How to open a McDonald's restaurant? How to open a McDonald's franchise in Russia: the way to the fast food industry.

The McDonald's catering trade mark positions itself as a fast food company for all family members of any income, with standardized food that does not require dishes, and with a branded quality of service.

McDonald's was founded in 1940, pioneering the fast food era and setting a new direction for catering. Today it is the most developed network of fast food enterprises, which has founded a fundamentally new fast food industry that is transforming the way people eat, and at the same time a number of agricultural and industrial sectors.

At the moment, the network has more than 31,000 fast food outlets in 119 countries around the world. The corporation makes a profit not only as an investor in real estate for its establishment, but also as a restaurant operator and a franchisor. The empire owns no more than 15% of all restaurants of the famous public catering network, and the remaining 85% are run by joint franchise partners.

Company number 1 in the franchise list

Franchising as one of the important factors has made McDonald's No. 1 company in the world. The Times Maqazine McDonald’s franchise ranks first in the list of 200 best franchises. 1955 is considered the date of formation of the franchise network of the American symbol of fast food. Franchisee - JSC with 885 employees. More than 80% of the chain's restaurants operate under the McDonald's franchise in the United States, and about 50% in Europe. The company's strategy is aimed at opening its establishments wherever customers need them.

In Russia, the first McDonald's restaurant appeared in 1990 in Moscow at

Pushkin Square. The first time after the opening of the queue at the new catering establishment there were kilometers. 20 years later in Russia there were 245 fast food restaurants with the recognizable letter "M" on the signboard, but even today the McDonald's restaurant on Pushkinskaya is the most popular in the world in terms of attendance. The percentage of Russian clients in comparison with other countries is quite high. According to the latest data, there are 314 enterprises of the famous network in 85 cities in Russia, and new ones are constantly opening.

In recent years, the fast food segment has been declining in most countries, but not for McDonald's: when competitors lose ground, the McDonald’s empire increases its share. This fact is especially noticeable in the example of Russia - for everyone there is a crisis, and the corporation invariably flourishes and expands its sphere of influence.

Franchise "McDonald's": basic conditions

For many years, franchising has been the main development model for large corporations involved in catering. As for McDonald's in Russia, the situation is significantly different from other countries, and for 20 years the company has been opening its restaurants, bypassing this type of partnership with local businesses. The international experience of the McDonald’s network development, proven by time, proves its advantages, and the system of selection, support and standardization in the franchisee network can be rightfully called the best in the world.

Brief information for those planning to buy a McDonald's franchise:

• initial capital - $ 950 thousand - $ 1.8 million;
• royalties (monthly payments) - 12.5% ​​+;
• the duration of the franchise agreement is 20 years, renewable;
• the cost of the McDonald's franchise is $ 45,000;
• payback period - 1 year;
• training - field trainings for 1 week every three months;
• local training - 12 - 24 months;
• support: news, meetings, toll free, internet, opening information, security, rating system, advertising (TV, outdoor, regional), marketing support.

Despite the imperfection of the legislation, which does not allow to legally fix all the conditions that the network dictates to partners, quite recently there was an opportunity to buy a McDonald's franchise in Russia. Its price is quite high, it depends on many factors, for example, the city where the restaurant is planned to open, and is in the range of 500 thousand - 1.2 million dollars.

The reason for the opening of sales for the right to use the brand and the ready-made business model of the company was the active growth of competitors in the Russian fast food market, in particular, the successfully developing companies Burqer Kinq, KFC and Wendy’s. From now on, entrepreneurs with solid assets can submit their proposals for cooperation to the company. Details and conditions of the McDonald's franchise, in particular, its acquisition in a specific region, for example, St. Petersburg, can be found on the official website from the company's manager, consider the general provisions.

Features of the McDonald's partnership in Russia

It is hardly realistic for a modest restaurateur from a provincial town to discover a gold mine under two golden arches on a signboard. Significant funds are needed not only for acquiring a franchise, but also for arranging premises, purchasing equipment and products, and training personnel. For example, in Moscow and St. Petersburg the reputable company ROST Razvitie became a partner of McDonald's, opening fast food restaurants at railway and air terminals.

Financial expenses

The cost of a franchise for an operating restaurant is in the range of $ 500,000 - $ 1,200,000, depending on the location of the outlet. The amount for the right to open from scratch is $ 45,000. Opening costs depend on the size of the restaurant, its location, the decor of the premises and the price of equipment. This item is within $ 1,500,000.

In addition to the cost of the McDonald's franchise, Russia also has additional financial requirements for potential partners. To get an installment plan, you must have an initial payment: when buying a new restaurant, it is 40% of the total cost, the purchase of an existing restaurant is limited to a 25% installment of the total cost. Moreover, the advance payment from the borrowed funds is not considered, only own finances - cash, bonds, promissory notes, a share in a business, real estate (except for the one where the partner lives), securities. For the remaining amount, you can get a loan or an installment plan for up to 7 years. The franchisor itself does not issue loans, although it has the lowest interest rates in business.

To open a franchise, you need at least $ 300,000 of your own funds as an advance. The company encourages people with financial capabilities prepared to purchase additional businesses - restaurant chains.

Other requirements for opening a company restaurant

1. Sufficient experience. The entrepreneur must demonstrate a track record of successfully managing multiple businesses.
2. Fast growth. The company is interested in people who can quickly develop with McDonald's.
3. Business plan. Ability to develop and implement it.
4. Competent financial management. Experience in personal management of the restaurant business.
5. Education. Willingness to undergo training to master all the intricacies of the restaurant business with McDonald's.
6. Knowing your customer is the ability to effectively manage employees, motivate them and ensure service standards.
7. Ideal credit history If you had to work with banks in terms of loans, your reputation must be impeccable.

Current fees at McDonald's

To date, the contract specifies the size of the company's monthly deductions during the term of the franchise:

1. Service cost - monthly fee based on restaurant sales performance - service reward for using the system. Today this amount is 4% of the monthly sales volume.
2. Annuity is the monthly rent or percentage of the profitability of the rental sales, which represents a% of monthly sales - 10 to 15%. As a rule, McDonald's is the owner of the property, but it also acts as the lessor.
3. Contribution to advertising costs - 4.5% of profit.

In addition to the fact that buying a franchise involves starting a restaurant and fully participating in it, the compatriot franchisee pays a training deposit of $ 10,000 to take a practical training course at a McDonald's restaurant chain to delve into all the secrets of the skill - from cooking to fine dining. marketing moves.

After successful training, the company provides the prospective partner with a list of restaurants for sale that suit the company and management. Upon completion of the transaction, the company must approve the transfer of the franchise by the seller to the buyer.

The franchisee must also participate in all charitable programs that the company conducts.

McDonald's is also considering proposals for the acquisition and long-term lease of land for the construction of its restaurants. Non-residential premises suitable for accommodating catering establishments are also within the scope of the company's interests.

Conditions offered by the company

• Operation of the constructed or reconstructed premises in accordance with the requirements of the company and payment of the rent to the owner.
• Guaranteed payment for brokerage services to individual brokers and companies in the event of signing a lease or purchase agreement.

Requirements for land plots

In this material:

How to open McDonald's in your city, how much does a franchise cost and what are the conditions for acquiring it - such questions are asked by both novice entrepreneurs and experienced businessmen who strive to implement in their city a successful business model of a fast food chain so popular all over the world.

Features and basic conditions of the McDonald's franchise

McDonald's was founded in 1940 and pioneered the fast food industry. Today, the network's enterprises number over 31 thousand catering establishments in 119 countries. The company opens part of the restaurants on its own, but most of the McDonald's establishments operate under a franchise. So, in the USA there are more than 80% of them, in Europe - more than 50%.

Today, the business empire owns only about 15% of the establishments, the remaining 85% are run by its franchise partners. She began to develop her franchise network in 1955.

It was franchising that allowed the company to become the world leader in the catering industry. McDonald’s has repeatedly won prizes in the ranking of the most profitable and popular franchises in the world.

The first McDonald’s appeared in Russia in 1990 on Pushkin Square. Since its opening, the restaurant has enjoyed immense popularity and has long queues. Today it is considered the most popular in the world among all the chain's establishments. McDonald's is consistently very popular with Russians, and Russia accounts for a significant part of the company's revenue.

Now McDonald’s has opened its doors in 85 Russian cities, and its network includes more than 314 enterprises. Initially, when opening restaurants in Russia, the company was guided only by its own resources. But recently, entrepreneurs have had the opportunity to acquire a McDonald's franchise. The main reason that forced the company to start implementing a franchised business model was the active growth of competing chains (such as Burger King and KFC) and the desire to maintain its place in the market.

Before you open McDonald's in your city, you need to familiarize yourself with the terms of the franchise. It should be noted that not every entrepreneur, especially a beginner, can purchase a restaurant franchise. Only experienced businessmen with solid start-up capital can buy it.

Rather stringent requirements are imposed on a potential partner: he must have sufficient experience in entrepreneurial activity (moreover, successful) and business planning, be able to manage finances, have an ideal credit history and high learners.

The franchise price largely depends on the city chosen for the opening. So, for a small town with no more than 500 thousand people, it will cost about $ 1.2 million.

The partner is allowed to both purchase an existing McDonald's restaurant and open a new one. In the first case, you need to spend from 0.5 to 1.2 million dollars, depending on the city and location of the institution. When starting a restaurant from scratch, you must deposit at least $ 45,000 for the right to operate under the restaurant's brand name. Another $ 1.5 million will be required for its arrangement (repair and finishing works, equipment installation, room design, etc.)

Important note: to open a restaurant, you need to have your own savings in the amount of at least 40% of the cost of an operating establishment and 25% when you open it from scratch.

It is prohibited to make an advance payment of at least $ 300 thousand using borrowed funds. Only the potential partner's own assets are considered: it can be real estate, securities, a share in an existing business, etc. You can get a loan from a bank for the remaining amount of capital investments for opening.

The franchise is concluded for a period of 20 years with the possibility of prolongation. With such a high investment, the company promises a quick payback: within a period of up to 1 year.

Partners receive not only a successful business model, but also marketing support, local training and field trainings are provided for them.

Features of the McDonald's franchise

The franchise provides not only large initial investments, but also monthly deductions (or royalties). It:

• remuneration for using the business model - 4% of the turnover;
• contribution to the marketing budget - it is 4.5% of the profit;
• rent - from 10 to 15% of total sales (if McDonald's is the owner of the property and the lessor).

Also, the partner is required to pay the so-called training deposit of 10 thousand dollars. This is a tuition fee in the McDonald's network, which allows you to delve into all the nuances of doing business: both marketing moves and the secrets of the kitchen.

Only after training does McDonald's provide the partner with an up-to-date list of restaurants for sale.

The franchisee undertakes to participate in all charitable events conducted by the network.

Separate requirements apply to the location of the restaurant. It should be one of the central streets, near the metro, shopping and entertainment venues. The area of ​​the premises should be 2000-3500 sq. M. This should be the front part of the building or a point in the shopping and entertainment center. In the latter case, corner rooms are preferred.

Among the technical requirements: power supply - 210 kW; water and gas supply, sewerage - 18 cubic meters per day.

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Some entrepreneurs are wondering how to open McDonald's. At the same time, it should be understood that this process is associated with certain difficulties, since McDonalds does not sell franchises in the countries of the former Soviet Union.

Buying a ready-made business

But it is still possible to open McDonald's in your city. There are two ways to go. The first is to buy an existing business. Remember that no one will sell the existing McDonald's just like that and for this you will need to obtain a license, for which you need to go to Canada or America. The license cost is 45 thousand US dollars.

However, a trip to America or Canada does not give a complete answer to the question: how to open McDonald's in Russia. Due to the fact that the brand has suffered significant losses in recent years, it is picky about the issuance of franchises. It may well turn out that the restaurant you have chosen will be given to another more competent applicant.

If you have overcome all the difficulties and are ready to give you the restaurant, you must immediately pay a quarter of the cost for it. The money should be secured by an existing business and not be credit in any way.

The rest of the amount can be borrowed from a financial association that has connections with McDonald's or on the advice of McDonald's. The deal will not be approved with outside credit. The rest of the money will be required for the purchase of retail space and equipment.

So how much does it cost to open a McDonald's? For the purchase of a McDonald's restaurant, you will have to immediately pay at least $ 1.5 million, and pay the rest over the next 7 years.

Another way is to open a business in Central Asia or the EU.

How to persuade McDonald's management to partner

How to open a McDonald's franchise? Give up the idea of ​​renting a room right away. You need to have your own. McDonald's will work with you only if the minimum floor space is 400 m2. Also, it will not be superfluous to invite a local specialist from McDonald's for a survey for the suitability of the building. The specialist will need to pay the costs, and McDonald's will bill for the examinations. It costs, regardless of the result, positive or negative, 100 thousand rubles.

At the same time, they often refuse if the restaurant is not rebuilt in a crowded place. Even a crowded and densely populated residential area will not work. Under such conditions, it is quite problematic to obtain land allocation for construction. In addition, if land remains in the center of the city in crowded places, it is very expensive.

What do you need to open McDonald's? If you were answered with consent, at the next stage you will need to obtain a license and purchase equipment on the recommendation of McDonald's from their trusted suppliers. Prices from these suppliers are usually a quarter higher. Convenience foods can only be purchased from McComplect, as menus and cheeseburgers around the world should taste the same.

Please note that the company does not consider applications without a business plan with a detailed market research of the region's market. At the same time, the forecast is often unfavorable, since McDonald's around the world is subjected to comprehensive criticism. Moreover, advertising of this brand is prohibited in some countries.

Recently, the franchise market has been replenished with a new offering from a global brand of foodservice products. Today in Russia there is an opportunity to buy a McDonald's franchise - a popular worldwide fast food chain. However, the terms of a partnership agreement with a restaurant in the country are acceptable only for large business - small companies will not withstand the requirements of representation and heavy financial burden.

The reason for the indulgence for domestic entrepreneurs was a sharp increase in the number of outlets at competing chains and a potentially high amount of lost profits. Thousands of shoppers bought sandwiches and pancakes every day, although they would have preferred to dine on fries and burgers at McDonalds. Therefore, the representation of the company allowed “outsiders” to enter the business, but only to a limited circle.

How much does it cost to open a McDonald's restaurant in Russia

The price for the franchise is quite high, as the McDonalds brand is one of the five most famous names in the world. Restaurant owners do not need to worry about visitors - the main flow of customers will be provided by the brand and federal advertising. However, keeping up with the corporate identity and high quality customer service will require a significant initial investment, as well as monthly royalties.

Franchise cost and additional costs:

• initial investment: $ 1-2 million;
• of which the price of the franchise: $ 45 thousand;
• monthly royalties: 12.5 -15% of profit or 4% of turnover;
• marketing expenses: 4.5% of net profit per month;
• rent for the premises: 10-20% profit monthly.

Cosmetics franchise

Business development and regular payments can take up to 40% of the profit, but even with such payments, the income will exceed the entrepreneur's expectations. For example, with a daily revenue of 500 thousand rubles, the profit of the enterprise will be 6-10 million rubles per month.

It's important to know! It is possible to open McDonald's on a franchise only for a period of 20 years. After the end of the agreement, the contract is extended. The terms of cooperation at the insistence of the parties may be revised.

In addition to receiving a stable income, the partnership agreement imposes a number of responsibilities on the franchisee:

1. the owner will not be able to just buy a McDonald's franchise - he will have to take part in all the events of the chain without fail;
2. purchase food products and semi-finished products only at the company's warehouses, and these are delivery costs up to 30% of the cost of the batch;
3. obtain the necessary certificates, approvals from inspection bodies, issue medical records for restaurant employees;
4. train the manager and "field" personnel in accordance with the standards of the company in the quality of service and the rules of food preparation.

It's important to know! The network's representative office regularly checks outlets using the "mystery shopper" method to ensure that the restaurant's work complies with the company's standards. Events are held in all cities, so it is important for an entrepreneur to monitor the level of service - staff errors can become a serious reason for the franchisor's claims.

A functioning McDonald's requires participation in networking events that support the company's image: actions to protect the environment, in support of youth sports, sick children.

Butcher shop franchise

Who will be allowed to buy the McDonald's franchise

Experienced managers say: popular brands always have high requirements for a potential franchisee. McDonalds is no exception. Representatives of the company want to see professionals among their partners:

• with experience in management activities;
• with experience in the catering industry;
• have a positive reputation in the business community;
• with a positive credit history;
• having the initial capital to start a business;
• having an extended business plan for the project;
• interviewed by McDonald's directors.

Important information! Potential partners, before buying a franchise and opening an institution, must undergo a course of practical network management. The cost of the training program is $ 10,000, the term is 9 months. In the classroom, businessmen receive basic skills in managing the McDonalds chain, study marketing subtleties, and the technological process.

To withstand such a test, the partner will have to show miracles of motivation, demonstrate management skills at the stages of the production cycle. The candidate will need developed communication skills, outlook, knowledge of the catering business.

It is believed that the company's management opens its doors only to a select few - experienced, successful businessmen with advanced management skills, outstanding leadership qualities and financial literacy. You can apply for a partnership on the official website of the company.

What risks are possible when buying a franchise

In Russian cities where McDonald's restaurants have never existed, an entrepreneur may face a number of risks.