Construction business in crisis. What business is relevant now and what is in demand

It often happens that plans for a happy and peaceful future suddenly collapse. This is not necessarily due to personal mistakes at work or poor business decisions. Globalization has affected all developed countries so strongly that a common man in the street has little effect when the economy of an entire state or the world is in fever.

Therefore, it remains only to accept the realities of the current situation and go through the constantly repeating waves of the crisis, thinking over what kind of business to do during the crisis.

What to do during a crisis?

In a world where fictitious capital is many times greater than the volume of real capital, the crisis is not something new and surprising, but it always comes abruptly and at the wrong time. Untrained entrepreneurs lose their assets, and employees lose jobs.

Before a businessman in a period of economic downturn, there are 2 options for action:

• Try to restore and establish your old business, which may not be in demand at this time.
• Find a new source of income in a completely different area, which is profitable even in a crisis.

To make the right choice, you need to determine whether there will be any demand for goods or services that were stably bought in the pre-crisis period. If such prospects are not foreseen, then you should look for other niches for the implementation of your business projects, determining what kind of business to do during the 2016 crisis.

When the population is in dire need of financial resources, the companies that produce luxury goods and high-value durable goods are the first to suffer. If the question arises, leave money for food or pay the installment on a consumer loan, then the choice will be obvious.

Therefore, in order to successfully endure the consequences of the crisis, it is necessary to offer people goods and services, for which money will be willingly allocated even in a difficult economic situation. So, consider a business in a crisis - what to do in 2016 and make a profit.

What to do during the 2016 crisis - the best ideas

Essential goods

It can be, for example, medicines or clothing, but food remains the most demanded commodity. Hunger and thirst have to be dealt with at any time, so the food business is the least affected by the economic downturn. Meat, bakery and confectionery products, water and alcoholic beverages - all these goods are taken off the shelves, regardless of the current ruble exchange rate and how much a barrel of oil costs.

A businessman is required to choose a specific niche, correctly present his product and attract buyers at a favorable price, which will play the most important role at a given moment in time. You can even start such a business from scratch in your kitchen, with only a passion for cooking and money for the first batch of ingredients. And this is perhaps the best answer to the question of what to do during a crisis in order to earn money.

Car repair

A new car is a big investment in times of crisis that most people are not financially ready for. Therefore, the repair and maintenance of old vehicles is more in demand than ever. During an economic downturn, there is also a good chance to purchase the necessary parts or a whole auto shop from a bankrupt businessman for next to nothing.

Blogging

Social networks and blogs are experiencing a peak in popularity, and you can make good money from this. A blogger is required to be able to create unique and interesting content for a specific target audience, and all income is based on ads that are placed on the site or used in the posts themselves.

Direct sales

This type of income is suitable for people who have a hanging tongue and who can sell any product, sometimes even against the wishes of the client. An example can be taken from companies such as Avon or Oriflame.

What business to open in a crisis - 15 topical business ideas of 2017-2018

Most importantly, this business does not require upfront investment and office space.

Any investment in an unstable period is associated with a risk that many entrepreneurs hesitate to take on their own. In these situations, they seek help from a qualified specialist to analyze the situation and suggest which decision is worth making. This is one of the best options for economists who have been unemployed because of the crisis.

Educational courses

Even in the most difficult times, parents strive to give their child the best education, so the demand for talented tutors never falls. Moreover, the crisis affects the labor market. To get a decent job, many people take various specialized courses in an effort to improve their resume in the eyes of a prospective employer.

Cosmetic business

The desire of women to be attractive and take care of themselves cannot be broken by any crisis, this is a fact. Therefore, sales of cosmetics remain high during the period of economic instability. For many girls, the very fact of buying a new perfume or lipstick is a cure for stress and allows them to forget about pressing problems.

Preparation of real estate for sale

The real estate market is very sensitive to changes in the economy, during periods of recession it is extremely difficult to find buyers for new houses and apartments, people simply do not have enough savings. The only ones who do not feel the impact of the crisis on this market are home staging specialists. The task of these experts is to give the real estate the best presentation (make cosmetic repairs, correctly arrange furniture or remove an unpleasant smell from the premises). This kind of work is best suited for designers or experienced builders who have been renovating apartments.

Caring for the elderly

There are many elderly people who need daily care, but their relatives have too busy a schedule, and they are deprived of the ability or desire to do it on their own. Establishing a care service for the elderly is not a bad business idea at any time. In addition, there are wealthy retirees who want to see the world and have accumulated funds for this. You can help them fulfill their dreams and at the same time make money on travel arrangements.

Environmental business

In recent years, the demand for environmentally friendly products has skyrocketed, both in the food industry and in the fashion world. Enterprises that do not harm the environment have become especially revered.

Discount and sale sites

Such resources are always in demand among consumers seeking maximum savings. But during the crisis, sites about promotions, discounts and sales gain special value, bringing the owner a good income from advertising.

Remote employee

Large companies use any method to reduce their costs. The issuance of tasks for outsourcing allows you to get rid of the need to maintain an office and reduces salary costs. Remote employees also benefit. They do not need to spend money on travel and have the opportunity to control their schedule.

Online video creation

A trip to the cinema is associated with considerable expenses, especially if there are popcorn lovers in the company. In this regard, and with the desire to save money, the Internet has replaced cinema visits for many people. The demand for high-quality online video has increased, and many platforms have appeared where you can sell such content.

Home Based Business Franchise

For those who are afraid to open a business on their own, there is an opportunity to buy a time-tested franchise, which is designed for a business from scratch at home.

Online shopping assistant

There are a number of online sites where you can profitably sell old or unnecessary things. However, many people do not know how these resources are arranged and how to work on them correctly. Sites like these provide for the ability to trade on behalf of others, and people willingly use the services of sales assistants who have a percentage of each transaction.

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Most people on our planet are wondering about starting a business every day, but even more people are thinking about ideas for their own business.
A lot depends on the idea, because it lays the foundation for your future business. So that you do not waste time, nerves and, of course, money, you need to consider and analyze only really working business ideas.

What are working business ideas?

Working ideas for business include only those ideas that can bring you the desired and, more importantly, permanent profit. In an idea, you need to see something that no one else could see.

How do you know if a business idea will work and you can make money from it?

The idea for a business will work when opening your business will allow you to earn an amount of money for a day, which, in turn, will pay off all the costs of starting a business. You should not rush to conclusions, because at first your business can bring you good income, but a turning point may occur and your small business may slowly die.

Classification of business ideas

I classify all ideas, because it is more convenient to analyze them and make some predictions about your future business. They are divided into three groups, namely:

• Highly promising;
• Unpromising;
• Medium promising;

Now let's take a closer look and analyze each group.

Unpromising

The unpromising ideas are those ideas that, if implemented, you will receive a temporary profit. Opening an ice cream stand is a good example. From this example, it is already clear that the main profit will come only in the summer, and in the winter, alas, you will have to bite your nails. So starting a business based on such an idea will be empty and hopeless.

What ideas are suitable for starting a business in a crisis?

Medium promising

Medium promising ideas for business implementation include:

• Office chair with footrest;
• Musical bathroom;
• Sweets with natural juice;

You can read about all this in the article on ideas for starting a business. Everything seems to be fine, these ideas can be developed, but will you make money on your business in 2-3 years and later? Optimists will say yes, but you need to evaluate everything as it happens in real life.

One entrepreneur opened a company whose main service was to provide citizens with the necessary information. Something like a reference. This company brought him good income, but, with the development of the Internet, the service that his company represented became simply unnecessary for anyone.

Hence a small conclusion: you need to think about the prospects of your business even at the "fundamental" stage, that is, at the very moment when an idea is coming up that should work. Let's move on and consider the last group:

Highly promising

Highly promising working ideas have to do with a business that will generate income in five, ten, and fifteen years. This business includes only the one whose services will always be in demand. Based on this, you need to look for ways to create and develop your "precious" business. Such businesses include:

• Opening their own grocery store (people will always eat while they live);
• Opening a beauty salon (people will always want to look beautiful and this trend is growing every year);
• Clothing store (a person is simply forced to dress);
• Business related to the biological and chemical industry (there is a whole future behind these areas);

Conclusion: open a highly promising business based on working business ideas! Good luck to you!

Section: Tips

Publication date: 2017-12-08 18:06:26

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The thought in the title of this article has not just a deep, but also a double meaning, allowing you to answer ...

The thought in the title of this article has not only a deep, but also a double meaning, which makes it possible to answer the sacramental question - what to do with business in a crisis? Indeed, while some entrepreneurs are experiencing panic and losses during a crisis, others are making their own success story ...

First of all, you need to understand what happens during the crisis in the three main segments of goods and services - for the rich, for the middle class and for people with lower middle income.

Many economists and marketers agree on the following: the market for the "rich" remains relatively stable; the market of the "middle class" is rapidly shrinking, it is in a fever; the market for "those with incomes below average" is growing!

Why is that?

People who are considered to be rich, as a rule, have a good "margin of safety" and are in a large financial gap even from the middle class, which simply cannot be overcome. Many of them could lose millions, if not billions, without becoming poor. And so they will stay true to their habits. However, the market for the rich is rather narrow. And the competition is high. And the start-up costs for starting a business are extremely high. Therefore, to start working on it right away is difficult enough, whether in a crisis or outside a crisis. In general, it's a matter of taste.

A market oriented towards the middle class is usually very promising and covers the widest segment of goods and services. But the crisis always hits the middle class especially hard. Moreover, not only (or even not so much?) Materially, but psychologically. During the crisis, the incomes of some representatives of the middle class fall to a state of "poverty" for objective reasons, but the majority begin to save heavily simply because of negative expectations and fear for their future.

Therefore, during the crisis, the market focused on people with incomes "below the average" begins to grow rapidly just at the expense of the middle class - either former or frightened. People with below average incomes themselves have no opportunity to drastically reduce their consumption.

Accordingly, in a crisis, it is the businesses that are focused on those who are not going to spend a lot and save every penny that grow best of all. And you need to help these people save money!

What kind of businesses can they be? The scope for new ideas is not limited. And a few traditional ones - I can suggest:

- inexpensive and most essential foodstuffs - people always want to eat and drink;

- budget catering - see "point one";

- pharmacies - what most people save on in the last place;

- repair of clothes, electronics, household appliances - something that was simply thrown out in the best years, in a crisis, most likely, they will try to repair;

- stocks and second-hand - here, I think, there is nothing special to explain;

- goods for children - diapers and rompers - this is something that very few people will save on either ...

It is clear that in the price segment "below the average" there is also fierce competition and earnings on one conventional unit of goods or services are much lower than in other segments. So you need to immediately get ready to work "by area", attracting a mass client. How to do this is already a topic for another conversation ...

But I promised to tell you about the second meaning of the phrase "in a crisis, businesses for the poor always grow." The fact is that a crisis is the best time to start or expand your business for entrepreneurs who do not have enough start-up capital. The crisis is a time of especially wide opportunities.

Business in crisis conditions: promising directions

Rent of office and production space at this time is the lowest, and the cost of real estate, in principle, is the same. At this time, the easiest way is to find qualified specialists who are ready to work at this stage for a relatively modest remuneration. In addition, you can save a lot on equipment - in a crisis it is easier to find good used options. Well, the competition, however that may be, is falling. It is clear that it simply will not happen. But when and to whom, in principle, is it easy in business? Just remember that difficulties only make us stronger, and hurry up to use new opportunities. After all, the crisis is also not eternal ...

Alexey Voronin shared his thoughts with you

Tags: Money and business, Voronin

Profitable niches for trade: pilaf via the Internet, knives, optics and much more.

Since the establishment of commodity-money relations, trade has been one of the most profitable types of business. However, during a crisis, the question of what is profitable to trade becomes especially relevant. Which product will be in demand for sure: already well-known and "promoted" or innovative? Low or high price bracket? Domestic or imported?

To understand which product to choose for promotion, one should analyze the market situation in various segments, the prospects for its development, assess sales channels and the level of competition.

Market situation

Nowadays, citizens' incomes are declining, and this entails a decrease in their purchasing power. According to Rosstat, in 2015 the real disposable income of Russians fell by 4%, and in the 1st quarter of 2016 - by another 3.9%.

According to research by "Romir", approximately 70% of our compatriots in 2015-2016. began to save up to 10% on the most essential: food, clothing, shoes, other non-food items of daily demand.

Sociologists distinguish four types of buyers, depending on the strategy they have chosen to save money (see Table 1).

Buyer type	Signs	Behavior
"Optimizer"	Men over 45 living in large cities	Ditching expensive brands (21%), switching to cheaper ones (31%)
"Rationalist"	High-income people	Make a shopping list (29%) and always follow it
"Discount Hunter"	Women 35-44 years old, citizens with low income, residents of small towns (100-500 thousand people)	Purchase goods mainly through promotions (19%)
"Thrifty"	Residents of small settlements, people with low income	They stock up on food for future use (16%), rarely go shopping to keep their budget under control (22%)

Similar trends are observed in online sales (see Figure 1).

Fig. 1. How e-commerce is growing in Russia *

* The data is presented without taking into account online orders of ready-made food, tickets, digital goods, bulk purchases

In 2015, according to Vedomosti, they grew by only 3% taking into account inflation (excluding - by 16%). This is 2.5 times less than in 2014 (8% taking into account inflation). On the average online store, the check "grew" by 8% and amounted to 4,050 rubles, the number of orders also increased by 8% (up to 160 million)

According to Data Insight statistics, buyers' interest has shifted from electronics and household appliances to budget goods: inexpensive clothing and consumer goods. At the same time, the share of premium brands and expensive goods decreased. The leaders include sports goods, products for animals and a range of products for children.

Summary: the situation on the market makes one think about the formation of a fairly wide range, designed for an audience interested in saving. At the same time, the quality should be acceptable, since the competition in the low and middle segments has been and remains high. The marketing strategy should be focused on different categories of citizens and take into account their preferred ways of saving.

What do buyers want?

Let's consider which product is profitable to trade today, using the example of successful startups and the most popular franchises (according to Forbs 2016).

Food: pilaf via the Internet

Food products are categorized as essential. Even in the midst of austerity, shoppers will never exclude them from the shopping basket. This means that you can take your place in this niche. This is exactly what the young businessman Ilkhom Ismailov did. In 2014, he opened an online Uzbek food store Plov.com.

The start-up capital - 1 million rubles from our own savings - was spent on arranging the kitchen and creating an ordering site.

At first, the entrepreneur and his partners sold only pilaf, in 2015 they expanded their assortment and began to offer sweets, salads, manti, baked goods: sales increased by 88%. The online store's revenue in the period from January to April 2016 doubled compared to the same period last year.

The nearest plans include creating a franchise (there are already about 200 requests from potential franchisees) and opening a business offline: “We understand that we need to go offline,” says Ilkhom Ismailov. - In the summer, people try to spend more time outdoors, in parks. We have to be where our client is. "

At the end of 2015, I. Ismailov became the winner of the “School of the Young Billionaire”, held annually by Forbs, and his project was recognized as one of the most promising.

Cooking at home: knives for hobbyists

During the crisis, people began to visit cafes and restaurants less, but at the same time they still want to eat deliciously and beautifully. This tendency was noticed by the businessman Aleksey Yakovlev and entered into an agreement with the largest manufacturer of steel and ceramic knives "Samura Cutlery". By promoting the products of this company in the middle price category, you can interest the amateur cooks in it. The idea paid off: today there are 250 points of sale for the Samura franchise (TOP-5 of the Forbs rating in 2016) (23 opened in 2015).

Initial investment - 250,000 rubles: involves the cost of equipping a retail outlet and purchasing a starting batch of knives. The franchisee's revenue is 3.75 million rubles, the profit is 2 million rubles (knives are sold with a 160% markup).

Good vision is valuable

The demand for health products is consistently high. This explains the success of Ikraft Optics, a federal retail chain of stores that sell ready-made glasses and make them to order (it has its own lens turning workshop). Franchise TOP-12 rating Forbs. Currently, there are 130 of its own and 350 franchise outlets (120 opened in 2015).

Business geography - more than 100 cities. There are no royalties or lump-sum payments. For the entry fee (1.4 million rubles), the franchisees receive retail, lighting, medical equipment and a basic batch of goods.

The franchisor offers partners the opportunity to make up to 300% of the retail markup and, as a bonus, gives 50% compensation for advertising costs.

Revenue - 6 million rubles, franchisee profit - 3 million rubles.

For children's creativity

Investing in the younger generation is considered by most parents to be the most important and most profitable, therefore, among everything that is now profitable to trade, goods for children occupy one of the first places. Let's dwell on them in more detail.

If we talk about the offline format, then the franchise for the sale of creative kits "Orange Elephant" (TOP-15 of the Forbs rating) is successfully moving forward: 10 of its own and 422 franchise outlets. The franchisors have their own production in China of kits for painting, modeling, design, decor. Today it is one of the most recognizable and fastest growing chains of goods for children, represented in 61 cities of Russia, as well as in the CIS, Europe, Asia, South Africa. In 2015, 85 new Orange Elephant outlets were opened.

Initial investment - 250 thousand rubles. Estimated revenue - 7.5 million rubles, profit - 1.9 million rubles.

What is profitable to sell online?

Today, almost everyone can create their own online store. But not everyone knows how to fill it. The editorial staff of Segodnya invited experts to clarify this issue. Here are some of the categories they recommend for promotion and the specifics of their marketing to look out for.

What kind of business can you do in a crisis

Table 2).

		What to look for
Souvenirs, gifts	great demand (seasonal holidays, birthdays, memorable dates, etc.) you can sell goods of your own production with a wrap up to 300%
Goods for pets	the ability to order delivery of the most popular items - feed and filler, which usually have a large volume, so it is inconvenient to pick them up from the supermarket a good solution for those who do not have a pet store near their home	goods with a long shelf life, therefore they are ordered at a significant interval: you will have to engage in active promotion during the crisis, many switch to feeding animals by-products
Hobby goods (diamond mosaic, felting wool, paints, brushes, decoupage paper) and collectibles (stamps, coins, antiques)	enthusiastic people - a grateful audience: they will always find funds for their hobby keeping a store offline on this topic is unprofitable, since the goods are not essential, but in the online version it is profitable (less overhead, lower price, higher demand)	many people hesitate to purchase collectible items online due to the risk of counterfeiting goods are not cheap, so the demand for them during the crisis will be limited
Goods for recreation and tourism	more and more people are guided by active and suburban recreation attractive delivery of bulky and bulky goods to the apartment	it is difficult to find suppliers (China does not suit everyone) a lot of imports - currency risks seasonal demand many competitors

But not everything depends on the popularity of a particular product. In order for trading to be successful, professionals recommend selling what you yourself are well versed in. If the seller is an expert in his product, the buyer treats him with confidence and quickly passes into the category of permanent ones, recommends him to his acquaintances. This must be taken into account when choosing your trading niche.

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Useful information

What business is better to do in a crisis

Not so long ago, the crisis in the economy posed a real threat to most entrepreneurs. Today they have become so familiar that they are perceived completely differently. Truly successful businessmen have not only adapted to the permanent "crisis", but also learned how to derive benefits from it.

It cannot be denied that the resources of the entrepreneurial market are limited and the situation in it is unstable. As for the demand for goods and services, it is not easy to predict it. Credit institutions are in no hurry to issue loan obligations to everyone, as it was quite recently, and investors are losing their taste for financing interesting, but controversial projects that may not pay off.

Profitable business areas

It should be understood that the absence of losses is already a benefit. Thus, the most viable in a crisis is the kind of activity that does not require global financial injections. And, I must say, the market has plenty to choose from!

Consulting companies agree that in difficult economic times the service sector has an obvious advantage. Service providers are the most cost-effective. Rent is usually a problem for a budding businessman who chooses this type of detail. It is not necessary to hire employees at the stage of business formation: all work can be done on your own.

One example of a safe (even in a crisis!) Business is blogging. In some cases, the implementation of such a project will require the help of web-developers, whose services cost starts from $ 100. For this amount, you can get a laconic, but working site.

The next safe business option is resale. The "cheaply bought - sold dear" scheme has been operating since ancient times. It is difficult to think of something more effective to quickly build up momentum. Having engaged in resale, it makes sense to adopt Internet technologies: in other words, to open your own store on the Web. The owner of a virtual outlet spends money only on maintaining the site, advertising and, of course, on the purchase of goods.

What types of activities are relevant in a crisis

A profitable business is a business that is in demand, or relevant. Relevance is in direct proportion to the purchasing power of potential customers, which, as you know, is also affected by the crisis. "Times of Troubles" make the consumer more far-sighted and, as a result, stingy. He will no longer be scattering money. This is why the planning phase needs to find out what consumers still cannot refuse and conduct a thorough analysis of their purchasing power.

In the West, the percentage of small businesses is much higher. Therefore, it makes sense to take a closer look at foreign trends and progressive solutions in this area.

European analysts have compiled a list of the five most promising areas of anti-crisis commerce. This is what it looks like:

1. 1. Provision of repair services. In times of economic instability, almost everyone is forced to refuse new acquisitions. True, for some it can be luxury items, but for someone - essential things.

   Eight ways to make money in a crisis

   But, one way or another, in a crisis, people suddenly realize that many things that have become unusable are more profitable to fix. Why not give them that opportunity?

2. 2. Fast food. Since restaurants and cafes lose their attractiveness in the face of a decrease in the purchasing power of the population (and the desire to have a snack in the middle of the day does not disappear anywhere), you can rely on fast food. Fast food will always be in demand.
3. 3. Trade in medicines. This business requires an impressive start-up capital, but it never loses its relevance: the demand for medicines is consistently high. By the way, most medicines are not subject to VAT.
4. 4. Sale shops. Stores like "Fix Price" or "second hand" in times of crisis multiply like mushrooms after rain, and each of them has a good chance. Low prices and constant discounts attract not only young people, as it is commonly thought, but in general all those for whom brands do not matter, but the price does.
5. 5. Provision of collection services. In a crisis, not only individuals, but also legal entities turn to collection companies for help. Of course, debt collection is not a business that evokes pleasant associations. But in an era of general exacerbation of stinginess, it is extremely relevant and profitable.

How to do business in times of crisis

The ideal of a "crisis" business is a break-even enterprise. The task of the owner of such a company is to minimize negative changes in the level of liquidity. Only in this case the business will not only survive, but also develop even in extremely unfavorable conditions.

To maintain the profitability of their company, many businessmen turn to consulting agencies for help. But such measures do not always lead to a positive result, and, of course, require funds. There is no guarantee that the recipe for overcoming the crisis, proposed by the consultants, will work in a particular situation.

But there are other methods to keep your business afloat. One of them is to minimize outside costs.

There are also rules that must be adhered to so that changes in the economic situation cause as little inconvenience as possible:

• Maintain the ability to compress the business. With regard to the nature of the risks, new players in the market experience the same difficulties as existing enterprises. The most dangerous risk is a negative change in the level of liquidity. The decrease in demand is not so critical compared to the lack of funds for business development. However, the decline in consumer purchasing power poses a threat to inert business — that is, one that cannot “shrink” and “expand” depending on the circumstances.

  To minimize risks, you need to limit costs (primarily unreasonable ones) and avoid long-term obligations.

  As you know, small businesses mainly spend money on rent and salaries of employees (and staff turnover in small businesses is usually high). In order to ensure the "compression", the staff will have to be renewed, as well as the indexation of salaries. But even these measures do not guarantee keeping afloat. Only a flexible business model can help you truly control the situation.

• Strive to maintain liquidity. Low liquidity in a crisis will inevitably lead to the death of an enterprise (or even an entire industry). An example of this is the many construction projects that were never implemented due to the 2008 crisis due to lack of funds.

  But if the leading manager knows how to ensure at least some development of the enterprise in adverse conditions, the business has a chance.

• Seek and develop new opportunities. In fact, the crisis is a stimulus for development. This is confirmed by numerous examples. When the market situation changes for the worse, it is time to search for new economic niches. Many executives choose to work in a parallel direction. For example, the owner of a firm supplying office supplies may pay attention to office furniture. There are also more daring options: for example, opening a cafe at a bookstore. Crazy ideas in times of crisis have special potential.
• Change and improve. A good leader knows how to take initiative. He is not so much acting under the pressure of circumstances as ahead of these circumstances. When drawing up a development plan, he must take into account all the opportunities for both expansion and contraction of the business.

  If the enterprise develops steadily and gradually improves under competent management, the onset of the crisis can only slow down these processes, but not reduce them to nothing.

What to do during a crisis

Building a viable business in an era of economic uncertainty is a noble but elusive goal. Any mistake in this field will have dire consequences. To minimize possible losses, a novice businessman must learn to plan the distribution of investments.

A business plan should take into account a number of aspects: the amount of investment, the desired development time, income and expenses, the number of personnel. To assess the profitability of various areas of business at a particular point in time, it is necessary to analyze the market. Identifying the most stable businesses, studying their policies and borrowing some business decisions is the surest way to succeed.

So, here's what a prospective business owner should take into account:

• trends in the area of ​​the market that he is going to master;
• investments in the production and promotion of services or goods;
• big and small risks;
• the possibility of losing money, unforeseen expenses.

It should be remembered that the funds allocated for business development, in a crisis situation, can become the basis for a rapid leap forward. Pay attention to advertising (but do it wisely). And finally, it is necessary to calculate the profit that the business brings in "dark times": in some cases, instead of trying to pull out an unpromising business, it is wiser to admit its insolvency and stop investing in a doomed project.

Western experience

Most of the progressive solutions are created and tested abroad. Both the New World and Europe have experienced many crises. Therefore, domestic entrepreneurs are advised not to lose touch with their Western counterparts, who have a lot to learn from.

And finally, the main thing that an entrepreneur should remember is that the most urgent anti-crisis business is not so much profitable as break-even.

How to increase sales during a crisis

Crisis threats can be leveled at a sufficiently high level and even used in favor of further increasing the level of sales. Read how to do this in our publication.

What kind of business to do in the village

This article will focus on what kind of entrepreneurial activity you can do in the village. We will tell you about the five most promising areas of rural business.

In this article we will try to find out what kind of business to open during a crisis and how to ensure its development, taking into account the situation in the economy.

You will learn:

• Features of the business during the crisis period.
• Is it worth starting a business in a crisis.
• What business is profitable to open in a crisis.
• How to reduce risks by starting a business during a crisis.
• What business is definitely not worth starting in a crisis.

Is it worth starting a business in a crisis

There is a stereotype that a business in a crisis economy has no chances for successful development, but there are many examples that demonstrate the exact opposite. In an unstable economy, there are excellent prospects for entrepreneurship if the right approach to the choice of the sphere of application of efforts appears.

One of the options could be a commercial activity related to the production or provision of services. During a crisis, there is a chance to receive a stable profit by reselling goods in high demand. These can be food products, especially natural ones. Given this circumstance, it is possible to establish a business in the countryside. Another reverse option is to open a rural store, which will present an assortment aimed at meeting the basic needs of the population. Further in the article you will find a detailed analysis of ideas during a crisis and you can download ready-made business plans.

The choice of direction of business largely depends on where you are. Consider several areas of entrepreneurship.

• Starting a business, you can open an enterprise that provides services for the repair of household appliances, vehicles, etc.
• In the financial sector, one should choose areas with high profitability: the issuance of microcredits (money before paycheck) and the services of pawnshops.
• Times of crisis provide good opportunities for students and youth. Any non-standard idea can become an excellent foundation for a profitable startup.

You can always use the economic crisis to form a team of real specialists with whom you implement any idea aimed at creating a profitable project.

Advantages decisions to open a business during a crisis:

• During this time, you can gain invaluable experience in running your business in difficult conditions. Often, businessmen who have managed to open enterprises in a stable situation are unable to withstand economic shocks. A crisis, on the other hand, allows one to acquire the skills of making quick decisions, which increases the level of readiness for any changes. After that, any re-formatting of the business will not be seen as an impossible task.
• During the crisis, many enterprises go bankrupt. By being active, you can get a chance to occupy the vacant niches.
• When deciding to start entrepreneurship in a crisis, one should first of all focus on the basic needs of fellow citizens. Useful theses can be found in the writings of the psychologist Maslow. In order to understand which business will grow during the crisis, it is necessary to carefully study what the consumer needs: food, clothing and medicine. And, therefore, it is worth focusing primarily on these areas.

The backbone of the business sphere is firms and enterprises. The level of employment of the population, the intensity of scientific developments and research activities depends on the development of business. Some companies decide to open a new direction of activity in unpromising, at first glance, areas of the economy.

The main difficulties business development during the crisis:

• economic risks cause market instability;
• management problems;
• low level of competence of business owners;
• dependence of small companies on large industry enterprises;
• business sensitivity to changes in business conditions;
• lack of confidence in the conclusion of contracts;
• lack of financial resources and available loans;
• high level of responsibility of business owners. At the same time, all private property of entrepreneurs (houses, summer cottages, cars, etc.) is its pledge. This factor has a negative impact on the business activities of companies. The risk of failure in project implementation stems from the low level of competence of managers. Enterprises that have been operating in the market for a long time in niches with a stable income have a higher potential.

The effectiveness of a business during a crisis is largely determined by the qualifications of a manager who constantly organizes events aimed at improving the professional level of employees. Their success in the market largely depends on the experience of entrepreneurial activity of the owners of the companies.

The following methods can be used to solve most business problems during periods of economic crisis:

• The company's management is hiring an additional team.
• By increasing the initial capital, you can open a business with a higher chance of a stable job in an unstable economy.
• It is necessary to conduct a thorough analysis of the needs of the population, which will make it possible to quickly adapt to changes in consumer demand.

Agile and nimble companies with the required amount of capital have a better chance of overcoming the business difficulties associated with the crisis. A competent business plan also plays an important role, examples of which you will find below in the article.

How to increase sales in a crisis: 3 ideas from practice

Is it possible not only not to lose clients during the crisis, but also to increase their number, you will learn from the article of the electronic magazine "Commercial Director".

What business is profitable to open in a crisis: 15 business options

Idea 1. Open an online store.

Initial costs - from 200 thousand rubles.

The essence of the idea is to open a business for online trade and delivery of goods to consumers using a courier service and postal services. For this, it is also necessary to organize its work. The relevance of the idea is confirmed by market demand research. This service is popular with middle-aged consumers. The prospect of a decision to open such a business is confirmed by the steady growth of this market segment.

If you are planning to open an online business selling clothes for women and children, you must provide the following financial investments:

• costs for the creation and technical administration of the Internet resource;
• administrator and courier salary;
• warehouse rent;
• transportation costs in the process of purchasing products.

When organizing a business based on Internet sales, the cost of rent for the premises of a stationary store is replaced by the costs of maintaining a web resource, purchasing software products and advertising costs. The profitability of an online jersey and apparel business is between 20 and 25%.

In other words, if you open an online store, then with an investment of 200 thousand rubles. you can get a profit of about 40 thousand rubles. With the correct promotion of the resource and a thoughtful selection of the assortment, the payback period for such a business is from 4 to 6 months.

Idea 2. Open a street fast food.

Initial costs - 275 thousand rubles.

The essence of the idea is to open a point of sale of snacks and drinks. The peculiarity of the idea is that, unlike kiosks with hot dogs and shawarma, it is proposed to form a menu that includes sandwiches with delicious fillings. These can be classic sandwiches and closed sandwiches.

The relevance of the business idea lies in the steady demand for fast food products. During the crisis, many diners of catering establishments prefer inexpensive fast food. It is better to open such a business in places with a large concentration of potential consumers: near metro stations, shopping centers, universities, etc.

The main expenses you need to make to open a street fast food:

• retail outlet rental;
• buying a kiosk or tent;
• purchase of a thermal and refrigeration display case, equipment for making sandwiches and drinks.

When calculating profit, we will take as a basis the average turnover per day in the amount of 8 thousand rubles. In this case, we get about 240 thousand rubles. revenue for the month. The profitability of such a business is 30%, so its payback will take about 5 months. It is possible to increase the outlet's turnover by introducing items with non-standard components into the assortment (products for vegetarians, fans of healthy eating, etc.).

Practitioner tells

The crisis helped start your own business

Svetlana Krylova,

CEO and owner of the Evolution online store, Moscow

Due to the crisis, it was difficult to make a decision to start your own business. This situation lasted until 2008. I was afraid of losing the stable income that I had at that time. At the same time, my salary dropped significantly during the crisis, and my range of responsibilities expanded. This situation became an incentive to start your own business.

As a hobby, she helped one sports club for a long time - she interacted with suppliers of sports nutrition. As a result, I got access to both the suppliers and the club's athletes who were consumers of the products. The idea of ​​how to start a business was on the surface. It was only necessary to formalize it by creating a company that will operate on the market of sports nutrition and accessories.

Idea 3. Open a mobile pancake cafe.

Initial investment - 400,000 rubles.

The idea of ​​opening a pancake café includes purchasing equipment for baking pancakes and making fillings, as well as organizing the sale of products to consumers. Despite the crisis, a large number of fast food enterprises are operating on the market, offering delicious dishes, so we can talk about high competition in this business segment. By introducing non-standard products for the production of fillings and applying a beautiful presentation of dishes, you can ensure a stable income and a large number of regular customers.

To open such a business, you need to find a shopping kiosk on wheels that will allow you to quickly change location and provide an opportunity to take part in social events. Equipping a mobile point is the main investment when opening a pancake cafe.

For a successful business, you must ensure:

• a varied selection of delicious fillings;
• availability of qualified personnel;
• thoughtful choice of the place of trade.

Enterprises of this type apply a mark-up of 80 to 100%, which makes it possible to cover overhead costs and receive a stable income. The full payback of the business will require several months of work, as this segment is highly competitive and requires significant initial investment.

Idea 4. Open a bakery.

Initial investment - 1 million rubles.

“The crisis goes and comes, but you always want to eat”, therefore, opening a business in the field of public catering is always important. More and more bakery and retail companies are emerging in large cities. Delicious pastries, a homely atmosphere and an interesting assortment attract customers with different income levels. The essence of the idea to open a bakery and confectionery is to create an equipped outlet where baked goods are baked and sold bakery and confectionery products.

It is necessary to carefully consider the location of such an object. The best spots are areas with high traffic. This could be:

• a simple bakery with a sales area;
• bakery with a compact cafeteria.

In the first case, you can open a business with less financial investment and time costs. If you choose the right place, then even in a crisis, such a point will serve 300 to 800 visitors daily, each of whom will buy products for 200-400 rubles. The profitability of a bakery without a cafeteria is estimated at 20%, so the payback period is from 10 months to a year.

Idea 5. Open an outsourcing company.

The minimum start-up investment is 550 thousand rubles.

The essence of this project is to open a company that provides outsourced services to third-party enterprises. As a basic specialization, you can choose accounting services, financial, engineering or legal support of a business, as well as the organization of a call center for working with orders. Now in Russia, the market for remote services is just emerging, so it is very important to open such a company, especially since the crisis is forcing many enterprises to reduce their staff and outsource the solution of some tasks.

To open a business for the provision of outsourcing services, you must ensure that two conditions are met:

• rent a comfortable office in the city center or in an area with good public transport infrastructure;
• hire qualified performers specializing in the desired service area.

In addition to the cost of renting an office space, it is necessary to provide funding for the company's advertising and its operation at the initial stages. The provision of services is carried out on a contractual basis, and the cost is negotiated separately in each case. To attract regular customers and increase business profitability, it is necessary to continuously work to improve the quality of services.

Idea 6. Open the dining room.

The minimum start-up investment is 1 million rubles.

The essence of the business is to open a small catering enterprise in the format of an urban canteen. The services of such an institution, even in times of crisis, are popular among students, pensioners and other categories of consumers. Inexpensive canteens are in steady demand, and such a business has low competition even in megacities.

In order to open the dining room, it is necessary to choose a room that meets the technical and sanitary requirements. The simplest option is to rent a former catering facility or a spacious room not far from a university, train station, office or shopping center.

The main items of expenses required to open a cafeteria during a crisis:

• reconstruction of the visitor hall;
• purchase of production and commercial equipment;
• selection, training and salary of personnel.

The optimal size of the hall for visitors is a room with 50 seats. The loading of the canteen fluctuates depending on the time. The average permeability of such an object is 60%. The average check in this case is from 200 to 300 rubles, which provides a daily revenue of about 25 thousand rubles. The payback period for an urban canteen during the crisis is 1 year after opening.

Idea 7. Open the production of frame houses.

The minimum investment amount is 500 thousand rubles.

The essence of the business is to open a company for the construction of turnkey frame-type houses. Even during the crisis, the purchase of inexpensive houses is popular among the middle class who want to have their own suburban housing in a picturesque location. The construction of a house using frame technology, from project development to commissioning, takes several months. The affordable cost of materials provides a good perspective for the development of frame construction.

To establish such a business, it is necessary to open several offices in various districts of the city, where orders from clients and contracts for the sale of finished houses will be processed.

Initial investments in such a project are as follows:

• the hiring, training and salary of construction crews;
• maintenance of offices and salaries of managers;
• advertising costs;
• purchase of sets of special tools and materials.

The profitability of a frame house construction business depends on the cost of materials. The cost of material for the construction of 1 m 2 of the house is in the range from 30 to 40 thousand rubles. When selling finished objects, the price per square meter is already about 70 thousand rubles, and therefore, the profit after the sale of a cottage can reach 2 million rubles. Thus, the business is able to pay off after the sale of 2 objects.

Idea 8. Open an economy class hairdressing salon.

The minimum investment amount is 300 thousand rubles.

The essence of the idea for a business: to open a small hairdressing salon that provides a full range of services at an affordable cost. In times of crisis, such services are in demand among clients of all ages with different levels of well-being. The combination of good quality service with an affordable price will make it possible to open a hairdressing salon with a stable income.

The main expenses that will have to be borne when deciding to establish such a business are associated with the purchase of salon furniture, hairdressing tools, special equipment, cosmetics, as well as with the repair and decoration of the premises. Even during a crisis, you can get a large flow of visitors if you open a hairdresser in a densely populated area near a public transport stop or in a shopping and entertainment center.

You can provide additional business income if:

• instead of hiring foremen, transfer jobs to rent;
• invite, on a sublease basis, masters providing related services (beauticians, manicurists, etc.).

If such a hairdresser will serve about 16 clients per shift, then with an average bill of 250 rubles. its recoupment will take place in 1.5 years. When carrying out marketing activities and expanding the list of services, you can increase the profitability of a hairdressing salon up to 29%.

Idea 9.Open a pharmacy.

The minimum investment amount is 500 thousand rubles.

The essence of the idea is to open a business associated with the purchase of a wide range of drugs and the organization of their retail sale in a stationary pharmacy. The demand for these products, despite the crisis and high competition, remains quite high. A stable profit in the pharmacy business depends on the pricing policy, the choice of reliable suppliers and the place of business. A small pharmacy shop operating on a discounter basis would be appropriate in a residential area of ​​the city. It is best to locate a pharmacy near metro stations, public transport stops or next to a supermarket.

To open a pharmacy, you will need:

• specially equipped premises in non-residential premises;
• employees with pharmaceutical education;
• conclusion of contracts with reliable suppliers.

The profit of the pharmacy business is directly proportional to the turnover from the sale of pharmaceuticals. Without violating legal requirements, entrepreneurs have the right to set high markups only for certain groups of pharmaceutical products. Additional profit can be provided by the inclusion of medical equipment, personal hygiene items, and baby food products in the assortment.

Idea 10.Open a children's thrift store.

Initial investment - 300 thousand rubles.

The essence of the idea is to open a small store where the goods will be accepted for sale from visitors with the aim of further resale with the inclusion of a commission to the seller in the price. This business is developing rapidly. During the crisis, commission-based branded children's products are especially in high demand, which are new at a cost that is not available to young families.

The main expenses in this business fall on the rent of a small premises for a commission, its renovation, as well as the purchase of commercial equipment and furniture. In this case, you do not have to purchase goods in wholesale warehouses, but you need to constantly pay for advertising to attract potential buyers and sellers.

To open a thrift shop, it is better to find a room in a densely populated area, near large shopping centers or children's clinics.

A small investment will be needed to:

• bright decoration of the storefront in a children's style;
• opening and maintaining an Internet site or groups in social networks;
• remuneration of employees of the store.

According to experts, for such a business the level of profitability can be from 12 to 15%. With a daily revenue of about 15 thousand rubles. net profit will reach 30 thousand rubles. per month. You can increase your income if you open a commission shop as a family business and stop hiring employees.

Idea 11.Open training courses.

The relevance of this business is due to the fact that even in a crisis, parents will not save on their children. Private foreign language schools or centers for preparing school graduates for the USE in difficult times may not be affordable for some parents, so you can count on success if you open budget training courses for children in the format of small groups or individual lessons.

The initial investment depends on the size of the business. To get started, you can buy the necessary interactive learning tools and organize homework. You can also rent an office space by the hour. Part of the investment will go to advertising promotion on social networks, on message boards, in newspapers, etc.

Idea 12.Open a business selling farm products.

During the economic crisis, products in large retail chains rise in price. In such a situation, it will be relevant to open a point of sale of food purchased directly from the farmer. Having completed all the necessary documentation, you can organize a stationary pavilion in the market or a mobile sale of products such as milk, eggs, cottage cheese, meat, vegetables, fruits, etc.

The initial investment will depend on the scale of the trading activity. As equipment, you can buy a special tank for transporting milk. In addition, you need to rent a shopping kiosk or hire a salesperson and a driver. To attract a buyer, you can develop an individual design for your enterprise, including the cost of branded stickers on vehicles and on product packaging in the initial costs.

Idea 13.Open an all-for-one-price store.

Initial investment - 700 thousand rubles.

Statistics show that the majority of all-for-one-price stores achieved success precisely during the crisis. During this period, people strive to save as much as possible and increasingly visit stores with a fixed cost of products. The assortment of the outlet will depend on the preferences of the entrepreneur. Here you can sell a wide variety of goods, ranging from inexpensive groceries to household supplies.

You can open such a business through a franchise or organize the work of a store on your own.

Opening costs will go towards:

• payment for the lease of the premises;
• purchase of commercial equipment;
• purchase of the first batch of products;
• hiring staff.

As with any retail business, you need to take care of a good store location. As a source of goods, you can consider the option of purchasing products from China.

Idea 14.Open a manufacturing business in the field of import substitution.

Import substitution is a topical business option during the economic crisis. It should be noted that the state policy is entirely directed in this direction, therefore there are many grants and targeted investments for organizing production within the country. This will probably surprise someone, but goods can be transported not only from China, but also in the opposite direction! Many food products in the Celestial Empire have a high price, so if you organize their transportation correctly, you can open a successful business even in times of crisis.

During the crisis, imported goods rise in price in proportion to currency surges, while buyers begin to pay attention to domestic products that are affordable. This concept serves as the basis for starting a manufacturing business.

You can produce a wide range of agricultural products (honey, nuts, meat, milk, cheeses, etc.), open a textile production, preserve (fish, cereals, vegetables), grow fresh vegetables and fruits, and much more.

Idea 15.Open a beauty salon at home.

Initial investment - 30 thousand rubles.

During the crisis, a service has become popular when craftsmen come to your home and help prepare for important events. Beauty salons are gradually raising prices for their services. Not having large expenses associated with renting premises and organizing a business, private hairdressers, cosmetologists, manicurists take less money for the same operations.

All initial investments will go towards paying for special courses, purchasing the necessary equipment and advertising promotion. To prepare a portfolio, a novice master can try their skills on close relatives or girlfriends.

In the field of beauty services, advertising in wedding magazines, social networks and the so-called gypsy mail (client recommendations) are successfully working.

Practitioner tells

8 more ideas that will bring profit in a crisis

Evelina Ishmetova,

Deputy General Director of RRG

Despite all the objective difficulties, starting a successful business during a crisis is a completely feasible task. There are a number of niches, the potential of which has been confirmed by the practical experience of real enterprises. At the same time, you need to understand that the success of business development in these segments cannot be guaranteed without professional management of the company's economic and commercial activities.

1. Driving schools

Currently, the cost of training in driving schools has increased significantly. This is due to the adoption of new laws, according to which, in order to obtain a driver's license, it is impossible to pass exams as an external student, but it is necessary to undergo training for at least 3 months. As a result, the amount of payment for such training increased to 60 thousand rubles. At the same time, the operating costs of driving schools are less than 2 million rubles, and therefore, the profitability of this business can reach 100% per year.

1. Private kindergartens

Opening a private kindergarten in the capital or in other metropolitan areas is a fairly promising solution, even despite the high competition in this segment. During the crisis, the cost of services for private preschool institutions has dropped significantly, but still it does not fall below 25 thousand rubles. On average, parents have to pay about 30 thousand a month, as well as an entrance fee of 2 thousand rubles. In addition to profits from basic services, such a business involves generating additional income by organizing weekend groups, paid lessons in music, art, foreign languages, etc. A small private kindergarten can also be organized at home. In this case, with 8 pupils, the monthly income will be about 300 thousand rubles, and the cost of renting an apartment, catering for children, the salary of a nanny and a teacher will be no more than 160 thousand. Thus, with the right approach, a private kindergarten is a fairly profitable business.

1. Tennis courts

The cost of renting tennis courts in the Russian Federation, despite the drop in the ruble exchange rate associated with the crisis, is very high even on a global scale. On sites with high-quality coverage, located in convenient places, the price of one hour reaches 3 thousand rubles. And even at such a high cost, demand outstrips supply significantly. Analyzing this situation, one can easily come to the conclusion that the business associated with this sport has good prospects during the crisis.

1. Sports equipment rental

An active lifestyle is becoming more and more popular among people of all ages. The crisis has no effect on this trend. If you open a rental of sports equipment (bicycles, skis, roller skates, hiking equipment, etc.), then you can find consumers of such a service, regardless of the season of the year.

Consider an example of skating rental in winter. The cost of good skates will be less than 1,500 rubles. If the rental point is located near a heavily visited ice rink, then you will need to purchase about 50 pairs of skates. Total - the initial investment will be 75,000 rubles. The average cost of renting this inventory is 200 rubles per hour. An outdoor skating rink in our climatic conditions can operate for about 50 days, receiving an average of 300 visitors daily. Thus, during the season, you can get 3 million rubles of income from skate rental and about 0.5 million more if you provide services for sharpening skates for clients. The costs of the rental business are related to the rental of a stall, electricity bills and staff salaries, which in aggregate will amount to no more than 200 thousand rubles. As you can see, if you open a skate rental, you can get a business profitability of several hundred percent.

1. Storage boxes

Another promising business, which is in demand during the crisis, is related to the provision of services for renting boxes for storing various things and inventory. In this case, from a simple concreted area of ​​100 m 2, on which 20 boxes of corrugated board are equipped, you can get an income of 200,000 rubles a year. The cost of such a site in large complexes, taking into account security and fire alarms, as well as utilities, does not exceed 600,000 rubles. The operating costs of such a business are not very high. This includes heating, electricity, administration, cleaning and security salaries. The payback period for this business is 2 to 3 years.

1. Hostels

The business, which is related to the reconstruction of apartments in old houses into hostels, was at its peak several years ago. At that time, the price of a bed was from 900 rubles per day, which made it possible to recoup the cost of an apartment, its repairs, the purchase of the necessary furniture and household appliances in a year. Today, competition in this market segment has grown significantly, which forces entrepreneurs to increase costs to improve the quality level of interior decoration and service. At the same time, there is a decrease in the average cost of living to 450 rubles per day. But even under such conditions, opening a hostel is a good opportunity to create a super-profitable business during the crisis.

1. Import of food

Before the crisis in the food trade market, there was a trend towards stable links between large chains and private entrepreneurs with the main importers of agricultural products. This situation prevented the emergence of new importers and the supply of products from other countries that were not previously represented on the domestic market. After counter-sanctions were introduced against the European Union and the ruble fell, new suppliers appeared. They offered quality analogs of European products that are more affordable. Today, a food import business can generate high profits.

1. Open a coffee shop

Buying a cup of flavored drink for 150-200 rubles. at Coffee House, Caffeine, Starbucks, Coffee Bean or other chain coffee shops, we don't think about the cost of the product. The real price of a cup of coffee is no more than 5 rubles (coffee, sugar, milk, cream and various fillings). A cafe with an area of ​​100 m 2, even with 40% occupancy, sells about 80 thousand cups of coffee a year. In other words, such a business can bring in about 12 million rubles in revenue when the cost of ingredients is 400 thousand rubles.

What business to open in a crisis and how to reduce risks

To open a business, you need to register it and organize the work correctly. The following recommendations will help to reduce costs at the initial stage:

• If possible, do not go to intermediaries to register the necessary documentation.
• Refrain from renting a representative office at an inflated price, buying expensive furniture and other luxury items in the early stages of business development.
• Choose reliable and inexpensive advertising channels.
• To save on the salaries of hired specialists, try to do some of the main work yourself.

The most important rule is to keep a strict record of all financial receipts and expenses. It is necessary to correctly use the first profit received. During a crisis, there are many ways to start a successful business. The choice of direction should be carried out taking into account the specifics of the region where the development of the new enterprise is planned.

One of the most popular methods today that allows you to quickly open your own business is franchising. With this approach, you can reduce the cost of promoting a company and get an effective technology for doing business, which has been tested by real market participants.

A good option for entrepreneurship in a crisis is to open an online store. In this case, savings are provided on the lease of retail space and staff salaries. Particularly promising ideas for creating a business in a crisis are innovative technologies that have a high potential for development.

What business is not worth starting in a crisis

Taking into account the fact that during the crisis there is a decrease in the level of income of the population, one can expect a significant drop in the field of expensive purchases. In this regard, you can draw up a list of business ideas that are most likely to lead to failure:

• open a travel agency;
• organize trade in building materials;
• open a real estate agency;
• organize trading in shares and various types of securities;
• create a company for the delivery of goods.

Practitioner tells

5 unsuccessful business ideas in a crisis

Grigory Trusov,

President, Contact-Expert

As an example, we can give a list of 5 niches for starting a small business, which are associated with great risks in a crisis.

1. Retail outlets in the mall

The shuttle business, popular several years ago, thanks to which the main supplies of clothing and other products for sale in various shopping and entertainment centers were carried out, today is in a deep crisis and brings big losses to entrepreneurs. The decrease in sales is influenced by competition from chain clothing stores, as well as from online stores that successfully operate in this segment and attract consumers with low prices.

1. Restaurants

During a crisis, restaurateurs have to look for solutions to combine two fundamentally opposite concepts. On the one hand, restaurants need to maintain an affordable cost of food, and on the other hand, to improve the quality of services in order not to yield to competitors in the fight for regular customers. Since there is no solution to this problem, restaurant business owners will have to make a choice in favor of one or the other priority (affordable cost or status). In any case, in order to open a restaurant during a crisis, you need to have a sufficiently large supply of free financial resources that will allow you to live until better times.

1. Jewelry salons

The crisis is characterized by a downward trend in sales in the luxury goods segment. Jewelry also falls into this category.

Despite the fact that even a few sales per day can bring this type of business to payback, it is extremely difficult to achieve such a result in a crisis. In addition to an objective decline in purchasing power, jewelry stores experience competition from the secondary market and online stores during the economic downturn. Pawnshops sell unredeemed jewelry at a low price, and online trading, unencumbered by rent payments, offers lucrative discounts on jewelry.

1. Solarium

Significant investments are required to open a solarium. Artificial tanning equipment costs from 400 thousand to several million rubles. A quick return on investment is only possible with a steady stream of customers. During the crisis, many are forced to give up trips to expensive seaside resorts, and it was this category of consumers that accounted for a large percentage of visitors to tanning salons in preparation for the next season. The average cost of the procedure today is about 20 rubles per minute. At such a price, it is possible to achieve a return on business by providing at least 40% of the cabin load. Another difficulty of this business is associated with high competition, since before the crisis a large number of tanning studios opened in big cities.

1. Bookmaker offices

Difficulties with business development in this area appeared back in 2014. Then several legislative acts were issued allowing bookmakers to accept bets only if the visitor has a passport. In addition, the government has decided that bookmakers must levy income tax on customer winnings. After such innovations, the number of visitors to bookmakers decreased by almost 95%. Part of the entrepreneurs, in order to make up for the losses, decided to open halls with slot machines, which jeopardized the legality of the business.

Today in Russia there are many bookmaker offices that are balancing on the brink of loss. At the same time, there are also such entrepreneurs who have decided to open a betting business on the Internet and, subject to a number of legal prohibitions, to transfer it to zones that are not subject to Russian legislation. In this case, financial transactions become inaccessible to domestic fiscal services.

Success stories of famous companies that were opened during the crisis

1. Adidas

The world's popular sports brands Adidas and Puma were born during the post-World War I crisis. They grew out of a family business that opened in 1920 during the monstrous recession of the German economy. In a country that was forced to pay reparations to the states that won the war, there was global unemployment. In order to survive the crisis, the Dassler family decided to open a shoe production. The first products of the entrepreneurs were slippers and orthopedic shoes for the disabled. In conditions of a shortage of high-quality raw materials for the production of products, decommissioned military uniforms and old car tires (for the manufacture of soles) were used. The business brought in good income and developed. After 5 years, the eldest son of this family, Adolf (Adi), introduced the production of the first football boots with spikes, which were forged by a familiar blacksmith. This was the start of great success.

1. Lego

The Great Depression in the 29th year of the last century severely damaged the economies of the United States and many European countries. In Denmark at this time there was global unemployment and one after another farm enterprises were ruined. At the height of the crisis (1932), a company with a very well-known name today - Lego was born in this country. Its founder, Ole Kirk Christiansen, decided to open a carpentry production. With a small number of employees, he made stepladders, chairs and ironing boards, but these products were not in demand. One day Olya came up with the idea of ​​making toys out of wood. As you know, most parents are ready to spend their last money on their children. For the new direction, the original name leg godt ("play well") was coined. This was the beginning of a successful business with a worldwide reputation.

1. Pepsi

At the dawn of its development, a successful brand had to be reborn. The fact is that Caleb Bradham invented the popular drink back in 1893. He opened the company, which went bankrupt during the crisis that provoked the collapse of the sugar market in 1921. The successful brand was revived in 1928 by Charlie Guth. He came up with an interesting move that helped bypass the main competitor (Coca-Cola) during the economic downturn. To sell the drink, he began using a new 12-ounce bottle and selling it for 5 cents (that was the price of a 6.5-ounce Coca-Cola bottle). This innovation was accompanied by the slogan: "You pay, as before, you get twice as much." In a crisis, everyone wants to save money, and this strategy worked 100%. Competitors from Coca-Cola could not quickly change the volume of bottles for two reasons: it was necessary to redo the production line and spend a lot of money on rebranding, since one of the main trump cards of this concern was the recognizable shape of the container.

1. Burger king

A good idea for a crisis is to open a fast food establishment. It seems that with a chain like McDonald’s on the market, this is not possible. But there are such examples in history. In 1957, the United States was shaken by another crisis - the Eisenhower recession. Quality food from McDonald's was in demand, but these restaurants are like a conveyor belt. The creators of Burger King decided to open a chain that will let customers choose the ingredients for their sandwiches on their own. Visitors liked this idea, as they could show their individuality.

1. FedEx

An interesting example of business development during a crisis can be found in the history of Federal Express Corporation. The 1973 oil embargo led to a severe shortage of petroleum products. Airlines cut flights, and motorists increasingly refused to travel with their own vehicles. In the midst of this crisis, an airline appeared on the market, specializing exclusively in the delivery of parcels. Fred Smith decided to open a business related to the transportation of shipments over long distances while he was working on his student term paper (for which, by the way, he received only 3 points). Until that moment, such delivery of goods was ineffective, since several companies participated in the chain. Smith's idea that a single firm should be responsible for the load led to a successful business.

1. Starbucks

1987 gave the world "Black Monday". This name was given to the day on October 19, when the maximum drop in the Dow Jones index (22.6%) took place. At this time, Howard Schultz acquired a not very attractive business - the Starbucks coffee chain.

Today Starbucks has become a symbol of the third meeting place (after home and office). Here you can hold a business conversation, a meeting with friends or just enjoy your favorite drink. After rapid development in the United States, the founders of Starbucks managed to open subsidiaries in 49 countries around the world.

1. Wikipedia

The popular online encyclopedia is also distinguished by its birth during the crisis. It happened during the dotcom crash. Of course, Wikipedia has not yet become a successful business (the non-profit organization exists on donations), but it is already deservedly considered one of the most significant phenomena of the online network. During the first month, 200 articles were published on this resource, and a year later their number increased to 18,000. The success of the project was ensured by Wales' decision to make the resource multilingual. Today, English-language articles account for no more than 5% of the total volume of Wikipedia materials.

Information about experts

Svetlana Krylova, CEO and owner of the Evolution online store, Moscow. FE "Evolution". Business profile: retail and small wholesale trade in sports nutrition and fitness accessories. Number of personnel: 4. Annual turnover: 4.5 million rubles.

Evelina Ishmetova, Deputy General Director of RRG. Evelina Ishmetova graduated from the Russian Academy of Economics. G.V. Plekhanov in 2003. Certified specialist in investments in commercial real estate, took advanced training courses of the Russian Guild of Realtors and MIRBIS, participated in the preparation of projects and the conclusion of contracts for the companies "Basic Element", "Glavstroy", "Donstroy", the European Bank for Reconstruction and Development and others. Since 2014 he has been working as Deputy General Director of RRG. RRG was founded in 2005 and provides services in the field of consulting, management and operation, real estate development. The advantages of RRG are: recognized research experience, unique technologies, creative and informal approach, proven quality of work, the presence of an extensive and reliable database of all objects sold and leased.

Grigory Trusov, President, Contact-Expert. Grigory Trusov is a leading Russian marketing consultant with over 700 projects in 12 countries. Laureate of the national award "Company of the Year - 2009" and the international award "Person of the Year - 2009". Teaches marketing at a number of business schools in Russia: Moscow State University, RANEPA, NRU HSE. The author of the bestseller "They will come by themselves, they will buy themselves." Contact-Expert provides consulting services in the field of marketing. On the market since 2003. More than 100 Russian and international organizations are among the clients. The official website is www.expertkey.com.

An unstable economic situation is not a reason to cut your expenses, but a reason to think about what kind of business to open in a crisis. After all, if you approach the issue correctly, you can get a stable source of good income. Only choose a field of activity carefully, paying attention to the options that will always be in demand. So what will be profitable today and forever?

A large salary for a family or a small one, the parents will always dress the child. Therefore, and even economy class, it will be a successful venture. Opening costs will average 200-300 thousand rubles... This refers to a store with a small retail space of approximately 20 square meters. The bulk of the costs will go to the purchase of goods.

How soon will the costs be recouped?

The mark-up on goods can reach 200-300%, with the right choice of location, payback occurs within approximately 8-12 months.

Shop products

If you can put on an old jacket on a child, then there are no old products. Therefore, the sale of food at all times is a profitable business. Depending on the area and assortment, the payback period is from 1 to 2 years. True, you will have to run around the authorities and collect a lot of documents.

What profit does it bring?

The figure is individual for each specific outlet. Having organized your store according to all the rules and choosing a suitable place for it, the business can be turned into a very profitable one. Profit per day ranges from 5 thousand rubles to several hundred thousand.

Advertising agency

This is a very good business in a crisis. To sell a product or service, it needs to be well advertised. Opening an advertising agency requires a minimum investment, several computers with appropriate programs, a printer for printing advertising brochures, tables and armchairs for employees. This will be enough for a start, but then, of course, you will have to purchase special equipment.

Car service

If in a crisis not everyone can buy a car, then auto repair does not feel the decline in the flow of customers. Therefore, offering low cost car repair services will always be beneficial.

The price of the issue. Opening a car service will cost at least 500 thousand rubles, equipment for saving can be purchased second-hand. The payback directly depends on the flow of customers, with constant orders it comes within 6 months.

• Pharmacy business
• Bakery products
• Car repair shop, service station
• Anti-crisis car wash
• Microfinance organization
• Export of goods abroad
• Funeral services
• Cinema
• Driving school
  • • • Related business ideas:

The bad economic situation in the country is not a reason to hang up and lose heart. There are many examples when large companies began their journey at the most unfavorable time for business. The crisis is a time of great opportunities, a time of real "cleansing". Weak entrepreneurs who have not thought about business development leave the market, making room for new players.

Today we will consider 11 of the most profitable and "not killed" business ideas that work great and bring profit to the owner, despite the crisis in the economy.

Lotteries and bookmakers

When there is a crisis in the yard, people begin to believe in luck more. The state of low income and lack of work forces people to make adventurous decisions and literally throw the rest of their money down the drain. Therefore, any business related to the sale of lotteries, bookmakers, auctions - all this works with super-profit. To start a sports betting business, it is not at all necessary to have a lot of capital and go through a strict registration and licensing procedure. Today, many large bookmakers are developing their own franchise networks in Russia and the CIS. Therefore, for a symbolic fee of 200 - 350 thousand rubles. you can join the network and open a betting point in your city. The only significant pitfall is tight government regulation. Here you cannot guess when the government will decide to close the "shop" by issuing the next law. I think everyone remembers what happened to the gambling clubs that brought hundreds of percent of the profits to their owners.

Pharmacy business

The pharmacy business, despite the oversaturation of the market, shows high profitability during the period of an unstable economic situation. In our city, many well-known pharmacy chains have only increased the number of retail outlets over the past couple of years. The reason is clear - people start to get sick more because of stress and frustration (fired from their jobs, lower wages, frightened by layoffs). The number of people with heart problems, diabetes mellitus, indigestion, etc. is growing. Accordingly, visits to the pharmacy are becoming more frequent. Investing in a pharmacy business can be intimidating. However, it is not at all necessary to open a large store. At the start, you can limit yourself to a small pharmacy kiosk. Another option is to open a franchise.

Bakery products

Food is an eternal theme. It has long been known that when people's incomes decline, they switch to cheaper meals. The number of bakery products in the diet increases: bread, pies, rolls, donuts, cookies. I noticed that in our city the number of kiosks selling bread and flour products has significantly increased. In the place where I buy bread, instead of one kiosk, there are now four. And everyone, you know, has enough. After work, you will have to stand in line to buy bread.

How much money does it take to open a bread kiosk

To open a bread kiosk, you will need to invest about 300 - 500 thousand rubles, or even less. It is not necessary to rent or buy a capital structure. You can, for example, purchase a mobile trailer (Kupava) and arrange an off-site trade by taking a permit from the local administration. There is less paperwork, and you can earn money almost immediately. The goods can be purchased from local bakeries or you can start your own production. True, this is a completely different investment.

Car repair shop, service station

Like groceries, car repair is a “non-kill topic”. Despite the crisis, there are more and more cars, and those that exist are getting old and break down more often. In our city, there are service stations and auto repair shops at every step. At the same time, everyone is working successfully, and you can get in only by appointment. Didn't hear that anyone closed or left the market. Tire fitting, body repair, auto electrician - all this is relevant. And at the same time, these ideas do not require a large initial capital. You can even start in a "garage" environment. The main difficulty is finding good craftsmen. Well, if you yourself know how to work with equipment, you will have a flag in your hands.

Anti-crisis car wash

Self-service car washes- a new type of service in the automotive theme. The idea came to us from the West, but it did not develop very much before the crisis. Now that people are thinking more about savings, such services will flourish. Many will prefer to wash their car on their own, since the savings are almost double (about 150 rubles instead of 300 rubles). Read the business forums, where many speak about the good prospects of self-service car washes. Some people post photo reports where the queue for such a car wash is visible.

How much money do you need to invest to open a self-service car wash?

The only drawback of this idea is the high investment in starting a business. To open even a small sink for three posts, with all the approvals, you will have to pay at least 1.5 million rubles. Not everyone has that kind of money, especially in a crisis.

Microfinance organization

According to some reports, over the past three years, the demand for microloans up to 30,000 rubles. increased threefold. There are a number of reasons for this, including those related to the economic situation in the country. Interests on loans in large banks have grown, appeared from a falsehood with their receipt. While a microloan can be issued without leaving home, without certificates and proof of income.

How much money do you need to invest to open microloans

To open your own microfinance organization it is enough to invest no more than 500 - 1000 thousand rubles. And the investment pays off quickly. Judge for yourself. Loans are issued on average at 2% per day.

How much can you earn on microloans

That is, taking a loan of 30,000 rubles. in a month the client will have to return 48,000 rubles. Profit 18,000 rubles! It is clear that not all clients are conscientious. But, as practice shows, only 15% do not return the debt. At the same time, debts can always be sold to collectors. Either way, the company remains nailed well.

Export of goods abroad

During the "expensive" dollar period, a business selling certain types of goods abroad is quite profitable. For example, recently, our citizens have begun to actively sell honey and other food products to China. There is good news for traders of various little things on the Internet: ebay is agreeing with customs and the Russian post office on simplified rules for the export of goods from Russia to the United States and Europe. That is, selling felt boots, hats and handicraft products to the "bourgeois" will be many times more profitable. The only danger is that someday oil will grow up, the ruble will rise in price, which will reduce the export profit of some goods.

Funeral services

Funeral services business nor does it depend on the crisis in the country. People can save on expensive purchases, entertainment, recreation, food, but they will not refuse to spend on a decent burial. At any time of the year, the demand for funeral services remains high. Oddly enough, but the worse the times, the higher the profit in this area. At the same time, it is not necessary to open a funeral services bureau with all the difficulties of conducting this activity. According to some reports, more than 80% of funeral companies are not manufacturers. That is, they buy the same coffins from manufacturers or resellers. In that case, it would be a great idea to organize your own production of coffins. For example, from fiberboard by the method of thermoforming. The entrance ticket to such a business is 300,000 rubles, and the number of staff is only 4 people. Production can even be organized outdoors. There are companies that can supply ready-made blanks from which coffins will already be cobbled together. Product margin - 100%.

Economy class hairdressing salon

Hairdressing services are always relevant. Well, who can refuse a haircut or a hairstyle, unless a very poor person. Therefore, we can say with confidence that such a business is not prone to crisis. However, just the crisis may affect elite hairdressing and beauty salons. And here economy class hairdressing salons, where for only 150 - 200 rubles. you can get a high-quality haircut - they will be in high demand. It may not be a super profitable business, but the idea is definitely not a failure and will work regardless of the situation in the country.

Cinema

Despite the fact that the entertainment industry is going through hard times, such massive budget entertainment as watching movies in cinemas, on the contrary, is in good demand. People get tired of gray everyday life, problems at work, negative news and want something magical for their souls. And they find this consolation in the cinema. A budget 3-d cinema is a good business idea in a crisis. Such activity is not subject to licensing. You only need to purchase a permit to rent films. Car rental companies, as a rule, work on a 50/50 basis. That is, you keep 50% of the box office receipts for yourself, and give the rest to the license holder.

Step-by-step plan for opening a small cinema

Large investments are not required to start a business. You can open a very small cinema for 12 spectators. The required area of ​​the premises is only 18 sq. m. In fact, the cinema can be opened in apartment conditions (on the ground floors of apartment buildings). If at least 50 people visit such a cinema every day, and each leaves 300 rubles, then the monthly proceeds will amount to 450,000 rubles. Of this amount, half will go to pay for the rental of the film, about 10% for rent, 15% for wages and 5% for other expenses.

How much can you earn by opening a small cinema

That is, the net profit will be approximately 90 - 100 thousand rubles. per month. This is not a bad amount, considering that the cost of opening a mini-cinema with 12 seats does not exceed 1 million rubles. Moreover, you can earn not only on admission tickets, but also on the sale of strong drinks, popcorn, chips, etc. I would also like to mention the idea adjacent to the cinema - the opening of a cinema cafe. In such an institution, you can not only watch films, but also give the opportunity to play video games, smoke a hookah, play board games, and sing karaoke. Payment, however, is not for a specific service, but for the time spent in the institution. On average, it is 100 rubles. per hour per person.

Driving school

Another business that is not afraid of the crisis and competition is driving schools. No matter how bad it was with income, the flow of young people in need of obtaining a driver's license does not dry up. Moreover, if 15 - 20 years ago, for the most part only men went to training, today exactly half of the future drivers are women. Naturally, this only increased the number of clients at the operating driving schools. Moreover, due to innovations in the law, the minimum period of study in driving schools has increased, which has led to an increase in prices. Today, in order to obtain the rights, you will need to spend at least 50,000 rubles. only for training (theory and practice). This is a lot of money. It turns out that from a small group of 20 people you can get 1,000,000 rubles! How many people want to study in your city? These are thousands of people.

A step-by-step plan for opening a driving school

To open a driving school, you will need to rent premises, accreditation with the traffic police and a staff of instructors (with whom you can negotiate for a percentage). As a student class, a room with an area of ​​35-50 sq. m. There is even such an option as to open an online driving school. You can also learn theory remotely, and practical classes will be conducted by licensed driving schools in a specific region (you can negotiate with them for a certain percentage). This will save on renting premises and arranging a student class. In fact, a business can be started from scratch. The main thing is to correctly advertise the service and find good performers (teacher and instructors). There are companies that offer to open an online driving school for a franchise. But you can invest not only in a business or start your own business. Even in a crisis, it is realistic to invest money in real estate or cars, while receiving passive income. What to invest in and how to do it, you can learn by reading new book Territories of Investments. Do you want to establish a stable cash flow, but do not know how? You have the opportunity to become a completely financially independent person in a few years. Find out, how to invest money wisely and go for it.

Own business is not only a status, it is freedom of choice and the opportunity to bring significant benefits. This is stability that employees do not have. These are numerous preferences that help you cope with difficulties in the early stages of business.

Since March 2015, the Government has adopted, according to which individual entrepreneurs who start their own business for the first time are exempted from taxes for 2 years. This document deals with industrial enterprises, processing of agricultural raw materials and food production, as well as those who intend to work in the field of innovation and IT. In April, absolutely all regions introduced this law, and it is already in effect.

The nuances of starting a business in a crisis

The crisis for the Russian economy is more familiar than frightening. It was hard to work after the collapse of the USSR because of the rampant crime, in the late 90s - because of the arbitrariness of the authorities, the beginning of the 2000s was marked by a rise in taxes, and in recent years Russia has been covered by a wave of world crises.

Despite the difficulties, small business lives and develops, constantly increasing the share of revenue in GDP. If in 2011 it was 22%, then in 2014, according to Rosstat, it was already 22.6%. In terms of the number of people, this is several million new small and micro enterprises, which provide almost 17 million jobs.

Of course, starting your own business during a crisis is fraught with great risks. But these risks can be avoided if you have a clear understanding of what today's market wants from business.

And the market is satiated with trading companies, there are so many of them that each new wave of decline washes away from their homes by the thousands. More than half of small businesses are trade: shops, boutiques, wholesale companies. They are experiencing all the negative consequences, while profitability falls catastrophically. This does not mean that in a crisis life is worse, but that the economy demands, and the government is turning towards production workers and the service sector.

What not to do at a time like this

In the current crisis, it is extremely it is undesirable to open a company or individual entrepreneur that will exclusively engage in trade... The time for quick money is gone, so it's worth investing in more promising areas, which will be discussed below.

The crisis throws weak players out of the market, but consumer demand remains. Entrepreneurs who fill the vacant niches need to use more efficient production models and management methods in order to be competitive.

Fear of competition is the first obstacle for a young person with good ideas.

Fear arises from the fact that in our life we ​​rarely compete and simply do not know how to do it. Overcoming this fear is a psychological moment, trainings, books, as well as exercises can help here, and this is not at all difficult.

Most entrepreneurs are essentially artisans. They know their business and know how to sell their products, but they sorely lack the skills of competent management. Each person has a ceiling of possibilities. If you work alone, it is achieved very quickly, and further movement becomes impossible. Only the ability to organize work, the availability of knowledge about modern management methods contributes to constant growth.

Being able to prioritize is another important skill, without which it will be difficult to invest money wisely. At the start, you do not need to spend money on external attributes: offices, furniture, expensive cars on credit. These things do not attract customers at all, but they take out of circulation funds that are wiser to spend on advertising, hiring specialists or purchasing equipment.

As already mentioned, the time of easy money is irrevocably gone, although the mentality still makes you dream of fairy tales and look for instant earnings. Many craftsmen profit from this, and start-up entrepreneurs who want money, but do not know where to get it, become their victims. The success stories of such giants as R. Kiyosaki and T. Edison are, of course, instructive, but they in no way correlate with Russian reality.

You need to study, and a lot and diligently, acquiring management skills, developing knowledge of production technologies and adopting the experience of more successful competitors. Knowledge is power, and today this thesis is more relevant than ever.

Which areas are not affected by the crisis

The crisis has had the greatest impact on wholesale trade, that is, on intermediaries. In an effort to cut costs, manufacturers are looking for the shortest path to consumers, and inefficient links simply drop out of the chain. The same thing happened with the sellers of the so-called excesses: expensive boutiques, design studios, and floristic studios are closing. People are not yet ready to spend money on this.

Whatever the conditions in the economy, there are areas that are not subject to significant fluctuations:

• Food producers and sellers.
• Manufacturers of building and finishing materials.
• Metalworking enterprises.
• Manufacturers of industrial goods.
• any work - from accounting to cleaning the premises.
• Medical services.
• Household services: hairdressing salons, dry cleaners, laundries.
• Fitness and cosmetology industry.
• Car repair and maintenance.
• Construction contract.
• Web workshops, advertising agencies, software development.

It is obvious that in any of these niches a young entrepreneur will be able to realize himself. Of course, there is competition, but the market is hungry today, so you can find your place. The main condition is to replenish the store of knowledge and strive for development.

All of the above areas can be roughly divided into two groups:

• enterprises working to meet the needs of the population;
• firms whose clients will be other businesses.

Guided by this division, the aspiring entrepreneur should examine the needs of his target group and its desires. Small business creates infrastructure around itself. Understanding the general trend helps to anticipate the desires of potential customers.

Variants of good ideas for implementation

Successful business ideas are born in the minds of those who closely monitor the market situation and want to contribute to the development of production. Based on current trends, you can sketch out several promising directions in which a young entrepreneur can move:

• Food production in the context of import substitution... The sanctions increased the cost of equipment and complicated the lending process, but became a boon for farmers. The lack of quality butter, cottage cheese, cheese and meat on the shelves is an empty market niche that aspiring entrepreneurs can fill, even if they have only one production line. Moreover, organic and homemade products are in vogue: cheeses, smoked meats, milk and sour cream.
  The cost of equipment in this case starts at 400 thousand rubles, the purchase of raw materials is possible in small batches, and at first 2-3 people can work. Certification will be required, which will cost 30-40 thousand rubles if you do it yourself.
• There are enough raw materials in our country for production of deep-frozen products, semi-finished products and canned food... Counter-sanctions freed the market from Baltic fish and Polish vegetables and opened the way for young entrepreneurs. By analogy with the previous method of earning, it does not require large investments.
• Construction contract and renovation of premises... Despite the fact that housing is bought very little, and the real estate market has stopped, apartment renovations and private construction projects do not subside. Having organized your own construction team, you can start looking for work. Clients will recommend diligent craftsmen to each other, and over time, a package of recommendations will be typed, prices will rise, and a constant high income will appear.
• Production of building and finishing materials, fasteners, hardware... In small volumes, dry mixes, foam blocks, sand-lime bricks can be produced. Nails can be cut in the basement and shipped to hardware stores throughout the area, self-tapping screws do not require expensive equipment, and the demand for them does not fall. Fortunately, today there are many small construction and hardware stores that will gladly buy such a product in small quantities.
• Always in demand hairdressers, beauticians and masseurs... A woman will stop visiting salons only in one case: if they do not exist at all. Fitness centers in residential areas designed for a female audience will not be left without clients. You have to work harder, stress becomes stronger, and sports relieves nervous tension. The popularization of a healthy lifestyle in recent years has borne fruit; now it is fashionable and prestigious to go to workouts.
• Consulting and outsourcing- these are business services for business, so it is important to be able to predict the wishes of the client, to strive to solve his problems. Consulting does not require significant investments in the early stages, it is important to attend to the professionalism of the team and massive advertising, since the competition is quite high.
• Maintenance of Internet projects more in demand than ever. Retail trade in industrial goods migrated from the pavilions to the network. Websites of online stores need competent support, which means that the market needs web studios, intelligent programmers, designers, advertising specialists and copywriters.

The conclusion suggests itself: the secret of success in a crisis is professionalism, efficiency and a desire for new knowledge.