Open a bookmaker from scratch. How to create an online bookmaker

Before opening a bookmaker's office, you need to understand that sports betting has been made for several years by both beginners and regulars. Therefore, it is important for an entrepreneur to attract those who can bring profit.

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Principle of operation

According to the principle of work, a bookmaker's office resembles a stock exchange. Every day, various sporting events and events update quotes. Each of the events is assigned a unique coefficient on which the winning depends. Therefore, the visitor knows exactly how much he will win. Odds are calculated by in-house analysts or based on the purchased bet line. The bookmaker accepts bets and answers them.

Most often they bet on:

• football;
• hockey;
• basketball;
• race;
• boxing.

Also, bets are placed on unique events:

• Oscar;
• Eurovision;
• elections.

The bookmaker business is based on the ability to predict the outcome of certain events.

This business has a seasonality that depends on major events. However, if the office has a regular clientele and a well-functioning rate line, it will not face a decline in demand.

Views

Before opening a bookmaker's office, you should decide whether it will work in an office or accept bets and pay out winnings on the Internet. It is worth noting that the difference between them is only in the availability of premises.

Offline business

Offline business involves:

• availability of premises;
• hiring employees;
• necessary equipment;
• special software.

Those who want to place a bet turn to the bookmaker's office and come here to win.

Internet option

A bookmaker on the Internet implies the presence of a special platform on the Web where bets are accepted. Also, the betting bureau should be able to make payments of winnings to online wallets and bank cards. The rest of the online bookmaker business is not much different from a regular office.

Experts advise starting a business from an offline office and only going online over time.

Relevance

The relevance of starting your own business related to rates:

1. Profitability. With a good location and good advertising, the bookmaker is able to bring the owner a good stable income. At events such as the Olympics, the World Cup, you can even recoup the initial investment.
2. Legality. There are no legal alternatives for gamblers, so they go to bookmakers.
3. Large selection of bookmaker systems. There are several manufacturers of specialized software on the market who are ready to offer their services to newly opened offices.
4. Stability. There are sports or other events almost all year round, so bookmakers have no shortage of work.

Market description and analysis

The bookmaker business has been operating in Russia relatively recently, but the main impetus for its development is the ban on casinos on the territory of the Russian Federation. Five years ago, there were only five bookmaker networks operating on the market. Today there are 27 of them, and new bureaus that accept bets are regularly opening.

The total annual income of sweepstakes in Russia is 2.5 billion rubles.

The authorities are loyal to organized bookmakers, so they are not threatened with closure.

The target audience

Two types of players come to the bookmaker's office:

1. Beginners. These people came to the office, driven by passion. As a rule, they bet without calculation and plans. They bring the main income to the office, because they lose more often. As a rule, small sums win.
2. Pros. They bet deliberately, assess the players' odds and calculate the probabilities. They come to place their bets prepared and are able to win a good amount.

There are situations when pros come to the office, armed with classified information, for example, they work with large bookmakers and they have been ordered to win. They are betting large sums and can harm the business. It is almost impossible to calculate them. Five to ten of these players are capable of ruining almost any office.

Also, the target audience is determined based on the range of the bookmaker's office. Few people will come from across the city to place bets. The radius of 3-5 km can be taken as a basis. This must be taken into account when thinking over an advertising strategy.

Competitive advantages

You can stand out among competitors:

1. Registration. The bookmaker's premises must be designed in accordance with a specially developed corporate identity. This is necessary to create a holistic image if management decides to expand in the future.
2. Attractive odds. It is not always profitable to realize unique odds right away, because a new player in the market should not attract pros.
3. Advertising campaign. It is necessary to work out the message of the advertising campaign, which will bring more new clients to the office.

Advertising company

• location of the office;
• target audience;
• activity of competitors.

• on the radio;
• in the Internet;
• in social networks;
• in outdoor advertising.

At the second stage, costs can be reduced by leaving activity:

• in the Internet;
• in social networks.

• luminous sign;
• volumetric letters;
• protruding structure;
• unusual branding.

Step-by-step opening instructions

To open a bookmaker's office in Russia or Ukraine from scratch, you must:

1. Draw up a business plan.
2. Find and renovate the office space.
3. Obtain a license to engage in betting business.
4. Create an IP.
5. Purchase equipment.
6. Purchase the required software.
7. Rent a rate line or hire an in-house analyst.
8. Hire specialists.
9. Start an office.
10. Carry out an advertising campaign.

Bet line

It is optimal if the line of bets does not differ from competitors.

The betting line of the bookmaker is determined by:

1. On one's own. With such a decision, all responsibility rests with the analyst or the staff of analysts, who must calculate the probabilities and outcome of events as accurately as possible.
2. Rent. The rate line can be rented from a more experienced office. Typically, it costs half the salary of an analyst or department.

For a beginner office, it is preferable to rent a line of rates. This solution comes with less risk.

The documents

A bookmaker's office can operate in the status of an individual entrepreneur. For these purposes, OKVED (general classifier of foreign economic activity) codes of class 92 are selected.

To open an individual entrepreneur in Russia, you will need to prepare documents for the tax office:

• application (it indicates: OKVED codes, address, name, passport data);
• a photocopy of your passport;
• check for payment of the state fee;
• application for the transition to a simplified taxation regime (in triplicate).

To open an individual entrepreneur in Ukraine, you will need:

• decide on the KVED code (Classifier of types of economic activity);
• submit an application for registration signed by the applicant;
• apply for simplified taxation;
• submit an application for voluntary registration of a value added tax (VAT) payer.

It is possible to submit documents for registration in Ukraine not only to the tax authority. Registration of an individual entrepreneur is free.

Licensing

Bookmaker activity is licensed.

A firm, in order to obtain a license from the tax service, must meet the requirements:

• have a guarantee of ownership of assets over one billion rubles;
• provide the department with a guarantee from the bank in the amount of 500 million rubles or more.

A license from the Federal Tax Service is issued for a period of 5 years. You will also need to obtain a license from the Federal Agency for Physical Culture, Sports and Tourism.

An affiliate program and franchising will help to spend less, but not all large offices are ready to agree to such cooperation. They put forward certain requirements for those wishing to become an affiliate of a large bookmaker network.

Premises and design

At the first stage, a small room with an area of ​​20 sq. m.

This space is enough to put:

• computer desk;
• a printer;
• safe;
• cash machine.

The legislation of the Russian Federation provides for a number of location restrictions that must be taken into account.

The premises should not be located in:

• capital buildings and structures;
• temporary buildings;
• children's institutions;
• medical institutions;
• cultural institutions;
• at train stations;
• state property buildings;
• buildings of municipal property;
• cult premises;
• religious premises.

Considering all the restrictions, the office space must be chosen:

• on the first floor;
• along the road;
• in a non-residential building;
• in a passable place, preferably near the gathering places of men.

Men most often gather in:

• bars;
• sports bars;
• bath;
• night clubs;
• bowling alley.

The design of the premises in which the bookmaker will be located should be:

1. Recognizable. Authenticity is especially important for franchised bookmakers.
2. Thematic. Entering the premises, a potential client should be motivated to bet as much money as possible.
3. Cozy. A client wishing to place a bet should feel comfortable.

The design of the room can be used:

• bright colours;
• freeze frames (goals, jumps, etc.);
• televisions for broadcasting sporting events, possibly recorded.

Staff

At the first stage, they can work in the office:

• two cashiers (in shifts);
• security guard;
• cleaning woman.

If the office expands or its owner has ambitions for development, more staff will be required.

Financial plan

When calculating the financial plan, you should take into account the composition of the costs:

• starting investments;
• regular expenses.

As a rule, only own funds are used to open a bookmaker's office.

Initial attachments

At the first stage, you will need to invest in:

• rental of premises;
• renovation of the premises;
• decoration and design;
• purchase of the necessary equipment;
• purchase of software;
• deduction of funds for joining the affiliate program.

Regular costs

The regular expenses of the bookmaker's office include:

• salary to employees;
• deductions to the parent organization;
• rent;
• utilities;
• security.

Franchise deductions can cost from 30 to 150 thousand rubles per month.

Income

It is difficult to predict the income of a bookmaker's office because it all depends on competent planning of bets and odds.

Those who have already opened an office talk about a monthly profit of 50 to 200 thousand rubles. The approximate monthly turnover of a large office is 1 million rubles.

Calendar plan

When drawing up a business plan, it is necessary to draw up an approximate timetable and timetable.

Stage	1 month	2 months	3 months	4 months	5 months	6 months
Market analysis	+	+
Business plan preparation		+
Registration of a package of documents			+
Obtaining additional permissions				+
Construction / rental of premises				+	+
Renovation work				+	+
Purchase and stocking					+	+
Staff recruitment					+	+
Opening						+

This niche has one of the largest financial turnovers. Bookmakers are in high demand for their services, especially after the closure of other types of gambling business.

The main advantages of this type of activity are the ability to quickly increase capital with minimal investment, as well as receive legal earnings, security, and minimal financial risks.

However, there are many pitfalls in this area, you should carefully study all the subtleties and nuances. This activity is subject to compulsory licensing. It can only be obtained by a person with extensive experience in the gambling business and large capital.

Key success factors:

• reliable team;
• availability of a competent and experienced analyst;
• new and proven equipment;
• qualified personnel;
• good location.

The initial investment amount is 1 345 000 rubles.

The break-even point is reached at 1 month of work.

Payback period is about 10 months.

Average net monthly income 164 000 rubles.

Return on sales 35% .

2. Description of the business, product or service

A bookmaker is an organization in the status of a legal entity that conducts bets with players (individuals) with the subsequent payment of funds. That is, a person places a bet on the outcome of an event, as a rule, this is a sporting event. If his prediction comes true, then he gets a win. Otherwise, the bet remains with the office.

Bookmakers constantly monitor and analyze sporting events and, based on this, set certain odds. They are based on the theory of probability, statistics and expert assessments.

The predecessors of bookmakers were sweepstakes. Since ancient times, people have bet on the races. Over time, the field of activity began to expand. Today the most popular sports for betting are football, tennis, hockey, basketball, volleyball. Obviously, during these sports, there has been a significant increase in profits.

When opening this type of business, it should be borne in mind that the terms for obtaining a license are up to six months.

Opening hours: round the clock.

3. Description of the sales market

After the law banning the gambling business of the Russian Federation came into force on March 1, 2007, bookmakers gained great potential for growth. And since that time there has been a constant development of this business.

The Russian bookmaker industry has a threefold growth potential in the next five years, experts calculated. The Confederations Cup and the FIFA World Cup held in Russia will play a key role in this. By 2023, the projected turnover of this industry is 1.2 trillion rubles.

The total income of bookmakers in Russia, in particular guaranteed commission fees, is RUB 47 billion. ($ 0.7 billion) per year, or 1.2% of the global market. (RBK)

The target audience.

About 90% of the clients of bookmakers are men aged 18 to 50 with secondary / higher education. Social status: middle managers, workers and workers with an average income.

These are, as a rule, amateurs of sports analytics and statistics. And also just gambling people who want to try their luck and just have a good time.

4. Sales and Marketing

5. Production plan

6. Organizational structure

The main factor influencing the success of an organization is the right team. The main employees of the company are analysts who can calculate the possible results of the game and set the odds correctly.

Service personnel list:

• director (manager) - 1 person;
• cashier-administrator - 4 people;
• analyst - 2 people;

The total number of staff is 7 people.

At first, the role of a manager can be taken by the business owner himself, in order to clearly establish all the processes in the organization.

Basic requirements for personnel:

• high computer skills,
• higher education,
• work experience in the bookmaker sphere from 1 year,
• honesty,

• decency,
• sociability, responsibility.

Wage fund, rub.

	Amount of workers	Wage	Total:
Manager
Analyst
Cashier-administrator
Insurance premiums (30% payroll)
Total:

7. Financial plan

In the considered bookmaker's office, bets will be accepted on the following sports: football, tennis, hockey, basketball, volleyball. The average sales plan for a city with a population of one million is based on the average bookmaker data of the same format for 2017, adjusted for inflation. Depending on the season, the holding of the most significant games, the level of sales may vary. The average market rate is 500-1000 rubles. On average, 20-30 people place bets per day at the bookmaker's office. In 95% of cases, the bookmaker wins. As rbc.ru writes, significant growth in this niche is planned (3 times). Thus, with a successful market entry, the project has the potential to increase average revenues.

Sales structure	1 month	2 month	3 month	4 month	5 month	6 month
Football Betting
Tennis betting
Hockey betting
Basketball betting
Volleyball betting
Revenue (income) total:

Sales structure	7 month	8 month	9 month	10 month	11 month	12 month
Football Betting
Tennis betting
Hockey betting
Basketball betting
Volleyball betting
Revenue (income) total:

The financial result for the first year of operations is presented in the following table. The average net profit for the first year of operation is 164 000 rub.

	1 month	2 month	3 month	4 month	5 month	6 month
Revenue
(-) Monthly costs
(=) Gross income
(-) Taxes, fixed
(-) Personal income tax from customer winnings, 13%
(=) Net profit
(=) Cumulative net profit

	7 month	8 month	9 month	10 month	11 month	12 month
Revenue

The opportunity to make money simply by placing bets and watching sports and social events has been attractive for brave and gambling people since ancient times.

The modern development of information technology has made this process even more streamlined and accessible.

The relevance of founding a betting business

Bookmaking is an interesting and profitable business that began to flourish after the closure of casinos and slot machines in Russia in 2009. it legal type of gambling business, which gives good tax payments to regional budgets, therefore, both organizers and clients and local administrations are interested in its development. In accordance with the legislation of the Russian Federation, a bookmaker's office is a gambling establishment in which gambling is carried out in the form of a bet between the establishment and the participants.

Opening your own bookmaker's office is both a chance to get rich quickly and the risk of facing a lot of difficulties at the same time.

Bookmaking is a business that requires large financial investments (if you organize everything yourself), gambling skills and calculating analytical skills.

Benefits of Starting an Internet Business

With the help of computer technologies, bookmakers are becoming more informative and functional, allowing customers to place bets from their mobile devices and without even leaving their homes from anywhere in the world.

The online bookmaker has a number of significant advantages before a similar one:

• Savings on renting or buying premises, finding a profitable location;
• Saving on the maintenance of the bet acceptance point and part of the equipment;
• Savings on salary payments to staff (cashier, cleaner, security guard);
• The ability to use a ready-made script;
• The presence of an extensive client base from different cities and even countries.

If you have not registered an organization yet, then easiest This can be done using online services that will help you generate all the necessary documents for free: If you already have an organization and you are thinking about how to facilitate and automate accounting and reporting, then the following online services come to the rescue, which will completely replace the accountant in your company and will save you a lot of money and time. All reports are generated automatically, signed with an electronic signature and sent automatically online. It is ideal for individual entrepreneurs or LLC on the USN, UTII, PSN, TS, OSNO.
Everything happens in a few clicks, without queues and stress. Try it and you will be surprised how easy it became!

Step-by-step action plan

To start doing this business, it is necessary to carry out a number of activities.

License

Obtaining a license is the most difficult stage in organizing an online bookmaker office. A license is required, but you can get it only if you have “sufficient experience of the applicant” in this type of activity. The paradox is that bookmaking, to some extent, is an art, the basics of which the pros pass on to the future specialist, and officially such a specialty does not exist. If you do not have experience in running a gambling business, you will have to take on an experienced partner, or choose an option.

The license can be obtained from the representative office of the Federal Tax Service for a period of five years with the possibility of subsequent renewal. The application is considered for about a month and a half, thorough checks are carried out, and the profitability of the future business is assessed. The main difficulty lies in the compliance of the applicant's financial capabilities with the licensing conditions. This requires 100 million rubles, a bank guarantee for 500 million rubles, as well as assets in the amount of 1 billion rubles or more. Of course, self-registration of a company with licensing is not suitable for every entrepreneur.

If all conditions are met, then it is prepared package of documents to obtain a license to operate a bookmaker on the Internet:

• licensing application;
• information about employees with the attachment of copies of passports and;
• characteristics of the hardware and technical support of the bookmaker's office;
• information on the size and sources of the authorized capital;
• calculation of the value of net assets;
• confirmation of a bank guarantee.

Prices for licensing services gambling business start at 150 thousand rubles.

An overview of the operation of the software, the website and the administrative panel of one of the bookmakers is given in the following video:

Collection of necessary documents and registration

After obtaining a license, it is required and to obtain a taxpayer number. On the territory of the Russian Federation, a bookmaker's office can be registered only by a legal entity.

The organizers of the gambling business cannot be persons with an unexpunged or outstanding criminal record. A limited liability company - the future organizer of the online bookmaker's office - is registered in accordance with the general procedure. The cost of registering an activity in the form of an LLC is from 25 thousand rubles.

Choosing the right software

To start a bookmaker's office, it is enough to download or develop a script, buy a domain name and hosting. Then create your site with online betting and the ability to pay through electronic payment systems. The development of a gambling site can be done independently or entrusted to specialists. There are offers on the Internet for the sale of ready-made online bookmakers on a turnkey basis, but this may be unsafe.

Mandatory purchase of licensed software, which will cost about 2.5 million rubles. It can be purchased from competitors, but it is risky, or it can be ordered from independent companies, which would be the best option. The choice of software depends on the type of competition on the results of which the office will accept bets.

The software for organizing an online bookmaker must have the following characteristics:

1. increased stability of the software package;
2. function of work in real time and offline;
3. reliable protection of the website from hacker attacks;
4. the presence of an analytical function of bookmaking;
5. intuitive interface, etc.

You will also need equipment worth about 200 thousand rubles: a server, a computer or laptop, a printer, a scanner, round-the-clock Internet access, licensed anti-virus software. You need a reliable provider and a high-speed connection with a security line. In the event of a server hacking, there can be large financial losses, therefore, one cannot save on the protection of information data.

Main features of work

When the website of the bookmaker's office opens and the business starts working, it will be necessary to take into account a number of nuances of this type of activity:

• huge competition in the online gambling business. You will have to make a lot of advertising and marketing efforts to win back a "share" of the space, and in the future, to retain and expand it;
• engaging the help of experienced analysts and experts to determine the correct line and odds. They will need to pay wages (from 50 thousand rubles), but this is incommensurate with the possible financial losses from inexperienced doing business;
• thoughtful protection against experienced and dummy players, disinformation. Colleagues will help here;
• creating a reserve fund in case of large winnings (on average, 500 thousand rubles) and limiting the maximum rates;
• incompleteness of the legislative framework in relation to gambling, especially in the Internet space.

Buying a franchise

Buying for the Internet is the most effective business model. It is necessary to have an initial capital in the range of 350 thousand to 2 million rubles, to make a lump-sum contribution (not always), to pay royalties of 10-20%.

A bookmaker opened under a franchise is completely ready to work and meets all modern requirements. The technique allows you to avoid unnecessary organizational, technical, legal and financial troubles. Business is developing under the protection of a reliable company with a huge number of clients and an impeccable business reputation. The issues of licensing and purchasing a software product disappear by themselves. The saved resources and time are spent on advertising and promoting your business on the Internet.

The website of bookmaker services is a profitable and promising direction of business development. The organization of your own line via the Internet is good from 20%, since a huge share of bets is made today in the online mode.

History of bookmaking

Before we start discussing the cost of opening a bookmaker's office, I want to go back a little to the past in order to understand where this entertaining activity first appeared and where it came from.

It is worth noting that, unlike modern types of earnings, such as opening a marriage agency, bookmakers have existed for a very long time, for many centuries.

In ancient Rome, professional athletes were called gladiators, for sure everyone read about the famous gladiator fights. So, the inhabitants of Rome were very gambling, and gladly placed bets on various competitions. While such bookmakers, of course, did not exist, the bets were accepted mainly by well-known bankers. The principle of making bets: from the entire collected amount, the argentarii took his percentage, and distributed the rest to those participants who guessed the outcome of the event.

During the Middle Ages, betting was popular with wealthy people. Many nobles were not averse to predicting the results of the knights' fights, which were beating with massive entertainment action at that time.

If we talk about the modern totalizator, then Pierre Oller is rightfully considered its founder, who first began to accept bets on horse races. Around 1875, bookmaking was firmly established as a type of activity and began to exist constantly, bringing a stable income to its founders.

What do you need to open a bookmaker's office?

The question of how to open a bookmaker's office is of interest to many entrepreneurs. This type of earnings is rightfully considered one of the most profitable. Therefore, the competition is quite serious here. Today there are more than one hundred large bookmakers that are serious rivals for a novice entrepreneur who wants to start a business in this area.

Before you need to, it is to draw up a detailed business plan with which you can predict the cost of opening a bookmaker's office and its development.

A business plan is a document that details all the steps that are required to open and operate a bookmaker's office.

Stages of a business plan for opening a bookmaker's office:

1. Detailed analysis of a business idea. Be sure to research the niche. You should analyze the level of competition, as well as study what services can be provided to the population;
2. Business registration. At this stage, it is necessary to collect all the information about the procedure for registering a business in the gaming field. After that, it is required to prepare the entire package of documents for obtaining a license to operate a bookmaker's office;
3. Premises rental and repair. Pay special attention to the location of the establishment, the profit and the payback period of the business depend on it;
4. Purchase of equipment;
5. Selection and recruitment of personnel. Much depends on the activities of employees, so you should not overlook this important nuance;
6. Advertising costs. There are a lot of options for attracting customers today. Choose the most successful types of PR advertising for your bookmaker organization.

How much does it cost to open a bookmaker's office?

To open a bookmaker's office you naturally need a decent amount of money. It is quite difficult for a budding entrepreneur to find the necessary amount of money to start. Most often, the founders of bookmaker organizations are several people at once. As a rule, these are already established businessmen who can invest a substantial amount of money in the development of a bookmaker's office.

To start a bookmaker's office, you need approximately 8-10 thousand dollars, and this is only for initial expenses. The amount of financial investments depends primarily on the type of bookmaking.

There are two types of bookmakers:

• For a mass audience, that is, anyone can come and make their predictions on the outcome of a sporting event. Bets, as a rule, range from 50–10000 rubles.
• Elite organizations. The principle of operation is no different, everything is the same, except for the minimum rate, which is mainly from 1000 rubles.

Business registration

After drawing up a business plan, you need to register your type of activity. Bookmaking has long been a type of gambling, therefore, you need to obtain permission to start activities. To obtain a license, you must contact Roskomsport (Federal Agency for Physical Culture, Sports and Tourism). The main requirement for obtaining permission is the experience of the creator of the bookmaker organization. But where does a beginner learn this type of activity? The only way out is to find an experienced partner who will agree to participate in the creation of the bookmaker's office and act as a founder.

Determining the location

The main rule of a good location is the absence of competitors nearby. You should not be so self-confident as to locate such an organization near existing similar offices.

When choosing a place for a bookmaker's office, take into account its traffic and contingent. As a rule, the gambling part of the population is mainly men, so the location of the office should be near the establishments that are visited by a strong half of humanity (bars, factories, sports clubs,).

Requirements for the premises

You do not need to rent a large area, a room of 5-10 sq. M is quite enough. m. The place of work itself must be equipped in such a way that the client does not see the computer, does not have access to money, this will protect the employee. The principle of operation is somewhat reminiscent of an exchange office, the employee communicates with the client through the window, registers the rate and accepts the payment.

Bookmaker equipment

Unlike other types of activities, where a large amount of money is required for the purchase of equipment, for example, here, there will be no special costs.

Equipment for work:

• Computer or laptop;
• 24/7 Internet access. You need to choose a reliable provider and a high-speed connection with a security line. If the service is hacked, you will face very large financial losses, so take this moment very seriously.
• Printer, scanner;
• Licensed computer software.

How the bookmaker works

Now, let's talk about the most interesting thing, namely, the principle of the bookmaker organizations.

As a rule, bets are placed on sporting events. Most often these are football matches, basketball, hockey, boxing, horse races, etc. But in principle, today, you can place bets on anything, even music and acting contests such as Eurovision and Oscars.

The principle of operation of the offices is as follows. The client places a bet on a specific match, choosing one of the proposed options for the outcome of the event. It is worth knowing that in each case the minimum rate is different. In case of winning, the client receives a sum of money (the initial bet amount multiplied by the odds). In most cases, the bookmaker predicts the results of the match. For example, he bets 50% on the win of one team, 20% on the victory of another, and 30% on a draw.

The client can receive his amount within a few hours after the played bet.

Risks

In the bookmaker business, as in any other area of ​​the entertainment business, the risks are very significant. Therefore, you need to know a lot about betting and the work of bookmakers. Hire several experienced consultants who are knowledgeable in this area and who can predict the results. Otherwise, serious losses await you.

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Business promotion

First of all, you need to choose a good location for the bookmaker's office. It is advisable to open such establishments in crowded places of the city.

Signboard. Regarding the sign, it should be bright and attractive, but as correct as possible.