How to open a coffee shop or business for connoisseurs of a fragrant drink. How to open a cafeteria

How to open a coffee shop or business for connoisseurs of a fragrant drink.  How to open a cafeteria
How to open a coffee shop or business for connoisseurs of a fragrant drink. How to open a cafeteria

Regular customers are a guarantee of the coffee shop's success. In addition to the quality of the drink and the presented menu, it is necessary to correctly determine the niche, pricing policy and place. All these nuances need to be reflected in the coffee shop business plan. Below is an example of a ready-made business plan for a coffee shop with calculations and recommendations for opening an establishment.

Coffee house. Opening stages

Stage 1. Definition of features and concept.

  1. Coffee connoisseurs
  2. Connoisseurs of the coffee atmosphere

This is natural: the target audience of coffee shops goes there either for a special atmosphere or for an unusual taste of coffee.

If the emphasis is on the drink, the selection of the grain and the masters of its preparation is the main task of the entrepreneur. With the interior, options are possible: more and more coffee shops are operating in take away mode. But the taste of coffee definitely cannot be replaced by either a convenient location, pleasant decoration, or interesting events. Think in advance about the organizational and legal side of the issue. Here are the services that will help you:

The visual and cultural concept is the next stage, but not lagging behind in importance. People go to coffee houses for quality coffee and a special atmosphere. Without both, only coffee-to-go points survive.

Stage 2. Choosing a location

Contrary to popular belief, location does not play a key role in the success of an establishment. Perhaps everyone will be able to recall a coffee shop far from the center in a semi-basement room, in which, nevertheless, it is always crowded and which everyone has heard. The meeting place for coffee lovers is the occasion when the establishment colors the place. However, it is worth deciding on the location before starting to write a business plan.

If at the first two stages you are not clear, it is better to postpone the opening of the coffee shop.

In this article, we consider tips and features for creating a business plan for opening a coffee shop in Ryazan.

Project summary

Idea: Creation of a catering establishment targeted at middle-income coffee lovers.

Organizational form: OOO

The target audience:

  • 40% are middle-aged people with average income
  • 40% are young people with average income
  • 15% - wealthy people of different ages
  • 5% - older couples

Average number of visitors per day: 80

Number of seats: 45

Average check per visitor: 320 rubles

Types of services: catering, events

Menu: classic and rare coffee varieties

Location: center of Ryazan

Opening hours: daily from 10 to 00.

Number of founders: 2

The project is financed through joint financing of the founders in the amount of 200,000 and 2,000,000 rubles.

Scheduling

This section of the coffee shop business plan clearly sets out the time frame in which each of the specified stages will be implemented.

Stage name Month 1 Month 2 Month 3 Month 4
Drawing up a business plan +
Registration of LLC +
Search for premises, conclusion of a lease agreement +
Room design concept development +
Design room decoration +
Purchase and installation of equipment +
Obtaining permits +
Search and conclusion of contracts with suppliers +
Search and recruitment of personnel +
Advertising campaign launch +
Pre-launch proof tests +
Beginning of work +

Description of business organization

Since there are two founders, the best option is a limited liability company. In other situations, it would be quite possible to get by with an individual entrepreneur.

If we are not talking about creating a chain of coffee shops, then at the first stage it is better to choose a simplified taxation system (STS).

The list of documents that will be required one way or another includes the following:

  • Premises lease agreement;
  • Coordination of SES and fire inspection;
  • Delivery agreement;
  • Contracts with companies providing outsourcing services;
  • Labor contracts.

Production plan

Arrangement of premises

  • Technical area - 20 sq.m.
  • Bar area - 11 sq. m.
  • Hall - 45 sq. m.
  • Bathroom - 4 sq.m.
  • Total area: 80 sq.m.

It is necessary to take into account the fact of the documentary transfer of the living quarters (if it was such at one time) into non-residential ones.

There are fixed SES rules for all cafes and restaurants. They are spelled out in.

Cost of equipment

Position Quantity Cost, rub.
Coffee machine for coffee shops 1 150 000
Equipment for roasting and milk coffee 1 100 000
Equipment for making coffee 1 25 000
Stove for making coffee 1 50 000
Hood 1 35 000
Refrigeration showcase 1 35 000
Industrial refrigerator 1 35 000
Raw material storage cabinet 1 50 000
Set of dishes for a coffee shop 1 15 000
Bar counter 1 35 000
Bar chairs 10 20 000
Coffee tables 10 15 000
Chairs 35 45 000
Sanitary equipment knot 1 35 000
Technical area equipment 1 100 000
Org. Appliances and cash register 1 100 000
Showcase 1 50 000
Entrance door 1 25 000
Total 870 000

Formation of the coffeehouse staff

The staff is planned to have two baristas in shifts. Thus, the monthly wage fund will be:

Marketing strategy

It is important to consider two factors:

  • The key part of HoReCa marketing is internal, not external marketing;
  • In the coffee industry, the market also actively influences the behavior of the audience, just as the behavior of the audience influences the market.

These are the start-up costs for marketing needs.

Investment plan

Fixed costs

Management and decision-making process

Since our business plan for the coffee shop is an LLC, the responsibilities between the founders should be distributed as follows.

Founder 1: technical aspects

  • Product quality control
  • Control over the supply of raw materials
  • Room condition monitoring

Founder 2: Commercial Issues

  • Control of financial flows
  • Control of marketing campaign and product promotion

Calculating coffee shop profits

Average number of visitors per day - 110

The average bill is 320.

Average cost of raw materials - 80

Revenue:

320 * 110 * 30 = 1056000

Profit before taxes:

(320-80) * 110 * 30 - 236560 = 555440

Profit per month:

555440 - (555440 * 0,06) = 555440 - 33326,4 = 533113,6

Risk analysis

1. Technical risks

  • Key likely risks:
  • Increasing supplier value
  • Changes in current legislation and tax burden
  • Raider captures
  • Changes in topographic and behavioral factors in the city (a passageway becomes impassable)

2. Financial risks: sensitivity and break-even analysis

Financial risks include behavioral factors:

  • Lack of demand
  • Change in demand in favor of missing items
  • Growing competitive environment

Minimizing risks is one of the key tasks of a young business entering the market.

One of the most affordable ways to minimize risks is outsourcing accounting.

Coffee shop menu. Examples of

The approximate composition of the coffee shop menu:

  • Coffee - from 10 positions
  • Cocoa - 2-10 positions
  • Tea - 2-10 positions
  • Other non-alcoholic drinks - up to 10 items
  • Edible dishes: 10-25 positions

The approximate composition of the take away coffee shop menu:

  • Coffee - from 10 positions
  • Cocoa - up to 5 positions
  • Tea - up to 5 items

Remember, a coffee shop is, first of all, the atmosphere, secondly - coffee, and only thirdly - everything else. Unconditional priority of the coffee shop menu should be given to coffee.

Typical errors

1 coffee shops that only the owner likes

A coffee shop is a business that is really difficult to build without a real hobby. But don't think that your personal obsession with the idea alone will be enough. Every large city knows an example of a coffee shop with a very rare and exclusive concept, which could only be appreciated by the owner himself. Coffee shops with decaffeinated coffees, exceptionally acidic varieties or only healthy coffees have to stand the test of time.

2. The prevalence of ideas over profit

An error similar to the previous one. A coffee shop is a business. The task of a business is to generate profits. Many are so flirting with stand-up evenings and clubs of interest that over time the institution loses its ability to hold them due to unprofitability. This is the case when, in the end, everyone loses: the owner, clients, and staff. A business plan for a coffee shop is just needed in order to understand whether the enterprise will be able to satisfy all parties. Make the coffee shop your business, real and honest, and your customers will become your friends.

A business plan is the first check of a business that has not yet started. If you are in no doubt that the business of selling coffee will be successful, and the business plan still raises many questions, there is an alternative option - buying a ready-made business. For this, a mini-coffee shop or franchise work is suitable.

Three months of accounting, personnel records and legal support for FREE. Hurry up, the offer is limited.

Nowadays, small business is spreading rather quickly, aimed at the service sector and catering. In this article, we reviewed the business plan for your coffee shop. In the event that you decide to open a coffee shop from scratch, you have options for choosing the format of the establishment. In this plan, the main formats are given, but we will focus on a regular, small business. And also, consider how much it costs to open a coffee shop and how profitable it is.

As a ready-made business, this niche is quite large-scale, which allows you to choose a convenient type of accommodation. For example, you can sell beans by weight and treat customers to natural coffee. One of the rather lucrative options is selling from a car. To understand how to open a point of sale of this format, analyze the market. A big plus of this format is mobile movement around the most passable places in the city.

Coffee shop format that you can choose:

  • at a coffee shop;
  • sale from a car;
  • themed kiosk;
  • an island in the entertainment center;
  • the usual themed institution.

What can be traded:

  • coffee drinks;
  • cocktails;
  • buns and puffs.

Instructions on how to open and what is needed for this

Understanding how to open such an activity requires careful planning of the assortment and its flavor chart. For this, it is necessary to find the most profitable supplier, with the expectation of low prices and the possibility of tasting the batch, before ordering.

What you need to open a coffee shop, in stages:

  1. Market analysis.
  2. Price comparison.
  3. Choice of format.
  4. Search for premises.
  5. Registration of individual entrepreneurs.
  6. Supplier search.
  7. Ordering a tasting sample.
  8. Drawing up a list of consumables.
  9. Hiring employees.
  10. Advertising launch.

Stage 1 - execution and preparation of documents

From the documents, you will need sanitary and security and fire certificates. Do not forget about the certificate of quality and suitability of grain batches. Suppliers must issue such certificates.

List of required documents for the coffee business:

  • certificate from SES;
  • certificate of protection of the premises from fire;
  • contract for periodic disinfection of the premises.

Stage 2 - finding a room

To calculate the required area, you need to choose the format of the establishment. In this business plan for opening a coffee shop, it is considered area no more than 25 sq. The client area must be at least 15 square meters, or with the expectation of 10-15 seats. The rest of the area will be occupied by a bar, a kitchen and a bathroom.

Stage 3 - purchase and installation of the necessary equipment

Of the main equipment, to open a coffee business, a coffee machine is needed. Please note that the more expensive and functional it is, the tastier and more types of coffee you can make.

Necessary equipment for a coffee shop, with prices in rubles:

  • coffee machine (from 20,000);
  • coffee grinder (from 10,000);
  • water softener (from 15,000);
  • showcase (from 20,000);
  • refrigerator (from 20,000);
  • furniture (from 50,000);
  • dishes (from 30,000).

Multifunctional coffee machine (from 30,000 rubles)

Dinnerware sets (from 20,000 rubles)

Barista stand (from 15,000 rubles)

Stage 4 - recruiting

The coffee business requires responsible employees. The main task is to provide a cozy atmosphere in the institution. It provides a themed interior as well as the workers.

Staff for opening a coffee shop:

  • waiter from (30,000 rubles);
  • barista (45,000 rubles);
  • administrator (35,000 rubles);
  • cook (45,000 rubles).

Stage 5 - promotion and advertising

Above found out, is it profitable to open a coffee shop and how to open it. Now the question is about advertising. You can promote your services through Internet resources and social networks. This conclusion is made on the basis of the fact that the main customers of coffee houses are young people. A large number of which are present in social networks.

Financial plan

This financial plan is indicative and indicative. In each case, your own coffee shop and all the necessary expenses for it are calculated individually.

How to open a point, required investments in rubles:

  • employees (155,000);
  • equipment (155,000);
  • rent (from 170,000).

Total: 480,000 rubles.

Potential risks

The service factor affects the profitability of the opened coffee shop and the decrease in profits. First of all, guests will remember the level of service. And then, the taste of the dishes, and then, the pricing policy.

Coffee houses have remained a favorite vacation spot for a long time to this day, and an invigorating cup of coffee in the morning is popular all over the world. That is why opening a coffee shop is a profitable business.

    • 4 coffee shop formats that are doomed to success
    • Choosing a coffee shop concept is a battle for originality
    • How to choose the best premises for a coffee shop?
    • Coffee shop business plan
    • How much money does it take to open a coffee shop from scratch?

According to rough estimates, to make a cup of coffee, you need to use 7-8 g of ground beans (the cost of one serving is about 10 rubles). The average price of a cup of espresso is 60 rubles. That is, the profitability of the business is 500%.

But, like any business, opening a coffee shop is associated with certain risks and difficulties. If you correctly draw up a business plan for a coffee shop, and do a good job, you can become the owner of a very prestigious and well-known institution in the city.

4 coffee shop formats that are doomed to success

There are several main formats of coffee houses that have taken root in Russia today. .

French coffee shop

A traditional or French coffee house is designed for a relaxing time and relaxation. This is the most expensive type of business. Such coffee houses require a classic interior, expensive dishes, service with the help of waiters.

Such a coffee house presupposes the presence of a kitchen, therefore, not only coffee is served here, but also hot dishes. Despite the fact that the prices here are much higher than in other types of coffee shops, they bring a steady income.

Pros:

  • The ability to make the menu varied;
  • A more familiar format for visitors.

Minuses:

  • High competition;
  • The need to invest large funds.

American coffee shop

Mini coffee shops or American coffee shops are different from traditional ones. They lack a kitchen, and, therefore, hot dishes. , but a wide range of coffees and other beverages are offered.

Mini-coffee shops usually have several small tables that you can sit at. Most often, this type of coffee shop is located in shopping centers. The markup on goods is much higher here than in the previous versions.

A mini-coffee house also requires a large capital investment at the initial stage.

Pros:

  • a wide selection of coffee varieties;
  • the possibility of placing in shopping centers.

Minuses:

  • high associated costs;
  • lack of hot dishes.

Express coffee shop

Express coffee shops only provide for the presence of a counter and the necessary equipment. Also, such coffee shops can be located in small kiosks or rented premises in shopping centers. Usually, the assortment of the institution includes a variety of pastries.

pros

  • location within walking distance;
  • low cost of goods

Minuses

  • difficulties in serving a large number of visitors
  • the difficulty of choosing a place for a coffee shop

Mobile coffee shops

For mobile coffee shops This kind of space does not need to be rented, but a means of transportation is required, from which it will be possible to trade coffee and pastries.

Pros:

  • the ability to change points of sale;
  • low initial investment.

Minuses:

  • dependence on weather conditions;
  • high transportation costs.

Coffee houses in all regions are popular with different segments of the population. But before making a business plan for a coffee shop, it is better to analyze the market in your area. To do this, it is enough to conduct monitoring on the Internet, or, if possible, attract a marketer, which is associated with additional costs.

Choosing a coffee shop concept is a battle for originality

If you are determined to draw up a business plan for a coffee shop and open your own establishment, then you, first of all, will need to think about a concept that will distinguish your coffee shop from other businesses of this kind. And you will have to make a lot of effort and imagination to lure customers and make their pastime in your establishment pleasant and unforgettable.

Entrepreneurs in many countries around the world have found the most original ideas for their cafes that make their enterprises the most unusual.

So in "BarbieCafé" (Taiwan), those who wish find themselves in the pink world of Barbie. Everything here is the interior, and the uniforms of the waiters, and the dishes (mainly desserts) are pink.

To tell the truth, in some media outlets there were very negative statements about such an establishment, but this does not prevent the owners from successfully functioning and making a profit.

But "Alkatraz" (Japan), on the contrary, attracts visitors with its extreme and prison romance. The tables in the cafe are separated by a grid, and visitors are offered such exclusive dishes as "Dead Bird", "Human Intestine", etc.

At DinnerintheSky (Belgium) you can dine under the skies, and the coffee itself is a crane structure; at O'Noir Cafe (Canada), blind waiters will serve you in complete darkness.

In "Velokafi" (Switzerland) the tables are designed in such a way that you can dine at them without getting off your bike.

Of course, when developing a business plan for a coffee shop, it is not at all necessary to come up with super-original ideas, but there should be a “zest” of its own. It is she who is designed to attract visitors to your institution.

You can make a coffee shop in a classic style, with expensive dishes, chandeliers. Or, if you want to primarily attract young people and students, casual, city or hi-tech designs will do. It is quite possible to dwell on the original names of the dishes or the uniform for the waiters.

How to choose the best premises for a coffee shop?

After you decide exactly what type of coffee shop you will open and decide on an idea, you need to choose a room. It is best to rent premises in the city center, in historical places, where there is a lot of traffic.

A big plus if there are entertainment venues, theaters, cinemas, shopping centers, educational institutions near the coffee shop. For a budget coffee shop, train stations and markets are more suitable.

It is possible that a coffee shop located in a residential area will function successfully and bring good income, but only if it is densely populated and residents do not have much choice, and the nearest cafes and coffee shops are located quite far away.

The most suitable option if the area of ​​your coffee shop will be at least 100 sq. m., and have 40 seats. The average rental price for a space of 100 sq.m. for 2017, about 120,000 rubles per month, together with utility bills. The rented space must accommodate:

  • hall for visitors;
  • kitchen;
  • bathroom;
  • utility room.

You can pick up a room of 60-70 sq. m., but it is less cost-effective. It is best to rent a room, which was originally a catering point, then you will avoid unnecessary red tape with documents and problems with the SES.

Coffee shop business plan

Paperwork

But with the paperwork, as with any other business, you need to run around, although it is quite possible to keep within 1-2 weeks. What documents are needed to open a coffee shop? You need to register your activity as an individual entrepreneur or LLC, OKVED code 55.30: "Activities of cafes and restaurants", select a special tax regime, UTII or STS. Then buy a cash register and also register it with the tax authorities.

To open a cafe, the following documents are required:

State registration new venture.

Premises lease agreement(it is better to immediately conclude for 3-6 months in advance).

Conclusion from the sanitary-epidemiological station.

Conclusion from the fire department.

License for the sale of alcoholic beverages(if you plan to sell alcohol) and food retail license(If you want to).

Conclusion of Rospotrebnadzor(sometimes it is necessary to agree on the recipe of dishes).

Premises redevelopment technical project(if such an event is planned).

The paperwork will take from 10 to 30 thousand rubles.

Choosing an interior - 3 rules that will attract visitors

Renovation is one of the most expensive parts of an investment. It can last not a single month and cost at least 500-600 thousand rubles. But, before starting it, you need to think carefully about the interior, it is even better to invite a designer who will offer original ideas and successfully use the space.

You don't have to make a coffee shop that looks like a light structure like Mocha — Mojo / Studio Mancini / Chennai in India or change the look of a coffee shop with lighting like DreamBags-Jaguar Shoes / Studio Carnovsky / London, England. But it is worth remembering three rules that will attract visitors.

The coffee shop should be:

  • cozy

Soft and diffused light, small partitions between tables, soft sofas near the walls will help to give comfort to the room.

  • comfortable

Correctly arranged furniture and hangers will help to make the coffee shop comfortable. The bar counter and display cases should be located so that they are immediately visible when entering the establishment.

  • stylish

Stylish trinkets, table lamps or lamps, beautiful tableware will add a special chic to the coffee shop.

It is worth remembering that a coffee shop should be consistent with a specific theme: from the menu and furniture to the uniform of the waiters.

Equipment selection

Now let's try to figure out what equipment is required for a coffee shop and how much it will cost.

So, you need:

For the hall:

  • bar counter;
  • tables;
  • chairs;
  • sofas;
  • TVs;
  • musical equipment;
  • lamps, table lamps, decor elements;
  • dishes.

For kitchen:

  • coffee machine(the best option is 2 coffee machines - professional Italian equipment of the LaCimbali, Faema, Rancilio brands);
  • coffee grinder;
  • fridge;
  • Dishwasher;
  • cupboard;
  • mixers and blenders;
  • plate;
  • oven.

The approximate cost of equipment, furniture, dishes and kitchen utensils will be 730-800 thousand rubles. Among other things, you will need to purchase detergents and cleaning products and equipment for the bathroom.

Recruiting staff for a coffee shop

There are mini-coffee shops where the owner and the hostess are engaged in the service, but, as a rule, to organize a good and profitable coffee shop, you need hired personnel :

  • manager(manager) - 1;
  • accountant - 1;
  • security guard - 1;
  • barista - 1;
  • Cook - 1;
  • dishwasher - 1-2;
  • cleaning woman - 1;
  • waiters - 2-3.

The salary will require at least 120-150 thousand rubles. In the event that a coffee shop has a normal work schedule, for example, from 10:00 to 22:00 you can organize work in one shift, but still the best option is to work in 2 shifts.

Choice of coffee shop menu - 9 main courses

If you have a kitchen, the menu of a coffee shop can be quite varied. In the first place, of course, there should be coffee and other drinks:

  • coffee and drinks based on it (6-8 varieties);
  • tea(5-6 grades);
  • hot chocolate;
  • juices;
  • cocktails;
  • salads(it is advisable to add several new salads with original names);
  • sandwiches(with cheese, sausage, ham, fish, you can offer hamburgers and cheeseburgers):
  • hot dishes(several options for meat and fish dishes);
  • desserts(several types of ice cream, cakes, cheesecake, specialty desserts).

Baking can be offered both of its own production and imported, depending on the possibilities.

The “Coffee to go” service will be a big plus for your business. Moreover, you can provide the opportunity to take with you not only coffee, but also pastries, salads, sandwiches.

Coffee and other products will require approximately 250-300 thousand rubles.

Coffee shop advertising - we ensure 50% of success

An advertising campaign should be started a month or two before the opening of a cafe, based on financial capabilities. You can start with social networks. Several VK reposts, for example, can significantly stir up the interest of potential customers, in the event that they promise at the opening of any sweepstakes or a menu that competitors do not have.

Public transport or billboards are quite suitable for advertising, but this pleasure is not cheap. You can also do with sticking up advertisements at bus stops and in other places specially designed for such purposes, but the effectiveness of such advertising will be relatively small.

It is best to use as many sources as possible. In small towns, you can use word of mouth, which is often more productive than the local media.

How much money does it take to open a coffee shop from scratch?

It is definitely impossible to answer the question of exactly how much money is required to open a coffee shop. Much will depend on you and on your choice: in which city you decide to open a coffee shop, which room you rent, which one you want to make repairs, how much to invest in the design of the coffee shop, how expensive equipment you decide to buy, what will be the menu.

Download coffee shop business plan

Such an institution will pay off, at best, in one and a half to two years. Therefore, before opening a coffee shop, carefully consider all the risks. But, in the event that things go well, you can earn 250-350 thousand per month.

It may be better to start with a mini coffee shop or express cafe. The costs of such establishments will be 2-3 times less and they will pay off in six months or a year, but the revenue, accordingly, will be several times less.

We hope that the presented coffee shop business plan with calculations will help you start your own business.

Your own cafeteria where you can spend time with friends is the dream of any entrepreneur. If you have money and enough free time, please be patient and optimistic and take action. We will talk about how to open a cafeteria from scratch in this article.

Business registration

Some aspiring entrepreneurs are wondering where to start opening a cafeteria? First of all, you should register with the tax office. You can register an LLC or an individual entrepreneur. After you receive all the required documents, select a taxation system. If it is not possible to apply UTII, give preference to the simplified tax system. To sell alcoholic beverages, you need to obtain an appropriate license.

If you do not know exactly what documents will be needed in order to open a coffee shop, you can consult with the employees of Rospotrebnadzor.

Types of cafeterias

This business can be of different formats. Therefore, before opening a cafeteria from scratch, you need to decide on the direction of its work. Consider the different types of cafeterias that are popular in our country:

  1. Semi-domestic street cafe of European type. In such an institution, you need to create a cozy atmosphere so that guests can relax, discuss the latest news with the hosts, watch a football match, and also enjoy homemade cakes;
  2. Some entrepreneurs prefer to purchase a franchise to open an establishment with a strict range of products, uniforms, a standard menu and a specific design of the premises. This makes a good income if it is located in a big city;
  3. Another great option is a cafe for children with an original menu and various entertainment. Parents are happy to take their kids to such establishments. Make sure that the cafe has as many amusement rides and toys as possible. While the children are having fun, mothers can have a quiet conversation over a cup of coffee. On how to open a children's cafeteria, you can consult on forums or on social networks with experienced entrepreneurs who have been doing this business for more than one year;
  4. Try opening a music or literature themed café for a specific audience. Also, quite an interesting idea -.

The model of the future establishment must be chosen carefully, since the success of your business largely depends on this.

How to find start-up capital?

Before opening a cafeteria, you need to find money. If you have any savings on hand, you can get down to business right away. But more often than not, there is no money, so you have to fuss. Try it. But this is not the best option, as you will have to pay a lot of interest.

It is also possible to draw up a detailed business plan for the cafeteria and. If you can convince them that the venture will be profitable, you are guaranteed an investment.

Another option is to ask for money from friends or acquaintances. In order to purchase furniture, food and equipment for the cafeteria, you will need a fairly large amount, so you can hardly find start-up capital this way.

The location of the catering establishment

Any cafe should be located in a crowded place, otherwise the business will be unprofitable. Prices in such an establishment are higher than in a regular canteen, but much lower than in restaurants. Therefore, it is advisable to find premises for a cafeteria in a residential area, near a train station or market, or near a metro station. You should not be guided by low rent when choosing premises and open an institution in a quiet residential area. It will not be profitable.

Requirements for the premises

Regardless of where the cafeteria is located, the requirements for the premises are special, because this is a public institution. If the coffee shop is located in a residential building, it should not cause any inconvenience to the tenants.

For an institution designed for 50 seats, a room with an area of ​​100 sq. meters. Before opening a children's cafe or a regular coffee shop, invite representatives of the fire inspection and SES to carefully examine the room. It is advisable to treat the walls in it with an anti-flammable material. Also, provide adequate conditions for handling and preparing food. If you are planning in the future instead of a cafeteria, you should take care of an efficient ventilation system.

Equipment

To fully equip the establishment, you will need:

  • Coffee machine;
  • Refrigerators;
  • Mixer;
  • Showcases;
  • Cutting table;
  • Microwave;
  • Oven.

If you want the establishment to have a lot of visitors, you shouldn't skimp on buying equipment and decorating a cafe. Set up a beautiful bar counter and an original showcase for pastry products, as well as purchase professional kitchen appliances and utensils.

Staff of workers

After you figure out where to start opening a cafeteria and purchase all the necessary equipment, you should select good staff. The success of your business directly depends on this. If the bartender offers customers bad coffee, and the waiters cannot fill orders quickly, customers will not visit your establishment.

To work in a cafe you will need:

  • Manager;
  • Two chefs;
  • Four waiters;
  • Two bartenders;
  • Two cleaning ladies.

To improve service levels and avoid employee turnover, there are simple rules to follow:

  1. Enter premium promotions;
  2. Strictly adhere to the Labor Code;
  3. Have a reasonable work schedule;
  4. Train your employees on a regular basis.

Remember that a visitor who is dissatisfied with the service will never come to your establishment again.

Range

Any cafeteria, except for a children's cafe, should sell coffee, beer, chips, nuts, ice cream and chocolate. If you decide to open a pastry shop, bake and from local producers or do it yourself. The most important thing is that everything is fresh and tasty.

It is advisable to include second courses in the assortment. In this case, you can attract office workers and students to your institution, who will come to lunch.

Promotion and advertising

If you do not spend money on an advertising campaign, the payback period of the establishment will be significantly reduced. But at first, it is not worth saving on business promotion. Banners, flyers, and colorful signage can all help you attract customers. More than 100 thousand rubles can be spent on advertising.

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Expenses

Before opening a mini cafeteria, draw up a business plan and calculate costs. The final amount largely depends on the format of the establishment and the range of services. For example, about 1.5 million rubles will have to be invested in opening a small cafe with 8-10 tables. In addition, you need to spend money on advertising, as well as provide funds for unforeseen expenses. If things go well, the project will pay off in 1-2 years.

  1. Don't skimp on the quality of your coffee. A cheap, low-quality drink can scare customers away;
  2. Be responsible for the selection of personnel;
  3. Women visit such establishments more often, so be guided by their taste;
  4. Spend free internet in the cafe;
  5. Stick to a consistent style in your room decor, music, uniforms, napkins, and other little things.

conclusions

Now you know how much it costs to open a cafeteria and what documents you need to complete. If you are not afraid of difficulties, you can safely engage in this profitable and quite promising business. People always go to inexpensive, cozy cafeterias, even during a crisis, so if you organize your business correctly, you can get a stable high income.