corporate identity can cover everything related to the daily activities of the company, ranging from business documentation and ending with employee clothing models.

So, the following directions include graphic design:

• typography (the art of competent granting text information);
• design of printing and printed products (newspapers, magazines, posters, posters and stickers);
• development of corporate identity (definition of a set of visual techniques, combined by the overall direction inherent in all products, attributes and advertising companies of the company);
• web design as a field of graphic design;
• development of orientation systems (preventive signs and characters);
• package design;
• creating illustrations.

Of course, at the moment, graphic design is most involved in advertising, publishing and press, as well as other areas of the media, where it helps in sales and distribute certain ideas. Graphic design forms the image of the company and visually presents the direction of business activities, which contributes to the involvement of potential customers. The success of any advertising company directly depends on the quality of the design of the design directly. Moreover, in the finished design solution, there should always be an attractive and original composition that would cause the necessary associations from the viewer, for example, trust in brand or quality.

In the conditions of increasingly fierce competition on the market since the very moment of the company and throughout its life, management is constantly facing the need to use graphic design. After all, any company strive to stand out against the background of competitors, plus it is very important that potential customers do not just find out about the activities of the company, but also remembered it. Solve this task without the use of graphic design tools, representing information in an easy, understandable visual form for a person is very difficult. Working with visual images, the schedule designer is able to carry a person with a sudden memory, serve as a pleasant association or give it aesthetic, and maybe intellectual pleasure.

It should be understood that the graphic design is an adjacent industry to very many other areas, including visual art, geometry, typographical layout, drawing and technical design. Accordingly, this area of \u200b\u200bdesign includes techniques and tools inherent in a number of other related spheres. Over time, the graphic designer craft began to operate an increasing number of marketing, economic and cultural communications. Therefore, often when performing any project, the schedule cooperates with other specialists - psychologists, sociologists, marketers and art historians. This is necessary in order to develop an optimal information processing strategy and turning it into specific visual signals, which will be interpreted by the viewer definitely and uniquely.

However, the competence of the designer himself also includes relevant knowledge of the market, consumers, psychological possibilities of perception. Indeed, in the process of its activities, the graphic designer is engaged in collecting and analyzing information, determining the problem and setting a goal, creating a general design concept. And only after that he passes directly to the development of a graphical solution and a harmonious composition. Professional qualities and qualifications of a modern graphic designer are directly determined by how freely, it is widely and tactfully, it owns the methods of "information design" and is able to manage visual communications.

Graphic design today applies in many areas of activity, carrying decorative, informative and emotional functions. Projects developed by professional graphic designers are often called visual creatures and their creators belong to the same rights as, for example, literary authors or creators of works of art. Thus, the graphic design has become an independently developing direction of modern applied art.

Each man created by a person initially carries an aesthetic beginning and has any vital purpose, in other words - a function. Design, if we talk about the Word, has an ambiguous interpretation. Options for the main translation from English are such words: plan, project, pattern, drawing, intention, intent.

It turns out that the designer, on the one hand, is a designer, on the other - the designer (I think it is not necessary to associate with the industrial design). But if globally take a look - a person defining the ideology of an object, over which it works with or with which it works (regardless of whether it is, architecture, transport ...). The design today is a capacious concept in our consciousness and develops according to time, spiritual and material culture, among which we live.

Graphic design (From the English. Design - a plan, a project, drawing, drawing) is a specific area of \u200b\u200bartistic and design activities, which is aimed at creating visual elements distributed through the mass media.

Surprisingly, this branch of the design is relatively young, her date of birth is officially taken to be 1964. Then the first Congress of the International Society of Graphic Design Icograda (International Council of Graphic Designers Associations) took place. Graphic designIn essence, it is an independent direction of applied art in the modern world. Designer-schedule is a specialist of the creative profession, which owns the methods of "informational" design and boldly using art facilities in its work. Visual creative crews are so often called graphic designers.

Graphic design

Nowadays graphic design It is used in movies and on television, public public relations, advertising, printing and publishing. And rightly, it is sometimes called the communication design. Thanks to graphic design, visual messages are created from a brief advertising unit to a multi-page publication.

The results of creative work designer graphics are embodied in printing in a variety of form:

- information prospectuses and posters;
- Booklets, leaflets and business cards;
- advertising bands of logs and ads;
- newspapers, books and brochures, etc.

Regions where graphic design is rapidly developing, are also:
- outdoor advertising and information carriers;
- Cinema and Teledesign.

Despite the variety, as well as the differences of graphic design objects, all of them are aimed at ensuring the communicative function.

Specificity of graphic designer creativity

Specificity of graphic designer creativity It is that he needs not only to inform the consumer specific information, but also to present it accordingly. Here it turns out that the schedule designer is a marketer, and a designer who knows how to choose the funds necessary for the successful solution of various tasks, and an analyst who is focused in the information market and is well present who can be its potential consumer, as well as Psychologist who knows the laws of visual perception. The graphic designer should always strive to maximize the informativeness of the visual decision, to "visual eloquence" to achieve the maximum result.

Give a professional graphic designer portrait is quite difficult. Now this area of \u200b\u200bart has combined artists graphics, projectors of printing products, creators of printed and electronic advertising, etc. In these rows you can safely record photo checkers, printing students, designers, journalists, perfectly in words and able to briefly describe this or that event. A separate direction of graphic design is the design of printed products.

Graphic Designer

Graphic Designer It makes a decision how the idea should be expressed (for example, a booklet design), competently choose the type of printing products and, if necessary, create an appropriate design. The designer is able to best associate text and graphic materials.

The dissemination of information (advertising) with the help of printing products or telecommunications products has a number of features. If the printed production provides the ability to consumers to independently choose the speed and tactics of the material assimilation, then the means of telecommunications, as well as outdoor advertising and informing their conditions for mastering information, and allocate in this case the most important thing is necessary with the help of special techniques. In this case, graphic design methods are no less significant than in the preparation of printed products.

The ability to generate new ideas and incarnate them into reality - these are the main commitments that the designer must have been in front of them, and it does not matter how powerful is the computer - it will never replace the specialists who are in NewDesign.

Graphic designer is a specialist in creating visual elements with graphic editors and computer programs. Internet sites, printing, printed publications - spheres where graphic designer's work is important.

Wage

40.000-50.000 rub. (rabota.yandex.ru)

Place of work

The most popular place of work is a design studio and advertising agencies, as well as other private and state-owned enterprises in need of a regular graphic designer services. Many experts are working on freelancers.

Responsibilities

In the modern world there is no such sphere, wherever the graphic designer needs. Aesthetically attractive objects in commerce affect the increase in profits, in entertainment contribute to the receipt of positive emotions, in medicine they have to remove the nervous voltage and so on.

The main task in the profession of graphic designer is to catch the idea of \u200b\u200bthe customer and offer its perfect vision. The most popular design destinations: space design, corporate identity, advertising, printed publications, web design.

The design of space implies the design of pointers, tablets, schemes. Branding is the formation of identity in the perception of the company's corporate identity. Advertising is important to draw attention to the product, improving the company's image. In the press, it is important to awaken interest in reading. Web design is the desire most logical and conveniently position items on the page.

Important qualities

The most important quality of the designer, determining the size of the salary - creativity, sense of style and volumetric thinking. It is necessary to be inventive and initiative, capable of analytical thinking.

Reviews about profession

"What does a designer need for happiness? A clear task - "What to draw", a sea of \u200b\u200btime to create an image - in thoughts, on the study of several of its options - already in sketches, on the savings of various fonts and headsets, on the game with color, on drawing and small edits ... and Ti-Shi- on the!"

Tatyana Zaitseva, graphic designer.

Stereotypes, humor

Graphic designer is one of the most popular creative professions, to which relate from a practical point of view. The designer needs to perform the task as a short time, and even you can guess the customer's desire. This situation contributes to the emergence of new jokes and jokes.

Lewash won on the computer graphics competition: he followed his name, photo and address of the web page.

The customer brought the file to print. Name: backup_of_backup_of_backup_of_backup_of_graphic1.cdr. The presence of creative flour is obvious.

Training

Designers do not become sudden. This is talent, to develop which is necessary since childhood. In adolescence, it is recommended to attend art school, then extend training in college or university with a degree in Design.

Higher education can be obtained in such universities as: St. Petersburg State University, St. Petersburg State Art and Industrial Academy named after A. L. Stiglitsa, St. Petersburg State Polytechnic University.

Art universities in Moscow: Moscow State University of Culture and Arts (MGU), Russian State Humanitarian University (RGGU), Moscow State Academic Art Institute named after V. I. Surikova (Mgahi. V.I. Surikova), Moscow State Art and Industrial Academy them. S. G. Stroganova (MGHP them. S. G. Stroganova).