Silent Silent Space events: how to make money on silence. How to make money on dancing and movies in full silence party in headphones

On November 4, 2017, in Moscow in the territory of the Bread House in the Museum-Reserve "Tsaritsyno" there was an extremely unusual haypova silent musical event "Silent disco in Silent Disco headphones".

The headphones in the headphones are not worse and no better than ordinary discos. Party in headphones is a completely different experience. Everyone must at least try.

Moscow is one of the best places to test new formats of events. Silent parties have long been filled Europe and America. We are glad that we are among those who promote the format of Silent Disco in Russia.

A quiet disco in the center of Moscow is a unique case. Noise pollution pursues us everywhere. Now in the megapolis so much sound that I want to go there, where it is not.

Silent Disco is an opportunity to enjoy music in silence. Although not quite so. A quiet disco allows you to turn off the music at the festival when you want each participant. You just take off your headphones and go to the bar under the sounds of the music lounge. Or just start a conversation with your friend without shit. In the club it is unlikely possible.

The format of a quiet disco in Moscow gives an unique opportunity to plunge into the world of music. Individual audio has a special impact on the participants. Music as it can only be transmitted. At the same time, on the dance floor you see other people who listen to the same wave. A silent party in clubs is an opportunity to go beyond the usual music shows. People put on headphones and find themselves in their own world.

3 channels of headphones allow, without leaving the dance floor to switch to the desired music format. Sometimes it is rock and techno, sometimes pop music and dip. Everyone will find what is looking for. Silent party headphones - unique experience.

Parties in the headphones are just beginning to gain popularity in Moscow and Russia. Now more companies addresses to us for the organization of silent events. Although, if you think about, just 5 years ago this format did not exist in Russia at all. Headphones can be applied not only for quiet discos, but also for silent cinemas.

4 Reasons to fall in love with the format of a quiet disco Silent Disco:

• 3 channels \u003d 3 genre.
  Headphones Silent Disco Three-channel. Thanks to this feature, you can translate at once 3 different types of music on one dance floor.
• Cream battery.
  Silent Disco Headphone Battery will endure even the longest quiet disco in Moscow. 10 hours without recharging.
• No wires.
  With the Silent Disco Wireless Headphones, you will feel true moving. The signal is stable for as many as 100 meters.
• Color backlight.
  Bright backlight raises mood. Each of the 3 channels glows in one of the colors: red, green or blue. Set up a party branding.

Previously, people put on headphones for personal audio, and now to listen to music together. Stunning!

An independent stage stage "Axiom" performed the technical support of the light and scenic equipment "Silent Disco headphones in Silent Disco headphones", which was held on November 4, 2017 in Moscow in the territory of the Bread House in the Museum-Reserve "Tsaritsyno".

Alexey Voronin - about how the events in headphones are held and monetized

The format of silent events appeared and became popular in Europe and the United States to "zero" - film refinery and dance parties in the fresh air, whose participants are in the headphones, accounted for residents of large cities. And then the events without sound penetrated into the corporate sector. In Russia, one of the pioneers of the new format was the agency of silent events Silent Space. About how to make money on silence, for the Biz360, a co-owner of Aleksey Voronin was told.

Alexey Voronin, serial entrepreneur, co-owner of silent events Silent Space.. In addition to this project, the entrepreneur develops several more businesses (Casting Casting Company, a company for the sale of equipment for cottages, etc.). The agency conducts events, the main distinguishing feature of which is the lack of noise, since all participants are in special headphones. Film-locked, dance parties, presentations, exhibitions, conferences, performances, etc. are held in this format. Among the Customers of the Agency - TRI "RIO", Levis, Lamoda, Yacht Club "Neptune", TV channel "2x2" and other well-known companies.

"At first I just laughed"

I saw this format in Europe at a large music festival in Serbia in 2011. Two years later, I decided to bring a batch of headphones to Russia, where there was no such format at that time. I didn't plan any business at that moment: I just bought headphones to myself and friends to arrange silent parties.

Then a partner appeared - Alexander Yaroslavl, who was already engaged in something like a commercial basis. They dispersed with a former colleague, and he was looking for a companion for business. When I first heard about this idea, just laughed, not imagining how a profitable business could be made from such a hobby. But Alexander was quite optimistic, and I agreed. In addition, my current partner had experience in conducting such parties.

The first silent event on a commercial basis was held in Sokolniki Park in 2013: it was a party in style "in the style of Bali", on which we at the Bassen playground watched on a large inflatable screen cartoons of the TV channel "2 × 2". Everything took place at night, in the headphones we did not interfere with anyone. Gathered quite a lot of people. Well, and for this event they paid us.

"Headphones - consumables"

We earn at two services. First, it is equipment rental. That is, some event company comes up with an event, and we provide equipment for rent. Thus, it was organized, for example, a silent master class in S7 Airlines. Hire equipment costs about 500 rubles per set. In Europe, prices are higher - about 10 euros per set, but we have left the old prices.

The second option is when we yourself come up with and carry out the event. For example, we equip the cinema on two screens, we organize a dance party, etc. There is a silent yoga - the project that we spied in the United States, on the nuances of his organization consulted with an American company. Moreover, they themselves came to us. They said that we are the only in Russia who they could find. The first silent yoga was held in the "Empire" tower, where 150 people gathered. We are currently planning to more actively develop this direction.

At some events we speak only as technical partners. For example, Mozart Inside is going on in Metropolis, there we provide headphones there.

Headphones for us - consumables. They are steal, break, and in general - what is not happening with them. After each event, we lose several pieces, so the costs of them are quite large.

"Parents - melodrama, children - cartoons"

The main driving force in the company is three people. This is me, my partner Alexander Yaroslavtsev and Alexander Pushkareva. For example, Alexander is an excellent sales. He is moderately persistent, and sometimes it is easier for him to say "yes" than to refuse and explain the reasons for its decision. Alexandra is engaged in promotion and interaction with the press. We do everything yourself, but sometimes, on complex projects, attract friends and partners.

We have quite a lot of equipment. First, the transmitters to which the sound source connects. There may be one or more such. Secondly, the sound source itself is necessary - even a mobile phone can act as it. Well, of course, the headphones themselves who are doing on special order.

Headphones work in the FM range. With the help of Silent technology, we can output the sound into several frequencies. For example, on one playing DJ with electronic music, and on the other - rock. For the same principle, we can make a movie theater on two screens: for example, a family option: for parents - melodrama, and children cartoons.

We now have two inflatable pavilions that allow for an hour and a half with a small amount of electricity to make a normal picture on the projector. There are DJ equipment, film projectors. But I want more, all the time I want to somehow improve.

I can not say that economic sanctions significantly affected us. But for the country is hurt.

Due to the course of the dollar, headphones have risen in price: if you used to go around a little more than a thousand rubles, now it is very more expensive than two thousand. But for me it's not the business that should bring global profits, so I have no strong disorder. For me, it is rather a business hobby, and in hobbies it is necessary to invest. So, the starting capital was originally mine, we bought 120 headphones for this money and spent the first party.

The cost of some corporate services Silent Space: film refinery (up to 100 people) - from 33,000 rubles; conferences and trainings (up to 200 people) - from 20,000 rubles; Dance party (up to 150 people) - from 25,000 rubles.

We have parallel business projects, and it greatly facilitates life. For example, we can use the free warehouse, cargo machine, etc. There are some reserves, a financial pillow, which allows you to do this in your pleasure.

Of course, we earn certain money on this project, the project pays off, even despite all the races of the dollar.

Once I had a chance to visit an unusual party. I rested on the beach of Palishem, which is located in South Goa (India), and walking along the beach, on the rock I saw an unusual drawing. The picture was depicted a cow in headphones. At first I just seemed funny, and I did not give it much importance. In India, the cow is considered to be a sacred animal, and therefore I suggested that some unknown artist simply decided to portray this animal in such an unusual form. But after being in the evening in the local bar, I learned that it turns out that a party in headphones is held on Palolem every Saturday. I have never been at such parties, and, of course, I decided to visit her.

In the evening I embraced me. I could not imagine how you can dance in the crowd of people to music in headphones. In this regard, the question immediately arose - and the music of all the same? It can be imagined how funny looks from the side when all people move under different rhythms. At a minimum, it would look like a comical. That is how I thought that I was going to the beach, where this unusual disco took place. My fears, fortunately, were not justified - everyone was all the same, as you dance as music. People came to relax, and not watch the movements of other people.

So how is such an unusual party? Come to the party, you are waiting for your turn to get headphones. They are distributed at the entrance. As soon as they fall on your ears, you become part of those who hear the sound. As soon as you hear music, you covers the feeling of euphoria, you begin to feel that you are "in the subject." This is a rather exciting and pleasant feeling. Just imagine yourself in a silent crowd of dancing people. Someone sings, someone closed his eyes and just enjoy. Emotions from a quiet disco are difficult to describe in words. You just enjoy music, and involuntarily move to the beat. All your movements become smooth, harmonious. You look at people around and mentally you understand what kind of music plays them in the ears. Meeting views with dancing people, you exchange smiles - as if you know what other people do not know, who have no headphones. This is funny, and very fun at the same time. Therefore, based on your experience, I would like to give a few reasons why I recommend everyone to visit at least once at a similar party. Such parties are held not only on the Indian beach of Palis, but also in many musical festivals around the world.

1. Silent disco is very convenient. In many musical festivals, where the headphones are held, you have the ability to switch multiple channels with different music. I also had the ability to switch the music channels in headphones. There were three of them. My friends who visited the headphones in Holland, told that there was also such an opportunity, and it was very fun, because a large number of people were attended at the festival.
2. Easy casual acquaintance. It's no secret that music enhances feelings. Especially nice correct music. Easy flirt with eyes, mutual exchange of smiles with each other - and you are already sitting in the bar, squeeze the cocktail and recognize each other closer. Very romantic, is it not true?
3. The possibility of communication. At the usual party in the club, where there is a loud music, even if you want to talk with someone, you have to shout or look for a quiet place. At the headphone party, everything is much easier. You remove the headphones and hanging them on the neck for convenience, you can safely communicate anywhere in the dance floor, without moving to a cry.
4. The possibility of holding a party anywhere. Recently, in the state of Goa banned night-party on the beaches, which was very upset by tourists and fans of noisy discos. But, fortunately, thanks to such an alternative as parties in headphones, such a format of entertainment was again available on Indian beaches at any time of the day. This ban on parties is valid not only in India, but also in many other countries, so the headphones party is a great way to attract new tourists and not lose the permanent music lovers.

After visiting a similar party, it became interesting for me whether it is possible to organize such a disco alone, and what is required for this. It turned out that parties in the headphones are rapidly gaining popularity worldwide, and in order to arrange such a party at home, Silent Disco's wireless headphones are required. They can be purchased in almost every music store or order on the Internet. Silent Disco's silent disco became a general term description of the disco, where people dance to music in wireless headphones. Instead of using the speaker system, the music is broadcast via the FM transmitter for wireless receivers embedded in headphones. Those who are not in headphones cannot hear music, while the effect of the room of complete people dancing in silence arises. It is not necessary to purchase several headphones sets to arrange a similar party at home, they can be rented. It is very convenient and does not hit the pocket.

I began to look for information about silent parties on the Internet and found out that it turns out that there are whole flash modes of such parties. There are even concerts and theaters that spend their speeches in headphones. The technology of silent disco is also used in the last few years for the events of "silent movies", including the premieres of films and on the roof of the cinema. And even silent operas are held. The technology of a silent disco was also used by the Lululemon sportswear stores network for the promotion of its Christmas sales: the screen was installed with a silent disco.

I was delighted with what I learned so much new, just once having been on a silent disco. Those who have never visited such events, unequivocally recommend visiting at least once. It is very fun, unusual and interesting.

Alexey Voronin first saw Silent Disco - a silent party - at the festival in Serbia. People in the headphones danced in different rhythms, because everyone chose music from that scene of the festival, which was like him. Interested in this format, Alexey ordered an acoustic system and 100 headphones in China to arrange parties for friends. A year later, Alexander Yaroslavtsev called him, who was already engaged in business on the device of silent events. Together they began to arrange silent film images and discos - in two years they managed to spend about 100 events. Last year, the company's revenue reached 1.2 million rubles. Voronin told The Village on the features of making money in silence.

How it all began

Alexey Voronin, Ronator Silent Space:For many years I go to the EXIT Music Festival in Serbia. On different scenes are musicians who play absolutely heterogeneous music. And one of the sites was given under Silent Disco. The difference is that several thousand people dance in full silence, and the sound from the remotes is not served in the column, but in wireless headphones. Music can choose from what sounds on different scenes. I liked this story - before that I could not imagine that I could spend so much time in the headphones. Returning to Moscow, I decided to buy myself such a system. At that time I had (and there is now) Business: I sell greenhouses and goods for the cottage. Plus I was the director in the music group. I decided to start arranging silent concerts and departments. So I ordered my first hundred headphones.

At that time, in 2011, my future business partner Alexander Yaroslavtsev had already made silent events. Together with his buddy, they made several projects. Among the successful - a silent cinema on the territory of the design plant "Flakon". But in the spring of 2013, partners were separated, and Alexander remained with anything: without equipment and site. But Sasha decided to find a new partner on business. Therefore, I began to write to the Chinese suppliers and ask who else from Moscow ordered such headphones. Sasha - a person punching, reach anyone. Under his pressure, the Chinese surrendered in a week and gave him my phone number.

When Sasha called a proposal for cooperation, I took a skeptical to him. But at the meeting he changed his opinion. Sasha was convinced that you can earn on silent events. "Why not?" - I thought, and we decided to try.

First projects

Preparatory and routine work began: the creation of the site, price lists, presentations. Parallel worked out the concept and thought what services can still offer. The site initially cost us 30 thousand rubles, but we constantly introduce updates and additional sections in it, so now, probably already exceeded 100 thousand. The biggest investment is the purchase of headphones. At that time, one pair cost a little more than a thousand rubles, plus wires and transmitters. The first projector acquired, he cost us 70 thousand rubles. (Now we have two professional projectors - one middle level and one small for field presentations.)

The first large-scale project was launched in the summer of 2013 in the Sokolniki Park. In it, we installed a silent cinema per 100 people, where the cartoons were shown from the 2x2 channel. For this event, I had to rent a large inflatable screen. It was installed in front of the pool, and people watched cartoons from chairs. After that, the film. We bought the screen even more, which was spent almost 120 thousand rubles. The event was not too profitable: earned about 30 thousand rubles.

In August, we were invited to hold Open-Ayr Silence in Stavropol. And he still remains the largest in our portfolio: a thousand people visited him. For this event, we bought another 200 headphones. But it was difficult to work with the Chinese. You explain to them what model you want, pay $ 200 for the delivery of the sample and get completely different. You write them that the goods need to be replaced, pay for delivery again, and in response you get again not what you need. And so more than once.

The rest of the headphones we decided to rent, so they wrote to everyone who has them. As a result, they were taken, for example, from Naberezhnye Chelny and Kazan. So 700 pieces of headphones have collected. It turned out that not all compatible with our equipment. I had to invent, how to switch them. There were difficulties with wires, because the organizers did not warn that their length should be 40-50 meters. There, for the first time in the last years, I soldered for the first time in recent years: I had to repair the power supply. But on this problems did not end.

First, the organizers began to piano Open-Eyre just two weeks before the start. Of course, they convinced us that the city is small, everyone will find out. Secondly, they for some reason did in addition to sound in the headphones, still a quiet main sound. Thirdly, the organizers made two entrances: one for those with headphones, the other - without. As a result, half of Stavropol came to just look at people dancing in headphones. Yes, and the price for the entrance - 800 rubles - not quite adequate money. As a result, not 700 people came to the festival, but 300-400. All the event cost us within 60 thousand rubles, half of which went for rent a minibus. On it, we almost went from Moscow, alternately sitting behind the wheel.

Another new format is a silent cinema at the exhibition - appeared in January last year, when the festival of science and technology GEEK PICNIC came out. They offered us a small area in one of the Pvdhh pavilions. We were styled with an artificial lawn, put the stuff and installed the screen. We broadcast fiction, movies about robots and space. For us, participation was free, besides, the organizers provided us with the aspays. We brought 50 headphones - in a few days the cinema looked at several thousand people.

Organization of a silent event

The minimum cost of the work of a silent cinema for 50 people costs the customer in the area of \u200b\u200b50 thousand rubles a day. At all events, we work ourselves, but if there is a challenge with time, then attract hired administrators from the side. During the events, headphones sometimes disappear. Most stolen, which is amazing, at the opening of the yacht club, where not poor people gathered. Moreover, before the start of the event, we always try to warn that headphones without special charges and transmitters are a useless thing. But take, apparently, for memory, and nothing to do with it. At mass events, we try to take a small deposit - 500 rubles, for example. Of course, he, in the case of theft, will not cover costs, but also a large amount with himself people may not be.

The system is connected quickly, literally in 5 minutes. The signal is transmitted according to FM frequencies, so sometimes there may be interference from cellular steels, for example. Therefore, we always leave in advance to the site and set up the right channel. At the same time we plan to better establish a DJ remote or transmitter. The event can be done anywhere - in the field, forest, on the roof of the building. From the transmitter in headphones can be left 100-150 meters. But the bearing walls are poorly transmitted, so the distance can be reduced in the building. Previously, headphones worked from the batteries, now - from the battery. Therefore, if it is cold on the site, their charge is faster than spending.

Sale of equipment

We never thought we would sell wireless equipment. But at the end of this year, Alexandrinsky Theater addressed us with a request to help them in buying headphones and transmitters. Technique is needed for a new play "Noise", where complex sound effects are used. At first we installed their equipment to understand how it works. And then through suppliers from China purchased a new one. Now we have several planetarians who want to purchase equipment through us.

This winter we launched a new format - silent discos on rinks. Passed them until four, all on the Katka "Meteor" in the triumphal arch. With the administration of the rink, we agreed that we do not pay for rent, but if there are more than 50 people on a disco, then we divide all revenues in half. The entrance to the disco zone we made paid - 200 rubles. The work of two DJs is not paid, because they usually work our acquaintances or enthusiasts who are interested in an unusual format. But the first disco turned out to be a failure: there was a minus 19 on the street, and there was a person 40 on the ice, of which only nine came to us. Then there was an increasing and already on the last disco in the headphones, 50 people danced. We think to develop this format further.

We and private clients are, but rarely. For example, Sasha recently went for a birthday in Chelyabinsk, where we sat down a silent disco. People were adults, for 40, but they so ignored that Sasha was barely barely headphones. As a result, instead of an agreement for two hours, they bleed three.

Market

The market of silent events in Russia is not formed. Therefore, we yourself come up with that we can offer customers. But far from all ideas are carried out. For example, we somehow burned the idea of \u200b\u200ba network of silent cinemas at train stations and airports. But it is very difficult to move this mahuine that makes decisions.

Competition as such is also not. There are people with such headphones in Nizhny Novgorod, St. Petersburg, Naberezhnye Chelny, they have 100-200 headphones. But, for example, the company from Nizhny Novgorod considers us with his elder brother and addresses us for advice or help. We for the fact that the culture of silent measures develops and becoming increasingly popular in Russia. 90% of those who appeal to us, learned about us through the srangian radio. Silent Disco format in Europe is very popular. Suppose there is a Silentarena company, in the arsenal of which 20 thousand headphones. And events per thousand people for them are a common story. For example, in the same Serbia everyone knows what Silent Disco is. We probably have one of ten at best. In order for a person to understand how cool it is, he should get to some large-scale event. We will try to implement this.

Revenues and plans

In our company, Sasha is engaged in sales, we go to meetings with customers together. Finance I lead: I put everything that I earn here and in the greenhouse business, because I like this project. If you consider the financial component, Silent Space is still unprofitable for me. But we do not spend on the warehouse: for example, I use the one I need for another business. In this two-story room at 400 meters, Silent Space is a small corner. There is also a cargo car, so it is not necessary to rent it further.

Now, taking into account the recently purchased privileged pavilion for 5 thousand dollars and the next party of the investment headphones reached 2.5 million rubles. Revenue over the past year amounted to about 1.2 million rubles. For all the time we spent about 100 events. Of these, half are large. Demand grows: 2/3 of events passed in 2014. Now there are preliminary agreements with several Major festivals across the country on street film refinery and Silent Disco, in May we begin to work on cruise liners.

As you could already read in our blog, the story of Silent Disco begins at the end of the last century.

Disco in headphones - It is not better and no worse than ordinary parties.

- This is a new format of events that will give you new sensations.

Just imagine yourself in a silent crowd of dancing people. Someone sings, someone closed his eyes and just enjoy. Emotions from a quiet disco are difficult to describe in words. And yet I would like to describe a few points, why do you just have to visit though disco in headphones.

6 reasons to visit a quiet disco in headphones:

1) feeling that you are "in the subject"

You are waiting for your turn to get headphones. As soon as they fall on your ears, you become part of those who hear the sound. Oh, yes, then the very feeling that you are "in the topic", and others do not know, "What are you dancing here."

2) several dance floors in one

Quiet disco - It's awesome comfortable! After all, with 2-channel headphones Silent Eve, you can switch from one music to another one short pressing the button on the headphones. I remember how at the EXIT festival in Serbia, in front of me danced and twisted 2 DJ music. Only not in tact to each other. Fun. Switching from the wave of one DJ to another - you can save the tracks that you do not like.

3) Easy acquaintance

It's no secret that music enhances feelings. Especially correct music. Imagine how you caught a super juicy track on the "red" wave and noticed that the girl liked that the girl listens to the "green." Smile and show visually that she needs to urgently hear what you hear. It switches and ... here you are already enveloped by the melody of your dating. Quiet disco Connects hearts 🙂

4) Calm Communication without Headphones

You can continue your rapid sympathy without headphones. Tale of them on the neck and in silence, find out each other closer. For your comfort, the rest of the people are shipped with headphones headphone headphones: no one will confuse you.

5) easy to talk on the phone

Have you lost and can't find a friend on the disco? What will happen on a regular party: you will start shouting into the tube and annoying handsome music. On the silent disco in headphones This will not happen. At the right time, remove the headphones and start the conversation. After discussion, just put on the headphones and you again "in the topic."

6) the best singer at the festival

Remember what is your wonderful voice when you sing headphones? The voice merges with the singer, becoming one of the whole. Also on quiet disco. Only dozens of you. You hundreds. Remove the "ears" and you will learn what it means to enjoy singing in the absence of hearing 🙂

Outcome

- This is not replacing standard parties. This is another format that delivers other emotions and solve the technical points in the conditions of sound volume restrictions.

With Silent Eve headphones you can spend quiet disco Even in the museum! Not to mention the apartment after 23:00 🙂

And last: the transmitter can be connected to any sound source after 3.5 mm mini Jack. Well, the transmitter itself does not need food from the outlet. Dance in the park and the lake.

Try new and do not scoop express emotions.

Silent Eve - Loud events without excess noise.

Semen Kibalo - Founder of the Silent EVE company

Want to try?

We are ready to lease our audio system for your corporate events. We also easily organize for you a quiet disco in Moscow or any other city of Russia. With wireless headphones, you can easily organize a video or seminar viewing in a large noisy exhibition. I will be glad to hear your creative ideas 🙂