Dance studio advertisement: a choreographic sketch in the genre of the Internet. How to open a dance school? Most Effective Forms of Dance Competition Advertising

The easiest way to open a dance school is to buy.

But if you still want to do it yourself, we offer you step-by-step instructions from an expert from Tequila Dance Studio.

So how do you assess the potential market and demand? Market experts say that the demand for dance training is always present, but with the crisis, the audience began to be cautious, so it is necessary to emphasize that dancing is not just a sport, but also a favorite hobby, as well as a great way to deal with stress (which is especially important in unstable times). There is no need to be afraid of competition in dancing, market players argue: high demand is better than no demand. To choose a niche, you need to analyze not only the demand, but also your sympathy for certain types of dance. And in order to properly work out the adjustment from competitors, it is necessary to take into account the areas of location of strong players (networks or recognizable brands) and traffic in these places, their pricing policy, dance directions, the presence of strong teachers, their pros and cons.

Personal experience

I opened up when none of the players were in the city (Petersburg) yet. Now I have a big advantage - we are a network. We have a budget for promotion, we are well positioned on the Internet. If I open a new school, more people will notice me, because our brand is known by those who are interested in dancing, and more potential customers will see us on the Internet in search engines. Now we have 20 of our own halls and 3 franchises in Russia and we will expand. In general, our niche can be called competitive, but there are few strong players and networks in the city. When I study competitors, I look specifically at the big players in the market, the networkers.

We cover almost all age categories. We have children from 1 year old with mothers, from 3 years old they already study without mothers, teenagers, students, adults, pensioners (they dance for free according to the municipal program). We even conducted classes for pregnant women. All of these groups need their own approach. Young people are interested in the get-together. For older people, it is an opportunity to find a soul mate or new friends.

To open a dance school, it is advisable to understand choreography or be a "practicing leader", that is, dance and teach. In a dance environment, it is important to build a strong personal brand. As a rule, clients come to study with certain teachers, and if valuable employees leave for competitors (taking their students with them), then the owner will have a chance to retain clients with a personal "brand" - provided that he maintained a positive relationship with the audience. You can also maintain contact with the audience at dance parties and events.

Of course, in addition to interest in the dance field, business experience is also desirable. Otherwise, you can buy a successful franchise business template after doing market research.

Personal experience

I don't have a choreographic education, but I started dancing as a hobby about 20 years ago, and it was my interest in dancing that pushed me to create this business. I am a practicing leader, and this gives me a great advantage over those school owners who do not understand dance. It is optimal if you are not just interested in dancing, but do it yourself, education does not matter. It happens that the franchise is bought, but you don't hear about the school, because the leader does not move in dance circles and does not live by his own business, does not introduce new trends. We have almost 100 staff members and we respond very quickly to changes in business, customer requests, questions with staff.

If you open a small dance school with 2-3 halls for a start, renting a room, then, according to average estimates, you can earn 100-500 thousand per month, depending on the city and region, traffic, demand, and so on - factors that determine the success of a business , a lot. If there are three halls at your point, this is a small complex that allows you to reach a larger number of clients at one time. Most people go dancing in the evening - after work, school, university. In order to attract customers during the day, you need to make discounts on daytime hours, but you will most likely be recruiting small groups anyway. Ultimately, as your classrooms become overwhelmed in the evening and mid-sized groups are recruited during the day, your business will grow and a second school will need to be opened. So gradually you can grow from a small hall into a network of dance studios.

Investment size

Step-by-step instruction

So how do you start attracting clients and promoting your dance school?

The sales department of the school is in charge of the sales department. They are looking for potential clients in open sources, at events, and all contacts are entered into the database. In addition, managers work with incoming calls.

To find personnel, it is better to use open sources (websites, social networks, ads), as well as recommendations. It's good if you work in this area and know personally professional teachers. If you have an interesting project and you are working on brand promotion, teachers will start to contact you themselves. You may be able to "lure" some of the staff from other schools. In addition, after a while you will be able to "grow" professionals out of your students. Teachers can be full-time or part-time, depending on their workload. Accordingly, you can conclude an employment contract or a work contract with them. If funds allow, you can not search for personnel yourself, but find an agency as a contractor.

The documents

It is more convenient to create an individual entrepreneur and choose a simplified form of taxation. If there are two founders in the business, you need to create an LLC, which provides for income tax and income tax.

The activities of dance schools have not yet been licensed, since it has not yet been determined what type of services this business belongs to - educational, leisure activities, or, for example, health improvement. If you are renting premises, then, most likely, the landlord or management company should take into account the standard requirements. If you are furnishing a room from scratch, you must take into account the fire safety requirements. To work with children, you need sanitary books. It is also necessary to coordinate the sign with the city executive committee.

Dancing is good for health, it promotes slimness and well-being, and finally, it is just a pleasant and interesting activity, so its popularity is growing every day. But in order to shine at a party or at a disco with an intricate pas, you need not only desire and courage, but also certain skills, and therefore classes in dance classes, schools and studios are very popular. And if you feel like you are ready to start a new incendiary business, now is the time to learn how to open a dance school and make it profitable.

What are we dancing?

First of all, you need to decide what exactly will be taught to novice dancers in your school, that is, to decide on a dance direction. It is not at all necessary to choose one thing: in one school they can teach classical ballroom dancing, the popular salsa and oriental dances today. The choice depends on several factors:

• demand: what exactly does your target audience need, what dances are in fashion now;
• competition: what do existing schools in your city offer to students;
• opportunities: good teachers of what direction you already have "in mind"
• your personal preference.

Now another popular trend has appeared, which in its mass character can compete with the most popular dance genres - "Dances for All". This is a program that allows those who are completely unable to dance to learn how to move so as not to feel like a black sheep at parties and in clubs. Each of the dance schools usually offers its own unique program "for everyone", which includes the basic elements of the most popular contemporary styles. It is this direction, with proper popularization and advertising, that attracts most of the students to dance schools: after all, they can see and feel the result after a few weeks. And many of them continue to attend school after completing such training (as a rule, it lasts no more than 2-3 months), having chosen one of the directions for themselves.

Choosing a room for a dance school

Finding a hall in which you can teach dance skills is not so easy, since there are certain requirements for the room, and quite strict:

• its size must be at least 80 square meters;
• the class must be equipped with a high-quality ventilation and air conditioning system;
• for dancing in the hall, large - wall-to-wall - mirrors and ballet machines are needed;
• adjoining premises are required: men's and women's changing rooms, with an area of ​​15 sq.m. each;
• showers are needed in changing rooms;
• one more room - a foyer, where the reception will be located;
• you also need a rest room with upholstered furniture, its size should be at least 20 sq. meters.

Similar premises can be found in fitness centers, and you can also look for a suitable gym in cultural centers.

A more complicated and costly option is to equip such a hall on your own: purchase a room of a suitable size and remake it in accordance with your needs. But you need to keep in mind that the costs in this case will be considerable: if you have not been dancing in the room before, most likely you will have to change the flooring and equip the hall with mirrors. Together with the redecoration of the rest of the premises, possible redevelopment, all this can be an expensive project.

Choosing a place for a dance school

It is not only the technical parameters and the interior of the premises for the dance school that are important, but also its location. Moreover, a successful dance studio can be located both in the city center and on its outskirts - in a greasy area, each of them will have their own clients, since both solutions have their own advantages and disadvantages.

School in the city center

Like any enterprise in the center, such a school will be considered more prestigious, and therefore it will be possible to set higher prices here. Large advertising costs will not be needed: bright signs and announcements on neighboring streets are enough, and employees of the nearest offices will be comfortable attending classes immediately after work.

But this arrangement has its drawbacks. The first and foremost of them is the high rent, which will “eat up” a large part of the high cost of education. If the city is quite large, then on the approaches to the center, traffic jams can regularly form, which will inevitably lead to delays in students or even teachers. Plus, those off-center are more likely to prefer a dance studio closer to home.

School in a residential area

If you decide to open a dance studio away from the city center, you can count on a relatively low rent. Another undoubted plus - there will be more housewives among the visitors, who will prefer to study not in the "busy" evening time, but during the day, when the halls are often empty. Due to this, the traffic of the hall will increase. The competition here will not be high - there are usually few dance schools in such areas, but, of course, before choosing a venue, you should make sure that there are no such establishments nearby.

The disadvantages of this arrangement include a small number of students, especially at first: dance halls on the outskirts are rarely overcrowded; lower than in the center, the cost of classes and the need to invest in advertising, carry out various promotions to attract customers.

Staff recruitment

However, if you have excellent teachers - experienced and knowledgeable - the location of the school and advertising will not be critical. People come to such a teacher again and again, his classes are recommended to friends, so good dance teachers are the golden fund of your school.

To keep the hall from being empty, you need 4–6 teachers who will work according to the schedule. You will also need two cashier administrators working in shifts: they will have to communicate with visitors, answer calls, sell subscriptions. To maintain order in the premises, you need to hire a cleaning lady.

We calculate income and expenses

Like any other business, you need to start organizing a dance school with a detailed business plan. One lesson in a dance studio can cost from 250 to 500 rubles (we are talking about groups). Those who need individual lessons with teachers, as a rule, pay more - 700–1000 rubles per hour.

As a rule, there are 10-15 people in each group. The most popular time is evening, from 17:00 to 22 or even 23:00. However, morning groups can also be popular, which housewives and people with a free work schedule are happy to attend. Individual lessons are usually scheduled for the morning.

For a dance studio to pay off and generate income, it is necessary that at least 5 groups work there per day.

The costs of opening a dance studio school can be as follows:

• Rent - from 50 to 100 thousand rubles, depending on the size of the city and the location of the school. If the rental of premises exceeds this amount, there is a risk that the school may be unprofitable.
• Salary costs for employees will amount to about 120,000 per month. Fixed wages are usually for receptionists and cleaning ladies. Dance teachers usually receive a percentage of the subscriptions sold.
• Equipment costs (mirrors, machine tools, flooring) - 80–100 thousand rubles. If you take a room already equipped for a ballroom, these costs can be avoided.
• Investments in advertising - about 30 thousand.

Thus, the income of a dance studio can be 100–150 thousand rubles a month, so the funds spent on starting a business will return fairly quickly.

Company registration

To found a dance school, it is enough to register as. Choosing the taxation system, preference should be given to or (if there is such an opportunity). No licenses are required to teach choreography.

If you do not rent a ready-made dance hall with all the necessary permits, but organize and renovate your own, you will need to obtain special permits for opening a school in it from the city administration, the Fire Department and the SES.

Advertising and promotion

Whether or not it is worth investing in advertising for your establishment is a question that every entrepreneur is looking for an answer to himself. At first, of course, you will have to do this. Of course, some "their" students will be brought after them. But it is necessary to notify the residents of the neighborhood about the opening of the studio, here announcements and distribution of leaflets in crowded places will be used.

Large-scale advertising on radio or television is needed, perhaps, only if you offer something exclusive, something that has not yet been in the city and expect that for a "novelty" they will go to you from any area.

You definitely need a website for a dance school, or at least your own pages on city portals: now more and more often the question of where to go to study, including dancing, is asked to search engines. And it will be very useful if information about your studio appears in the top search lines.

Another interesting way to draw attention to the project is dance evenings, where students can show themselves and show new skills, and just spend time with pleasure. Others will certainly have a desire to “learn the same way,” and the studio will have new students.

Organizing a dance school is more troublesome than costly. So for a person who understands dance styles and knows how to work with creative people, this can be an excellent opportunity to organize a profitable business with minimal investment.

If you are fond of dancing and you have experience working with children, then you should think about creating your own children's dance studio. The demand for dance instructor services for children is consistently high.

When developing a concept for your dance studio, consider the main directions with which you will work. Waltz, tango, foxtrot, quickstep, Latin American dances are in the greatest demand among parents. Teenagers prefer club dancing, hip-hop, modern jazz, rock and roll, etc. Preschool children are taught the basics of rhythm and choreography (in the form of dancing, games and exercises).

Even if you do not plan to look for funds to start your own project, first of all, you need to draw up a detailed business plan that will determine the size of the initial costs of organizing this type of business. Opening your own dance studio for children does not require a large investment if you have the appropriate skills and intend to conduct the classes yourself.

Then, as your business grows, you might consider looking for faculty members who will be either your partners or employees. Be sure to think over the training program in your studio. There is no point in trying to cover all dance styles and genres. With a small budget, it is wiser to choose a narrower specialization (both by direction and by age group of your students).

As with any teaching business, the teacher's qualifications, their ability to engage students, their skill and professionalism are key. In this case, new clients will come to your school based on the reviews of their friends and acquaintances, and then they will themselves recommend you as a talented teacher.

The main items of expenditure are renting premises, purchasing the necessary inventory and equipment. In most cases, it is more profitable to rent a room in a district house of culture and creativity or a small hall in a nearby school. The great advantage of renting premises in an educational institution or a creative house is that there is no need to independently obtain a variety of certificates and permits from regulatory authorities.

The time when classes are held in the studio depends on the age of the children for whom it is designed. Preschool kids usually study in the first shift - from 9.00 to 12.00. Older children attend classes from 4 pm to 7 pm. After seven, senior groups are engaged. On weekends (usually on Saturday), classes are usually held from 12.00 to 16.00.

Find out in advance if there are similar dance schools in the area where you are going to open your studio. If there is no competition, and the demand for such services is high enough, feel free to enter into a lease agreement.

You can cover rental costs from monthly payments for classes from students. In the future, as the number of students increases, it will be possible to conclude a long-term lease of premises. In the event that you rent a hall in a creative house, there should be everything you need for classes - ballet machines, mats, mirrors, etc. Otherwise, you will have to spend money on purchasing equipment. There are certain requirements for a dance hall:

• the floor should be covered with a non-rigid shock-absorbing coating (the best option is unvarnished parquet);
• mirrors should be at least 1.5 (for children) - 2 (for adults) meters in height and have as few joints as possible that lead to distortion of the reflection;
• no matter in which direction you work, machines must be installed in the hall.

In addition, you will need a music center to practice.

When you have found the dance hall and all the necessary equipment, it is worth thinking about how you will attract new clients to your studio. Give preference to low-budget, but no less effective ways to promote your services. For example, if your dance studio is located in a residential area, you can print and distribute in the mailboxes of nearby houses announcements of its opening.

In every city with a population of over one million people, there are over a hundred different dance studios and schools. The average profitability of this type of business is 30-50%. The cost of classes ranges from 250-300 rubles per hour at the rate of 2-3 lessons per week, one hour each.

Many entrepreneurs who open dance studios register them as public organizations that provide services free of charge. The main profit of such a studio is made by the contributions of the members of this "public organization", which are not taxed. But if you choose this option, first consult with a lawyer.

Sysoeva Lilia
- portal of business plans and guides

Having studied in detail the topic of how to open a dance school, you can launch a profitable startup that does not require huge financial investments,

♦ Capital investments - 3,000,000 rubles
♦ Payback - 2.5-3 years

Dancing is a very rewarding hobby that helps you develop grace, posture, hone your figure and maintain your weight.

And with the help of dancing lessons, you can gain self-confidence and even gain a profession if you start learning pas at an early age.

All this prompts entrepreneurs who are looking for a profitable startup that does not require huge financial investments to study the topic in more detail, how to open a dance school.

This business, like any other, has its own characteristics and nuances that you need to understand if you want to make your dance school successful and recoup your capital investment as quickly as possible.

Who should think about opening a dance school?

Often, professional dancers, failing to realize their ambitions on stage or simply because of their age, decide to retrain from artists to teachers.

God himself ordered them to open a dance school, since they are spared the problem of finding a coach, and if the teams expand, they will always be able to find one or two more dance teachers from among those with whom they previously performed.

If you are in no way associated with dance or art, you can still try your luck in this business, acting as an organizer.

By taking care of administrative matters, you can hire qualified trainers who will teach dance to adults and children.

What is the best dance school to open?

Those looking to start a dance school have two options for starting a business:

1. Open a separate school without being attached to anyone, come up with a name, concept, logo, etc.
   It is your school that will be recognizable and famous if you manage to raise, for example, your own champions.
   This type of business is suitable for those who are going to teach children of different ages in their dance school, and either not teach adults at all, or use them as an additional source of income.
2. Under the franchise of a well-known school, for example, Fred Astaire Dance International.
   This school was created by Hollywood star Fred Astaire.
   He believed that any person can be taught to dance, even if it seems that he was not born for this.
   This dance school forms groups of students of all ages, regardless of their profession, complexion, social status and gender.

Dance School Advertising Campaign

Interesting fact:
The dance world is full of superstitions. When people say “break your leg” before a show, people say the exact opposite of what they hope for on stage.

Since the competition in this sector is quite high today, it is necessary to take care of a powerful advertising campaign in order to quickly recruit groups of children and adults for dancing.

1. Announcements in the media, it is especially effective to give information to a free classifieds newspaper or magazine, which acts as a directory of your city.
2. Distribution of flyers simply on the streets, in schools, in nightclubs, in houses of culture and creativity, etc.
3. Communication on forums and social networks, advertising on thematic sites.

1. Host themed parties or an open house at your dance school.
2. Participate in city holidays and festivals.
3. Organize reporting concerts of alumni.

How to open a dance school: timetable

It will take time to open a dance school.

Much depends on how detailed a business plan you draw up, whether you have a suitable premises in mind, whether you have enough money to launch a startup, whether you can enlist the help of a qualified lawyer for the registration procedure, and so on.

If you do everything correctly, you will be able to recruit the first dance group within 4 months after, but this period may well stretch up to six months or longer.

Stage	Jan	Feb	Mar	Apr	May
registration
Purchase of premises, repairs and equipment
Personnel search
Advertising
Opening

How to open a dance school: business features

Before embarking on a startup, you must learn all the nuances of a new business for yourself, so as not to burn out in the first year after opening a dance studio.

The features of this business include:

1. Customer specificity.
   Professional dancers do not always understand that for them dancing is a profession and the meaning of life, and adults who come to study with them have a completely different attitude to dancing.
   Not all students have good physical fitness, not all have talent, but there is a desire.
   If you say once to an adult, accomplished person, “Pick up your belly, hang your fat folds here” or “How much you can beat the same figure, stupid”, then this desire can be completely destroyed and eventually lose the client.
2. Customer desires that do not always match the capabilities of dance schools.
   Modern clients are spoiled, so they want to practice in comfortable rooms with showers and lounges, they want to study more than one style of dance, but several or choose from many of the proposed options, they want to practice at a convenient time for themselves - that is, mainly in the evenings and on weekends, etc. etc.
   It is not easy for newcomers to the business with a minimum amount of capital investment to offer all this to their clients.
3. High level of competition in this sector, which continues to increase.
   Television dance shows, the promotion of a healthy lifestyle and the fashion for slim figures have led to the fact that not only children, but also adults have an increased demand for the services of dance schools.
   Famous dancers (those who have participated in the same shows) rushed to take the chance and open their dance schools, hoping that their popularity would attract clients. It is quite difficult to get into this business from the street.

registration

When thinking about how to open your own dance school, decide on the legal form of your business. It largely depends on the concept and scope of your business.

If you are going to issue diplomas or certificates to graduates of your dance school, then you will have to open an LLC and go through a more complicated registration procedure.

If your goal is simply to teach children and adults to dance, then an IP will be enough.

In addition to the registration procedure, the building you have chosen to open a dance school must be checked by the SES, the Fire Service, and other state bodies and receive appropriate conclusions.

Full legal registration of a business will take from 1 to 3 months.

Dance school room

This is not a business that allows renting a small space.

Get ready for the fact that you will have to rent or buy an area of ​​at least 100 square meters (only for a dance class, you will have to allocate at least 70 square meters, and you also need to equip a dressing room, a reception area).

The optimal area for opening a small dance studio is 150 square meters, so that you can equip not only a dance class or dressing room, but also a shower and a relaxation room.

If you want to have not one, but several classes, then you need to look for a larger room.

Experienced entrepreneurs advise beginners who are just studying how to start a dance school to start a business in their own premises, because rent is what destroys most of these startups.

Since it is advisable to open a studio somewhere closer to the center or in a densely populated residential area, then a considerable amount will have to be invested in capital investments (it depends on the city in which you open your studio) to buy premises.

If this business does not work for you, then in this room you can open something else or simply rent it out.

Dance school equipment

The most important thing in studio equipment is a good ventilation system and high-quality flooring.

In addition, you will have to equip a dance class with mirrors and machines, purchase locker room furniture and plumbing for a shower, a music center, and more.

To equip a small studio, you will have to pay about 400,000 rubles.

Expenditure item	Cost (in rubles)
Total:	RUB 400,000
Ventilation system	100 000
Mirrors	50 000
Machine tools	20 000
Music Center	30 000
A computer	25 000
Lockers and other locker room furniture	50 000
Bathroom fixtures	50 000
Other	75 000

Staff for the dance school

The number of professionals that must be hired by those who want to open a dance school depends not only on the size of the studio and the number of classes, but also on what function the founder, that is, you, will perform.

If you open a small school and are going to teach on your own, then you will need another teacher (it is very difficult to cope with all groups of students on your own), an administrator, an accountant (part-time) and a cleaner.

If you are going to combine accounting and administrative functions, then you will need two teachers and a cleaning lady.

Let's assume that in our case the second option will be implemented.

To build your dance school's clientele as quickly as possible, you need to hire qualified teachers who are well-known within your city.

It is clear that such specialists will require good payment for their services, and the larger the city, the larger the payroll you will have to form.

For example, the cost of wages in a city with a population of about half a million people will be approximately as follows:

How much does it cost to open a dance school?

Analyzing how to open a dance school and how much money is needed for this, you can get acquainted with only approximate figures, because a lot depends on the locality in which you decided to open a dance school and the size of the future school.

Let's imagine that our goal is a small studio for 1 dance class in a provincial town with a population of no more than half a million people.

We will not rent the building, but buy it.

We will need capital investments in the amount of at least 3 million rubles:

You will also have to allocate monthly money for the maintenance of a dance school, staff salaries, taxes, advertising, and more.

The approximate amount of monthly expenses will fluctuate at 130,000 rubles

In the video below, a young girl, she is an aspiring entrepreneur,

shares his experience in opening a dance school in a large city:

How to open a dance school and how much can you earn from it?

I think you understand that the earnings of an open dance school directly depend on the number of clients and on how many subscriptions or one-time classes you sell to these very clients per month.

Let's say you have classes for three groups per day: at 16.00, at 18.00, at 20.00. One group - 10-15 people, that is, you have about 40 people a day.

The day off is Sunday.

One lesson when buying a subscription costs 200 rubles.

That is, the earnings of the dance school will be calculated according to this formula 200 rubles. (lesson cost) x 40 (number of students per day) x 26 (approximate number of working days of your studio per month) = 208,000 rubles.

Your teachers will devote their morning and lunch hours to one-to-one lessons with their students.

According to statistics, individual lessons add 15-20% to the monthly revenue.

208,000 + 15-20% = 240,000 - 250,000 rubles.

This is the amount of your monthly income.

If you form not 3, but 4 groups a day and find additional sources of income (for example, renting a dance school premises on Sunday), then you will significantly increase your own profit.

But even with minimal indicators, the net profit of your studio will be at the level of 110,000 - 120,000 rubles.

You will be able to return your capital investment in 2.5–3 years.

Since you bought the premises, not rented it, you will not suffer from rent increases and you will have difficult times.

If this data suits you, then start writing a business plan " How to open a dance school”And launch a startup without waiting for one of your competitors to do it.

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The art of dance has been appreciated at all times. Two hundred years ago, all noble people, nobles and the "cream" of society, invariably invited teachers to teach their children, and those from an early age mastered complex steps and pirouettes.

Later, they were replaced by circles at educational centers and houses of culture. However, now they are becoming a thing of the past - people prefer to learn to dance in a well-equipped hall, with changing rooms and showers.

There is no doubt that the dance business can be a truly promising and profitable idea. But where do you get started? How to organize everything correctly in order to “recoup” the invested funds in the shortest possible time and start making real profits?

Step 1. Marketing research

Before you start drawing up your dance studio business plan, you need to do some minimal market research at the neighborhood level in which you plan to operate.

Try to find out as much information as possible about the nearby schools, their pricing, class times and teacher level. In addition, you should evaluate the advertising activity of competitors - many manage to "go out" just at the expense of it.

Step 2. Choosing a basic concept

How to open your own dance studio? Be sure to define the general concept, choose the main dance style, and also determine the time of the classes. Target audience - active working women who live nearby and plan to study in the evenings. You should focus on the average income of your clients.

Among the most popular areas are classical, ballroom, oriental dances (especially belly dance, which has been popular in recent years), as well as strip plastic.

In addition to teaching specific types of dance, programs such as "Dancing for All" are in vogue. What is their essence? Everything is very simple here - they are intended for people who do not know how at all, but really want to learn how to dance in order to feel relaxed and confident in clubs and at parties.

I must say that each school develops its own, exclusive program "Dancing for All". As a rule, it is based on modern trends, some classics and thematic dances. With competent advertising, such programs instantly attract a huge number of people who want to - who would refuse the prospect of learning to dance in a few weeks?

Your task is to make it possible so that your students see tangible results in the shortest possible time. Then additional advertising of your services is no longer required: the so-called word of mouth effect will work.

Step 3. Formation of the list of services

Analyzing in detail how to open a dance studio, you should immediately determine the main source of income for the institution. Depending on the work schedule and the number of groups, this can be an hourly payment or a subscription. An additional increase in the profitability of the project will allow the renting of halls for other dance groups and for aerobics, fitness and other sports (in free time).

Step 4. Registration of activities

As a rule, the founders of dance studios and schools are registered as sole proprietors. If there are several founders, it would be more logical to register a legal entity - for example, LLC.

There are no special licenses for conducting choreography lessons.

However, it should be borne in mind that you will need to obtain a permit to operate the selected premises (if it is not located on the territory of specialized complexes). Permission must be obtained both from the city administration and from other authorities - the fire service and the SES.

In addition, it is necessary to choose a taxation system: general or simplified.

Step 5. Finding a room

So, all the preparatory stages are over. How to open your own dance studio? First, you need to choose a room suitable for all parameters. In this case, you need to take into account not only your personal preferences, but also the requirements of the sanitary and epidemiological service (to get started, you will need its permission).

For a small dance studio school, it will be enough to rent a room with an area of ​​about 150 m 2:

• from 80 m 2 falls on the dance class itself;
• 15 m 2 - changing room;
• 15 m 2 - shower rooms;
• 20 m 2 - recreation room;
• 20 m 2 - hall.

For your company to be profitable, the rental rate should not exceed 70-90 thousand rubles per month.

Separately, you should consider the basic requirements for the room:

• placement on the ground floor;
• the possibility of repair and refurbishment;
• the presence of air conditioning and ventilation systems, sound insulation and the possibility of placing showers;
• the presence of a separate entrance (classes in the evening hours can interfere with the residents of the house).

When it comes to location, you should consider different options and clearly weigh the pros and cons when drawing up a dance studio business plan.

The advantages of dormitory accommodation are obvious: lower rents, more housewife clients who prefer to work in the morning and afternoon, and lack of competition. However, in terms of prestige, your school will be significantly inferior to those located in the center, and the cost of classes will be lower. In this case, you should not count on crowded halls either, and in order to attract customers, you will have to constantly spend money on advertising.

Accommodation in the city center also has its pros and cons. The disadvantages, first of all, can be attributed to the fact that the rent will be too high, and clients who live on the outskirts, most likely, will decide to look for an institution that is located closer to home. But there are also advantages - prestige, high cost of classes, low advertising costs and convenience for working clients.

Step 6. Equipment

It is imperative to include an item of expenses related to the purchase of all the necessary equipment in the business plan of the dance studio. First of all, we are talking about specialized flooring and ventilation. The average cost of a special floor covering for dancing (board, parquet or laminate) ranges from 1.5 to 3.5 thousand rubles per 1 m 2.