Santa Claus postcards are old. Original postcards with Santa Claus of the Soviet period
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And after a while, the industry produced a wide range of postcards that were pleasing to the eye in the windows of newsstands filled with traditionally discreet printed matter.
And although the print quality and the brightness of the colors of Soviet postcards were inferior to imported ones, these shortcomings were atoned for by the originality of the subjects and the high professionalism of the artists.
The true heyday of the Soviet New Year postcard came in the 60s. The number of plots has increased: such motives as space exploration, the struggle for peace appear. Winter landscapes were crowned with wishes: "May the New Year bring success in sports!"
A variegated variety of styles and techniques reigned in the creation of postcards. Although, of course, it could not do without interweaving the content of newspaper editorials into the New Year theme.
As the well-known collector Yevgeny Ivanov jokingly remarks, on the postcards, “Soviet Santa Claus is actively involved in the social and industrial life of the Soviet people: he is a railway worker on the BAM, flies into space, melts metal, works on computers, delivers mail, etc.
His hands are constantly busy with business - perhaps that is why Santa Claus carries a bag of gifts much less often ... ”. By the way, the book by E. Ivanov "New Year and Christmas in Postcards", which seriously analyzes the plots of postcards from the point of view of their special symbolism, proves that there is much more meaning in an ordinary postcard than it might seem at first glance ...
1966 year
1968 year
1970 year
1971 year
1972 year
1973 year
1977 year
1979 year
1980 year
1981 year
1984 year
And after a while, the industry produced a wide range of postcards that were pleasing to the eye in the windows of newsstands filled with traditionally discreet printed matter.
And although the print quality and the brightness of the colors of Soviet postcards were inferior to imported ones, these shortcomings were atoned for by the originality of the subjects and the high professionalism of the artists.
The true heyday of the Soviet New Year postcard came in the 60s. The number of plots has increased: such motives as space exploration, the struggle for peace appear. Winter landscapes were crowned with wishes: "May the New Year bring success in sports!"
A variegated variety of styles and techniques reigned in the creation of postcards. Although, of course, it could not do without interweaving the content of newspaper editorials into the New Year theme.
As the well-known collector Yevgeny Ivanov jokingly remarks, on the postcards, “Soviet Santa Claus is actively involved in the social and industrial life of the Soviet people: he is a railway worker on the BAM, flies into space, melts metal, works on computers, delivers mail, etc.
His hands are constantly busy with business - perhaps that is why Santa Claus carries a bag of gifts much less often ... ”. By the way, the book by E. Ivanov "New Year and Christmas in Postcards", which seriously analyzes the plots of postcards from the point of view of their special symbolism, proves that there is much more meaning in an ordinary postcard than it might seem at first glance ...
1966 year
1968 year
1970 year
1971 year
1972 year
1973 year
1977 year
1979 year
1980 year
1981 year
1984 year
Original postcards with Santa Claus of the Soviet period
A little background
In 1918, the Soviet government decisively abandoned greeting cards, declaring them "a relic of the bourgeois past." Not only Christmas, but also New Year has ceased to be considered a holiday. Of course, the latter continued to be celebrated - quietly and at home, without unloaded Christmas trees, chiming clock and illustrated postcards. The turning point was the Great Patriotic War.
The exact date of the "rehabilitation" of the New Year's card is not known for certain: some sources point to 1942, others - to 1944. The party leadership changed its mind when Soviet soldiers began to send their relatives colorful, European-style greeting cards. A decree was issued to launch the production of "ideologically consistent" postcards.
For example, Santa Claus during wartime was generous with gifts, as well as ... harsh and merciless towards enemies.
This is how an unknown artist depicted the meeting of the New Year 1943.
Soviet New Year cards of the post-war decade
Already in the 1950s, the mass production of the Soviet New Year's postcard was launched. The first to see the world were postcards, photographs, supplemented with appropriate inscriptions. The circle of characters was then limited to athletes-Komsomol-beauties ...
... cheerful chubby toddlers ...
... and ordinary Soviet workers against the background of the Kremlin.
In the 1960s, the production of Soviet postcards rose to the level of art, in which an unexpected variety of pictorial styles and methods reigned. Tired of drawing monotonous propaganda posters, the artists, as they say, came off in full.
It began with the return of the classic duet Ded Moroz + Snegurochka.
Soon there was a fashion for cheerful animals. The most recognizable are the numerous scenes with the participation of the eared and the tailed ones, drawn by Vladimir Ivanovich Zarubin.
Plots of Russian folk tales were also taken for postcards.
Not without the influence of the current slogans of that time - from the development of production and sports achievements to the conquest of space.
Bragintsev sent Santa Claus to a construction site.
A. Laptev appointed a bunny on skis as a postman.
Chetverikov portrayed the New Year's hockey match with the referee Moroz.
New Year in Space
But the main leitmotif was the discovery of the world of stars and distant planets. Space often became the dominant plot of the image.
By introducing elements of fantasy into the works, illustrators expressed the wildest dreams of a bright future and conquest of the Universe.
The last weeks before the New Year is the time to stock up on postcards and other nice little things as a gift to friends and family. In anticipation of the holiday, he made another excursion into history and prepared an overview of the most original New Year cards of the Soviet era.
A little background
In 1918, the Soviet government decisively abandoned greeting cards, declaring them "a relic of the bourgeois past." Not only Christmas, but also New Year has ceased to be considered a holiday. Of course, the latter continued to be celebrated - quietly and at home, without unloaded Christmas trees, chiming clock and illustrated postcards. The turning point was the Great Patriotic War. The exact date of the "rehabilitation" of the New Year's card is not known for certain: some sources point to 1942, others to 1944. The party leadership changed its mind when Soviet soldiers began to send their relatives colorful, European-style greeting cards. A decree was issued to launch the production of "ideologically consistent" postcards.For example, Santa Claus during wartime was generous with gifts, as well as ... harsh and merciless towards enemies.
This is how an unknown artist depicted the meeting of the New Year 1943.
Already in the 1950s, the mass production of the Soviet New Year's postcard was launched. The first to see the world were postcards, photographs, supplemented with appropriate inscriptions. The circle of characters was then limited to athletes-Komsomol-beauties ...
Cheerful chubby toddlers ...
And ordinary Soviet workers against the background of the Kremlin.
In the 1960s, the production of Soviet postcards rose to the level of art, in which an unexpected variety of pictorial styles and methods reigned. Tired of drawing monotonous propaganda posters, the artists, as they say, came off in full.
It began with the return of the classic duet Ded Moroz + Snegurochka.
Soon there was a fashion for cheerful animals. The most recognizable are the numerous scenes with the participation of the eared and tailed, drawn Vladimir Ivanovich Zarubin.
Plots of Russian folk tales were also taken for postcards.
Not without the influence of the current slogans of that time - from the development of production and sports achievements to the conquest of space.
Bragintsev sent Santa Claus to a construction site.
A. Laptev appointed a bunny on skis as a postman.
Chetverikov depicted the most New Year's hockey match with the referee Moroz.
New Year in Space
But the main leitmotif was the discovery of the world of stars and distant planets. Space often became the dominant plot of the image.
By introducing elements of fantasy into the works, illustrators expressed the wildest dreams of a bright future and conquest of the Universe.
Fabulous and cosmic motives on the New Year's card of the Soviet artist Bokarev, 1981
Adrianov and completely removes the ruddy old man, leaving his granddaughter in the company of the gallant conqueror of the Cosmos.
But special attention should be paid to postcards of the previous period, which can be seen in.