Do I need to register a museum. Museum business plan

The museum is one of the types of entertainment business and an approach is also required to open it. Consider the main advantages and disadvantages of starting a business, the key success factors, as well as the financial performance of the business (cost structure and profitability). Let's analyze the choice of the form of organization of a legal entity for opening a museum. In this article, we will consider how to open a museum from scratch.

Advantages and disadvantages of opening a museum

The main target audience of the museum: children, students and youth under 30. There are many subspecies of the museum, targeted at its visitors. Let's take a look at the key advantages and disadvantages of starting a business.

Many famous museums began their existence with private collections, for example: the Tretyakov Art Gallery, the Museum of Soviet Arcade Machines in Moscow, the Museum of Retro Cars, etc. The museum can be created as a commercial organization with the aim of generating profit and its own financial support. If the museum assumes its functioning at the expense of external funding, donations and contributions of participants, then the museum is registered as an NPO (non-profit association).

How to open a private museum from scratch: business registration, taxation

To register with the tax office of a private individual, an individual entrepreneur or LLC is created. The table below analyzes the main advantages, as well as the required list of documents for each of the forms of business. When registering according to OKVED, choose the main activity:

92.52- "Activities of museums and the protection of historical sites and buildings"

The optimal choice of the taxation system for the museum will be the simplified taxation system (STS) with the accrual of tax on income with an interest rate of 6% (provided that more than 70% of income is generated by museum activities!).

In addition, the activities of museums refer to preferential types and for them reduced interest rates on insurance premiums in the Pension Fund, FSS and MHIF are 26%, while for other types of activities 34%.

How to open a museum from scratch?

This video describes in detail how to open a private museum based on the experience of Natalia Potapova, co-founder of the Experimentanium Museum of Entertaining Sciences: what are the main difficulties in the opening process, how to do it without state support, etc.

Location and premises for the museum

A museum often requires large spaces and rooms from 300 to 1000 m². Large premises increase rents and business fixed costs. Especially rental costs are reflected in large cities: Moscow, St. Petersburg, Yekaterinburg, where in the city center the cost of 1m² starts from 10,000 rubles. The difficulty of opening a museum in the center makes it compete with business objects, offices with high rents. Therefore, museums often open in former industrial facilities: power plants (Tate Modern gallery in London), a winery (Winzavod museum in Moscow). If the premises are small up to 300m², then it will be economically more profitable to buy a premise, with large areas it is more profitable to rent.

Since museums belong to entertainment establishments, the location should be in places of recreation for residents or visits to tourists. An important feature when choosing the location of the museum is its pedestrian accessibility, the closer it is to places of rest and a busy crowd of people, the more it will be able to attract more visitors. Park areas are perfect, for example, Gorky Park in Moscow, where the husbands of contemporary art "Garage" and the Central House of Artists (CHA) are located nearby, next to VDNKh there is the Cosmonautics Museum, and next to the Moscow Planetarium Zoo. Most of the cultural sites are located in the city center (more than 80% of museums in Moscow are located within the boulevard ring) and in close proximity to each other, which creates a cultural and entertainment cluster.

If you do not have the original premises, then you can make exhibitions of exhibits in the premises of other museums. To do this, you need to agree on the presentation of your collection and its advertising.

Museum staff

The main staff of the museum: an expert who keeps track of newly arriving exhibits, a guide, an accountant, a content manager who supports and fills the site. If the collection is aimed at foreign tourists, then the role of a guide who speaks English, German or Chinese is important. It should be noted that the museum's exhibits are accounted for in the accounting department as fixed assets and are not subject to depreciation.

There are many interesting museums and collections, we have brought you 5 interesting museums.

1. International UFO Museum and Research Center (Roswell, New Mexico, USA) - was founded in 1991 and is a collection of photographs and UFO sightings. It is aimed at fans, science fiction writers and esoteric lovers.
2. The Star Wars Museum is a museum for fans and admirers of the cult Star Wars movie.
3. “Museum of Soviet Arcade Machines” - for everyone born in the USSR and feeling nostalgic for that time.
4. "Museum of Bad Art" (USA, Massachusetts) - collected from exhibits that are not prohibited from showing in other museums.
5. "Museum of Boxing" - focused on amateurs and professionals of boxing, opened in the sports palace of Jean-Claude Boutier in Sannois.

You can see that the success of the museum was due to its narrow focus on a specific target group: science fiction writers, fans of the Star Wars movie, athletes, residents of the USSR, etc. It is important to take a sufficiently large target group when creating your museum, this will ensure a constant flow of visitors.

Private museum costs

Initial investment costs for the opening of a private museum ~ 1,200,000 rubles. (furniture ~ 200,000 rubles, ~ shelving 100,000 rubles, showcases ~ 100,000 rubles, decoration and repair of the premises ~ 400,000 rubles, supply and exhaust ventilation ~ 500,000 rubles).

The greatest expenses of the museum for the compilation / purchase of copies of the collection!

Key fixed costs after the opening of the museum: rental of premises, including utilities, salaries, costs of maintaining the collection, promotion and advertising on the Internet, operating costs of the printing house and other insurance costs with the FIU, FSS and MHIF. The main costs are for renting premises, therefore, in order to reduce costs, it is recommended to use: industrial facilities, basements, semi-basements in the city center. It is also recommended to create a reserve fund for payment of key costs (rent and salaries of employees) for one year in advance, this will allow to function even with unfavorable market changes and losses.

Business financial performance

The main time for visiting the museum is in the evening (19: 00-22: 00) on weekdays and weekends. This creates an uneven cash flow. The average bill to museums is 300-700 rubles, you can attract various discounts, promotions and bonuses for students and young people in the daytime. The payback period for a private museum is 1.5-3 years. The monthly revenue of the museum is ~ 500,000 rubles, net profit less fixed costs ~ 100,000 rubles.

Assessment of business attractiveness by website magazine

Business profitability	(3.0 out of 5)	Business attractiveness 3.3
Payback of the project	(3.0 out of 5)
Ease of business creation	(3.8 out of 5)
Opening a private museum as a business will be successful only if you focus on a specific target audience (Star Wars fans, athletes, boxers, born in the USSR, etc.) and a clear understanding of what they might be interested in and what excites them in the collection being created. The second important aspect is the location of the museum; it is recommended that it be located in the center of the city in places where people and tourists congregate. The payback period for initial costs is ~ 1.5-3 years, depending on the size of the target audience.

After several decades of neglect, Surkov's brewery in the center of Arkhangelsk, founded 100 years ago, was sold at auction. As a result, the city budget received 34.2 million rubles, and the new owner, StroyTechnologiya, received three emergency buildings of the former brewery and the obligation to use the facility restored in strict accordance with its historical appearance only as administrative and commercial premises or for "non-destructive production."

The building reconstruction project is almost ready. Most likely, another shopping center will open on the historical squares. The commercialization of the project is also evidenced by the fact that a brewery has already been opened on the first floor of the plant. Many historians of Arkhangelsk hoped that the famous building would still be given over to an exhibition that would tell about the history of brewing in the North. By the way, it is very entertaining, because the "secret" of Surkov's beer has not yet been revealed, and many modern brewers only copy the recipe.

Now the question is whether an object with a cultural function can be attractive for investment? And what is this cultural function - the purpose of the building, its age or architectural features? - says co-owner of several interactive art projects Andrei Sokolovsky. - We are accustomed to a clear division: the library cannot generate income, so it must be on the balance sheet of the city, and the shopping center is a commercial facility, so there is no place for a museum in it.

European tendencies are such that today in shopping centers there are museums and libraries, in museum complexes there are large shops. And cultural objects themselves can and should generate income. Only this requires the right approach.

The average payback period for a new museum is about five years. However, you can get income much faster if you know some of the secrets of running a museum business.

If we talk about art, then creating a high-quality museum collection requires significant investments. The museum, of course, cannot pay off only through the sale of entrance tickets, its income is hardly enough to support economic activities, - said the executive director of the online art auction "ARTLOT 24" in St. Petersburg Alexander Gubanov. - A successful business model of a modern museum provides for the presence of its own gallery and infrastructure facilities that provide additional opportunities for monetization.

Among the private museums that successfully use this model in St. Petersburg are the Erarta Museum of Contemporary Art and the Faberge Museum.

Thus, one of the types of additional income can be called the holding of temporary commercial exhibitions by the museum, tickets for which can cost more than visiting the permanent exhibition of the museum. In addition to exhibitions, the museum can host other side events - lectures, master classes, presentations, concerts.

Also, almost every museum has its own "exit through the souvenir shop" - an additional source of income from the store at the museum, which sells thematic books, postcards, souvenirs and miniature copies of sculptures. The initiative group of the Arkhangelsk search engines decided to follow approximately the same principle of creating a museum. In December, a new "War Museum" was opened in the capital of Pomorie; things found during the expeditions became its exhibits. Visitors can learn about the hostilities during the Intervention and the Great Patriotic War on the territory of the Arkhangelsk region.

Visitors can also get acquainted with the work of search engines and their unusual finds, ”says Alexei Sukhanovsky, one of the founders of the War Museum. - The average ticket price in this segment is about 300 rubles. All exhibits can be touched by hands - this is one of the tendencies for attracting visitors in the modern museum business.

Marina Björnsgård, Deputy Director for Development of the Art Deco Museum, believes that a number of conditions must be met to ensure the attendance of the exposition. Firstly, it should display unique samples, secondly, it should be geographically accessible and, thirdly, ensure a high level of communication (excursions and educational projects based on the exposition).

It is necessary to surprise for people to come to the museum. They often try to achieve this with the use of modern lighting or graphic effects. The most promising area now is interactive museums, where the visitor not only walks through the halls, but also performs some actions himself, interacts with exhibits. This could be, for example, a "museum of entertaining science" or a petting zoo. Such an idea looks promising for a province that has not yet been spoiled by such entertainments, ”notes Oleg Tkach, financial director of the Greenwood trade and exhibition complex.

The Northern Maritime Museum in Arkhangelsk also thought about how to attract visitors. The renovated building in the city center, new exhibitions and the maritime theme itself, it would seem, should attract visitors and, therefore, bring income.

We came to the conclusion that if you do not arrange presentations in the museum, various events and do not work with travel agencies or with schools, colleges, then the flow of visitors will be very small, not like at shopping centers, - and believes. O. Director of the Northern Maritime Museum Evgeny Tenetov. - I am sure that a museum, even the most modern one, cannot generate income. In the best case, he can work to zero - to earn on his own development.

According to Tenetov, a museum or art space is always a point of growth for the development of a territory.

As the head of the Kolomenskaya Pastila cultural and production cluster Elena Dmitrieva notes, in small towns the appearance of a museum, a cultural object stimulates the opening of related businesses, increases the value of real estate, makes it possible to create new goods and types of economic proposals, the main of which is not knowledge, but an impression ...

Now most of the opening museums in the regions of the Northwest are aimed at tourists. Basically, these are small expositions dedicated to some kind of folk craft, where the main role is played by an interesting story of the guide and a visit to a large gift shop.

A good move is to organize a museum in which the historical part is combined with an entertainment one, for example, as in the Museum of Soviet Arcade Machines, ”notes Anna Karganova, director of the Foundation for Russian Abstract Art.

This is approximately the path taken by private museums, which are opening in areas of the Arkhangelsk, Murmansk regions and Karelia, attractive for tourists. Time will tell whether they will survive, and competent strategic planning can help them in this.

To open a museum, you need to solve almost the same problems as when opening a Firm.

Come up with an idea, preferably a competitive one, find permanent sources

Funding, placement in a walkable place, recruit professional staff, etc.

STEP 1. IDEAS AND MOTIVATION

Any private museum starts with an interest in collecting. After There are enough exhibits in the collection to display it for all to see, it stands clearly Determine the motivation, it will largely determine the future museum policy. Want to Do you Open Museum to showcase your collection, or to find

Like-minded people and create an interest club, or you want to make money (a rare case, Example - Vodka Museum).

STEP 2. ROOM

The next step is the premises. “It is advisable to acquire the premises as property, so Calmer, - says Dmitry Shneerson, director of the private Museum of the History of Photography. - The main disadvantage of the rented premises is the ever-creeping upward rental rates. " There is Another way is to look for a sponsor, such as a large business or institution, that could Place a museum in your building, or try to get premises for a cultural institution from Municipal authorities on preferential lease terms. So, the departmental museum became The museum “Anna Akhmatova. Silver Age "in Avtovo, and Several museums have leased municipal premises, including the Gramophone Museum And phonographs of Vladimir Deryabkin.

STEP 3. STAFF

Even a small museum should have at least 5 Employees. Second The man after the director - Conditionally - the main keeper. He must understand the Foundations, keep records, know where what The item is located, when and what exhibits should be restored, etc. Often it also performs Function The curator of exhibitions and decides which exhibits can be offered for the exhibition. You will also have to provide for the position of an accountant and a cleaner, you may need and conservation of exhibits, a computer technician for maintenance of equipment And the maintenance of the website, as well as a tour guide, preferably with knowledge of a foreign language.

STEP 4. BUDGET

If the museum operates in its own premises, then among the main monthly expenses - Salary, utility bills, restoration, site content, printing - leaflets,

Posters, brochures. The costs of purchasing exhibits from a private museum are not standardized. Even It is impossible to predict in advance how much it will be possible to purchase a new item.

Some exhibits can be obtained for free: donors like that their item will be Be in the museum.

It is considered unsafe to disseminate the value of the collection among private museum workers. “As soon as we start talking about how much it costs, people will decide what we get We sell gifts and sell for a lot of money, - considers Dmitriy Schneerson. - Therefore, in our museum There are no paid ones at all Services ... We do not sell tickets, books, photographs, Cameras in We do not rent out the lease, otherwise suspicions will immediately begin that this is a shop, a cover for a serious Commercial structure ". The income of museums consists of admission fees and Excursions . Charitable donations, less often grants for projects. To earn and achieve Payback, you can rent premises, for example, for presentations, Special events.

STEP 5. ACTIVITIES

In addition to the design of the permanent exhibition, it makes sense to hold temporary exhibitions from our own funds and in cooperation with other collectors or artists. This is a good informational occasion: the announcements of exhibitions get into the posters of the media, which increases the flow of visitors. Thus, the Museum of the History of Photography holds exhibitions of Russian and foreign photographers, the private Museum of Dolls holds exhibitions from private collections. The non-state Nabokov Museum also hosts concerts, lectures, and plays.

Dmitry Shneerson, Director of the Museum of the History of Photography and Chairman of the Board of the Era Fund for Effective Asset Management, opened his museum out of a great love of photography.

$ 2-5 thousand - monthly costs of maintaining a private museum in its own premises, excluding purchases of exhibits.

The surveyed representatives of small businesses believe that it will be possible to talk about the consequences of the crisis only in a couple of months. In general, it will be expressed in the behavior of buyers - they will become more demanding ...

For example, one of the Threats of the Entrepreneurs is the counterparties who take advantage of the crisis to their advantage. Expert advice - clearly spell out penalties in contracts. "There is such an expression now -" to mow under the crisis "". ...

1. Financial difficulties (inability to recoup investments or decrease in the profitability of the Business). 2. For personal reasons (“business is tired”, “investments are needed to implement a new Project”, etc.). 3. Resale of business as a way ...

Further in the text, the main stages and features of the implementation of business projects in the field of cultural leisure will be described using an example museum business plan... The museum business is quite popular in our country and is in demand. Moreover, we are talking not only about the most popular museums of the two capitals, but also about various regional museum expositions, which are characterized by high attendance, regardless of the time of year and seasonality.

The main point of organizing such companies is the right choice of subject matter, it can be history, paleontology and archeology, painting, contemporary art, etc. In an ideal situation, it is necessary to find such an object of historical or cultural heritage, on the basis of which the museum will be opened. In any case, a large-scale exposition will require significant investments, which are planned to be attracted with the help of a business plan.

If you are in the process of starting your own business and do not know how to ensure the investment of your entrepreneurial idea, then a ready-made business plan for opening a museum will allow you to carry out this process and get a successful and promising business.

Key features of the business plan for the opening of the museum

Museum business plan as the main tool for the development of investment projects

Commercial activity is a complex system of economic and financial parameters and relationships, which requires the use of modern and efficient design methods and tools. In addition to formulating a development strategy and achieving goals, the project should contain an analysis of the market and correctly calculated financial and economic parameters that characterize its attractiveness for investment. All these requirements are fully met business plan of the museum.

It will allow you to combine your knowledge of the subject area and managerial competence with many years of experience in developing the activities of various firms and enterprises, based on classical and modern methods of marketing and financial analysis.

Description

Files

Industry nuances and stages

The project involves museum opening in one of the country's historical centers associated with the history and archeology of the region.

The main target audience is residents of the regional center and tourists who are attracted by historical sites. Tickets will be sold through its own ticket offices and a specially designed official website of the museum.

The main stages of business organization:

• construction of the building of the museum complex;
• exposition formation;
• hiring experienced and interesting guides;
• opening and reception of excursion groups.

1 - Summary

1.1. The essence of the project

1.2. Investment volume for the launch of the museum

1.3. Results of work

2 - Concept

2.1. Project concept

2.2. Description / Properties / Characteristics

2.3. Goals for 5 years

3 - Market

3.1. Market size

3.2. Market dynamics

4 - Personnel

4.1. Staffing table

4.2. Processes

4.3. Wage

5 - Financial plan

5.1. Investment plan

5.2. Funding plan

5.3. Museum opening development sales plan

5.4. Expenditure plan

5.5. Tax payment plan

5.6. Reports

5.7. Investor income

6 - Analysis

6.1. Investment analysis

6.2. The financial analysis

6.3. Museum opening risks

7 - Conclusions

The business plan for the opening of the museum is provided in MS Word format - it already contains all tables, graphs, diagrams and descriptions. You can use them "as is" because it is already ready to use. Or you can adjust any section for yourself.

For example: if you need to change the name of the project or the region where the business is located, then it is easy to do in the section "Project concept".

Financial calculations are provided in MS Excel format - parameters are highlighted in the financial model - this means that you can change any parameter, and the model will automatically calculate everything: it will build all tables, graphs and charts.

For example: if you need to increase the sales plan, then it is enough to change the sales volume for a given product (service) - the model will recalculate everything automatically, and all tables and diagrams will immediately be ready: monthly sales plan, sales structure, sales dynamics - all this will be ready ...

A feature of the financial model is that all formulas, parameters and variables are available for change, which means that any specialist who can work in MS Excel can adjust the model for himself.

Tariffs

Feedback from our clients

Feedback on the business planbath complex: Russian bath and sauna

We were approved a loan for the entire amount (65 million rubles) for the creation of a bath complex. The business plan was written in 2 weeks, contained all the necessary calculations for the project, a clear financial and production plan, in addition, a break-even point was calculated and a sensitivity analysis was made.

Valentin Isakov, Leningrad region

Review of a business plan for opening a mini-cinema in a small town

They managed to attract investment in the amount of 5 million rubles and open a mini-cinema. I really liked the thorough adherence to all our wishes and requirements of investors.

Olga I. Filinkova, Krasnodar Territory

Feedback on a business plan for opening a bowling club

We bought a ready-made business plan on the website, which helped us build a long-term development strategy for our bowling club. This plan is very easy to use. Contains all calculations and justification of indicators. You can make changes, edits and change what you need ..

Liza Bertanskaya, Krasnoyarsk

Review of the billiard club business plan

We attracted private investment in the amount of 30 million rubles to open a small billiard club in the city of St. Petersburg. The business plan was drawn up very competently - with a detailed justification for each item of income and expenses, as well as with calculations for investments. Separately, it should be noted competent financial forecasting and easy-to-understand formulas.

Astafiev L.M., St. Petersburg

Review of a detailed business plan for opening a sauna with a swimming pool

A loan of 7 million rubles was received from Sberbank for the opening of a sauna with a swimming pool ... Plan-pro.ru drew up a business plan in 7 days, took into account all the requirements of the credit institution. As a result, the loan was successfully approved.

Nikolay Korolkov, Kaliningrad

Feedback on the business plan of the museum

Despite the significant tourist interest in the history of the region and the presence of unique monuments and archaeological finds, there was no modern museum complex in the city, and my partners and I decided to correct this shortcoming. For this, a ready-made business plan for the museum was purchased from the Plan Pro company, with the help of which it was planned to receive a grant for opening from the regional government. As a result, a full-fledged project was received, taking into account the industry specifics and having a functional and easy-to-use financial model. After negotiations and protection of the project, the region allocated a grant in the amount of 27 million rubles.

Komarova I., Sverdlovsk region

Organizational component of the project

To our business plan discoveries museum did not meet obstacles and time delays on the way of its implementation, you should implement the activities from the list below in advance:

1. Determine the optimal form of activity and carry out legal actions for its registration.
2. Open a current account and register with the tax office.
3. Choose a site for the construction of the complex.
4. Make an approximate list of exhibits and sources of their receipt.
5. Conduct negotiations with the regional administration and sign an agreement on assistance and cooperation.
6. Identify potential sources of funding, including government support

Start of design work to create a business plan for the opening of the museum

The first stage of the design is drawing up a resume describing the essence, goals, objectives and the organizing company. Further in the project, the main sections of the project being developed are sequentially set out.

About company

Historical archaeological museum complex with an area of ​​XXX sq. m., including open excavations and an extensive exhibition.

The structure of the business plan for the opening of the museum

Approximate structure of an investment project museum must comply with industry requirements and standards and contain the following sections:

• assessment of the competitive environment, the main trends in the consumption of services and the development of the industry;
• project investment structure museum opening;
• technology and equipment;
• the volume of operating costs for the maintenance of the complex ;
• plan for revenue from the sale of services;
• requirements for the number and qualifications of employees and the payroll;
• marketing activities;
• payback period.

Assessment of the prospects of the market environment

Since business does not imply the presence of a large number of similar organizations on the territory of one region, the most important part of the study will be to identify the interests of residents, that is, the formation of the subject matter and composition of the exposition, which will ensure the flow of visitors to the complex and profitability business plan discoveries museum.

Competitive characteristics of the company:

• unique exposition;
• the opportunity to get acquainted with the sites of archaeological excavations;
• inexpensive tickets;
• experienced and qualified guides;
• thematic site;
• effective promotion program.

Another interesting idea for developing your own business is a bath complex. contains a description of the project, its concept, as well as a detailed calculation of the payback period of the project, net discounted project, internal profitability of the project.

Investment costs for the implementation of the business plan of the museum

Given the historical and cultural significance of the project, its main goal should be to attract government subsidies and grants for implementation, which are allocated by the regional or city administration. To attract gratuitous financing, download on our website a sample of a ready-made full-fledged museum business plan, with the calculation of the main financial and economic indicators. This will allow describing the entire significance of the project for the region and attracting government agencies to finance it.

Investment plan:

• project development and construction and installation work - XXX rubles;
• delivery of furniture and elements of internal and external landscaping - XXX rubles;
• formation of exhibits of the exposition - XXX rubles;
• website development - XXX rubles;
• promotion of the new museum - XXX rubles;
• hiring and training specialists - XXX rubles;
• reserves and reserves in case of unforeseen investment expenses - XXX rubles.

The total cost of implementing an investment project museum opening will be from 50 to 120 million rubles.

Technical Issues

To organize the technological component business plan for opening a museum you will need to take a number of actions: form an exposition, compile a list and evaluate exhibits, prepare historical references and texts for guides and fill the site, arrange a museum and start accepting excursion groups.

Museum complex equipment:

• showcases, shelves and other items for placing exhibits;
• lighting and sound system;
• interactive panels with the history of each element of the exposition;
• general and individual alarm system;
• video surveillance and smoke detectors;
• furniture and office equipment;
• cash register equipment;
• turnstiles and security frame;
• wardrobe equipment.

Financial performance indicators of the museum's business investment plan

Operating expenses

Approximate structure of expenses for ensuring current financial transactions within the framework of an investment project museum opening:

• payment for the services of energy supply and utility companies - XXX rubles;
• room maintenance - XXX rubles;
• purchase of new exhibits - XXX rubles;
• organization of exhibition zones - XXX rubles;
• commercial expenses budget - XXX rubles;
• salary - XXX rubles;
• tax payments - XXX p.

The total amount of operating expenses within business plan for opening a museum will amount to XXX rubles. monthly.

Revenue in the business plan of investment in the museum

The main sources of revenue are visitors, respectively, the entire revenue part of the plan museum opening depends on the monthly population of the region and tourists from other areas. To ensure it, we will formulate the factors of attractiveness for potential visitors:

• interesting excursions and professional guides;
• unique exhibits;
• reasonable prices for visiting.

Sources of revenue formation:

1. Tickets - XXX rubles.
2. Paid excursions - XXX rubles.
3. Conducting special thematic events - XXX rubles.

As a result of the implementation business plan financing museum, its owner will receive a monthly income of XXX rubles.

Personnel issues

Fixed capital and human resource business plan for opening a museum- they are competent, enthusiastic and professional guides, a specialist in updating the exposition and people responsible for promotion and PR are also important.

An example of a staffing table:

• director - XXX rubles;
• exposition manager - XXX rubles;
• Deputy for commercial issues - XXX rubles;
• accountant - XXX rubles;
• hiring manager - XXX rubles;
• guides - XXX rubles;
• cleaning lady - XXX rubles;
• cloakroom attendant - XXX rubles.

Calculating the payback period of a business plan describing the opening of a museum

The planned period for the project to reach self-sufficiency will be from 3 to 5 years. There are no macros in the financial model. All formulas are transparent and available for

A cash flow statement is the most important document in any business plan. Contains comprehensive information about the operating, investment and financial receipts and outflows of the company, and also allows you to assess the overall picture of the company's performance.

Download ready museum business plan with financial calculations and Excel financial model

Historical and cultural projects are important for our country, but they are also sources of profit for their owner, which can be significant provided that all work on the opening and development of the museum complex is properly designed and organized. In addition, in this area it is quite possible to receive financial support from state authorities, which are also interested in its implementation.

To do this, download a full-fledged ready-made museum business plan containing calculations of the main investment and financial indicators. Or order an individual turnkey business plan, which will take into account all the nuances and specifics of activities in the field of commercialization of objects of cultural and historical significance. Then you will be able to convince the authorities of the importance and usefulness of the project and obtain appropriate funding.

The museum is a source of knowledge, a keeper of history and an interesting place where everyone can find important exhibits for themselves. In order to turn a museum complex into a commercially successful venture, it is important to be able to combine respect for the historical heritage with entrepreneurial skills, and in the rest you will be helped by using a professional business plan.

Premises for the museum.

The first step is to find a room in which the museum will be organized. The decisive role here is played by the theme of the museum, which exhibits will be displayed, their size, storage conditions and accessibility of the review.

For example, if you have small exhibits in your museum, for example, dishes, jewelry, household items and all kinds of antiquities, then perhaps a small room or section in a shopping center will be enough for you, where everything can be accommodated. If your exhibits are of significant size, be it cars, sculptures, garden objects, then of course you need to think about your own building with a local area.

Through a real estate agency, you are looking for the necessary premises for rent, unless, of course, you do not own your own. The price will depend on the area, the location of the building, the infrastructure of the territory. The most economical option would be to rent a section in a shopping center. But here it should be borne in mind that an entertainment theme or small items that do not require long excursion accompaniments of a curator are best suited, or you plan to combine a museum and an exhibition-sale of exhibits.

For example, by opening a museum of children's creativity, you exhibit the most interesting exhibits created by children of different ages, and invite visitors to take part in replenishing the exhibition-collection. For example, you offer for sale a set of plastic for modeling, from which the child can immediately create a craft with his own hands.
A more serious theme of the museum will not be entirely appropriate in a shopping and entertainment center.

For a museum, its own premises will be optimal, for example, commercial real estate located on the ground floor of a building. Ideally, the theme of the museum should correspond to the location of the rented premises. For example, an exotic insect museum should ideally be located next to an amusement park or zoo. A theater costume museum, for example, would be more appropriate to open near the operating theaters in the historic center of the city.

If the exhibits of your future museum take up quite a lot of space, then you can think about open-air museums or in a free-standing building.
For example, in an open area, you can organize a museum of unusual garden interiors or sculptures. Here, the best option would be a plot in a garden and park area or in the nearest suburb.

Museum staff.

After deciding on the location, you need to think about the staff. How many employees you need. Here the main ones are the organizer-manager, the accountant-cashier and the guides-consultants. If the collection of the exhibition has been collected by you personally for many years, then no one can talk about it better than you, and at first you will be a guide-guide, apparently you will, having taken one employee to help.

With the premises in place and with the staff, it's time to open the museum. All you need to open is to arrange a collection of exhibits, prepare a description for each subject of the exhibition, decorate the facade in an original way and you can open.
To attract visitors, you need a bright, enticing sign. Consider an advertising campaign by analyzing the location, traffic and theme of your museum.

Financial plan.

The main investment in your business will be the rental of premises, and based on the rental cost, you will need to calculate ticket prices and determine the payback period for yourself.

For example, consider a variant of a section in a shopping center:
Section rent - from 100,000 rubles / month.
The attendance of the museum is 60 people per day (an average figure, since there are more on weekends and holidays, and less on weekdays).
The ticket price is 150 rubles.

Total per day: 150 rubles. x 60 people = 9,000 rubles / day;
Income per month: 9,000 x 30 days = 270,000 rubles.

Subtract the rental cost from income: 270,000 -100,000 = 170,000 rubles.
Let's deduct the salary of employees (on average 40,000 rubles), so your profit will be 130,000 rubles per month.

The figures presented in the example are approximate, and may differ many times from your data, since the rental amount can be 50,000 rubles / month, or you can rent a building for 500,000 rubles / month.

So the ticket prices can be from 50 to 1000 rubles, depending on the theme of the museum.
Perhaps you own the premises from which you plan to make a museum, then the costs will be associated only with the repair of the premises and its conversion into a museum.

It remains to solve some bureaucratic procedures. Registration of a legal entity, obtaining a permit for this type of activity, coordinating the necessary inspections. If it seems too complicated for you, then you can contact the agency for registration of new companies, they will prepare all the necessary documents to open your museum.

Now everything is in your hands, make a profitable museum business out of your hobby.

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