From PR man to artist: Max Goshko-Dankov. Max Goshko-Dankov will take part in the image campaign of the flagship smartphones HUAWEI P20 and HUAWEI P20 Pro Professional background as the main assistant

04.07.2020

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In June, artist Max Goshko-Dankov will carry his painting wall around the world: he will visit Harbin, Luxembourg and Zagreb. The size of the art object is impressive - three by four meters, but the main feature is that the author painted it with decorative painting only half, the rest of it needs to be completed by the audience. In fact, this is a collective performance, where everyone contributes to the creation of the work. In 2016, large painting walls first appeared in Kamergersky Lane, but they have been around the world for about four years. Exactly so much time has passed since Max Goshko-Dankov quit doing PR and went on a free voyage. We talked with the artist about the difficulties of a cardinal change of profession and the meanings of creativity.

Max Goshko-Dankov. Photo: personal archive

Start

I started painting when I was 12, I even graduated from art school. But in my youth I never seriously studied art, it always went parallel to my main activity. I moved from Smolensk to Moscow in 2002. I entered the magistracy at the Faculty of Journalism, where I studied French and English, now I know them perfectly. During his studies, he was engaged in political PR for some time, was an assistant to several Frenchmen. After graduation, he became a PR specialist in the beauty fashion sphere and remained in it until he was 33 years old. And then it dawned on me that I didn't want to do any more commerce or PR. I understood that all the time I was doing what my heart did not lie to. I was grossly distorted, and I went nowhere. That was four years ago. From my savings I had 350 thousand rubles, but from this money I also had to pay for the mortgage (82 thousand rubles a month). My finances were running out quickly. I didn't know anyone in the art world then, there was an ocean in front of me: swim wherever you want. I made a bet on the West, as there is no grateful art market in Russia. And he made the right decision.

Professional background as the main assistant

I wouldn’t have become an artist if there was no commercial background. For example, I am not afraid to declare myself and stand out, because there is a clear rule - water does not flow under a lying stone. An artist in the modern world needs to be super active in order to become even noticeable. At the moment, I only choose those projects that I like. And before agreeing to a job, I say to myself: “Max, have you completely changed your life in order to do now everything that you are offered? No, you changed your life in order to do in the first place what you are interested in, what you feel. " I work more now than ever because I do it for myself.

Own handwriting

So far, I am not a media person, I am not recognized by my face, and I don’t need it. I am very niche. I quite clearly understand why I am doing art - to express myself. I don't follow trends. I started to make decorative, because I wanted to and that's it. Since childhood, I loved small drawing: first b / w, then I began to score with color. And I always tried to make organics - this is when you have no idea to draw something specific. I sit down at a painting, I don’t know what colors I’ll use, I don’t know where my hand will go, how crooked the lines will be. I trust this organic story, and my hand always tells me what to do. Likewise, out of nowhere, I got the idea to paint. I needed her. I can't explain why, I made it first of all for myself. But globally, it must calm, pacify. Everyone chooses a color for her, decides whether to drive behind the lines or not, and every action is a frustration. And all because no one really knows himself, what he wants. My global task is to help people think about the questions for five minutes: “Who am I? What I like?". We do not hear ourselves in the eternal wheel: home, work, family, plus endless negativity that rushes from all sides. When people look at my bright works, they take a break from problems, and at the same time understand themselves. Nobody has ever drawn obscene words on my city coloring pages, and there can be no question of vandalism. The only time they wrote nasty things on my works was the cultural forum in the Manezh!

No idols!

I have no problem with inspiration because I am so afraid of idolatry. I want to stew in myself and give out an individual product, without the top of my favorite artists and a selection of the best museums. I see a lot of opportunists who travel to exhibitions, see what is in trend and begin to do everything under this oil. It doesn't work, you need to create trends yourself, create something that the world has not yet seen. When I started the project of large coloring pages, it turned out that no one had done this before me, and I did not even know about it. I was the first peasant artist who created an art coloring book not only in Russia, but also in Europe. At least that's what the publisher said.

HUAWEI announces a collaboration with renowned artist Max Goshko-Dankov. A prominent representative of the sphere of contemporary art, he works in the style of decorative and figurative painting with elements of pop art. Goshko-Dankov's works have been exhibited at many important venues, including the Moscow Biennale for Young Art at MMOMA. HUAWEI decided to combine high technology and modern art, so the choice fell on a young artist who had already managed to loudly declare himself.

Max Goshko-Dankov took part in the filming of an image video in support of the flagships of HUAWEI - smartphones and, released in March this year.

Equipped with a Leica triple professional camera and a premium design - a sparkling color gradient back panel - the gadgets have inspired the artist to create a series of five drawings that will soon appear on all official HUAWEI social media pages. Max Goshko-Dankov, known for his large-scale art project - giant city walls-coloring in Moscow - in the framework of cooperation with HUAWEI transferred his skills to unique cases for new flagships. Exclusive cases for smartphones HUAWEI P20 and HUAWEI P20 Pro will be presented in limited quantities - only 1,000 copies will go on sale especially for connoisseurs of contemporary art.

About the artist

Max Goshko-Dankov began his career in 2007. At that time, the artist experimented with photography and presented the Le Mots (Words) exhibition in Moscow, which was actively discussed in the media. Later, Goshko-Dankov took part in the international biennial of young artists at MMOMA.

In 2015, Max presented his first major solo exhibition called PERSO - it was a personal message from a contemporary artist to the art world and viewers. The exhibition featured works by Max from 2009 to 2015, reflecting his creative evolution. Six months later, PERSO was presented to art lovers in the Middle East in Dubai during Art Dubai Week.

In addition to exhibition projects, Goshko-Dankov worked on other formats. So, in 2016, his author's coloring book "Cities of Dreams" was published, which became a bestseller during the first two weeks on Ozon.ru. Later, there was a famous author's art project with painted walls, timed to coincide with the Moscow Cultural Forum in 2017. The project turned out to be so large-scale that it was also presented as part of the Days of Moscow in Beijing.

Recently, Max's new works have been presented at exhibitions in Russia and abroad, and at the end of May at the Gilyarovsky Center (a branch of the Museum of Moscow) the third personal exhibition "The Universe: The Artist" was held. The artist's works are in private collections and are also presented in the Museum of Moscow.

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New clothing brand introduced by SGMG bureau.

A few words from the creators:

We are a team. We create designer clothes, but first of all we create ideas. Ideas fill our collections. The collections are worn by our clients. Our clients have their own opinion on what we do and we trust them. The MAX by Maxim Goshko collections are based on the works of the designer and artist Maxim Goshko-Dankov.

Philosophy MAX by Maxim Goshko

We are sure that there are no identical people in the world, each person is beautiful in his own way, looks at life in a special way and acts as his feelings tell. We create for people who are free in spirit and mind, with an open view of the world, self-confident and ready to fight for their own opinion. We are not like the others!

Curriculum Vitae: Maxim Goshko-Dankov

Maxim was born and raised in the city of Smolensk. In September 2007 he made his debut as an artist with a solo exhibition “Les Mots: Words” at the “Dacha” gallery in Zhukovka (Moscow). Participant of the 1st Moscow Biennale of Young Art MMOMA in 2008, in the same year he participated in the art project of Andrei Bartenev “OskolKino UFO”. Maxim is included in the Top Ten Young Moscow Designers according to the magazine MSK.Sobaka (2008).

Why are we different from others?

Our collections are unique, as we use drawings made by hand and transferred to the fabric using the silk-screening technique. We use exclusively high-quality materials when creating things under our name, which has won the trust of our fans. Each piece by Maxim Goshko has a distinct charisma. Each drawing by Maxim Goshko meets a certain idea and has its own history of creation. Take a closer look and you will discover a whole world of unbridled imagination, vivid thoughts and unusual things. Create your colorful world with us!

Artem Korolev (Vijay MTV) and Karina Paulkina (journalist) became the faces of the MAX by Maxim Goshko promo campaign.

On September 26, 2010 MAX by Maxim Goshko is supporting the Face to Face charity event. The heart of Max by Maxim Goshko became a symbol of the action. (FaceGallery)

MAX by Maxim Goshko has already been written about: COLLEZIONI DONNA Magazine (September 2010), Time Out Magazine (September 13, 2010), WDay Internet Portal (September 2010).

Stories in Pictures by Maxim Goshko

Wild Forest, 2010

The world of imaginary animals and plants; what is impossible to see with the naked eye is now available to the eye ... just take a closer look. Drawing with sexual connotations.

Columbus Square, 2010

One of the most famous squares in Manhattan, a kind of zero kilometer in New York, attracted attention not by the Columbus monument, but by the clumsy matryoshka statues symbolizing Spanish women in national costumes ... find them in the picture.

Volcano or Deep-eyed Forest, 2010

On March 21, 2010, Europe was enveloped in ash clouds, the reason for this was the awakened volcano near the Eyjafjallajökull glacier. This drawing is dedicated to him: clouds of smoke, eyes of a crater, immersed in the darkness of the city and endless chaos. Drawing with sexual connotations.

Hearts, 2010

According to one version, the symbol of the heart appeared in ancient Rome, according to the other - much later, thanks to a pair of swans swimming towards each other against the background of a bright red sunset. In any case, the heart symbolizes loyalty, devotion and dedication ...

The Man Eating Fish, 2010

In the alchemical tradition, the fish is interpreted as a symbol of mystical rebirth, mystery and silence. A man who devours a fish opens a new path for his thoughts and desires, is reborn into a supernova. It was this drawing that became the logo of our brand ...

Russian Flower, 2010

Russian Flower is a tribute to the traditions of Russian patterns. Before you is not just a drawing, but a collective image: yellow chamomile inflorescences on clay pots and nesting dolls, greenery of endless fields, cornflower petals in a bouquet and scarlet roses, the main characters of Russian romances ...