School of foreign languages ​​as a business. How to open a private English school

* Calculations use average data for Russia

635 800 ₽

Minimum start-up capital

17,5%

Profitability

7 months

Payback

1 SUMMARY OF THE PROJECT

The goal of the project is to open a language school for the implementation of a range of available services in the field of foreign language learning and translation in a city with a population of over 1 million people. The main source of income of the institution is payment for teaching a foreign language.

Language schools provide a range of services for the study of various foreign languages ​​for different levels of students' training.

Every year the popularity of language schools is increasing - people realize the benefits of knowing a foreign language and strive to learn it. Therefore, the linguistic school is a prestigious, demanded and profitable type of business.

The main advantages of the business:

relatively small amount of capital investment;

promising direction, annual growth in demand for this type of service;

quick payback.

For the implementation of the project, a premise with a total area of ​​100 m2 is rented, located in one of the sleeping areas. In the linguistic school, it is planned to teach seven foreign languages ​​in various programs.

The target audience is the city's population aged 16 to 45, families with an average income.

The initial investment is 635,800 rubles. Investment costs are aimed at arranging the office and purchasing material to support the educational process, creating a working capital fund. Own funds will be used to implement the project.

The financial calculations cover the five-year period of the project. According to the calculations, the total net profit for the first year will be 1,290,000 rubles, and the return on sales will be 17.5%. Upon reaching the planned targets, the initial investment will pay off after 7 months of work.

2 DESCRIPTION OF THE INDUSTRY AND COMPANY

In the modern world, the role of foreign languages ​​is growing rapidly. This tendency is especially noticeable during the crisis, when the interest in learning foreign languages ​​is sharply increasing. Analysts attribute this phenomenon to the desire of people to acquire competitive advantages that will increase their value as specialists. However, the motives for learning a foreign language can be very diverse: someone needs it for work, someone learns the language in order to communicate freely while traveling abroad, someone is preparing to go abroad or for the Unified State Exam, and for someone it is becomes a hobby.

Over the past ten years, the attitude towards the study of foreign languages ​​in Russia has changed markedly. First, the demand for this type of service has increased. Secondly, educational opportunities have expanded - today the market offers various ways of learning foreign languages, and everyone can find the form of training that suits him. Language schools and courses, tutors, online training, tutoring via Skype, trips abroad, and so on.

People are beginning to realize the benefits of knowing foreign languages, as evidenced by the results of sociological research:

97% of respondents said that traveling knowing foreign languages ​​is much easier;

98% of respondents said that a second foreign language will help them in their careers;

95% believe that learning a second foreign language will improve mental ability;

1/3 of enterprises want to hire a person with knowledge of a foreign language in a particular field;

people with knowledge of a foreign language can expect a salary increase of 20%.

In terms of the growth rate of foreign language learning, Russia ranks 10th. The list of leaders includes China, Romania, Ukraine and Malaysia. At the same time, the EF2013 Index, developed by an international educational center, characterizes Russia as a country with a low level of knowledge of foreign languages. They associate this fact with the fact that the standard school curriculum and training program in universities is inconsistent, outdated and rather fragmented. Therefore, people, faced with the need to use a foreign language, are forced to resort to the services of language schools, courses or tutors.

The goals for learning the language are varied: 26% consider a foreign language as a factor of career growth, 23% study the language for professional development, 20% do not set a specific goal and learn the language for self-development, 12% learn the language when planning to emigrate, 8% - to take exams at a school or university, and 7% - for passing the international TOEFL, IELTS exam. 4% learn the language in order to communicate fluently while traveling.

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On the Russian market, 76% of students choose English, German - 10%, and French - 7%. The remaining 7% are in Japanese, Chinese and other languages. It should be noted that the study of Asian languages ​​has been gaining popularity lately.

When answering the question, what foreign language they would like to learn, the respondents indicated: 25% - English, 7% - French, German - 5%, Spanish - 4%, Chinese - 3%, Italian - 3%, Japanese - 1% ...

57% of the respondents believe that it is impossible to do without knowledge of a foreign language in the modern world - and, in particular, because it is needed to travel to other countries and this is a requirement of the time.

At the same time, 46% of the respondents who do not speak foreign languages ​​would like to receive this knowledge.

Thus, teaching foreign languages ​​is in great demand, and the popularity of this type of service is growing every year.

Today, in the largest cities of Russia, the practice of studying foreign languages ​​in language schools and courses that are able to create the necessary conditions is widespread. Table 1 shows the approximate number of language schools and courses in different cities of Russia as of the beginning of 2017.

Table 1. The number of language schools and courses in the largest cities of Russia according to 2GIS data

Online training is also gaining popularity: over the past two years, at least 15 online resources have been created. However, consumers have a preference for language schools.

The cost of educational services in the segment of studying foreign languages ​​is different, depending on the form of study - in a group, individually for one academic hour, or the purchase of the entire training course. In addition, the cost of classes varies depending on the language - for example, learning English due to its popularity will be much cheaper than learning Japanese. Therefore, when creating a language school, it is necessary to clearly understand which languages ​​to include in the program.

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Thus, the dynamic development of the market for paid educational services in the segment of foreign languages ​​allows us to speak about the investment attractiveness of this business.

3 DESCRIPTION OF GOODS AND SERVICES

The main activity of the language school is the provision of educational services in the field of teaching foreign languages.

Before opening a linguistic school, it is necessary to determine which languages ​​will be available for study, as well as which audience of the courses is supposed to be - preschool children, high school students, students or adult working people. The development of educational programs, the range of services provided, the planned sales volumes, and the organization of the educational process depend on this.

The most popular language is English, followed by German and French. This set of foreign languages ​​is considered mandatory for the linguistic school. It is recommended to organize courses in more rare languages: Italian, Spanish, Chinese, Japanese. This can become your competitive advantage and attract customers, since the competition in the field of teaching foreign languages ​​is quite high.

You should also provide for a range of different courses so that each student can choose the form and direction of study suitable for him in your school:

express training in fluency in colloquial speech;

English for children;

preparation for examinations Unified State Exam, TOEFL, IELTS;

intensive teaching of a foreign language;

group and individual lessons;

profile courses of business English;

family education (with the possibility of making a convenient schedule and home schooling).

The list of services and areas of study is open and is determined individually for each linguistic school, based on its goals, financial capabilities, staff, etc.

This project involves the opening of a language school offering the following types of educational services:

General curriculum for teaching English, German, French, Italian, Spanish, Chinese and Japanese. Classes in small groups of 4-6 people and large groups of 12-20 people. The course program includes spoken language and grammar base. For the English language, the choice of the program is assumed depending on the level of knowledge - initial, basic, advanced;

Intensive (accelerated) English language training program includes three levels - beginner, basic, advanced;

Preparation for the exam, exam, TOEFL, IELTS and so on. The course includes preparation for various international tests in a foreign language, as well as preparing schoolchildren for passing the OGE and the Unified State Exam. It is assumed that there are group and individual courses;

Conversational English. The course is focused on expanding vocabulary and live communication practice;

Business English. The course includes the study of grammar, vocabulary expansion, the study of specific business terminology;

English for children: programs for children 3-5 years old and 6-7 years old. The training is based on the alternation of educational activities and various games, which allows students to effectively assimilate the material.

Translation services - written translation of texts from Russian into English, German, French, Italian, Spanish, Chinese, Japanese and vice versa. Translation of various types of documentation, advertising and other texts is carried out.

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In accordance with the specified list of services, the required office space is determined, a staff is formed, a training schedule is drawn up and a marketing strategy is planned.

4 SALES AND MARKETING

The target audience of the language school, taking into account the course programs, is the city's population aged 16 to 45, families with an average income.

A corporate identity, a memorable name and logo are of great importance for a language school, therefore, before launching a project, it is recommended to carry out work on naming and creating an image. The help of naming specialists will cost an average of 6,000 rubles - the price includes the development of a brand, logo, name.

The location of the language school also plays an important role - it is necessary for students to have easy access to school. It is advisable to choose an office in a walkable place, on a crowded street. Locating the school in a residential area will become a competitive advantage, since the proximity of the school to home for some consumers is a determining criterion when choosing.

It is necessary to place a sign near the school indicating the location of the language school. Coordination, production and installation of an advertising sign will cost about 24,000 rubles.

In the first months of opening, it is necessary to conduct an advertising campaign. For this, it is envisaged: distribution of promotional leaflets, posting announcements in the elevator. The budget for this type of advertising will be about 10,000 rubles. In order to form your client base and attract visitors, it is recommended to conduct various promotions and bonuses: the first lesson is free, a discount for a repost in a social network, a "bring a friend - get a discount" promotion, etc.

You also need to create a group or profile on popular social networks. The content of a group or profile should be diverse, including not only organizational aspects and advertising of school services, but also contain useful information - it can be fascinating videos in a foreign language, interesting facts about the languages ​​of the world, useful infographics, etc. Marketers note that providing a company with useful and, most importantly, free information increases the level of loyalty of potential customers. It is convenient to carry out various promotions and bonus programs through social networks, which were mentioned above.

It is also recommended to create your own website - this will not only increase the reputation of the school, but also simplify the process of informing about the services. On the site, users will be able to read the description of each course, see the class schedule, get acquainted with the prices, take tests to determine the level of training, find out the contacts and location of the school, and get acquainted with the teaching staff. Creation and promotion of the site will be approximately 50,000 rubles.

It is necessary to comprehensively use promotion tools - then advertising will give the fastest and most effective result. However, it should be understood that for a language school, as for any service sector, word of mouth is the most effective way of advertising. Therefore, the best advertisement for your language school is qualified staff and a pleasant atmosphere.

5 PRODUCTION PLAN

• Registration with government agencies. In accordance with Art. 91 of the Federal Law "On Education in the Russian Federation", additional education is subject to licensing. The state fee for a license is 6,000 rubles. You should also decide whether you will issue students a document confirming the passage of a particular language course. To issue a state-recognized document on the completion of training, you must obtain a license from the local department of the Ministry of Education. The simplest option is to organize a language school with individual teaching activities - a license in this case will not be required, but there will be no right to issue documentation confirming the qualifications of graduates. To implement the project, it is planned to create a language school without the right to issue a state-recognized document. To conduct commercial activities, an individual entrepreneur is registered with a simplified taxation system (“income” at a rate of 6%). Activities according to OKVED-2:
• Other additional education for children and adults, not included in other groups
• Translation and interpretation activities.
• Location and choice of office. A good location assumes proximity to educational institutions, shopping centers, crowded streets. Free parking and convenient transport links are desirable. Also, when choosing a room, you need to pay attention to lighting, sanitary condition, the presence of a bathroom and other technical characteristics. The optimal size of the premises for a language school is from 100 m2 - this area is enough for two classes and a reception with a reception. If you intend to provide individual training services, it is recommended to provide a small office for this.

For the implementation of this project, it is planned to rent an office with an area of ​​100 m2 located in one of the sleeping areas. The cost of renting such a renovated premises will be on average 70,000 rubles for a city with a population of about 1 million inhabitants. It is planned to accommodate 2 classrooms and a hall with a reception. One classroom will be dedicated to English classes, where classes will be held daily. The second auditorium will be used for classes in other languages. This division will allow you to correctly arrange the space and facilitate the scheduling of classes.

• Recruitment. For a language school, the availability of qualified personnel is one of the main parameters, therefore, you should carefully approach the selection of personnel. Search for employees can be carried out as follows: on specialized sites; collecting information through friends; monitoring of teachers of general education and private schools with the subsequent offer of employment.

The composition of the teachers also determines the schedule of the language school. It is assumed that the work schedule will be from 10:00 to 20:00 seven days a week, since the presence of weekend groups will allow serving a larger number of clients.

The average duration of a foreign language course is 4-8 months, or 72-144 academic hours. At the end of the course, students take a test that assesses the level of knowledge gained during training. Enrollment in groups is carried out 2 times a month in English and 1-2 times in other languages. The main stream of students falls on evening groups (from 17:00 to 20:00). Small study groups consist of 4-6 people, and large ones of 8-16 people. An even number of students in the group is recommended, since in the learning process it is often necessary to divide the group into pairs to complete tasks, which increases the effectiveness of such training.

Table 2 shows the sales plan and the calculation of revenue for the first year of the language school's operation. The implementation plan is drawn up taking into account the mode of operation, the number of courses offered and their duration. For example, an intensive English course takes 72 academic hours, and a general course - 144 hours.

Table 2. Implementation plan for the first year of the language school

6 ORGANIZATIONAL PLAN

For the functioning of the language school, it is necessary to form a staff of the following employees: teachers, administrators, accountant, cleaner. The main staff are teachers, since the atmosphere of the educational process, the level of knowledge of students and the impression of the school as a whole depend on their professionalism and communication skills. Based on the drawn up implementation plan, the language school needs to hire 2 English teachers and 1 teacher for each of the other foreign languages. Thus, the teaching staff will be composed of 8 specialists.

When choosing teachers, the following requirements must be met: the presence of higher education (preferably linguistic), excellent knowledge of the spoken and written language, work experience of at least two years, the presence of a proven and comprehensive teaching methodology.

The administrator position assumes 2 to 2 shift work, so you will need to hire two employees. Requirements for an administrator are limited by a high level of discipline, responsibility, and communication skills. Their responsibilities include receiving calls and letters, registering clients for classes, forming groups, scheduling classes, maintaining groups on social networks, and providing the school with the necessary equipment. Part-time employment is assumed for a cleaner and an accountant.

You also need a head of the school who will perform the functions of a manager. All personnel are subordinate to him, he makes a decision on hiring employees, builds a marketing policy, interacts with a counterparty.

The total payroll will be 274,000 rubles, and taking into account insurance payments - 356,200 rubles per month.

Table 3. Staff of the language school

7 FINANCIAL PLAN

The financial plan takes into account all the income and expenses of the project, the planning horizon is 5 years. To start a project, you need to calculate the amount of initial investment. To do this, you need to decide on the costs of furniture, technical equipment of the office and the acquisition of educational material. Approximately 54% of the initial investment is in office furniture and technical equipment; 26% of investments are spent on educational material, and 20% on advertising and registration.

Table 4. Investment costs

Fixed monthly costs are shown in table 5. Of these, almost 70% of costs are related to staff salaries. Depreciation is charged on a straight-line basis over 5 years. In the monthly costs, it is also necessary to provide for the costs of updating the teaching material, since this is an important element of the educational process.

Table 5. Monthly expenses

Thus, fixed monthly costs were determined in the amount of 519,153 rubles. The planned revenue is 660,416 rubles per month. It is planned to reach the planned indicator in the fourth month of the school's work.

8 PERFORMANCE ASSESSMENT

The payback period of the project with an initial investment of 635,800 rubles is 7 months. The net monthly profit of the project upon reaching the planned sales volume will be about 140,000 rubles. It is planned to reach the planned sales volume in the fourth month of work. The return on sales in the first year is 17.5%.

9 POSSIBLE RISKS

To assess the risk component of the project, it is necessary to analyze the external and internal factors. External factors include threats related to the economic situation in the country, sales markets. To internal - the effectiveness of the organization's management.

Opening a linguistic school is associated with the following external risks:

high competition in the current market of paid educational services. Price monitoring, a well-thought-out pricing and advertising policy, determination and implementation of your competitive advantages will help to reduce this risk;

an increase in the cost of rent, which will entail an increase in fixed costs and may affect the financial condition. It is possible to reduce the likelihood of risk by concluding a long-term lease agreement and choosing a bona fide lessor;

risks under contracts with suppliers of training materials. It is possible to reduce this risk if the requirements of the Civil Code of the Russian Federation and other legislative acts are observed when concluding contracts, choosing reliable suppliers, determining the amount and procedure for compensating the supplier for damage caused;

the seasonality of the business, which reduces the demand for educational services in the summer months. It is possible to mitigate the risk when developing a marketing strategy, an effective advertising policy, involving the holding of promotions and bonuses.

Internal risks include:

non-fulfillment of the planned sales volume. It is possible to reduce this risk with an effective advertising campaign and a competent marketing policy, which involves various promotions and bonuses;

lack of qualified specialists. This risk will be mitigated by monitoring employees of other schools and offering them the opportunity to combine work, as well as careful selection of employees for interviews, cooperation with universities that train translators and teachers of a foreign language;

decrease in the reputation of the institution among the target audience in case of mistakes in management or a decrease in the quality of services. It is possible to mitigate the risk with constant monitoring of the quality of services, receiving feedback from the clients of the institution and taking corrective measures.

10 APPENDICES

300 000 ₽

Initial attachments

185 000 ₽

Net profit per month

150 000

monthly expenses

In this article, we have prepared a business plan for a foreign language school for you. How to open a foreign language school and make good money? Business on training courses is a niche for those who graduated from the university of foreign languages ​​or just know foreign languages ​​well and want to make money on it. In this review, we will together figure out how to open a foreign language school and draw up a business plan "from A to Z" (estimates for 2018).

All educated and even poorly educated people need foreign languages. Those who want to live abroad or those who want to understand films or books in the original. And it's simple - to become an order of magnitude smarter and more educated. Foreign languages ​​will always be in demand in our global society.
STARTUP: HOW TO OPEN AN ENGLISH LANGUAGE SCHOOL | Business ideas

Market analysis

Of course, a person wants to get his baggage of knowledge from a teacher who knows his job well. If you are fluent in a foreign language, or even several, try to open your own school.

In order not to "burn out" or not be "crushed" by the already existing large schools, even at the stage of writing a business plan, try to come up with something of your own, so that people would be interested. This can be your own program or someone else's foreign program, which for some reason is not yet used by us.

To get started, try working with students using your own or any other method, going home, or giving foreign language lessons at home. As soon as you feel that everything is working out for you, the students understand and thank you, that is, it makes sense to start expanding your business. You can open a school of foreign languages ​​in your city, where not only private clients, but also entire groups will come.

There is also an option - to open a school for a franchise. There are pros and cons of a franchise: you will receive a business plan and program that you do not need to develop on your own, however, working on a franchise has special working conditions (part of the proceeds will go to the owners). Initial payment - from 300,000, investments - 1 million, royalties - 7% of your school's turnover, payback period - from six months. It is believed that a franchise is about 70% more likely to stay afloat than a greenfield school. If you're happy with that, you can give it a try. And then we will independently prepare a business plan for beginners.

Legal side of the issue

To open a school of foreign languages, you will need a number of documents. To open an educational, private school, you will need to register an ANO (Autonomous Non-Profit Organization) or NOU (Non-State Educational Institution), as well as obtain a license to carry out teaching activities. After that, you can register yourself as an individual entrepreneur (individual entrepreneur).

Plus a check from the SES, since we plan to open an official school. This will take about 50,000. Don't forget about taxes - 6%.

Choosing the right space for your school

The school should be located in the city center, or at least where there is a lot of traffic, high street traffic in the city.

To begin with, it is enough to rent an office space with an area of ​​50 m2 or more. Indicate in the business plan the cost of renting premises - from 30,000 rubles (Moscow - 60,000).

Usually, repairs in office premises are not required, but you will need to "decorate" it for the school: a blackboard, a map of the world in a foreign language, educational posters, frames with certificates, licenses, etc. It is reasonable to purchase a projector and other personal equipment, so that, for example watching educational films in a foreign language. Prepare for the second point 80,000.

Alternatively, you can rent a classroom for a few hours. This is a perfectly reasonable option and can save you a lot of money. Many training and business centers provide such services at affordable prices. The location (center, proximity to the metro), cost, the possibility of organizing coffee breaks, and the availability of teaching equipment are important here.

Teaching materials

For business, you will need to purchase textbooks, methodological notebooks, books, stationery, disks, cassettes.

Textbooks, as a rule, are purchased from you by your students, but the school will have to carry out the bulk purchase. Every month, the second item may need from 10,000.

Teachers for the school of foreign languages

Hire teachers yourself, after a preliminary interview. Each of them will be the “face” of your school. Subsequently, you can design programs together based on student feedback or learning outcomes. For different categories of people (schoolchildren, students, working class, elite class, etc.), their own program must be developed, it is impossible to teach different people according to the same program, it will not be effective.

The average salary of a teacher is 20,000 (Moscow - from 35,000). If you teach yourself, you will save a lot, moreover, you will constantly maintain your level and know for sure what the students of the school need.

If there are at least 2 groups a day of 6 people, then it is advisable to take 4 teachers, including yourself. These are expenses of the order of 60-110,000 rubles per month.

Cost of education

In different cities, the cost of an hour of training with a teacher varies greatly - from 300 to 2,500 per hour. Let's take the average figure of 400 rubles per hour, since you have groups, not private lessons. Although, of course, you can take individual students, increasing the cost accordingly.

Let's say there are 2 groups of 6 students every day, plus individual lessons 2 times a week. The business plan will include turnover data - from 150 to 400,000 a month, depending on the city.

Plus, there are corporate orders that will bring very good income. We can say that the school will pay off with good PR in the first months of work.

Finding clients, advertising courses

Website - from 25,000 rubles. Banners - from 20,000. Monthly advertising costs - from 20,000 and more.

Start-up capital and return on business

1. initial capital - 300,000;
2. monthly expenses - 150,000;
3. income per month - from 200,000 minus tax from 6% - 185,000.

Payback - from six months.

Net profit in the following months of work - from 100 thousand rubles.

Roman Agarkov specially for Intellectis

Calculations are relevant for 2019

MS Word Volume: 45 pages

Business plan

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Need a business plan for a foreign language school? You can study this document on our website. A language school is a popular area of ​​modern entrepreneurship, because speaking English is an imperative, not just prestige. Career advancement often depends on knowledge of the language, with fluency in English you can freely communicate on tourist and business trips abroad.

Having studied the business plan of the language center, you are guaranteed to acquire a unique opportunity to expand your activities in the linguistic direction. Language courses can help preschoolers, children of primary school age, high school students, students and already established people, professionals who wish to learn English, German, Spanish from scratch, or simply improve their knowledge of a foreign language to the desired level.

A proven business plan for organizing language courses in English and other foreign languages ​​will definitely allow you to move in the chosen direction with the least loss. A modern language center is not only the work of competent teachers, but also training according to modern textbooks, the use of video communication means, the study of material with native speakers using sound courses, lessons, modeling of standard and non-standard situations. Knowledge of a foreign language opens up new horizons, therefore, with the correct formulation of this entrepreneurial business, permanent success is guaranteed.

Knowledge of at least one foreign language significantly increases the chances of those who want to find a good job. But, since not everyone studied diligently at school or institute, only special courses will allow filling the gaps in knowledge. If you decide to open foreign language courses, you can be sure that you will always find clients. Of course, if you can attract them.

As the experience of opening language courses shows, first of all, it is necessary to take care of the level of teaching. Graduates of linguistic universities are not a suitable option. For such work, teachers who have experience of working with people, or specialists who have received education abroad, are suitable.

In order to open a school of foreign languages, an entrepreneur must obtain a special license for educational activities. They are issued by the territorial education committees. First, you need to prepare a fairly solid package of documents confirming that you will be able to provide a high quality of education in your school or courses. And remember: if you plan to open a full-fledged school of foreign languages, with the issuance of state-recognized documents, registration as an individual entrepreneur will not be enough for you.

The main problem for a businessman who decides to open a business such as a foreign language school will undoubtedly be high competition. Moreover, potential competitors include not only the owners of similar schools and language courses, but also ordinary tutors who visit their students at home. Therefore, the first step of an entrepreneur should be a competent assessment of competition in your region. Study the rates at which tutors work, find out how much they charge for similar services in other schools.

Judging by the experience of opening a school of foreign languages, the level of prices in it should be slightly lower than that of tutors. Many clients find it much more convenient to invite a tutor to their home than to go to classes themselves. As for the owners of competing schools or courses, then in this case you need to take not lower prices for services, but quality. It is important to find an opportunity to stand out from your competitors or to occupy a narrower niche.

Try to open an English school for children or open a foreign language course for adults who need to know the spoken language to travel abroad. A business like teaching the Turkish language also has a right to exist, but in this case, an entrepreneur will have to seriously think about an advertising campaign in order to find his client.

A professional example of a business plan for opening a language school in English and other foreign languages ​​with ready-made calculations will help you start with the least loss. Do you want to know what is the difference between school and foreign language courses? After studying this document, you can easily understand the difference and determine what attracts you.

Ilya, good evening

If you have the appropriate education, register as an individual entrepreneur, and teach yourself, then you do not need a license.

80.42 Adult and other education not elsewhere classified

This class includes:
- education for adults who do not study in the system of regular
general education or higher professional education. Education
can be held in afternoon or evening classes in schools or in
special institutions for adults. The training programs can
include both general education and special subjects,
e.g. computer education for adults
- additional education for the purpose of all-round satisfaction
educational needs of citizens, society, state,
carried out in educational institutions of additional
education, as well as through individual pedagogical
activities
- all types of training on radio, television, computer networks, etc.
This class does not include:
- higher vocational education, see 80.30
- activities of dance schools, see 92.34.2
- training activities in sports and games, see 92.62

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Moreover, licensing is required in the implementation of educational programs. As before, educational activities carried out by conducting one-time classes of various types (including lectures, internships, seminars) and not accompanied by final certification and issuance of educational documents are not licensed; activities for the maintenance and education of students and pupils, carried out without the implementation of educational programs; individual labor pedagogical activity.

However, there is no direct indication of this in the Regulation. (I repeat that this provision was in the currently invalid Licensing Regulations)

It is assumed that activities not listed as licensed are not subject to licensing. Only educational activities are listed as licensed.

Educational activities include the provision of services for the implementation of educational programs according to the list attached to the Regulations (clause 3 of the Regulations). It includes the following programs (Appendix to the Regulations):

1) basic general education programs of preschool education;

2) basic general education programs of primary general education;

3) basic general education programs of basic general education;

4) basic general education programs of secondary general education;

5) basic professional educational programs of secondary vocational education - training programs for skilled workers, office employees;

6) basic vocational educational programs of secondary vocational education - training programs for mid-level specialists;

7) basic professional educational programs of higher education - bachelor's programs;

8) basic professional educational programs of higher education - specialty programs;

9) basic professional educational programs of higher education - master's programs;

10) basic professional educational programs of higher education - programs for the training of scientific and pedagogical personnel in postgraduate studies (postgraduate studies);

11) basic professional educational programs of higher education - residency programs;

12) basic professional educational programs of higher education - assistant-internship programs;

13) basic vocational training programs - vocational training programs in the professions of workers, positions of employees;

14) basic vocational training programs - retraining programs for workers, employees;

15) basic vocational training programs - training programs for workers, employees;

16) additional general education programs - additional general developmental programs;

17) additional general education programs - additional pre-professional programs (the list of such programs in the field of arts was approved by Order of the Ministry of Culture of Russia dated July 16, 2013 N 998);

18) additional professional training programs;

19) additional professional professional retraining programs;

20) educational programs aimed at training ministers and religious personnel of religious organizations.

If your activity does not fall under one of the above points, licensing is not required.

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Make out. Only they will not be teachers, they will be consultants, methodologists. Individual entrepreneurs can hire people.

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Provorova Anna

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The ability to hire other people is fundamental.

If you conclude contracts with teachers of individual entrepreneurs, then a license is also not required. And if you hire a teaching staff under an employment contract, then licensing will be required.

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Addition: the ability to hire other people is of fundamental importance. How to work alone is more or less clear to me. I would like to organize exactly the courses, where several teachers will work.

If this is an educational activity, then, with the exception of the case when you carry out it alone, a license is required (there is still an exception for Skolkovo, but, I believe, not relevant in the context of this issue).

Another question is whether your activity in language teaching, including with the involvement of third parties as consultants, will be educational. If this is not considered an educational activity, let's say it will be a language club of interest, no license is needed.

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Thank you for your responses!

If I understood correctly everything that they have managed to answer me so far: if the activities of the courses will not be included in the list of services for the implementation of educational programs from the list you specified, and employees will be hired not as teachers, but as consultants or methodologists, then such an organization is quite can exist?

That is, the organizer is an individual entrepreneur ("OKVED 80.42. Education for adults and other types of education not included in other groups," for example) and several hired consultants. And the main thing in all this is the absence of "educational activities" by definition?

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1) Is it required to obtain a special license for educational activities? Is it possible, under such a baseline, to work as a consultant?

No, in this case, no license is required, since there is no educational activity itself. First, none of the educational programs is being implemented. and secondly, no certification is expected. nor the issuance of the corresponding document.

2) If possible, what is the best way to formalize: as an individual entrepreneur or as an LLC?

The registration of both an LLC and an individual entrepreneur has its pros and cons.

Pros: fewer risks (in the event of a debt, an LLC can only be liable with its own property, in the absence of a debt, an LLC can be bankrupted or simply abandoned, transferring property without consequences), according to statistics, clients turn to legal entities more often than to entrepreneurs.

Disadvantages: the need to keep accounting records, more complicated registration compared to an individual entrepreneur, administrative responsibility is several times higher than that of an individual entrepreneur, the possibility of bringing the head of an LLC to criminal liability under Art. 315 of the Criminal Code of the Russian Federation.

Pros: no need to keep accounting records, simplified creation procedure, administrative responsibility is less than that of a legal entity, the impossibility of bringing an individual entrepreneur to responsibility under Art. 315 of the Criminal Code of the Russian Federation.

Cons: in the presence of debt, the individual entrepreneur is responsible for all his property for debts, including property registered to an individual.

Based on this, in my opinion, it is still preferable to choose an IP.

3) What are the best OKVED codes to choose?

OKVED 80.42 - yours.

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Provorova Anna

Lawyer, Moscow

• 5390 replies

  3,281 reviews

Or is it still possible some kind of checks, detection of this very "educational" component in our activities and subsequent fines?

If you do not issue any documents confirming the completion of your courses, then none of the checking and controlling bodies will sit in your class in order to identify educational activities. Therefore, you will not receive any fines.

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Lawyer, St. Petersburg

• 7.3 rating

Thank you for your responses! If I understood correctly everything that I have managed to answer so far: if the activities of the courses will not be included in the list of services for the implementation of educational programs from the list you specified, and employees will be hired not as teachers, but as consultants or methodologists, then such an organization is quite can exist? That is, the organizer is an individual entrepreneur (OKVED 80.42. Education for adults and other types of education not included in other groups, for example) and several hired consultants. And the main thing in all this is the absence of "educational activities" by definition? Or is it still possible some kind of checks, detection of this very "educational" component in our activities and subsequent fines?

This is a very realistic option. I myself go now to the same English courses))

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Thanks! This is a very important note :) If there are such examples from life, it will already be a little easier to start a business.

Lawyer, Oryol

If you do not plan to confirm your knowledge in any way and generally indicate educational activities, an individual entrepreneur (on the USN) may be suitable for you - the creation of a language lovers club (organization of seminars, round tables, trainings).

The difference between an LLC and an individual entrepreneur on: ipipip.ru ›

74.84 Provision of other services. This activity is not licensed.

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Lawyer, St. Petersburg

• 7.3 rating

As far as I understand, there shouldn't be any special problems with hiring employees as consultants (in principle, not teachers!)?

YOU can call them teachers, the point is not in the name. And in the fact that they will advise, provide tutoring and this is what should be indicated in contracts with them, and not teaching within the framework of general education programs. But it's better not to use this word, call them consultants, I think they don't care what matters is that the work is paid))))

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Lawyer, Oryol

Do not list any activity subject to licensing. Less supervision.

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Thanks! As far as I understand, there shouldn't be any special problems with hiring employees as consultants (in principle, not teachers!)?

No problem. Individual entrepreneurs have the right to use hired labor.

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Lawyer, Moscow

• 7.0 rating
• expert

Responsibility for carrying out entrepreneurial activities without a license (including educational) is provided for by Art. 14.1 of the Code of Administrative Offenses and provides for citizens fine of up to 2,500 rubles , and for violation of the conditions stipulated by the license up to 5,000 rubles.

By citizens we mean, among other things, persons engaged in entrepreneurial activity without forming a legal entity, that is, individual entrepreneurs.

For legal entities conducting educational activities without obtaining a license, the amount of fines is from 40,000 to 50,000 rubles.

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That is, if I am engaged in "consulting" and "providing other services" (like my employees) - all this does not threaten me? Of course, I am not going to engage in education in the framework of the above programs. There are none, preparatory materials for any programs. As well as certification for them. There will be several tutors with their own personal experience. And let it be the "Club of Foreign Languages ​​Lovers", this is also not important.

Of fundamental importance is the very possibility of tutoring (and hiring employees) in a way that does not require special licenses. How it will be called is not very important to me. It is important that this suits me, employees, clients and regulatory authorities (if they suddenly become interested).

Yes, in fact, people will be taught there. But if from the point of view of the law this is not considered a full-fledged "education", but just "consulting", etc. - it will be just fine.

Provorova Anna

Lawyer, Moscow

• 5390 replies

  3,281 reviews

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Yes thank you! At the moment, I am inclined to this option.