Graphic design in art space. Who is this graphic designer

After the institute, very long time I worked as secretary and assistant, I dreamed of career growth, promotion to the department, until finally, did not realize that it was necessary to take everything "in my hands," because the thirty was not far from the corner, but no more or less I did not take a serious position! "I didn't want to work on the pick of the pick-up, and I realized that it was time to master a new craft.
Today there is a huge number of professions, which many do not even guess! I did not guessed and I, when at the end of school, chose the institute in which he did. If I knew about everything that the modern market offers, I would definitely go to study at graphic designer!

Graphic Designer - 90% creative profession, which is easy to learn from scratch, if bored to work, for example, a lawyer or accountant. In no case, I do not diminish the importance of the specialists mentioned, but it often happens that society recommends to get a "serious" profession first, and then learn what I want! And then you start working in the specialty, and your desires depart into the background - yes and pay normally! But the soul requires creative gusts!

Graphic designer - in fact, this is an advertisement designer. The person who is engaged in visual communications. Advertising can be any: for example, printing (leaflets, brochures, widescreen advertisment), Web (banners, sites), SMM (promotion in social networks) and so on. And also, it is a graphic designer who develops logos and corporate identity. This is a very popular specialty, as in high competition, good advertising designers - on the weight of gold!

You can leake yourself on the designer on courses, or at the institute - get the second higher education. In my case, it was something average - professional retraining courses with a well-known University of Design, at the end of the course, I received a diploma of the state sample. All teachers were from the university. The program, of course, was express (just a year), much depends on your desire and interest. In my case, the desire was huge - by the time I frankly bored to work as an assistant, and I was very interested in getting a new specialty.

On any teaching, you will be given a "base" and the necessary literature that you need to "flip". The course program includes lessons on drawing and painting. Even if you do not know how to draw - it all depends, again, from your desire and perseverance. Perform stylization, to make out the sketches you will be taught, and if you want to master academic drawing - just have to work more.

In addition to drawing and painting, in graphic design courses, you will have a composition of composition, color science, typography (art font) as well as training for designer programs. Latest - Even if you do not want to work in the specialty, it is very useful to you in life: you will understand the difference between the raster and the vector, learn how to professionally process your photos, and not just instagram filters :-), make up beautiful albums from travel - and much more. It is a mega-useful and steep skill!

In addition to the lessons, you, of course, have to read a lot of literature - not only in order to master the design terms and learn about the various techniques of advanced designers, the resources that they use, but also in order to learn how to communicate with customers competently.

And this is a separate "Nishtyak" of a graphic designer - work on freelancing and the possibility of additional earnings. Immediately make a reservation that it is not easy, there are a lot of pitfalls, which you can learn from various professional equipment and on your own experience. One will say exactly: if you are communicable, easy to converge with people and know how to negotiate - you will have a minimum of problems. And if "trap", you can completely go on a remote job - it's just a dream of any offender! :-)
Of course, many illusions are associated with the designer's work. For example, painfully worked out his portfolio, and finally, starting working, I realized that there will be no solid creativity here :-) and customers, and employers have their own idea of \u200b\u200bthe product for which you develop design, and is very difficult. " negotiate "with internal ambitions. Therefore, it is better to always have a clear idea - what and why are you doing to be able to defend your idea. At the same time, you need to have tremendous flexibility to be able to "hear" the customer, because the main task of the designer is, after all, work for him.

By the way, about the "painful" portfolio creation: at first, it will have to work notably, since all customers and employers are interested in your work. And they need to be done from scratch. You can take students, drawings and a diploma, or to take for any work, even for free. Personally, I focused on the company, painted logos for them and literally fastened that I start working as a designer - there were people who needed such services.
Now I can confidently declare that this work is much more interesting than I had to deal with administrative posts. Now, instead of boring documents and numbers, I am dealing with pictures, presentations, drawing and photo processing.

Of course, everything inevitably turns into a routine, but, tell me - in what work it is not? :-) Partly, therefore, designers tend to change the place of work - you want new achievements, new colors and paints, as it is not only boring to work within one corporate identity, but also hard.

As a designer can be developed both "up" and "styling". In the first case, it is possible to refine to the art director, the brand manager, the head of the marketing department, in the second - to master the Web, SMM, UX-design (interface design), etc. And you can go teach or lead your designer blog! Development opportunities - a lot!
By the way, among the famous personalities a lot of those who started a graphic (or Web) designer, for example: Emma Stone, Seraphim of Shnurov, Freddie Mercury.

I adhere to the opinion that it is necessary to go to work as a holiday :-) Or, at least, approach this, because at work we spend most of our lives! Therefore, do not be afraid to master new professions, if the old does not like or just fed up!

Thanks to everyone who read to the end! Have a nice day and week! :-)

Updated 11/12/17 12:03.:

My site's address: Stremyakosha.ru

Design is one of the most popular industries in our country. Who only does not call themselves by the designer: starting from serious site developers and ending with ordinary manicure masters. However, the most real designer is a graphic designer.

In our time, there was a lot of artists in the cooking computerization schedule on paper. All other specialties associated with it have long been turned into computer. No exception and graphic designer. This is what this person is engaged in "scientific": "carries out artistic and project activities to create a harmonious and effective visual-communicative environment." In fact, everything is not so scary, just the field of their activities - books, magazines, advertising and websites. It is these specialists that develop a visual design of pages on the Internet, magazines and books, fonts that articles are printed in newspapers.

To effectively work in the field of design, you must have knowledge in the field of special programming languages \u200b\u200bof the Pearl, Java. You also need to know the basics of computer layout and laying languages \u200b\u200b- HTML, XML and others. At the same time, the graphic designer itself can use ready-made images, photos and printed materials. His task is not to write texts or shoot. It must make that these texts and photos be filed on the site or in print in the most favorable light, beautifully, effectively and unusual. This is what is the goal of a graphic design specialist.

It is possible that after transferring functions, you really liked the Profession "Graphic Designer". "Where to learn this specialty?" - Ask naturally. Now there are a huge number of courses issuing the necessary "crusts", many faculties of art and graphic and architectural universities also began to produce such specialists. In general, you can see first of all to them. However, the knowledge you get in the walls of educational institutions will not be a guarantee of your success in graphic design. Because first of all, learning skill is already in the process of work. That is why in Russia a large number of specialists do not have a diploma in this profession, which, however, does not prevent them from working successfully.

In general, the face of your knowledge in this profession will be your graphic designer portfolio - this is a selection of the most successful projects in this area that you personally have been implemented. It and only it will tell about your skills better than any diploma and recommendations. So remember, only hard work and self-improvement will make from you a truly good designer. Undoubtedly, do not do in this profession without a living imagination, the ability to look at things under non-standard and feeling of style.

All these qualities and form as a result of such an interesting and mysterious profession - a graphic designer. If you also want to try yourself in this specialty, act, and everything will succeed!

Nowadays, the concept of "design" so expanded its borders so that it is already difficult for us to imagine the world around without him. The design penetrated in almost all areas of human activity. This fully applies to this type of designer art as a graphic design. With its manifestations, we are confronted everywhere - we buy newspapers, books and glossy magazines, pay attention to advertising leaflets, labels and colorful posters, come across a graphic design in printing and Internet.

The graphic design has become not so much in creating attractive pictures as in the change in a visual-communicative environment that surrounds a person in everyday life. Today, graphic design is a whole science, which combines the calculation of an analytics with the creative abilities of the artist.

Although this branch of the design can be called relatively young, since the official date of her birth is considered to be 1964, when the first congress of the International Society of Graphic Design Organizations was held, however, the origins of graphic design are either ancient times. After all, even the most ancient and primitive drawings made by the hand of a person can be viewed as the initial stage of the development of graphic design.

Over time, a person approached the realization that the expression of information through graphic symbols is much more efficient than simple text or oral speech. An example of this in modern life can be various warning signals on the roads transmitting the driver the necessary minimum information in a short time.

A high role in the formation and development of graphic design was played by the occurrence of the era of typography. In Europe, the history of graphic design as a separate sphere of activity related to the number of artistic and professional disciplines belongs to the middle eyelids, when the first, even enough primitive printing machines have become relatively available to publishers.

The formation of graphic design as a specific area of \u200b\u200bcreativity is directly related to the gradual merge of two directions - commercial art related to the mass release of posters, newspaper and journaling publications at the end of the XIX - the first half of the 20th century, and modern visual arts. The widespread photography, the development of cinema with the subsequent expansion of television and video contributed to the growth of interest in the visual forms of expression and perception.

Another important stage associated with the development of graphic design is the emergence of digital technologies and the creation of personal computers, which gave the latest tools to graphic designers, which allowed to change their work radically. Computers made it possible to create all billets in a software environment, which allows designers to experiment with various solutions and easily correct their errors if necessary. In the age of computer technology and the Internet, the graphic design has become more accessible and free.

As we see, the graphic design passed quite a long way of development. If earlier the artistic location and installation on a print sheet of text with the image in the process of creating a visual-verbal series were solely understood under the graphic design, then today the scope of schedule designers has expanded significantly. Under the graphic design, currently understand the creation of visual (graphic) images to implement certain ideas. In the modern world, the importance of visual forms of expression has grown unusually.

Graphic design carries an informative feature (in order to clarify people a variety of questions) and emotional (in order to cause certain feelings and form the right opinion). Obviously, the graphic design is closely intertwined with advertising and visual art, and therefore it uses approximately similar concepts, elements, principles and methods. For example, if the main thing for advertising is to sell, then for graphic design - to convey to people some idea. To solve this task, graphics designers use a variety of visual communications.

It should be noted that the graphic design is somewhat different from the usual or, for example, industrial design, where the main task is to make it convenient and beautiful all that surrounds a person in everyday life. Graphic design is associated not with artistic design of objects, but with the world of information. Graphic design tools can be various visual communications - from a brief advertisement to a huge electronic information board.

Designer-schedule works with graphic images capable of pushing the viewer to the action or conclusions that the creator of the information message is needed. Thus, the graphic designer is trying to translate information on a visual language, understandable to most people. With the help of graphic images, it is able to convey to the addressee almost any information, without resorting to any long verbal explanations.

There are various types of graphic design. For example, where the text is used, a significant role is played by a typography, which is based on the creation of verbal text with the type of typographical set. Here is an important point is the choice of font, the placement of headers, parts of the text or screensavers both relative to each other and in relation to the information carrier, that is, to the newspaper strip or field of posters.

In graphic design, closely associated with industrial production and its products, designers are dealing with branded signs, labels and packages. Also graphic design is widely used in the field of commerce and entertainment. Here the work of a graphic designer is associated with the creation of advertising brochures, catalogs, posters associated with a particular advertising company.

Also, the graphic design plays a big role in creating a company style company, that is, the definition of a permanent memorable image of all that is associated with the enterprise, its activities and products. Such basic elements of corporate identity, which are developed by graphic designers include logo, font, color scheme and composite principles. Elements of corporate identity can cover everything related to the daily activities of the company, ranging from business documentation and ending with employee clothing models.

So, the following directions include graphic design:

• typography (the art of competent granting text information);
• design of printing and printed products (newspapers, magazines, posters, posters and stickers);
• development of corporate identity (definition of a set of visual techniques, combined by the overall direction inherent in all products, attributes and advertising companies of the company);
• web design as a field of graphic design;
• development of orientation systems (preventive signs and characters);
• package design;
• creating illustrations.

Of course, at the moment, graphic design is most involved in advertising, publishing and press, as well as other areas of the media, where it helps in sales and distribute certain ideas. Graphic design forms the image of the company and visually presents the direction of business activities, which contributes to the involvement of potential customers. The success of any advertising company directly depends on the quality of the design of the design directly. Moreover, in the finished design solution, there should always be an attractive and original composition that would cause the necessary associations from the viewer, for example, trust in brand or quality.

In the conditions of increasingly fierce competition on the market since the very moment of the company and throughout its life, management is constantly facing the need to use graphic design. After all, any company strive to stand out against the background of competitors, plus it is very important that potential customers do not just find out about the activities of the company, but also remembered it. Solve this task without the use of graphic design tools, representing information in an easy, understandable visual form for a person is very difficult. Working with visual images, the schedule designer is able to carry a person with a sudden memory, serve as a pleasant association or give it aesthetic, and maybe intellectual pleasure.

It should be understood that the graphic design is an adjacent industry to very many other areas, including visual art, geometry, typographical layout, drawing and technical design. Accordingly, this area of \u200b\u200bdesign includes techniques and tools inherent in a number of other related spheres. Over time, the graphic designer craft began to operate an increasing number of marketing, economic and cultural communications. Therefore, often when performing any project, the schedule cooperates with other specialists - psychologists, sociologists, marketers and art historians. This is necessary in order to develop an optimal information processing strategy and turning it into specific visual signals, which will be interpreted by the viewer definitely and uniquely.

However, the competence of the designer himself also includes relevant knowledge of the market, consumers, psychological possibilities of perception. Indeed, in the process of its activities, the graphic designer is engaged in collecting and analyzing information, determining the problem and setting a goal, creating a general design concept. And only after that he passes directly to the development of a graphical solution and a harmonious composition. Professional qualities and qualifications of a modern graphic designer are directly determined by how freely, it is widely and tactfully, it owns the methods of "information design" and is able to manage visual communications.

Graphic design today applies in many areas of activity, carrying decorative, informative and emotional functions. Projects developed by professional graphic designers are often called visual creatures and their creators belong to the same rights as, for example, literary authors or creators of works of art. Thus, the graphic design has become an independently developing direction of modern applied art.

Graphic designer is a specialist in creating visual elements with graphic editors and computer programs. Internet sites, printing, printed publications - spheres where graphic designer's work is important.

Wage

40.000-50.000 rub. (rabota.yandex.ru)

Place of work

The most popular place of work is a design studio and advertising agencies, as well as other private and state-owned enterprises in need of a regular graphic designer services. Many experts are working on freelancers.

Responsibilities

In the modern world there is no such sphere, wherever the graphic designer needs. Aesthetically attractive objects in commerce affect the increase in profits, in entertainment contribute to the receipt of positive emotions, in medicine they have to remove the nervous voltage and so on.

The main task in the profession of graphic designer is to catch the idea of \u200b\u200bthe customer and offer its perfect vision. The most popular design destinations: space design, corporate identity, advertising, printed publications, web design.

The design of space implies the design of pointers, tablets, schemes. Branding is the formation of identity in the perception of the company's corporate identity. Advertising is important to draw attention to the product, improving the company's image. In the press, it is important to awaken interest in reading. Web design is the desire most logical and conveniently position items on the page.

Important qualities

The most important quality of the designer, determining the size of the salary - creativity, sense of style and volumetric thinking. It is necessary to be inventive and initiative, capable of analytical thinking.

Reviews about profession

"What does a designer need for happiness? A clear task - "What to draw", a sea of \u200b\u200btime to create an image - in thoughts, on the study of several of its options - already in sketches, on the savings of various fonts and headsets, on the game with color, on drawing and small edits ... and Ti-Shi- on the!"

Tatyana Zaitseva, graphic designer.

Stereotypes, humor

Graphic designer is one of the most popular creative professions, to which relate from a practical point of view. The designer needs to perform the task as a short time, and even you can guess the customer's desire. This situation contributes to the emergence of new jokes and jokes.

Lewash won on the computer graphics competition: he followed his name, photo and address of the web page.

The customer brought the file to print. Name: backup_of_backup_of_backup_of_backup_of_graphic1.cdr. The presence of creative flour is obvious.

Training

Designers do not become sudden. This is talent, to develop which is necessary since childhood. In adolescence, it is recommended to attend art school, then extend training in college or university with a degree in Design.

Higher education can be obtained in such universities as: St. Petersburg State University, St. Petersburg State Art and Industrial Academy named after A. L. Stiglitsa, St. Petersburg State Polytechnic University.

Art universities in Moscow: Moscow State University of Culture and Arts (MGU), Russian State Humanitarian University (RGGU), Moscow State Academic Art Institute named after V. I. Surikova (Mgahi. V.I. Surikova), Moscow State Art and Industrial Academy them. S. G. Stroganova (MGHP them. S. G. Stroganova).

From the author: Hi friends! Today I would like to tell about the profession of a graphic designer. My choice fell on it, because the design is a component of almost all aspects of modern life. Creative professions always require huge self-dedication and in return they give no less. In my article, I will tell you how to become a graphic designer and where to start.

Profession graphic designer

The work of the designer requires not only creativity and creative approach, but also the availability of logic. A specialist of this profile should be able to simultaneously solve several important and complex tasks. The product that it creates (font, logo, etc.) should be unique, memorable and bright, adapted for printing and take into account the specifics of the enterprise for which it is developing. Therefore, it is very important that the creative mind of the graphic designer is strictly obeyed the laws of logic.

For those wondering how to become a graphic designer, I want to reveal the essence of this profession:

the main activity is the development of the corporate style of the organization (creating a logo, font, color scheme, etc.);

also, a specialist of this profile can work in printing: develop packaging design, advertising layouts, as well as create design souvenir products.

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So, the designer skills are used in development: corporate identity and logo, packaging, Internet advertising, printed products, websites, computer game interfaces and programs, presentations, etc.

What professional qualities and skills are needed in work?

The people there are an opinion that a specialist in the field of graphic design should own programming languages, the basics of copywriting and understand the codes. Is it so, let's figure it together.

What do you think, should the design specialist be able to draw? I will answer you a question for the question. Do I have to be able to consider an accountant? Be able to draw does not mean creating virtuoso artworks, the schedule designer works in a more "narrow" tool world. However, in order to better understand the visual processes from the inside, the ability to draw does not prevent.

But to know the color, to own the fonts and the basics of the composition, design designers must be necessary. It is also necessary to constantly understand the modern style trends and fashion and improve your skills. Of course, the main instruments in the designer will be graphic editors Illustrator and Adobe Photoshop. And depending on the kind of classes, you will use this or that program.

In addition to skills in working with programs, a specialist of this profile must have such a set of qualities:

visual perception;

artistic taste;

ingenuity and creativity;

knowledge of modern culture and fashion;

the skill is sober, but to think original.

And as for copyrighting, codes and programming? I think that these knowledge will be useful for the "highest pilotage", but they are optional for beginners. Believe me, it is better to be a master in a single area and have a coherent team, in which there will be a projection, and a programmer, and a copywriter.

How to start a graphic designer career?

How to become a graphic designer without education and work experience? First, do not be afraid of anything. Sign up on the Freelan Exchange for Newbies. There you can find many tasks on artistic and design activities and immediately start practicing, learn how to negotiate with future employers, "type" hand in small projects, and also get your first, but the most long-awaited, positive feedback. Ready work add to your portfolio.

The next step is to offer your acquaintances and friends to develop a design for a positive feedback. In most cases, people willingly go to meet and agree. At this stage, you can not only gain experience, but also to raise your Rating on the Freelance Exchange.

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The third step is to bring order in their social networks. It is very important to have a valid page in the social network, because the other side of the computer knows nothing about you. Install the "Right" status and publish your work. This will help you attract more attention to yourself and arrange people to trust cooperation.

Now that you have done such a long way, you can safely start working on professional freeline exchanges. Pay special attention to your portfolio, because the number of orders will depend on it. Competition is very large, but if you have all the above skills, you will definitely be able to find customers.

Where to learn from a graphic designer?

If you decide to study on a graphic designer, you should decide whether you need a diploma. In the case when the diploma is necessary, you can try to enroll in universities or secondary special educational institutions with design faculties, such as:

graphic design;

publishing.

If the crust is not important for you, you can safely explore the design on your own on video times or go to graphic designer courses. Such learning methods have a lot of positive moments: you will save a lot of time and money, get all the necessary knowledge that you can immediately try in practice.

The main disciplines that must be learned:

fundamentals of graphic design;

colors;

graphic elements;

painting and drawing;

basics of photography.

Also, during training a lot of attention is paid to marketing and advertising, the use of graphic design in these areas. For example, the development of logos of organizations or advertising posters. Once again, I will note that you should definitely master the Illustrator and Photoshop. I do not extend the knowledge of Indesign.

Where to get a job?

In the modern world of professions associated with the design, are the most paid and in demand in the labor market. Today, without a designer graphics will not be able to do any organization.

Design specialists are required not only in publishing houses, but also to advertising agencies, in the company for the production of postcards, stationery and packaging. Also apply your talents in Web design, computer game design and programs.

Every day in the World Wide Web, there is a huge number of online stores and sites, many groups are created on social networks and they all want to have their own individual design, which will allow them to stand out from the "crowd" and gain the benefits of "potential customers". No self-respecting company today does not do without the designer services.

If your soul stretches to creativity, you are creative and open to new knowledge, then this profession is perfect for you! Do not lower your hands at the slightest difficulties, and you will definitely work out!

For now, subscribe to our blog and share useful information with friends - they will be grateful to you. To new meetings!

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