An example of a questionnaire for a sociological research. Conducting a survey of buyers in stores

Like other students of sociological faculties, students of the Institute of Psychology, Sociology and Social Relations of the Moscow State Pedagogical University regularly participate in sociological surveys. As a rule, they independently compose the questions for the questionnaire, which are then edited by their supervisors. The following are samples of questionnaires, compiled by the teachers and students of the IPSSO.

Example of questionnaire number 1 on the topic "Attitude of modern youth to religion and morality"

Dear survey participant, we ask you to answer the questions below. Your answers will help in organizing the international conference "Psychology of Morality and Religion: XXI Century". The survey is anonymous and the data obtained will be used only in aggregate form. For each question, choose one answer (unless otherwise indicated in the question wording).

• 1. What's your gender:
  • a) male;
  • b) female.
• 2. Your age:
  • a) under the age of 17;
  • b) 17-22 years old;
  • c) 23-27 years old;
  • d) over 27 years old.
• 3. Your education:
  • a) incomplete secondary education;
  • b) average;
  • c) incomplete higher education;
  • d) higher.
• 4. What religion do you profess?
• a) Orthodoxy;
• b) non-Orthodox Christianity (Catholicism, Protestantism);
• c) Judaism;
• d) Islam;
• e) another (non-Abrahamic) religion;
• c) I do not believe.
• 5. To what extent do you consider yourself a religious person?

Mark one of 10 points on a scale where the numbers increase in ascending order of religious feeling:

I do not believe 12 3 456789 10 I believe

• 6. Do you have any religious traditions or customs in your family (going to church, conducting ceremonies, reading religious literature, etc.)?
• a) yes;
• b) yes, such traditions exist, but we do not attach much importance to them;
• c) no.
• 7. How often do you attend religious services?
• a) never;
• b) once a year or less;
• c) once a month or once every six months;
• d) once a week or more.
• 8. Do you celebrate religious holidays?
• a) yes, constantly, we have a calendar where all the holidays of our faith are marked;
• b) yes, but only the most famous;
• c) rarely, when it works out;
• d) no, in our circle it is not accepted.
• 9. If you have ever taken part in a religious practice, why?
• a) because it is necessary for the believer;
• b) because it looks beautiful from the outside;
• c) participated out of simple curiosity;
• d) went (s) for a company with friends (relatives);
• e) I do not take part in such rituals.
• 10. When choosing clothes (jewelry), are you guided by the preferences of your religion?
• a) yes, I always choose clothes that do not contradict religious norms;
• b) usually yes, but if you really like the thing, then despite the discrepancy with the norms of my religion, I will buy it;
• c) religious symbolism in clothes (jewelry) is just part of my style;
• d) no, my appearance is not connected with religion.
• 11. Does religion have an impact on your professional (educational) activities?
• a) yes, I have chosen a profession (specialty) that does not contradict the ethical standards of my religion;
• b) in part, it rather concerns relationships with employees (classmates). We selflessly help each other and congratulate each other on religious holidays;
• c) no, religion has no effect on my work (study).
• 12. Does religion influence your behavior (lifestyle)?
• a) yes, I always live according to the prescriptions of my religion and refuse everything that falls under the religious prohibition;
• b) I try to comply with religious ethical standards (I try not to enter into conflicts with people, I do not swear, I do not deliberately cheat);
• c) my lifestyle does not depend on religious beliefs. I myself decide how I live.
• 13. What actions could you justify?

Check the box next to the answer options that are closest to you.

14. Which of the 10 biblical commandments do you recognize as the most important for fulfillment?

Check the box next to the answer options that are close to you.

• 15. Do you trust the modern clergy?
• a) yes;
• b) no.
• 16. Are you capable of committing an act that is unacceptable from the point of view of your religion, but is not condemned, and maybe even approved by the society?
• a) definitely not;
• b) why not? After all, there are many things now accepted in society that are not approved from the point of view of religion;
• c) religion cannot influence my actions.
• 17. Indicate your attitude towards persons who act immorally, but only in those cases when in deviation from morality there is no harm to others?
• a) tolerant (with understanding);
• b) indifferent;
• c) sharply negative.
• 18. Why do some people disregard moral standards?
• a) people sincerely do not realize their importance to society;
• b) people are just trying to assert themselves;
• c) people are used to not following the rules established by others;
• d) people are confident that they will not be punished;
• e) moral norms are too complex to comply with;
• f) other.
• 19. How do you think, how can you justify immoral acts?
• a) young age;
• b) insignificance of moral or material damage caused to people;
• c) action in a state of extreme vital necessity;
• d) ignorance of moral norms;
• l) nothing;
• f) other.
• 20. Do you agree with the statement that the modern way of life and the secular system of values ​​contribute to the spread of immoral acts?
• a) yes;
• b) no.
• 21. How, in your opinion, can the spread of immorality in society be prevented?
• a) explaining the practical importance of observance of moral norms;
• b) tougher punishment for various offenses;
• c) by personal example;
• d) propaganda of religious moral values;
• e) other.
• 22. Is it necessary to introduce an educational discipline in schools and universities that would acquaint students with the main provisions of religious doctrines?
• a) yes, it is necessary to introduce as a compulsory subject "Fundamentals of Religious Knowledge", and it is desirable that the classes were taught by a clergyman;
• b) you can introduce only a purely introductory course like "History of Religions" or "Religious Studies";
• c) any such discipline can be taught only optional, at the request of the students;
• d) we have a secular state, and any propaganda of religion should be taken out of educational institutions.

Thanks for participating!

Example of questionnaire No. 2 on the topic "The attitude of Moscow youth to the ideas of feminism"

Hello! We invite you to take part in a sociological survey of young people. Please answer 20 questions. The questionnaire is anonymous, and the data obtained will be used for scientific and practical purposes.

• 1. What's your gender:
  • a) female;
  • b) male.
• 2. Your age:
  • a) 18–21 years old;
  • b) 22-25 years old;
  • c) 26-29 years old.
• 3. Your education:
  • a) below average;
  • b) average;
  • c) secondary specialized;
  • d) incomplete higher education;
  • e) higher.
• 4. Your marital status:
  • a) not married / not married;
  • b) married / married;
  • c) civil marriage.
• 5. Do you think feminism is:
  • a) the struggle of discriminated women for equality with men in social rights;
  • b) the desire of women to dominate men;
  • c) a political movement whose purpose is to grant women the right to vote;
• 6. How do you feel about the ideas of feminism?
• a) fully approve;
• b) I partially approve;
• c) I categorically deny;
• d) I am indifferent.
• 7. Has feminism survived to this day?
• a) yes, of course;
• b) yes, but it has changed a lot in recent years;
• c) no.
• 8. Today in Russia there are a number of women's social movements. Do you think their actions demonstrate the ideas of feminism?
• a) yes, because women in them defend the rights of women;
• b) it is possible, but it does not make sense in Russia;
• c) no, since they do not have a specific ideology;
• d) other (write what exactly);
• e) I find it difficult to answer.
• 9. Are the rights of women in Russia infringed at present?
• a) yes;
• b) yes, in some issues;
• c) no.
• 10. Equality between man and woman is:
  • a) equal social rights;
  • b) equal rights and obligations;

η) something from the realm of fantasy;

• d) other (write what exactly).
• 11. Can a man and a woman change social roles?
• a) yes, of course: a man can fulfill the duties of a woman, and a woman - the duties of a man;
• b) yes, they can, but not in all areas of activity;
• c) yes, they can, but this, as a rule, does not lead to anything good;
• d) no, this is unnatural.
• 12. If a woman occupies a "ruling" position in the family, then this:
  • a) unacceptable;
  • b) normal;
  • c) permissible if she uses this provision for the good of the family and without belittling her spouse;
  • d) other (write what exactly).
• 13. Will an attempt by members of the opposite sex to dominate you repel you?
• a) yes, in any case;
• b) no, at a moderate level this is permissible;
• c) no, I take it calmly.
• 14. How can girls' fascination with feminism affect their interactions with young people?
• a) in no way;
• b) most of these girls will be single;
• c) young people will receive an incentive to take matters into their own hands;
• d) young people will "sit on the neck" of such girls;
• e) there will be constant quarrels over who is in charge in the relationship;
• g) I find it difficult to answer.
• 15. What can lead a young person to agree with the ideas of feminism?
• a) fundamental support for the idea of ​​social equality;
• b) the influence of the social circle in which there are feminist girls;
• c) the influence of gender stereotypes formed in the family;
• d) love for a feminist girl;
• k) the influence of propaganda;
• f) other (write what exactly);
• g) I find it difficult to answer.
• 16. How easy is it for a young man to communicate with a girl who recognizes the ideas of feminism?
• a) quite easy;
• b) difficult;
• c) it is simply impossible;
• d) I find it difficult to answer.
• 17. What are the main problems that may arise when a young man interacts with a feminist girl?
• a) conflict due to a mutual desire for leadership;
• b) mutual misunderstanding;
• c) desire to communicate with each other less;
• d) conflict due to the desire of a young man to "re-educate" his girlfriend;
• e) ridicule and insults from the partner;
• f) there shouldn't be any problems;
• g) other (write what exactly);
• h) I find it difficult to answer.
• 18. How does the image of a feminist girl make you feel?
• a) attracts;
• b) arouses curiosity;
• c) causes laughter;
• d) repels;
• e) causes indifference;
• f) other (write what exactly).
• 19. Would you chat with a feminist girl?
• a) yes, since I also adhere to the ideas of feminism;
• b) yes, because for me ideological differences are not so important;
• c) yes, but with great care;
• d) no, in no case;
• e) I find it difficult to answer.
• 20. Are there any people you know who are inclined to feminism?
• a) yes, I communicate with such a person (people);
• b) no;
• c) I find it difficult to answer.

Thanks!

Example of questionnaire No. 3 on the topic "The problem of unemployment of young professionals"

Dear respondent!

We ask you to take part in a sociological study conducted with the aim of clarifying the attitude of Moscow youth to the problem of unemployment among young professionals. You will be asked several questions. Choose the answer option that best suits your opinion. We guarantee the anonymity and confidentiality of the information received.

• 1. Do you think unemployment is:
  • a) a generally positive phenomenon in the country's economy (an incentive to improve the skills and activity of the population);
  • b) natural reality (costs of a market economy, without which it cannot work);
  • c) a negative phenomenon (the cause of social conflicts and an increase in crime).
• 2. What do you think, what is the unemployment rate in Moscow today?
• a) high;
• b) normal (natural);
• c) low.
• 3. What, in your opinion, are the main reasons for unemployment in Moscow?
• a) reduction in industrial production;
• b) the influx of migrants from the near abroad;
• c) the emergence of completely new sectors of the economy, for which it is difficult to find personnel;
• d) other (write) ____________________________.
• 4. What categories of people, but in your opinion, are more prone to unemployment today than others?
• a) young people;
• b) middle-aged people (from 30 to 40 years old);
• c) older people (from 40 to 55 years old);
• d) pensioners;
• e) other (specify) ______________________________.
• 5. What are your plans after graduation?
• a) I'll go to work;
• b) I will continue my studies at my university (magistracy, postgraduate studies);
• c) I'm going to get a new education at another university;
• d) I will go to serve in the army;
• e) your own version __________________________________.
• 6. When applying for a job, you count on:
  • a) assistance of relatives and friends;
  • b) assistance from an educational institution;
  • c) employment service;
  • d) employment agencies;
  • e) own abilities;
  • f) favorable coincidence of circumstances;
  • g) other (specify) ______________________________.
• 7. What reasons, in your opinion, can affect the refusal to employ a young specialist?
• a) lack of practical experience;
• b) personal qualities of the candidate that do not impress the employer;
• c) unfavorable marital status;
• d) lack of education;
• e) lack of vacancies;
• f) management bias against green employees;
• g) other reasons __________________________________.
• 8. Would you like to undergo a "postgraduate" internship at an enterprise with the likelihood of further employment?
• a) yes;
• b) no;
• c) I find it difficult to answer.
• 9. Have you ever tried to find a job?
• a) yes;
• b) no.
• 10. Do you have an urgent need to get a job?
• a) yes;
• b) no.
• 11. What is paramount for you when choosing a place of work?
• a) the level of the proposed earnings;
• b) the prestige of the company;
• c) the socio-psychological climate in the organization;
• d) scope of activity;
• e) the possibility of self-expression;
• f) the possibility of professional growth;
• g) gaining practical experience;
• h) flexible working hours;
• and other___________________________________.
• 12. Do you consider doing business as an alternative for yourself if you are unable to find a job?
• a) yes;
• b) no;
• c) I find it difficult to answer.
• 13. If you were starting your own business, what would you be doing?
• 14. Why are you personally not satisfied with unemployment?
• a) lowering social status;
• b) lack of money;
• c) a narrow social circle;
• d) impossibility to realize oneself;
• e) material dependence on parents;
• f) nothing;
• g) other ____________________________________.
• 15. What reasons, in your opinion, contribute to the unemployment of young specialists in Moscow?
• a) excessive claims of young people themselves to the desired place of work;
• b) the lack of desire of employers in the employment of young specialists;
• c) lack of attention of the local administration to the issues of youth employment in Moscow;
• d) unwillingness of young people themselves to work;
• e) other ______________________________________.
• 16. In your opinion, is it easier to find a job in Moscow than in other cities?
• a) yes;
• b) no;
• c) I find it difficult to answer.
• 17. The situation when a young specialist with a higher education does not work is due to:
  • a) inability to find a job;
  • b) unwillingness to work;
  • c) unsatisfactory working conditions.
• 18. Do you think it is possible to fight the problem of unemployment?
• a) yes;
• b) no;
• c) I find it difficult to answer.
• 19. What do you think there are ways to combat unemployment?
• a) creation of new jobs;
• b) the creation of labor exchanges and other types of employment services;
• c) advanced training of employees;
• d) support for the development of small and medium-sized businesses;
• e) redistribution of jobs in favor of the local population in front of newcomers;
• d) other ___________________________________.
• 20. Do you think that enterprises should prepare specialists for themselves in advance by concluding agreements with educational institutions on the employment of their graduates?
• a) yes;
• b) no;
• c) I find it difficult to answer.
• 21. What kind of help would you like to receive from a specialist-professional consultant of the employment service?
• a) find out what professions are in demand in the labor market;
• b) undergo testing for the purpose of professional self-determination;
• c) choose an educational institution for subsequent admission;
• d) find a job;
• e) none;
• f) other assistance __________________________________.
• 22. Who do you think is to blame for the current situation with the unemployment of young professionals?
• a) the state;
• b) labor exchanges;
• c) youth;
• d) employers;
• e) enterprises;
• f) educational institutions;
• 23. Are there any unemployed people in your family today?
• a) yes;
• b) no.
• 24. In your opinion, in what form could the state support young specialists looking for work? (Check a few points);
• a) organization of refresher courses (or retraining);
• b) the distribution of university graduates to work in their specialty;
• c) financial support when starting your own business;
• d) job creation;
• e) development of youth labor exchanges;
• f) creation of centers for the social and psychological adaptation of graduates;
• g) other (write) _________________________________.
• 25. How do you feel about cases of refusal when hiring women?
• a) in my opinion, this is a contrived problem;
• b) with understanding - there are professions intended only for men;
• v) negatively - gender discrimination is unacceptable. Please provide some information about yourself.
• 26. Your age?
• a) less than 20 years;
• b) from 20 to 25 years old;
• c) from 25 to 30 years old.
• 27. What's your gender?
• a) male;
• b) female.
• 28. What's your education?
• a) general average;
• b) initial professional;
• c) secondary vocational;
• d) higher;
• e) incomplete higher education.

Thanks! Success in employment!

Example of questionnaire No. 4 on the topic "Causes of conflicts in a young family"

• 1. What's your gender?
• a) male;
• b) female.
• 2. Your age?
• a) under 21;
• b) 21-25 years old;
• c) 26-30 years old;
• d) 31–35 years old.
• 3. Your education?
• a) average;
• b) secondary specialized;
• c) incomplete higher education;
• d) higher.
• 4. Is your marriage officially registered?
• a) yes, our marriage was registered at the registry office;
• b) no, we live in a "civil marriage";
• c) I am not in a marriage relationship.
• 5. Indicate the duration of your marriage:
  • a) up to 1 year;
  • b) 1-3 years;
  • c) 4-6 years old;
  • d) 7-9 years old;
  • e) more than 9 years;
  • f) I am not married.
• 6. Do you have any children?
• a) yes, one child;
• b) yes, two children;
• c) three or more children;
• d) there are no children, but we are planning to have a child;
• e) there are no children, and so far we do not plan to give birth to them.
• 7. Are you satisfied with your family's income?
• a) yes, completely;
• b) rather yes;
• c) not quite;
• d) no, not completely satisfied.
• 8. Indicate your living conditions:
  • a) we have our own home;
  • b) we live with parents (other relatives);
  • c) we rent a house;
  • d) took a home on a mortgage loan;
  • e) we live in a hostel.
• 9. How satisfied are you with your living conditions?
• a) completely satisfied;
• b) they are satisfied, but not quite;
• c) do not suit at all.
• 10. How do you assess the psychological situation in your family?
• a) favorable;
• b) satisfactory;
• c) uncomfortable;
• d) conflict.
• 11. Do you have serious family conflicts?
• a) yes, often;
• b) yes, from time to time;
• c) no.
• 12. What are the main causes of conflicts in your family? Multiple answer options can be selected:
  • a) housing problem, domestic disorder;
  • b) lack of financial resources, low level of income;
  • c) problems with employment;
  • d) problems with the placement of children in a (pre-) school institution;
  • e) problems in relationships with the parents of one or both spouses;
  • f) bad habits (alcoholism, smoking, gambling addiction);
  • g) lack of warmth in relationships, communication problems;
  • h) adultery, jealousy;
  • i) lack of common interests, difference in education;
  • j) rudeness, violence by the spouse;
  • k) lack of common views, convictions (political, religious);
  • l) desire of the spouse (s) to pursue a career;
  • m) problems with the birth, upbringing of a child;
  • o) payment of debt (loan);
  • o) there are no conflicts in our family;
  • p) other (write what exactly) __________________________.
• 13. What, but in your opinion, are the main problems of young families in our country? You can choose several answer options:
  • a) housing problems;
  • b) low salaries;
  • c) unemployment;
  • d) the need to combine work with study;
  • e) lack of support from the state;
  • f) problems in the personal relationships of spouses;
  • g) conflicts between parents and children;
  • h) unpreparedness of young people to make responsible decisions;
  • i) other (write what exactly) ____________________________.
• 14. What often leads to the creation of conflict situations in the family?
• a) social problems (domestic disorder, lack of money);
• b) psychological problems (lack of mutual understanding, difference in characters);
• c) value differences (different beliefs and interests);
• d) I find it difficult to answer.
• 15. Does the socio-economic situation in the country influence the conflicts in your family?
• a) yes, and very much;
• b) yes, but insignificantly;
• c) no, it does not affect;
• d) I find it difficult to answer.
• 16. To what extent can the different ethnic (or religious) affiliation of the spouses affect family conflicts?
• a) very strongly affects;
• b) affects, but only if there is no love between the spouses;
• c) practically does not affect;
• d) I find it difficult to answer.
• 17. Is there a direct relationship between family conflicts and the level of education of the spouses?
• a) yes, of course;
• b) yes, but it rarely appears;
• c) no;
• d) I find it difficult to answer.
• 18. Who do you think should solve the problems of young families?
• a) the spouses themselves;
• b) spouses with the help of relatives and friends;
• c) the state;
• d) other (write what exactly) ___________________________
• 19. How do you feel about the state policy of supporting young families?
• a) I think it is effective;
• b) I consider it ineffective;
• c) I find it difficult to answer.
• 20. Do you participate in any government programs to support young families?
• a) no;
• b) no, but would like to;
• c) yes, we participate (indicate which ones) ______________________

Victoria Kravchenko

Online survey is the best way to communicate with the market in modern conditions. It allows you to quickly identify the needs of a potential client, determine his expectations, attitude towards the product and the brand.

Surveys on the Internet are easy to organize. They are informative and accessible. You can do them 5-6 times faster than on paper or over the phone. On the basis of online constructors, you can create a questionnaire for any area of ​​business, send it to respondents and collect answers as soon as possible.

General Director of the Institute of Public Opinion "Questionnaire" Valery Parygin tells how to get reliable results of an online survey.

What are online surveys and how are they useful?

For example, you planned to interview 1000 respondents, but received answers from only 500, that is, your goal was fulfilled by 50%. Try to determine the reasons for the low response of respondents, what if your questionnaire seemed simply uninteresting? Original techniques help to increase engagement.

Unusual in the usual: speeding up the response

Making the survey fun and challenging helps gamification ... This is a playful method of questionnaire surveying using engaging techniques. The key method is to personalize the question using the pronoun "you", stimulate the imagination and fictitious conditions.

“Imagine that you are the director of a shoe store. What brand of products would you put on a showcase? "

“You urgently need to buy shoes. Which store in your city will you go to first? "

Increase the duration of the survey by 20% or more. Remember that the questions must remain valid to meet the objectives of the research.

To do this, you need to introduce restrictions:

1. indicate options or the number of possible answers. For example, choose option A, B, C, name 3 positive properties of a product or 5 quality features.
2. Set the time for filling out the questionnaire and set a countdown timer.

Another original way of organizing the questionnaire is 3D matrix ... You get the opportunity to evaluate several products from the same product group according to different criteria and display the overall assessment in points.

An example is an assessment of the performance, screen quality and connectivity of three different brands of smartphones. The "3D matrix" method is suitable for studying all kinds of demand, customer service before and after the sale. It saves time for you and the respondents, and arouses more interest and desire to answer than regular questionnaires.

Close communication with the audience - growth of brand confidence

Regularly organizing surveys helps to demonstrate openness, care about the product and about the interests of their customers. It is important that your entire team has a marketing mindset and a focus on the overall result.

It is not just a passion for research, but an understanding of how market information works, what value it brings to the business.

Then you will build customer confidence and lay a strong foundation for brand development.

For example, if a company wants to issue shares (as we did), then it will have a better chance of attracting loyal investors at the first stage. Your regular respondents will willingly agree to participate in a share of the share capital and become advocates of the brand on the principle of word of mouth.

Create polls and open your business!

When a crisis hits, the market is filtered. Weak companies leave, strong ones remain.

A pre-assembled customer base is one of the tools that make a company more resilient to fluctuations in financial weather.

Because you already know “by sight” customers who have already bought something from you or who have been interested in your products at least once, and you can quickly and effectively restore contact with them.

Moreover, it does not matter if you have a wholesale, a service or a store - a customer profile and the formation of a database through it is necessary for everyone.

base formation. Why is this?

Just don't say right away that it is impossible to conduct customer surveys with you. At one time, we collected contacts and customer reviews even in a butcher's shop.

Where people most often go after work, tired and with a great desire to get home as quickly as possible, and not to do some scribbling, moreover, for an ordinary counter.

You can collect contacts anywhere and anytime. And first of all, you must decide what information you will collect.

You need to think and decide what information about the client will be useful for you and bring practical benefits, and which is just for show.

The questionnaire is just a shortcut before your further actions, in which you will use this information.

If we take as a basis the minimal marketing package: calls, mailings, birthday greetings. Then you definitely need to collect the following items:

1. Company name (only for B2B);
2. Birthday;
3. Cellular telephone;
4. E-mail.

Further points you take from your needs. For example, in a store, you can also find out the birthdays of loved ones.

This is necessary in order to make your buyer special. sentences with the text: “Your wife / friend / mother’s birthday is coming soon.

You can buy a gift from us for them with a 30% discount ”. By the way, we have successfully practiced this for a flower salon.

In the B2B segment, you will need to sweat a little more, since there the more information you collect, the better.

Examples of a questionnaire in action

There is a big difference in collecting data on the trading floor and over the phone, now I'll tell you more.

In the case of a telephone, you can say that you fill out the questionnaire yourself and most often weave in additional questions to identify the client's needs during the conversation.

Based on the results of communication, information is also entered not on a printed sheet of paper, but immediately in, in order to simplify further work with the data.

Therefore, this section will be most interesting for shops or companies where the client fills out the questionnaire himself.

In addition to the fact that you only need to collect useful information, you also need to know that the fewer fields in the questionnaire, the more willingly they will fill it out.

Don't assume that extra fields add credibility to your questionnaire. No, they only irritate the client. Therefore, the “colder” the client is, the shorter the client's profile should be.

Below you can see the template of the survey questionnaire (not a formatted version). This is the smallest version of the new customer profile that you can create.

It is not difficult to supplement it, but we first need to implement this fundamental part according to the rules and laws of marketing, and only then move on.

Sample questionnaire

1. Name. We specifically emphasize that this profile is only for special people.

   This flatters the client and eliminates the reluctance to fill it out, because everyone wants to belong to the category of VIP clients.

2. The purpose of the collection. Under the heading it is necessary to write why you are collecting contacts.

   In our example, it is no coincidence that the beginning is “Closed sales”, this once again emphasizes the status of the client and shows his future benefit, that this is a questionnaire for receiving various bonuses.

3. FULL NAME. This item combines three components - name, surname and patronymic.

   You also don't need to split it into several parts, because each answer is an additional field that visually makes the questionnaire more massive.

4. Birthday, phone number and e-mail. We help the client to understand in what format to enter his data so that he has a minimum of thoughts and a maximum of actions.

The printed questionnaire must contain consent to receive mailings and data processing (below).

This is a very important point! Do not even launch the questionnaire “to the people” without it. The fines are now huge, and people who will take advantage of your omission are waiting for it.

Therefore, we received a signature on the questionnaire and put it in a distant box (do not throw it away).

Important. The base needs to be constantly updated. People leave, lose their phones, change mail, and if you don't track this, then you can jump to conclusions about efficiency and generally work idle.

WE ARE ALREADY MORE THAN 29,000 people.
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Additional feature

Remember I said about collecting the dates of birthdays of friends and loved ones? This is a very useful feature.

But I have an even more advanced mechanic for you, where the client leaves, instead of dates (after all, they are not so easy to remember) the contact details of your potential customers who may be interested in your product.

The mechanics are very simple. You promise to make a gift to three people whom he will indicate in the questionnaire.

To do this, you just need to write their names and contact numbers / emails. Moreover, you can also give him an additional gift for leaving these contact details. This will be the second motivation.

And then attention. After receiving a completed questionnaire with the contacts of three friends, you need to contact them with the words: “Your friend Ivan Ivanovich has prepared a gift for you s_____, you can pick it up at the store s_____ at the address: s_____”.

The phrase is not literal, but just an idea for thought, that you need to refer to the person recommending and do it as if he was a fine fellow, and not just handed over your contacts.

5 motivations for filling out the questionnaire

It is not enough to do and put the questionnaire near the cash register. It will remain there and no one will fill it.

You also need to motivate people to complete it. Moreover, you should come up with additional motivation even for those who somehow contacts you, and not only buys from you.

To do this, I have prepared for you 5 of the most popular methods for collecting and forming a database.

1. Proposal for informing customers about new products. This method is especially relevant in the wholesale.

   Almost all wholesalers like to receive SMS about new arrivals of goods and, accordingly, be among the first to buy them, because they think that new items on their shelves are the key to the chest of money.

2. Application form for receiving a bonus card. In Russia, they still like discounts and willingly fill out a questionnaire if you offer a discount or bonus card instead.

   And there is a little one more little trick. You can not give the cards right away, but take the completed application form from the client and call him in 2-3 days, invite him to pick up the card. T

   Thus, the client will appear with you at least 2 times, or even better - leave with the purchase.

3. A small gift in exchange for filling. Everything is simple here, the client fills out a questionnaire and receives a gift in exchange.

   A gift must be valuable (mind you, not expensive, but valuable). In each niche, valuable gifts can be different products, but as a rule, this is what you always need, but it is a pity to buy yourself.

4. Lottery. You launch a win-win lottery, where to participate you just need to fill out a questionnaire (not even bought).

   The lottery can be instant and a person will immediately receive a prize, or you can schedule it for a specific day and time, if the gift is significant and you are sure that people will come for it.

5. Personnel competition. An effective way if you run it at the same time as the lottery.

   The point is simple - the salesperson / manager who brings the most completed questionnaires in a given time will receive a reward.

   As a reward, trips to the camp site or trips to a beauty salon for women are well dispersed.

In order for the potential client's questionnaire to be filled out well and the database to be collected, there must be some kind of pretext.

And this excuse should be valuable to your customers. Don't just put the questionnaires next to the salesperson / sales manager, but post relevant information signs.

Run lotteries and staff contests at the same time. Trust me, a customer base is not something worth saving on.

Important. You don't need a customer satisfaction questionnaire right away. First, collect the database, and only then use it to conduct a customer survey on quality.

Your gifts from partners

Briefly about the main thing

Every day, people are less willing to leave their data. I myself am a confirmation of this. Therefore, do not rely on 100% filling and collection in the “as it goes” format.

You need to approach this systematically and a little creatively, especially if you have a lot of competition.

But I assure you, when you collect your customer base and she will help you out at the right time, you will never underestimate this process again.

Just don’t rejoice early. Collecting the base is only half the battle. It is not the quantity of questionnaires that is more important, but the quality.

And this indicator is measured in how positively your base reacts to promotions and offers.

This is not easy to achieve and will require other work from you. But no one said it would be easy.

How to design questionnaires to receive customer feedback and suggestions to always receive the most accurate data

All of us have gone through them. And all of us couldn't make it to the end. Poorly drafted, incomprehensible, too special, or too general service quality surveys... We opened the survey with good intentions, ready to transfer our knowledge to an organization that we thought was interested in our opinion, only to find leading questions aimed at obtaining only positive feedback. Surveys of this kind are annoyed by respondents half-way or go through thoughtlessly, providing meaningless data. Make sure this doesn't happen to you. Consider the right (and wrong) ways to design a customer feedback questionnaire that will provide you with the valuable information you need.

5 ways to compose wrong service quality survey

1. A limited set of answer options. If among the options for answering a question there is no option that the respondent needs, this puts him in an unpleasant position. Now the respondent has a choice: to answer inaccurately, to skip the question, or to stop taking the survey altogether. This is not conducive to obtaining the desired results. Try to add “Don't know” or “Other” to multiple-choice questions, or consider how the respondent adds his or her own answer.
2. Two-part answers with only one choice... “Did you like our service and assortment? Yes or no?" What if your service was impeccable but the assortment was incomplete? If the respondent is unable to accurately answer this question, be prepared to receive missed questions or, worse, inaccurate answers. Make sure you ask for one separate answer for each question. See our blog for an article on getting the most out of your multiple choice or follow-up questions.
3. Requiring an answer to every question. Yes, it would be great if every single question in the QoS survey was answered thoroughly and completely. However, this simply does not happen in real life; people are too busy and unable to concentrate. Sometimes the questions are skipped randomly, sometimes the respondent is reluctant to provide relevant data, and sometimes the question just confuses him. If you are asking for an answer to every single question (even the smallest), be prepared for a high percentage of unfinished surveys. Keep the number of required questions to a minimum and allow respondents to skip over as they see fit.
4. Too many questions. Please do not annoy your kind respondents with an endless number of pages with very detailed questions about every aspect of your business. Make your survey as concise as possible for customer feedback and suggestions, and your chances of getting useful insights will be greatly increased. Sometimes a simple one-question survey is sufficient, as in the case of a questionnaire to determine Net Promoter® Score. Remember that you can conduct follow-up surveys at any time and learn more with each opinion survey you conduct.
5. Forgetting the goal. It is very easy to ask a lot of questions to get as much information as possible. However, each survey should pursue a specific goal, the achievement of which should be facilitated by each individual question. Do not forget about your goal and you will receive valuable information.

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Find out how we can tailor the right surveys for your business and automate your surveys across all your customer touchpoints.

5 ways to design great surveys to get customer feedback and suggestions

1. Be impartial. It's hard to be objective when you think your customer service is excellent. Forget what you know for a while and let your customers express their opinion. Avoid embellishing the questions with qualitative ratings, for example, "What is your opinion of our friendly customer service representatives?" This is a leading question that is unlikely to yield accurate results. Instead, ask a focused question about an aspect of your customer service, for example, “How quickly did our customer service representatives help you?”
2. Avoid hypothetical questions. Most people find it difficult to determine exactly what they can and cannot do in a hypothetical situation. Do not make up “what if” situations in customer service that the respondent may never have experienced. Focus on situations that accurately represent the real aspects of customer service. Use questions with Likert scale, so that customers can rate their experience.
3. Use clear questions. If respondents have to re-read questions several times to understand them, or if they are required to provide essay-sized long answers several times, this can lead to a large number of unfinished surveys. Write questions that are understandable and that don't take a lot of thought to answer. A question like "How responsive is our company?" much easier to read (and answer) than the question “If you have used our website, phone system, or email help system in the past, did our customer service representative get in touch with you on time?”
4. Don't ask unnecessary questions. You might want to get as much information as possible from each survey, but don't be tempted. Customer service surveys that go astray and contain seemingly unrelated questions can annoy or confuse respondents and, in some cases, even raise suspicions.
5. Try to use questions beginning with the word "how much." You can ask questions like "Is our company professional?" That require a "yes" or "no" answer. However, positive and negative responses have a range of connotations of meaning. To make the obtained data even more accurate, try to ask questions starting with the word "how much", for example: "How professional is our company?" with options such as "very professional", "professional" and "completely unprofessional." This will give you a better idea of ​​what aspects of your customer service need to be improved.

Examples of online service quality survey templates

SurveyMonkey has developed a number of approved by methodologists QoS survey templates to help you get started quickly and easily. Naturally, you can adapt the questions at any time to bring the survey in line with your needs.

• Customer Satisfaction Survey Template
  Using this customer satisfaction survey template, you can measure customer satisfaction with your company, products and services. By using skip logic, your customers will be able to answer questions about the product or service they actually used, and you will be able to see your potential for improvement.