How to open a museum in a private house. Museum business plan

How to open a museum in a private house.  Museum business plan
How to open a museum in a private house. Museum business plan


* Calculations are based on average data for Russia

Opening a private museum to a small number of people seems to be a promising undertaking, nevertheless, a trip to such an institution is perceived by few as an interesting form of leisure. However, there is still a demand, and if you choose the right theme for your museum and organize it correctly, you can count on a good profit. Moreover, there are a huge variety of development options here, an entrepreneur can work in different formats, offer his visitors something unique, and a variety of topics allows you to occupy a niche that no one else is doing. A good museum can be popular and generate income absolutely everywhere - both in small settlements and in large cities, it is especially convenient to do such a business in historically significant places. Given some of the features of doing this kind of business, you can start a business that will bring a stable and fairly high income. At the same time, for many entrepreneurs, such a business becomes an interesting undertaking, because it allows them to do exactly what he devoted his life to.

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To begin with, you generally need to study the market in order to determine what exactly is interesting to the population. When working in resort or simply popular tourist cities, you should focus not even on the local population, but on visitors, there are many opportunities. Determining the theme of the museum is the most difficult stage, here the entrepreneur has to engage in full-fledged research, because in case of an unsuccessful choice, it will not even be possible to talk about covering the costs, let alone making a profit. As for competitors, they are unlikely to have a significant impact on the conduct of their business, because no one will create two museums of the same subject, and when choosing a museum, people always go exactly where they are interested, here a marketing campaign is unlikely to be -that will affect their choice. However, there are museums that are just trying to attract their visitors through something new and unusual, these are, of course, most often museums in tourist cities, because it is difficult to attract the local population to an exhibition of some too unusual collection all the time. But tourists will be happy to visit not only historical sights, but also a very unusual museum. In general, after finding out what is interesting to people and making sure that there will be enough people as visitors, you can start opening your museum.

An important point is the registration process. At its core, an entrepreneur has only one way out - to register a legal entity in order to make a profit on the provision of services, and his museum will simply be as an entertainment and cultural and leisure institution. The process of registering a legal entity is standard, there are no special conditions here. But if he does not aim to make a profit, then he can register a non-profit organization, which will become an autonomous institution. It is rather difficult to obtain the status of a museum, which allows you to apply to the Ministry of Culture for any subsidies and support, as usually private commercial organizations do not become them. But in any case, the application is forwarded to the Ministry of Culture, and there the value of the collection and its significance as a cultural asset are already assessed, and the state of the museum itself is assessed. In general, this is the difference, commercial museums most often collect a collection that hardly matters to the Ministry of Culture, and more “traditional” museums are almost always NGOs.

A separate conversation, if the entrepreneur has items of important cultural and historical value, if they are really in a private collection, then the Ministry of Culture will be interested in having these exhibits on display, but it will be very difficult to rent items of this kind. This is in case the entrepreneur assumes the possibility of renting some valuable things in other museums or other institutions. In general, from a legal point of view, there are no restrictions on the conduct of its activities, the main thing (in the case of a commercial organization) is to pay taxes, but to one degree or another the historical museum in any case has to contact the Ministry of Culture in its area on many issues. Therefore, before starting work, it makes sense to go there to find out about the requirements and provisions in the region, because, for example, there may be a restriction on the use of any items obtained during even a private archaeological expedition, it may be, for example, if excavations took place in a war zone in the past.

The next moment is the search for premises for their work. There are many options, but they depend, just on the chosen format of work. Some private museums are located in the houses or apartments of their founders, but these are rather small museums that are of interest only to a small group of like-minded people. A normal museum needs at least one exhibition hall with a size of about 100 m 2. True, there are also smaller halls, and much larger, museums in general are very, very different. An important point may be precisely the location in the city, it is optimal, of course, to be located in the center, but there the cost of rent will be very high. 100 m 2 will cost 70 thousand rubles a month on average, but this is a very rough figure, in large cities this money will not be enough, in a small settlement, on the contrary, it will be possible to save money. When working in a smaller room, of course, the savings will be more significant. In general, a museum in this regard is a rather difficult undertaking, because in some cases there is a seasonality (for example, in tourist cities), and the flow of visitors is not equal every month, and the rental amount is constant, and it must be paid without delay.

In general, it is better to have a reserve fund of funds in order to be able to pay rent for at least six months in advance without the risk of being left without premises. With 70 thousand rubles for rent, such a fund will amount to 420 thousand rubles. In six months, at least work will be done to attract visitors, after which the risks will decrease. And the museum, which is subject to seasonality, should plan its budget for the year ahead. Some entrepreneurs, by the way, find temporary places to place their expositions, due to which they can generally not engage in this activity for several months, but also not pay rent. For example, you can agree with an already operating museum to open its exhibition only for the summer months. Here you already need to study the possibilities in order to find the best way out of your situation.

In general, if a decision was made to open a museum, then for sure the organizers already have some exhibits, that is, an exhibition is ready to one degree or another. As a last resort, a decision has already been made on exactly what and where to buy. It must be said here that the cost of exhibits can be very different. It can also be the finds of archaeological students who sold them for a symbolic amount, it can also be things made by an entrepreneur on their own (some people who are fond of any kind of creativity, subsequently think about opening a museum of their handicrafts, and some it succeeds), as well as real works of art, antiques, things of great historical value - such exhibitions can be estimated at millions of dollars. That is, it is impossible to name even the approximate cost of purchasing exhibits, the range is very, very wide, in fact, from “free” to “astronomical amounts”. It all depends on what exactly you do. And, of course, you need to take into account what size the exposition will be, and in general, how many there will be in one museum.

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You also need to take care to properly equip your rooms. This will require the purchase of appropriate equipment. In general, placing exhibits in museums may require the purchase of somewhat unusual equipment (for example, armor racks), but we will consider ordinary shelving and display cases. They are usually made from simple materials, but sometimes you need an increased degree of protection if you have to deal with valuable specimens, that is, when there is a possibility of theft. Of course, a simple local history museum hardly needs a complex and expensive security system, but in some cases it is critically necessary. The cost of a 4-5 meter shelf is 30-40 thousand rubles, small showcases are 1.5-2 times cheaper, that is, one average museum hall can be equipped with furniture for 200-300 thousand rubles. Of course, here too there are many options, a lot depends on the exhibits themselves, sometimes you don't even have to buy something more expensive than a simple table. Additionally, a security complex is installed, for this you can contact a specialized private security organization, which will be able to connect a security system for an amount of about 50 thousand rubles, but in the future you will have to pay for security. Here, too, a lot depends on the complexity of the system, on the level of security, you need to count on an amount of 5 thousand rubles or more. For the protection of large museums, the amount will be several times higher. A separate expense item will be the creation of a design project, if this, of course, is advisable when creating a museum. Some of these institutions are really set up in accordance with any topic, so it makes sense to contact a specialized office that performs such work. The cost of a design project (its development) is approximately one thousand rubles per square meter of the room (taking into account that the size is 100 m 2, that is, if it is a large room, otherwise it is 1.5-2 times larger). Thus, you need about 100 thousand more rubles for a design project.

It is also worth thinking about who exactly will be working in the museum. It should be noted that a small institution is quite capable of servicing an entrepreneur himself, but if the museum has a huge number of exhibits, and many of them are valuable, then it is worth attracting special employees. It is good that if they already have experience in such positions, many museum workers who have worked in government agencies will almost certainly be interested in the higher salaries that a private museum can offer them. To service an average museum, a staff of 4-5 people will be enough, the salary of one person here lies within 20 thousand rubles for an average city. Of course, in large settlements people will have to pay a little more. In fact, the entrepreneur himself can also continue to take part in the work of the museum, especially if he forms a collection that is of interest to him. Here you will need a person responsible for the exhibits, their accounting and maintenance, an administrator, and in some cases a guide. Sometimes, in addition, cheap labor is attracted to organize exhibitions; this is necessary, for example, when working with large paintings or heavy sculptures. Thus, the salary fund is about 100 thousand rubles a month, but this figure applies only to really large museums, which are visited by a lot of people. At the same time, it is better to outsource all business processes that are not related to making a profit, this includes the already mentioned security activities, as well as accounting. Either an additional knowledgeable person or the entrepreneur himself should deal with the issues of regulating relations with the Ministry of Culture, but even a specialist from the outside does not have to be hired, but contact him only if necessary.

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Now let's dwell in more detail on the possible formats of work. The simplest example is an ordinary historical museum or a similar museum, which is interesting for the most part to a certain group of people, however, "general cultural" institutions often accept entire school classes or even student groups, if their exhibits consist of objects of study in a certain field of science. Here people already go to the museum for the sake of enlightenment (and in the case of schoolchildren - often just on a voluntary-compulsory basis). Therefore, when organizing a museum of this kind, it is worth starting cooperation with educational institutions, offering a discount on mass trips. The entrepreneur only benefits from this, because the discount on tickets does not affect the level of income, because many people come at the same time. However, the most interesting for schoolchildren, students and their teachers are registered museums, which, as already noted, are most often non-profit enterprises.

A different format of work - these are museums of unusual subjects, in the world there are a huge number of such small institutions that collect things incomprehensible to a common man in the street. The most common example is the celebrity museum. Everything here is determined by the founder's imagination, but the biggest risk in this direction is not finding an audience. On the other hand, there are examples of museums of this format, which are visited by people from all over the world. The cost of a ticket to such institutions is usually an order of magnitude more expensive than a ticket to a simple museum, although only a well-known institution can set such a price. The next category is museums designed for tourists, these are institutions that most of all depend on the season, but in special cases they can earn several times more in a couple of months than a regular museum. Usually these museums are dedicated to the history of the city, its architecture, art, and some events that took place in the life of the city. It is clear that such a museum will be successful only in a city that is initially of interest to tourists. And in a separate category there are museums that are dedicated to some unusual direction, which the organizer himself is fond of. What distinguishes such museums is that most of the exhibits are the product of the creative thought of the owner of the museums, such institutions just start with exhibitions in their own apartment or house. It can also be anything, but here you need to be sure that there will be enough like-minded people to make money on it. An additional (and sometimes the main or even the only) source of income is the sale of made things; in general, any museum can deal with the sale of exhibits.

Thus, the cost of opening a museum can be very small or very significant, an average simple museum can be opened (without taking into account the collection, the cost of which, as it was noted, cannot be estimated at all and is always calculated individually) for an amount of about one million rubles from taking into account the reserve funds for maintaining work in the first months. The amount of monthly expenses is 200 thousand rubles, and it should be noted that this is a very large figure. To cover the costs, you need to maintain at least a page on the Internet about your museum, and for this you need to invest at least 50 thousand more. The cost of a ticket to the museum starts from 50 rubles (but not even the one described here, but much simpler), the average cost is 300 rubles. Thus, to cover the costs, you will have to attract almost 670 people every month, or about 30 people per day (a working month with 22 days is taken into account).

For a museum located in a relatively large settlement and has established cooperation with schools and other educational institutions, this is quite realistic; for museums of a different format and a different way of attracting clients, this indicator can be very large and unrealistic. In this regard, many commercial museums are located in small areas and are serviced by one person. But a popular place always has its visitors, you just need to understand that it will take several months of hard work before there are many clients in the open museum. This business is very complex, and is definitely suitable for those who are themselves passionate about a particular field and are ready to develop an interest in it.

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Matthias Laudanum
(c)

Not so long ago I went to Yaroslavl - a city that is part of the "Golden Ring" of our country.
I was there, in the Museum "Music and Time". The director of this museum, D. Mostovsky, simply a magnificent circus artist, has been collecting bells from an early age. Everyone laughed at him, called him a fool, an idiot, etc. Nobody wanted to understand a person's hobbies. Even his wife did not share his views. So she said: "Do not believe people who laugh at you because of the bells, they just do not know that you are a fool from birth."
As time went on, the collection of bells grew - these were bells with the words “Take me, give me,” and bells with which the troikas drove, etc.

Simultaneously with the collection of bells, a collection of watches began to appear gradually ... Watches, I must say, are unusual. For example, 30 different melodies are available for the grandfather clock of the German company Sauer. It took three to five years to restore each copy. Every watch is time, every time is a second, every second is a moment in history, and besides, it is also the fate of the owner.

One clock was translated by A.P. Chekhov himself, other hours were translated by F.I.Shalyapin. The man, having remained in retirement after being fired from the Circus, began to think about how to live further and the idea of ​​creating a private museum not subject to the state came to his mind. He immediately grabbed onto it, and began to implement.

The first thing he did was buy the already half-deserted house of a local merchant, placed his collection on three floors.

Nobody believed him that he would be able to raise this house to its feet, everyone said, "Why do you need it - don't go there." Despite all the exclamations, he still bought it, restored it. And he makes a profit from it. But, as elsewhere, he has to trade in every little thing, souvenirs - this is his main income.

But the most interesting thing he does is play the barrel organ before leaving the band, and people leave him as much as they can. His income is so great that at the moment he bought the Organ in Germany and is restoring a separate building especially for him near his museum. In five years, people will be walking in the park and listening to J.S.Bach.

In this material:

Private museums are a promising and interesting direction for organizing your own business. This niche is in stable demand in Russia, especially in cities with developed tourism. How to open your own museum and make money on it? A ready-made business plan for the museum will help to sort out these issues.

Advantages and disadvantages of opening a museum

Every business has positive and negative sides that an entrepreneur will certainly encounter - simplicity and complexity of the organization, competition, payback, etc.

The advantages of the museum business:

  1. No licensing required. To open such a business, you do not need to obtain a license to operate. For example, to create a magazine, you need a license from the Ministry of Press. For a museum enterprise, such documents are not required.
  2. Relevance of the idea. Museums have always attracted tourists and antiquity lovers. Among them are large collectors who prefer to book private tours.
  3. Ease of organization. There is no need to maintain a large staff.
  4. Fast payback.

Disadvantages:

  1. Location dependence. If the museum is located far from the cultural center of the city, tourists will not be interested in it.
  2. Seasonality. Most of the visitors are tourists from other cities and countries. They usually travel in the summer. There will not be a large flow of visitors in the off-season.
  3. Special knowledge. It is important to correctly arrange objects in the expositions so that they complement each other and create a single composition. In addition, special storage conditions must be created for each exhibit - temperature and humidity conditions, and special lighting for written sources and paintings.
  4. Reliable security is needed - even the largest museums are robbed if they have items valuable for collectors.

Definition of topics

The choice of topic is determined by a number of factors:

  1. The presence or absence of experience in the museum field. If there is no experience, consultations of specialists - professional museum workers and collectors are required.
  2. Knowledge of the topic. There is no point in choosing an unfamiliar topic - this is a sure sign of failure. For a project to be successful, an entrepreneur must work with a topic familiar to him or gain this knowledge - by reading literature, communicating with colleagues, attending conferences and webinars of professionals.
  3. The presence of our own collections. Most of the private museums were formed from private collections and gradually expanded. Own collection is a big plus. Most of the famous museums have been formed on the basis of such collections.
  4. Competition. All existing museums are potential competitors. The primary task is to lure visitors out of them. It will not be easy, but quite realizable with the right approach to project implementation and a good advertising campaign.
  5. The tourist attraction of the region. For example, creating your own museum enterprise in St. Petersburg or the Crimea is much more profitable than somewhere in the outback.

When choosing a topic, it is necessary to take into account all these factors, they are all interconnected and complement each other.

Additionally, it is necessary to analyze the target audience. It will show how visited the museum of this or that subject will be.

Since the primary task of an entrepreneur is to make money on visitors, this factor should be the main one.

After choosing a topic, you need to decide on the type of enterprise.

There are two types of museums:

  • closed;
  • open air.

Business organization

registration

Any business needs to be registered.

There are two registration options:

  • entity;
  • individual entrepreneur.

Most of the private museums in Russia are registered as individual entrepreneurs. There is no need to formalize the status of a legal entity.

To obtain an individual entrepreneur, the following documents are required:

  1. Copy of the passport.
  2. Receipt for payment of state duty.
  3. Application form P21001.
  4. Application to the tax office.

To register an individual entrepreneur you need:

  1. Apply. There are two ways - at the place of residence and via the Internet. The second option is the most common.
  2. Select OKVED code. This code tells the authorities how the type of business is registered.
  3. Write an application (form Р21001).
  4. Pay a state fee of 800 rubles.
  5. Register with the tax office.

There are known examples of registration of private museums as non-profit associations. This status does not prohibit an entrepreneur from deriving commercial benefits from his activities and gives him the opportunity to receive financial support from the state.

Location and search for premises

The ideal location is the cultural or historical center of the city. The main stream of visitors is tourists. Most of them will not look for a museum on the other side of the city, especially if it has just opened and has not yet gained mass popularity.

Pros of opening a museum in the city center:

  • convenient transport interchange;
  • higher flow of visitors.
  • high rents - you will have to compete with large offices and enterprises, for which the high cost of rent is not a problem;
  • the dense development of the city center creates difficulties for organizing a tourist destination - these are additional expenses for rent.

Museums that cannot afford to rent in the city center also find a way out - they open in abandoned industrial and historical sites - factories, workshops, military hospitals, barracks, libraries, galleries, houses in which prominent personalities lived.

If there is no money for rent or purchase of premises, exhibitions can be shown in other museums. They will take a part of the profit for themselves, but they will independently solve all organizational issues.

Exhibits

Private museum expositions are formed by:

  • private collections;
  • lease of individual exhibits or entire collections in other museums.

REFERENCE: The first museums in Russia were formed on the basis of private collections. Thus, the Hermitage, which emerged in 1764, was initially replenished only with private collections. For example, the famous Siberian collection of gold jewelry first belonged to Peter the Great, and only in the second half of the 18th century was it transferred from the Kunstkamera to the Hermitage, where it is kept to this day.

Staff recruitment

Staff recruitment is an important and crucial moment. The staff is the face of the museum. The success or failure of this business depends on how well he does his job.

To organize a museum you will need:

  1. Guide. He must perfectly know the exposition, find the connection between the exhibits and understand the historical context of the finds. Ideally, this is a professional historian or museum worker. In addition, he must speak foreign languages ​​- in order to arrange excursions for foreign tourists.
  2. Restorer. Most of the archaeological finds need to be restored. For example, ceramic ware usually comes to museums broken - it needs to be restored. Only a professional restorer can do this.
  3. Security guard. There is no point in opening a museum without proper security - it can be robbed quickly.
  4. Cashier-accountant. In small museums, the position of an accountant is usually assigned to a cashier. This allows you to save on the maintenance of employees.
  5. Appraiser. Collections need to be updated regularly. It is impossible to buy exhibits without a professional appraiser - there is a risk of overpaying or stumbling upon a fake.

Financial plan

Investments at the start and running costs

Initial investment:

  • purchase or lease of premises - from 50 thousand rubles;
  • purchase of furniture for expositions - 200 thousand rubles;
  • purchase of equipment to maintain temperature and humidity conditions - 100 thousand rubles;
  • payment of the state fee - 800 rubles;
  • advertising - 60 thousand rubles;
  • salary of employees - 150 thousand rubles;
  • purchase of exhibits - from 100 thousand rubles.

Income

The profitability of such an enterprise depends on:

  • the tourist attraction of the city;
  • the location of the museum;
  • seasonality;
  • presented expositions and public interest in them.

The average cost of an entrance ticket is 200 rubles. Additional income - guide services and paid permission to photograph exhibits.

Guide services - 1000 rubles. The fee for using the camera is 100 rubles.

Monthly earnings - 400 thousand rubles.

Calculation of profit

Every month the income from the work of the museum is 400 thousand rubles. Taxes, utility bills, and employee salaries are deducted from this amount.

Net profit - 200 thousand rubles.

Payback - from 1 year.

The museum business is not new, but it is still a relevant type of entrepreneurial activity. Most of Russian museums were formed from private collections. You can earn money on this even today. Exhibits can be bought absolutely legally - without the fate of black archaeologists and other hunters for antiquities.

As with any museum, a private museum is based on the presentation of collections of various objects that might interest the public. Collecting is based on gathering, and collecting is based on hobby for some objects. Many people in childhood or already in adulthood are fond of collecting a wide variety of items, from coins and music records to paintings and antiques. And few people realize that their hobby can be combined with a fairly profitable business. If you have an interest in collecting, and there are already some collections of some items that may interest other people, then you can tell people about your hobby, find like-minded people with the same interests, and also make money on your hobby. And even if you have never been interested in collecting different items, it is never too late to start, and it’s not at all scary if there are not so many items in your collection to begin with. It is important that what you would like to present in your private museum is really interesting to you, since this almost guarantees the success of the business, if you are sincerely interested in items from your collection, then it will grow rapidly, you will be everything. time to replenish it with interesting novelties. The main thing is to start collecting something that is really interesting to you, and then you will even have a certain passion for collecting, and you will find new and new items for collectibles, and so with several collections it will already be possible to open your own private museum.

For example, there is a very interesting story about the famous private museum of the city of Yaroslavl, which is called "Music and Time". So the director of this museum from childhood began to get carried away with collecting various bells, in childhood no one paid special attention to this, but time passed, and with age, the love for collecting such objects only intensified, and the people around them did not understand this, considered it strange and not took such a hobby seriously. Over the years, the collection has grown significantly and, moreover, a new hobby has appeared for collecting a collection of watches. The clocks were quite unusual, many were previously used by famous people and had an honorable age, the collector was engaged in the restoration of some for years, in his free time. But then, after being fired and retired, this man began to think about what to do next and remembered about his collections. And then he got the idea to create a private museum, independent of the state, since the collections were already decent and he, like most collectors, wanted them to be presented to the public. The first step, of course, was to resolve the issue of the premises, and he bought the old building, on which he spent a lot of time and effort on restoration. Now the museum brings such income to its owner, which made it possible to significantly expand the museum and acquire an expensive organ in Germany, which he decided to place in a specially purchased room next to the museum, so that people could walk in the museum's park and listen to music.

Perhaps it sounds a little difficult that you first need to collect several collections in order to have something to show, but in fact, if you start to get carried away with collecting any items that fascinate you, then the collection grows quickly enough, depending on the cost and rarity. items. And also, if you are interested in opening a private museum to a greater extent as a fairly profitable business, and you do not want to spend a long time collecting, you can simply buy several collections of various interesting objects and open your own museum, but not forgetting that to be successful, a museum must constantly evolve.

In any case, for the success of such a business, it will not be enough just to have material that would be placed in a potential museum; it is also necessary to study the basic rules and principles of the functioning of such a business. To open a private museum, you need to follow a series of procedures very similar to those required when opening a private company. As in any other business, such success also depends on such factors as the availability of a competitive and relevant idea, sources of stable funding, successful placement of the museum premises, and, of course, professional staff.

If you have exhibits, then you need to determine the motivation and ideology of your museum. The next step, of course, will be the question of the premises, which, if possible, it is better to purchase than to rent, since various unforeseen situations may arise if the premises do not belong to you, and the constant instability in the rental price will also not contribute to stable development. Affairs. If it is not possible to buy premises, you can try to find a sponsor, a larger institution that would agree to place a museum in its premises, or you can get premises on more acceptable lease terms in some cultural institution of the municipal authorities. After solving the issue with the premises, it is necessary to select a staff for the museum, at least this is an accountant, a specialist who will monitor the state of the exhibit and their restoration, a computer technician, to work with the equipment and the museum website, to promote on the Internet, a guide is also desirable with knowledge of a foreign language and a cleaning lady.

The staff has been selected, now you need to develop a budget, salaries for employees, payment for rent, if the premises are not your own, utility bills, advertising, the cost of purchasing exhibits.
And once again it should be repeated that in order for a private museum to be successful, it must constantly develop and periodically be replenished with new exhibits.

Premises for the museum.

The first step is to find a room in which the museum will be organized. The decisive role here is played by the theme of the museum, which exhibits will be displayed, their size, storage conditions and accessibility of the review.

For example, if you have small exhibits in your museum, for example, dishes, jewelry, household items and all kinds of antiques, then perhaps a small room or section in a shopping center will be enough for you, where everything can be accommodated. If your exhibits are of significant size, be it cars, sculptures, garden objects, then of course you need to think about your own building with an adjoining territory.

Through a real estate agency, you are looking for the necessary premises for rent, unless, of course, you do not own your own. The price will depend on the area, the location of the building, the infrastructure of the territory. The most economical option would be to rent a section in a shopping center. But here it should be borne in mind that entertainment topics or small items that do not require lengthy excursion escorts by the curator are best suited, or you plan to combine a museum and an exhibition-sale of exhibits.

For example, by opening a museum of children's creativity, you exhibit the most interesting exhibits created by children of different ages, and invite visitors to take part in replenishing the exhibition-collection. For example, you offer for sale a set of plastic for modeling, from which a child can immediately create a craft with his own hands.
A more serious theme of the museum will not be entirely appropriate in a shopping and entertainment center.

For a museum, its own premises will be optimal, for example, commercial real estate located on the ground floor of a building. Ideally, the theme of the museum should correspond to the location of the rented premises. For example, an exotic insect museum should ideally be located next to an amusement park or zoo. A theater costume museum, for example, would be more appropriate to open near the operating theaters in the historic center of the city.

If the exhibits of your future museum take up quite a lot of space, then you can think about open-air museums or in a free-standing building.
For example, in an open area, you can organize a museum of unusual garden interiors or sculptures. Here, the best option would be a plot in a garden and park area or in the nearest suburb.

Museum staff.

After deciding on the location, you need to think about the staff. How many employees do you need. Here the main ones are the organizer-manager, the accountant-cashier and the guides-consultants. If the collection of the exhibition has been collected by you personally for many years, then no one can talk about it better than you, and at first you will be a guide-guide, apparently you will, having taken one employee to help.

With the premises in place and with the staff, it's time to open the museum. All you need to open is to arrange a collection of exhibits, prepare a description for each subject of the exhibition, decorate the facade in an original way and you can open.
To attract visitors, you need a bright, enticing sign. Consider an advertising campaign by analyzing the location, traffic and theme of your museum.

Financial plan.

The main investment in your business will be the lease of premises, and based on the cost of the lease, you will need to calculate ticket prices and determine the payback period for yourself.

For example, consider a variant of a section in a shopping center:
Section rent - from 100,000 rubles / month.
The attendance of the museum is 60 people per day (an average figure, since it is more on weekends and holidays, and less on weekdays).
The ticket price is 150 rubles.

Total per day: 150 rubles. x 60 people = 9,000 rubles / day;
Income per month: 9,000 x 30 days = 270,000 rubles.

Subtract the rental cost from income: 270,000 -100,000 = 170,000 rubles.
Let's deduct the salary of employees (on average 40,000 rubles), so your profit will be 130,000 rubles per month.

The figures presented in the example are approximate, and may differ many times from your data, since the rental amount can be 50,000 rubles / month, or you can rent a building for 500,000 rubles / month.

So the ticket prices can be from 50 to 1000 rubles, depending on the theme of the museum.
Perhaps you own the premises from which you plan to make a museum, then the costs will be associated only with the repair of the premises and its conversion into a museum.

It remains to solve some bureaucratic procedures. Registration of a legal entity, obtaining a permit for this type of activity, coordinating the necessary inspections. If it seems too complicated for you, then you can contact the agency for registration of new companies, they will prepare all the necessary documents to open your museum.

Now everything is in your hands, make a profitable museum business out of your hobby.

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