Dance studio as a business. Dance studio business plan
- Directions
- registration
- Premises
- Employees
- Advertising
Almost all people love to dance, no matter how carefully some try to hide it. This activity is not only enjoyable, but also very useful. Dancing cheers up, improves physical fitness, has a beneficial effect on health and, of course, increases self-esteem. This is why so many people of all ages are happy to go to all kinds of dance lessons. If you feel that this particular business idea is close to you in spirit, we suggest that you familiarize yourself with the current tips on how to start a dance school from scratch and what you can succeed in so that there is a good return on investment.
Directions
The most important thing to decide on before opening a dance school is the directions. At the same time, you should understand that it is not necessary to dwell on any one professional style. Tango, ballroom or sports dances, salsa, bachata, rumba or lambada - the choice is simply huge and often several different styles are taught in dance schools. The number depends on your desire, the size of the premises and financial capabilities.
Before starting a dance school from scratch, it is important to analyze the following factors:
- popularity and demand - it is necessary to clearly understand what is in great demand among people at this time. There is fashion for everything, including dancing;
- staff - if you decide to open a dance school, you will have to hire good teachers for each style. Finding worthy teachers is not as easy as it seems, and if you have familiar dancers of a certain direction, the choice is much easier;
- competitiveness - before opening, be sure to look at what trends are developing in the best dance schools in your city.
Of course, your individual tastes and preferences are an important factor. In any case, you only need to do what you like. Keep in mind that in addition to directions, you should decide on the audience. You can open a dance school for children or adults. There are also certain styles, which are taught mainly by women, it can be pole dance (on a pole), GO GO, belly dance and others. Men will be more attracted to hip-hop and break-dance trends.
registration
To open a dance school, you will need to register your activity as an individual entrepreneur or LLC. The first version of the document is the most common and easy, the second is better to open if you are not the only co-founder of the dance business. Licensing of activities such as choreography is not required by law. 
Depending on where exactly you plan to rent, buy or build premises, you may need additional permits from the state supervision, city administration and SES.
Premises
To start your own dance school from scratch, you will, of course, need a suitable room. If you have unlimited financial capabilities, you can build the necessary building, but we will still consider buying or renting. So, when choosing a venue for a dance school, pay attention to the following important points:
- The dance class must be spacious, namely at least 80 sq.m.
- Make sure that the room has a powerful ventilation system.
- In addition to the class itself, there must be two changing rooms for men and women. Each of them has at least two showers and a bathroom.
- Equip a reception area and a seating area.
An important factor in opening a dance school from scratch will be the choice of the location of the premises. You can open premises both in the city center and more in remote areas. Each of these options has its own advantages and disadvantages. Renting premises in the center will be more expensive and competition will be high. However, you will have to spend less on advertising, besides, there will be more clients at once than in sleeping areas.
Employees
Of course, if you want to open a good dance school, you cannot do without staff. One of the most important indicators of any dance institution will be the availability of professional and competent teachers. The popularity of your school, its profitability, competitiveness and, ultimately, earnings and promotion will depend on this! Remember this and choose only the best educators with a good reputation, special education and positive reviews.
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In addition to dance teachers, to start a dance school from scratch, you will need two administrators and a cleaning lady. If you wish, you can hire an accountant, advertising and purchasing manager. It also all depends on financial capabilities and the need for additional employees.
Advertising
There are many ways to advertise your business start-up to the public. Some of the most popular will be the following:
- Creation of a group in social networks, your site.
- Distribution of leaflets on the streets of the city.
- Placing banners, advertising on public transport.
- Advertising on television, radio and newspapers.
- Announcements in newspapers about the recruitment of groups.
All these measures will help people learn about your dance school and attract potential clients. Perhaps, at first, you will have to spend quite a lot of money on advertising. unfortunately, one cannot do without investments even in a small town. However, if you do everything right, the costs will pay off very quickly and you will start to make a profit.
Dance school business plan you can download from our partners! The quality of calculations is guaranteed!
That's all we wanted to tell you about how to open a dance school from scratch, where to start and how to succeed. We hope you found the information useful and now you are ready to start your own women's business. As a conclusion, we can say one thing - nothing is impossible when you love your job with all your soul. See for yourself!
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The easiest way to open a dance school is to buy.
But if you still want to do it yourself, we offer you step-by-step instructions from an expert from Tequila Dance Studio.
So how do you assess the potential market and demand? Market experts say that the demand for dance training is always present, but with the crisis, the audience began to be cautious, so it is necessary to emphasize that dancing is not just a sport, but also a favorite hobby, as well as a great way to deal with stress (which is especially important in unstable times). There is no need to be afraid of competition in dancing, market players argue: high demand is better than no demand. To choose a niche, you need to analyze not only the demand, but also your sympathy for certain types of dance. And in order to properly work out the adjustment from competitors, it is necessary to take into account the areas of location of strong players (networks or recognizable brands) and traffic in these places, their pricing policy, dance directions, the presence of strong teachers, their pros and cons.
Personal experience
I opened up when none of the players were in the city (Petersburg) yet. Now I have a big advantage - we are a network. We have a budget for promotion, we are well positioned on the Internet. If I open a new school, more people will notice me, because our brand is known by those who are interested in dancing, and more potential customers will see us on the Internet in search engines. Now we have 20 of our own halls and 3 franchises in Russia and we will expand. In general, our niche can be called competitive, but there are few strong players and networks in the city. When I study competitors, I look specifically at the big players in the market, the networkers.
We cover almost all age categories. We have children from 1 year old with mothers, from 3 years old they already study without mothers, teenagers, students, adults, pensioners (they dance for free according to the municipal program). We even conducted classes for pregnant women. All of these groups need their own approach. Young people are interested in the get-together. For older people, it is an opportunity to find a soul mate or new friends.
To open a dance school, it is advisable to understand choreography or be a "practicing leader", that is, dance and teach. In a dance environment, it is important to build a strong personal brand. As a rule, clients come to study with certain teachers, and if valuable employees leave for competitors (taking their students with them), then the owner will have a chance to retain clients with a personal "brand" - provided that he maintained a positive relationship with the audience. You can also maintain contact with the audience at dance parties and events.
Of course, in addition to interest in the dance field, business experience is also desirable. Otherwise, you can buy a successful franchise business template after doing market research.
Personal experience
I don't have a choreographic education, but I started dancing as a hobby about 20 years ago, and it was my interest in dancing that pushed me to create this business. I am a practicing leader, and this gives me a great advantage over those school owners who do not understand dance. It is optimal if you are not just interested in dancing, but do it yourself, education does not matter. It happens that the franchise is bought, but you don't hear about the school, because the leader does not move in dance circles and does not live by his own business, does not introduce new trends. We have almost 100 staff members and we respond very quickly to changes in business, customer requests, questions with staff.
If you open a small dance school with 2-3 halls for a start, renting a room, then, according to average estimates, you can earn 100-500 thousand per month, depending on the city and region, traffic, demand, and so on - factors that determine the success of a business , a lot. If there are three halls at your point, this is a small complex that allows you to reach a larger number of clients at one time. Most people go dancing in the evening - after work, school, university. In order to attract customers during the day, you need to make discounts on daytime hours, but you will most likely be recruiting small groups anyway. Ultimately, as your classrooms become overwhelmed in the evening and mid-sized groups are recruited during the day, your business will grow and a second school will need to be opened. So gradually you can grow from a small hall into a network of dance studios.
Investment size
Step-by-step instruction
So how do you start attracting clients and promoting your dance school?
The sales department of the school is in charge of the sales department. They are looking for potential clients in open sources, at events, and all contacts are entered into the database. In addition, managers work with incoming calls.
To find personnel, it is better to use open sources (websites, social networks, ads), as well as recommendations. It's good if you work in this area and know personally professional teachers. If you have an interesting project and you are working on brand promotion, teachers will start to contact you themselves. You may be able to "lure" some of the staff from other schools. In addition, after a while you will be able to "grow" professionals out of your students. Teachers can be full-time or part-time, depending on their workload. Accordingly, you can conclude an employment contract or a work contract with them. If funds allow, you can not search for personnel yourself, but find an agency as a contractor.
Documentation
It is more convenient to create an individual entrepreneur and choose a simplified form of taxation. If there are two founders in the business, you need to create an LLC, which provides for income tax and income tax.
The activities of dance schools have not yet been licensed, since it has not yet been determined what type of services this business belongs to - educational, leisure activities, or, for example, health improvement. If you are renting premises, then, most likely, the landlord or management company should take into account the standard requirements. If you are furnishing a room from scratch, you must take into account the fire safety requirements. To work with children, you need sanitary books. It is also necessary to coordinate the sign with the city executive committee.
In linking choreography and online advertising, let's stick to some commonalities that will help us understand interconnectedness and explain the complementarity of processes. Dance training requires the artist to have some basic skills. After all, this is a stereotypical picture - a huge hall, a mirrored wall, a choreographic machine and artists practicing obligatory, "school" movements.
- Posture and plastics. To make the resource look presentable on the Internet, it is optimized. The core of requests, like a set of obligatory dance steps, corresponds to thematicity. Graphics are like a reflection in a mirror - no frills, harmony between form and content is maintained. This is in the sense that excess weight interferes with dancers and photographs alike. The structure of the site and the plasticity of the body are subordinated to one task - to create an understandable picture of movements, the receptivity of the image among viewers (Internet users). Well, and for a snack, the design - cosmetics of the site. Although one often hears the joke that “only ugly make-ups are made up,” external aesthetics are necessary and designers decorate websites with art that rivals the ritual of applying concert make-up.
- Staging and debut. The stage at which the dance number acquires a holistic composition, and the performer learns not to be afraid of the audience and, as a result, achieves success. Believe it or not, a choreographic site needs to go the same way - to form and appear in full glory to its audience, search resources. This is called search engine promotion. We compare and do. Semantic topics are verified and brought to a perfect match with user requests (every movement of the artist is verified and polished). Competing profile sites are analyzed, ways to eliminate conflicts of interest are found, a separate niche is created (artists master the dance pattern, remember mise-en-scènes, achieve coherence and synchronization of movements). The design of the site is decided in a thematic scheme that is understandable for visitors (the choreographic performance has a verified semantic load). The headings and content of the articles are optimized, the text contains useful information (the dance style is conceptually consistent and corresponds to the genre). The Internet resource is linked to directories, uses the promotion of reviews, and creates links with social networks. It already looks like a support group in the gym - parents, friends, classmates or colleagues. Those who have ever gone on stage will understand that this is a "boost".
So far, we've been looking at the basics of advertising for an online dance site production. But art does not tolerate monotony, and choreography is able to find genre opportunities to promote their ideas. Let's not forget that this is a kind of performing arts and we accentuate the visuals. Moreover, the advertising market shows a tendency to shift the vector towards video.
- We record and offer master classes on stage movement.
- We expand the audience of subscribers through groups in social networks with the help of constantly updated content. This direction attracts newbies with accessibility and gives an increase in conversion, the transition of users from the category of visitors to the rank of interested customers.
- Using email newsletters, we promote new proposals - genre trends, fashionable dance trends, new forms of training.
Promotion and promotion of a dance site is as creative as the art of choreography. Become a director of your Internet resource and he, in turn, will become a reliable assistant, taking on communication and advertising responsibilities.
Each person at least once in his life thought about starting his own business. And dance art in this case is a perfectly acceptable option. How to open your own dance school? How profitable can such an activity be? What documents are needed for this? These questions are of interest to many aspiring entrepreneurs.
Contemporary dance school: how profitable such a business can be
Naturally, each person, before starting his own business, is interested in the issue of its profitability. And a dance school is a great option for those people who cannot afford a large investment.
This area gives the entrepreneur a lot of opportunities. Indeed, according to statistical studies, even in large cities, dance training is a non-competitive business. On the other hand, there is always a demand for such lessons. The profitability in this case is about 20-60%, which, you see, is not bad. With the right approach, the cost of opening a dance studio pays off after 1-2 years.
The advantages and disadvantages of such an enterprise
Before investigating the question of how to open your own dance school, it is worth understanding the advantages and disadvantages of such a business. As already mentioned, this area is not very competitive and does not require too much investment, which is undoubtedly a plus.
On the other hand, there are also some pitfalls that you should definitely pay attention to. Indeed, according to the same statistics, many dance schools close during the year. Why? For a start, the reasons include the problems with finding a suitable room.
In addition, the lack of competent advertising will affect the number of customers and, accordingly, the profitability of the enterprise. But the main problem in this case is the search for qualified teachers, specialists who really know how to work with people, determine their requirements and capabilities and, of course, have the necessary knowledge and experience.
How to open your own dance school? What documents are needed for this?
The official registration of the company, of course, is a necessary part of your own business. And if you are drawing up a business plan for a dance school, then you are probably interested in the package of necessary documents.
Fortunately, for a dance studio, the amount of paperwork is much less. Of course, you will need to register with the tax office - it is best to do this as an individual entrepreneur and work under a simplified taxation scheme. However, there is always the possibility of starting a limited liability company, especially if you do not work independently, but with partners.
As for everything else, you just need to comply with the requirements for the premises, in particular the rules of fire safety, labor protection, etc. By the way, this red tape can be avoided if you rent a room in a fitness club.
Determining the target audience and teaching style
Of course, first of all, it is worth deciding what kind of dance style you will teach and what category of clients your school will target. For example, are you going to educate children or recruit a group of older clients?
Of course, classical ballroom dancing will always be in demand. But do not forget that such a dance is a pair, and not everyone will be able to find a partner. Therefore, it is worth making sure that this service is offered by the school.
A hip-hop dance school can be quite profitable. This modern style is becoming more popular without requiring every student to have a partner. Again, such energetic dancing is more suitable for the younger generation. Women will certainly be interested if a belly dance school opens in the city, because such a passionate and beautiful dance has been popular at all times.
In short, you need to decide on the list of dance styles that will be taught in your institution, and select the appropriate teachers. In addition, it is necessary to draw up a work schedule - for sure, most of the clients will come to you in the evening, since in the daytime everyone is at work or school.
On the other hand, some people will find it much more convenient to attend classes in the morning or afternoon - perhaps as the business grows, it will be necessary to add a few lessons to the schedule during the daytime.
Where to rent a room
Of course, in this case, the search for premises is extremely important. In most cases, entrepreneurs are inclined to two options - you can rent a room for a school in a fitness club or a house of culture. Both options have their advantages. For example, the fitness club next door will provide you with additional clients. In turn, your sports dance school (or any other) will increase the list of services offered by the center.
Naturally, you can build your own club or rent a room anywhere in the city - the main thing is that it is convenient to get to you (for example, make sure that there is a public transport stop near the school).
When looking for a suitable room, it is worth worrying about the convenience of students and teachers. First, remember that there should be enough room in the dance studio. In addition, the school should have a hallway that will serve both to meet clients and to wait for classes. It is imperative to equip a dressing room with hangers and lockers, since students need to change somewhere and leave their belongings. And of course, showers and a toilet are needed.
How to arrange a room
In fact, the style can be almost anything. The main thing is that the students feel comfortable. In the reception area, set up a work area for the receptionist and arrange a few sofas or chairs.
It is best to arrange lockers in the locker room, lockable with a key - clients can safely leave their belongings.
The main requirements for opening a dance school are set directly to the classroom. The plan (project) of the dance school must necessarily include the costs of arranging the hall.
It is imperative to make a suitable floor (for example, use parquet or laminate flooring), as well as equip a powerful ventilation system. And of course you need some large mirrors.
Do I need additional equipment
In fact, the list of additional equipment depends on what services you intend to offer. You will most likely need dance machines. Make sure that the hall is equipped with speakers and a turntable, because music is a must for dancing.