Organize a concert in the city. How to organize a concert for your group

The ability to organize an event is an important skill of every modern person. For a musician, a concert is the main format of his work and a source of income. Many creative people use professional help. Agents and managers know how to properly organize an advertising campaign, find resources, sell tickets. And the artist's task is to ignite the audience with his inspired creativity. A natural symbiosis of musician and manager has developed in the history of art.

I see a goal, I believe in myself

The easiest option is if you want to introduce your friends to your music. How to organize concerts in this case? The easiest way to spend a home. Home concerts were very popular in the USSR in the second half of the last century. Moscow and St. Petersburg rockers did not get along with the official culture and were forced to perform in secret.

Home concert, or Back to the USSR

In those days, the traditions of the apartment house were formed. Several musicians have played acoustic instruments. No sound equipment was used. There were few spectators. They could talk freely with the musicians, and often concerts turned into a feast or just a friendly conversation.

Today, within the framework of apartment buildings, it is possible to use sound recording equipment. And speakers and amplifiers will disrupt public order and disturb neighbors. The exception is private households. To hold a home apartment building, you do not need an official permit, rent of a hall, advertising, in general, any expenses. There is enough free space, which one of your friends will provide free of charge. There is only one downside to the apartment house - the lack of income.

Help for a non-profit organization

How to organize concerts if you need to raise money for a good cause? Need a small amount urgently? Contact your friends and acquaintances. But instead of corny asking for a loan, organize a concert-feast in your apartment. Let it be a small party. Tell the audience about your problem or give a presentation on the project. Set up a collection box. It should look bright and eye-catching. For those who prefer electronic payments, bank details should be printed. Hang the piece of paper in a prominent place, and also distribute to everyone present.

Consider how your friends can control your spending. They need to understand where their money will go. How to organize concerts for charities and non-profit organizations? Here, a simple apartment building is not enough. A lot of funds need to be raised. Therefore, a competent advertising campaign is needed.

What to show to the viewer

Define your target audience. Research shows that people of all ages and social strata donate to charity, but most of all are young men and women over forty. Both categories of citizens belong to the middle class. Unfortunately, these are completely different target audiences. It is not possible to create a general advertising campaign for them.

How to organize a benefit concert and define your target audience? Do your own research. Start with an experiment. Try to run a promotion in the main square of the city. It can look differently. Hand out brochures and free demo recordings of the artists to passersby. Entertain walking people, and they will be grateful for it. You can arrange a small auction. Selling hand-made toys, unassuming drinks, calendars, magnets and all sorts of other little things will attract the attention of the townspeople.

Target audience and repertoire

Pay attention to who donates the most. You can involve a special observer in the study. This will help you define your target audience. Such an advertising campaign requires a lot of investment. To avoid this, try to attract volunteers.

Studied. But how do you organize a concert? The next step is the artists' image and repertoire. Explore the musical tastes of your future viewers. To do this, it is enough to monitor social networks. Pay attention to the profile communities. For example, ladies gather in groups dedicated to family, children, culinary recipes. Check what other communities they are in and whether they post music. Bikers, hipsters, yuppies, as well as representatives of other subcultures and social strata of society have their own groups.

Speech structure

The musical tastes of the target audience have been studied. Before organizing a concert, introduce the artists to the repertoire. Work with the musicians to list the songs in sequence. Do not forget that concert numbers should be contrasting - a fast piece will certainly be followed by a slow one. Include performances by artists from other genres: dancers, comedians, circus performers. Male numbers should alternate with female numbers. Do not forget that such an event does not last more than one hour. Do not take breaks between departments. Otherwise, after the intermission, you will not count the number of spectators.

The image of the musicians and the tasks of the producer

Attention should be paid to the appearance of the artists. If you are wondering how to learn how to organize concerts, take care not only of the group's costumes and makeup, but also of their manner on stage. For a young audience, sharp movements and extravagant appearance of the musicians are appropriate. Aged viewers won't like it. They will appreciate the calm and contemplative mood of the event. In addition, it is necessary to take care of renting high-quality sound equipment, hiring professional lighting technicians and even supervising the cleaning of the auditorium.

How to organize concerts correctly? This is difficult enough. Among managers and organizers, a popular saying is: "If you want everything to be good, do it yourself." This wise aphorism captures the main problem of all leaders. Finding responsible executors is one of the most difficult tasks. Therefore, the organizer needs assistants who control different areas of the work. It is advisable that you completely trust these people.

As you know, creativity and discipline are incompatible concepts. Exceptions to this rule are rare. Artists can cause a lot of trouble. Do you want to know how to organize concerts in your city? Become successful in the production arena. Make money for yourself and the artists. And then the best musicians will turn to you. Of these, the most talented and disciplined should be chosen. Then success is assured.

Where to hold the concert

A separate problem is the rent of the hall. It is good if the city has a Palace of Culture, a club, a stadium, a philharmonic or something like that. And you have money to rent. If there is no professional concert hall, you need to turn on your imagination. Do you want to know how to organize a concert of a rock or pop band? needs a rehearsal room. Most likely, the group already has a spacious garage or warehouse where they regularly gather. You can refine this room and hold a concert there. Each city has a large warehouse or production hall. It needs to be thoroughly cleaned. And then it is perfect for a rock show.

The practice of holding contemporary art festivals will tell you how to organize a concert of the group. They are often found on the grounds of abandoned factories and factories decorated in a loft style. Huge rooms have almost no partitions. Functional areas are distinguished only by scanty decorations. Musical performances take place in a small hall. There are also exhibitions of installations, souvenir stalls and awnings with fast food. Try to adopt this practice. Lease part of the premises to traders. To do this, you must have official permission. To get it, you have to work hard. But on the other hand, you are guaranteed profit.

To lead is to foresee

It is good to organize the sale of discs with the band's recordings at the entrance to the hall. If the band is known only in your city, it is likely that their music is not yet available on the Internet. It's just that no one had time to download. Therefore, fans will be happy to buy the songs they like. Staging a gig in an abandoned production facility can cause some problems. For example, there may be no sockets for connecting audio equipment. All possible problems must be carefully studied long before the start of the concert. And try to eliminate them. A good manager anticipates all possible difficulties ahead of time.

Distinguished guests

How to organize a star concert? And what is the limit on the amount of the fee? Such questions are often asked by young art directors of numerous nightclubs that today appear in every city like mushrooms after rain. Aspiring managers should be aware that expenses will not be limited to the star's fee.

Large funds will be spent on the relocation of the artist and his team, as well as on accommodation. A star will not stay in a cheap hotel and eat in a canteen. There is no guarantee that you will make a profit. It is more likely that there will be losses. Another difficulty is drawing up a contract. It should be assigned to an experienced lawyer who has worked with such documents in the past. This is another cost item.

Artist fees may vary depending on circumstances. The date of the concert is of great importance. For example, the amount of payments increases several times. Much depends on the time the artist is on stage and the number of songs he has to perform. The number of viewers and the density of the star's tour schedule are taken into account. The larger they are, the more expensive the concert will cost to the customer. If you nevertheless decide to invite a star, you should book the dates of the performance in advance and coordinate them with the musician. A clear organization is the key to the success of the event.

There is a widespread opinion that for the concert of a pop artist to be successful, the organizers need to invest in it a large amount of their own efforts, energy and money.

Show business is currently filled with professionals. There are concert agencies that can organize the performance of this or that artist. For example, on the website http://www.concert-agent.ru you can learn more about the professional organization of concerts.

How to organize an artist's concert in your city?

Many people have a question: is it possible to organize an artist's concert on their own? Let's try to answer this question by listing the necessary actions in order.

To hold a concert in your hometown, you need certain funds. You also need to be patient, courageous, persistent and connected.

These qualities will be needed when negotiating with representatives of artists or musical groups. It will not be difficult to find their contacts - they are usually indicated on the official websites of the musicians. If the desired performer is just starting his concert activity, then he himself will be interested in holding frequent concerts in order to attract the public to get acquainted with his work.

If you want to invite famous artists to hold a concert, you will need to tune in to serious work. It is rather difficult to come to an agreement with them, but it is possible. After all, if you suffer for a long time, something will work out. If you manage to assemble a team of employees who think in unison with you, who share your attitude to music, who are ready to overcome all the difficulties that arise, then the concert will subsequently surpass all expectations!

Choice of location and equipment

It can be very difficult to wedge yourself into a busy schedule of an artist. Their movements are high-speed, cities replace each other. After going through all this, you finally came to an agreement with the selected artist and agreed on a date for the concert. Try to take into account all the nuances before arrival so as not to waste time.

First, find a suitable room and musical equipment. The choice will depend on your budget and the scale you want. If the invited musical group is small, then it is better to rent a music club. But famous artists should be offered something more spacious, quite possibly a stadium.

It is even more profitable to rent a room with the equipment already available in it, but you need to make sure that it is of good quality.

Concert advertisement

Good publicity is needed to gather the public. Here it is better to use the media and the Internet. The active use of social networks, such as Vkontakte, Odnoklassniki, will help to promote the event at minimal cost.

Do not overlook traditional methods of promotion - posters in busy parts of the city, advertisements in newspapers and on television.

It is necessary to take into account the requirements of the artist - the so-called rider, which contains information regarding the choice of a hotel, the necessary things for rest and preparation for a performance, a restaurant, a cultural program.

Before starting, you need to discuss all the conditions about the artist's fee and ticket prices. At the same time, a good option would be to combine the estimated profit and the cost of tickets available to spectators.

If you take into account all the above recommendations and follow them, then the day of the concert will be the most pleasant and long-awaited, you will be at the top of fame and enjoy the work done and profit, and perhaps this will become your source of income!

It's no secret that there is always competition in the world of music. But despite this, people still appear who are interested in organizing concerts and music festivals. And if you, too, sometimes had an idea of ​​how to make a concert, then it will not be superfluous for you to familiarize yourself with a simple scheme for organizing concerts for beginners.

First you need:

• No budget
• Knowing local groups or contacts through which to invite stars
• Friends willing to offer help
• Sociability, without it in any way
• The designer who will be busy with the decoration issues
• Computer with Internet access

Instructions for organizing a concert

• Before organizing a concert, it is necessary to do a little analysis of the music venues and bands. This requires a computer with Internet access, thanks to which you can go to specialized sites, where you can learn a lot of information about groups and even be able to find contacts to contact them.
• It is necessary to carefully think over the genre of the concert itself, and which venues for it will be more relevant, because the organization of concerts of stars has a completely different focus.
• Decide on the teams that will directly perform at your event. Prepare a list of teams that are most interested and write them an offer letter asking them to perform at your concert.
• Further, when you already have a list of bands and some venues for performances, you need to decide on the date of the concert. The weekend is considered the best time for absolutely any concert.
• Promotional materials are simply indispensable for organizing any concert. These include flyers, posters, posters, etc. And the designer will help to develop them, because who can know better how to make a concert poster. Make sure you give the designer accurate information about the teams, timing, name, and location of your event.
• The bands that will be participating in the concert can help you too. It is enough just to give them a certain amount of tickets for resale, naturally, offer them a percentage for the tickets sold. This will help attract as many people as possible to the event.
• The activities should be promoted as actively as possible using posters and a variety of flyers. They can be distributed to musicians, who in turn will distribute them to their friends and fans. Also, do not forget to hang a poster at the venue of the concert itself.

Important points of organizing concerts

Safety is probably the most important point in organizing concerts. That is why all the organizers' thoughts on how to properly organize a concert should first of all be aimed at organizing all the necessary security measures for this event. And all because holding any kind of mass events carries a certain latent threat, because at the concert there is a very large amount of equipment, which makes you think at least about fire protection.

In addition, even the decorations are dangerous, because if their fasteners are not of high quality, then they can collapse at any time, which can subsequently harm the guests themselves. Often in the performances of their concerts, organizers use fire and light shows, which require more care and adherence to special safety rules.

Organization of the band's concert

If you are thinking about how to organize a concert of a group, then you should know two main points that the visitors of the concert do not know, but you, as an organizer, are obliged to know.

• The first is a fee, namely, how much it will cost you the work of this or that group on stage.
• The second is a rider, or in simple words, technical and living conditions. This usually depends on the popularity of the band.

Classification of performer groups

• Widespread popularity in wide circles. Groups of this kind collect stadiums, their fees are very high, the conditions for a rider are almost impossible, but they will undoubtedly collect a full hall, from babies to retirees.
• Widespread popularity in narrow circles. These are mostly successful bands that work in any style other than POP. Their fees are usually quite acceptable, and riders include several points.
• Narrow popularity in wide circles. They have less success, in contrast to the groups from the first item, but their fees are higher than those of the groups from the second item, and the riders are written on several sheets.
• Narrow popularity in narrow circles. Almost no one knows about them, although perhaps they have in their piggy bank two released albums and one video clip, which was shown a couple of times on music channels.

And if you are thinking how to organize a concert with the participation of groups, then first you should use the services of groups that are widely popular in narrow circles. And if the event looks like a fest or a session, then groups that have a narrow popularity in narrow circles will do.

Of course, so that your event does not consist of blunders and shortcomings, it is better to contact trusted organizers - professionals in their field. The cost of organizing a concert may not reach the $ 1000 mark, or maybe exceed a million, therefore, before starting work on organizing a holiday, you will need to decide from the very beginning on the amount of money that you are willing to spend.

Spotlights, stars on the stage, great sound, happy listeners and, of course, fabulous fees - many see the job of organizing concerts of popular pop groups and performers this way. Indeed, what could be better than creating all the conditions for holding show programs, inviting famous musicians, enjoying their performances, and even making decent money on it?

The dreams of many novice managers and businessmen collapse like a house of cards when faced with a number of difficulties: finding performers, renting concert venues, holding promotions, selling tickets, fulfilling riders' conditions for stars. Meanwhile, such a kind as the organization of concerts of groups, pop singers, rock festivals and other shows can bring in a very decent income.

How to start a concert organization business?

It is easy to guess that organizing concerts of famous bands and pop stars from scratch for a person who has decided to make money in show business is practically unrealistic, but who forbids "promoting" musical groups and rising pop stars who do not have big names and too high an opinion about themselves?

It is known that eminent companies and production centers are involved in organizing concert programs with the stars of the musical Olympus. Even if we assume that you can interest the managers of the stars and offer interesting conditions for cooperation, still nothing will come of this venture.

First of all, this is due to the reluctance of the leaders of collectives and pop performers to contact little-known organizers, since there is a lot of money at stake, and the failure of a concert for any reason is fraught with trouble.

If you want to organize concerts and do it on a professional level, then you should start running your own business with cooperation with unknown musical groups wishing to perform on the big stage. Even an unknown manager is able to achieve tangible results in this field with a skillful approach.

First of all, you should understand that in this business everything depends on your organizational skills and certain knowledge. At first, you will have to work hard and offer the musicians their own services. You need to learn how to convince pop groups and performers that it is you who will be able to ensure the holding of the concert and the necessary technical equipment of the stage. Remember that musicians are also businessmen, they are also interested in providing them with services that will allow them to effectively hold a concert and earn a decent fee.

Business registration

First of all, you need to register your enterprise, and this can be both a form of individual entrepreneur and a legal entity. It is preferable to register your company as a limited liability company, since in this case the degree of trust among potential customers increases many times over. Please note that in both cases there is a simplified tax system for organizing concert activities. In this case, you will need to pay an amount of only 6% of the profit received.

Office rent

As for the representation of your business, it is necessary to make modern furnishings in it and create all conditions for receiving potential clients and business partners. By the way, over time you will be able to professionally provide, which will bring additional income.

Attraction of groups and variety performers

Now let's talk about how to organize a meeting with musical groups and agree with the performers about holding concerts. Like every entrepreneur, artists are interested in the issue of profit (we are not altruists, you can work for free only within the framework of charity concerts), therefore, first of all, it is necessary to interest the singers in the amount of payment for the performance. Next, it is necessary to discuss the conditions of the rider, which include ensuring the life of the musicians (hotel accommodation, class of rooms, meals, etc.) and technical equipment of the stage. This should take into account the lighting of the venue, electrical equipment and networks for connecting instruments, the soundtrack of the concert and the placement of spectators in the concert hall. For the technical equipment of concert venues, if necessary, you can attract specialists. Many musicians have their own websites, which contain contact information for communicating with the director or manager of the band (performer). The leadership of the collective (and for little-known groups this role can be played by a soloist or one of the musicians) must be interested in a carefully thought-out commercial proposal in advance. In show business, as in any kind of entrepreneurial activity, there are practically no verbal agreements on cooperation, so it is worth worrying about drawing up an appropriate agreement, which the interested parties will have to sign. It is imperative to clearly define the obligations of the parties, actions in case of force majeure, the form of payment for services, the amount of the fee, etc.

Choosing a venue for a concert

This is one of the key issues that must be resolved first of all in order to organize a high-quality concert for a group or performer. Choose several venues and stages that you think will be suitable for your performance and are also technically equipped with everything you need. You should also consider the amount of rent that must be paid for the show. If the site owners are asking too high a price, then this can affect your income. There is one trick that experienced organizers successfully use in their activities - if the group is planning to perform on weekdays, then you can get significant discounts. Please note that sites should be looked for in places in the central part of the city or near metro stations where a large number of people pass every day. This significantly increases the likelihood of spectators attending the concert, and besides, your advertisement will be seen by a large number of music lovers.

What is the right way to run a concert organization business?

Let us consider the important nuances in work that will make it possible to professionally organize concerts of groups and solo performers.

Project advertising and sponsorship

Having solved all the issues with renting a concert venue or hall, you need to look for sponsors. We will not focus on the importance of this issue, but let's talk about how to attract a potential philanthropist who is ready to allocate some part of the "hard earned" money for the promotion of your project. As you know, advertising drives the processes of trade and provision of services, so you can offer the prospective sponsor to advertise his company (services). These can be banners in a concert hall, holding all kinds of promotions, distributing flyers with relevant content. In addition, sponsors should focus on the fact that the posters of the upcoming concert of the musical group will contain advertising material indicating a specific patron of the arts. Provide potential sponsors with the concert program and explain what will guarantee the success of your venture, as well as how it will affect the advertising campaign.

Getting ready for the concert

As practice shows, the greatest effect in attracting visitors to a concert can be achieved by distributing flyers. It is easy to guess that the main part of the people who will come to the concert are young people. In this regard, promotional materials should be distributed near educational institutions, shopping centers, metro stations, schools. It is advisable to organize a press conference for journalists a few weeks before the concert, as well as a buffet table (of course, at the expense of sponsored funds). Care should also be taken to hand over promotional materials to the “masters of the pen” that will allow journalists to write articles and spread information about the upcoming event. It is imperative to provide them with invitation tickets to the concert. Establish yourself as a social media professional. On the Internet, you can easily find information about Odnoklassniki, Facebook, Instagram and other popular sites. It will not be superfluous to create a web resource about your activities, to which visitors of your publics from social networks will go.

It is also necessary to organize security for the people who come to the concert of the group, and for the musicians themselves. In this case, it is better to contact security firms that can ensure order in the hall and prevent the concert from disrupting. You need to meet the performers yourself on the day of arrival at the concert, escort them to hotel rooms and take care of their accommodation. At the end of the concert, you will need to arrange for the payment of royalties, the amount of which is discussed in advance with the manager of the musical group.

What does a beginner organizer need to know?

In order to professionally organize a concert of musical groups and pop artists, it is necessary to learn how to arrange vivid memorable shows, because this is what the viewer is waiting for. It is important from the first days to declare yourself as an organizer, capable of solving any issue and arranging an unforgettable holiday. In addition to posters and other promotional materials, you will need to advertise the project on radio and television (this is another powerful argument for attracting sponsors).

It will be useful to get acquainted with the technical workers of the concert venues. Make friends with sound engineers, directors, lighting technicians and others who will help (for a fee, of course) organize the show. If possible, it is necessary to get a job as a manager in concert halls, palaces of culture and other venues where show programs are often held. This will allow solving organizational issues with minimal loss of funds and time.

Advice: to scale your business of organizing concerts of groups and artists, you need to gradually increase the number of partners, find new connections and expand the scope of activities. Think carefully about commercial offers and contract terms that will be mutually beneficial, and success will not be long in coming.

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It is worth remembering that concert organizers can both earn huge money and incur considerable losses (unfortunately, these are the realities of show business). Therefore, it is recommended to start your own business in this field with a solid start-up capital.

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Hey! Recently, I have become more active in my group and faced some problems in organizing concerts. It turns out that when you have a group that can perform at least every day, other difficulties arise. I will tell you about these difficulties and how to deal with them in this short article.

So. The hardest part is over. You have put together a great team, you easily find a common language with your classmates and together you manage to make cool music. You are rushing and not only you notice it. Fine. I must say that very few people reach this stage. The majority merge along the way: they do not find musicians, they get tired of starting all over again, they give up music, give up concerts, fuck themselves and those around them for nothing, and so on.

The first way is to sit straight on the priest.

Another 90% of the remaining survivors goes this way. This is a great strategy if your plans do not include conquering the world and the packed Olympic sports complex. I cannot judge such people. Leadership is not for everyone. Eggs are different for all people. Some have steel, some have papier-mâché. Actually, therefore, not everyone is able to start their own business and devote their lives to it, preferring to work at work until retirement, where you will face the inevitable collapse of hopes and ambitions, the ultimate drop in your own standard of living and, in general, sheer disappointment in the chosen life path. Well, okay, this is all from another article, maybe someday later I will ponder on this topic with broader strokes.

What's wrong with the option of sitting on the priest exactly? And nothing is bad. Everything is as usual - that is, nothing. You have a group, it seems to be even doing something, performing somewhere and sometime, waiting to be invited, fed, drunk and put to bed. It doesn't matter if you have records or not. One cynical uncle with a dark past in show business once told me that "just no one needs songs." And no matter how painful it is to his pride, we have to agree with him. Even if you have 100% hit, this is not enough. You need a legend, you need a vivid image, you need PR, otherwise everything is ashes.

Ashes is when you are not serious about your music and are not ready to risk everything for it. If you sit and wait for someone to call you to play a concert, you have no reason to live. Kill yourself and your lazy musicians, make room on the stage for more active guys :) Ok, ok, I didn't mean those for whom music is just a hobby, but this article is not about them either.

Path number 2 is the path of the Jedi.

You have sat out your sides enough in anticipation of a miracle and have already managed to get fat and find some immobility and sluggishness in your actions and decisions. Well, the good news is that you are ready to change. As they say, the maggot has realized. We take ourselves by the crown and begin to methodically pull out of our own cozy swamp.

Let's move on to the main thing.

How to stir up a concert for your group.

Here's your plan of action:

1. We make a list of all the clubs, bars, concert halls where, in theory, you could organize your gig.
2. We find contacts of art directors and organizers who work in these clubs / bars / restaurants, etc. We write letters to them or call them on the phone if they do not read the letters. We will find out the alignment of the organization of the concert. If someone has problems with speaking and writing correctly, trust someone who does not disappoint. You need to make the right impression at the beginning, and your first question shouldn't sound stupid. It would seem simple logic, but logic, like literacy, is far from a universal feature.
3. You have received answers to your questions. Someone sent you right away, someone asked "what kind of a group?" drunken orgies stir up.

In case someone did not understand me, the "percentage of entry" scheme is the best one for a beginning music project. You bring n-th number of people to the concert, they buy tickets. Part of the proceeds from ticket sales goes to the club, the rest is yours. Of course, the club also makes money from the bar. The more the club earned from the bar, the happier their art director and the more he wants to communicate with you in the future. So, the drinking audience is good, no matter how blasphemous it sounds.

1. We supplement our plate with contacts and addresses with information on layouts and prices / conditions. How, you haven't got such a sign yet? I'm annoyed.

It is useless to wonder if a concert can be held tomorrow. Specify at least a month in advance, better by 1.5-2. If the site is large - six months in advance. But most likely, this is not your scale yet, so do not worry. When their turn comes, they will call you.

What you will inevitably face at the stage of collecting information:

1. Some of the clubs will refuse you under the pretext of "not the format of our institution", which in fact is complete garbage. There is no such thing as an "institution format", there is money or losses that you can bring to the club. If your group does not have a name (= the art director hasn’t heard of you) and you are potentially unprofitable for the club, they will tell you “let's go bye” at the very first stage of communication with them. Sadly. I ran into this while organizing concerts for my gang. But this is not a reason to despair. And that's why.
2. Some clubs will invite you to perform on their terms. Someone will give you the evening for a solo concert, and someone may offer to take part in the next hodgepodge. Some clubs do their own concerts and recruit bands for the evening themselves. There are clubs without a name, new establishments that have not yet formed an audience and they grab any opportunity to make money. You need to work with such establishments. It is beneficial for both you and them. It is useless for a small group to rent the Olympic Stadium if three acquaintances and a couple of family members come to the concert. The peer cooperates with the peer. A simple rule that is generally useful to know and repeat to yourself more often in life.

In any case, you must understand 2 simple things

1. Your group is your business. If you're not ready to start treating your music like a business, reread the paragraph on killing yourself against the wall.
2. For the club, your performance is their business. They do not have any euphoria and tenderness from your creative impulses and never will. There is only a dry residue - the cash desk after the end of the event. There is money at the box office - everything is ok. A lot of money - hurt yourself. Has the club gone negative? Have you brought guests? They paid the bartender / waiter / sound engineer / cleaning lady / security guard. And you stupidly didn't even work to zero? What conclusion will the art director of the club make? Right. He won't want to work with you anymore. Standing on the carpet of the owner of the establishment, he will account for your fakap, which became his fakap, which became the fakap of the establishment and put the owner on the loot. The law of communicating vessels.

Welcome to the entertainment industry!

Yes, I almost forgot about the prefabricated hodgepodge. There are quite a few such events. they are concerts for 4-7 groups, sometimes more. Everything happens in complete turmoil, it is impossible to tune the sound, to make a proper impression on the audience with your performance - all the more so. The organizers of such festivals often sell tickets to the bands themselves so that they can distribute them further. In general, this is the most pioneering, the most terrible option. It is bad because no one has professionalism here, neither the groups, nor the organizers, nor the sound engineer. Everything is a solid shkolota. The exhaust from such events is zero. They do not work for the image in any way. Attracting a new audience? Doubtful. I have a bad idea of ​​a person who will trample on such a fest. What for? Drink beer? Therefore, I simply do not consider the option of school matinees, and I immediately send such grief to the organizers away or put a protective price list on our performance. Questions disappear by themselves.

Learn to be professional. Learn to host your concerts yourself. Learn to stage your show and keep the listener on their toes. This is much more important than performing in front of a crowd of teenagers who don't give a damn about you. Be very selective about such events. I won't say they all suck, but for the most part they do.

A concert for 1-2-3 groups is approx. More than 3 is too much. Or is it already an open-air festival like Invasion. That is, it is not yet our format.

So, you have knocked out a date for yourself for the performance by YOURSELF. And now the fun begins.

How to fill the hall with people?

You make a poster, make events on Facebook and in contact, spam all your friends with a message about the upcoming wonderful gig. And you observe how many people are willing to go to the concert, some part will say "maybe." Most of them won't give a damn about your concert. A great test of the loyalty of your friends.

At this stage, I end my story, because I cannot give any recommendations about PR events, so far this topic has not been disclosed by me. This is what I think about the most lately. It is not possible to experiment so often, because there is no point in performing more than once a month, people quickly get tired of your music, and access to a new audience is difficult. If you have any thoughts on this, share in the comments, I will be happy to discuss with you ways to expand the fan base and attract a new audience to my work.

In economic terms, your group is a new brand that you are promoting to the market. A brand must provide some value to the consumer in order for them to want to buy it. This raises a lot of questions about the formation of the image, naming (yeah, how you called the group is very important), a unique selling proposition. This includes work on brand awareness, promotional campaigns, content creation, content promotion. Your content is music, videos, photos and interviews. This also includes direct advertising (posters, flyers, internet (ppc, smm)), etc. As you can see, this is a pretty serious game and quite expensive overall. There should be guerrilla methods that will allow you to take the first steps before you break and come back (come to self-sufficiency, break even). What works and what doesn't you can learn only from your own experience and mistakes. Nobody wants to shoot chips.

I have read many articles about the music business. And by and large they are all about nothing. And here's why: this business is attributed to a certain undeserved aura of exclusivity and uniqueness. But in fact - the same eggs, only in profile. You are an artist, you are a product. You are responsible for the quality of the product, but in order to buy it, it must be promoted. And this is all in textbooks on economics, management and marketing, just a little differently. There are two ways - to work on demand and to be the Ivanushki group. They earn ok, but the music is complete shit. + Such projects have a high monetary threshold for entering the market. In other words, you need to pump a lot of money into promotion at the first stage in order for it to go. The second way is to create your own brand and your trend little by little. The way of Steve Jobs. The path is difficult and life may not be enough. This is the way of creative people. If craft is more important to you, just sell yourself to the producer. Just be prepared that he will choose from hundreds of people like you. And you may not be the most genetically valuable material.

Respect for reading and being patient :) Music is cool. Creating a group is just the beginning.

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Comments (1)

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I don't know how everything happens in the big cities of our country. From Petrozavodsk itself. The Internet is a good mover in this matter, I think! It all depends on what kind of spaces the group wants to cover ... In the sense of performing in Europe in Russia or elsewhere. ..I will just emphasize my ideas on this topic ... It makes sense to write not only demos, singles, but also video. For example, record a group at rehearsals from different angles, just play one thing that, in the group's opinion, is its hit, let's say from of the existing repertoire, choose a stage image and pump it, as you would do it at a concert. At the same time, try to show directorial talent based on your concept as a whole, or turn to someone else for help so that it was filmed with heart. After all, through acquaintances there will probably be a photographer who can take pictures well and he will turn out to be someone's acquaintance and he will be interested, especially if he did not shoot something like that and this is an experience for him and mutual assistance is obtained, it is also possible to move with a video operator. there are such people, thank God. Of course, not for free, but for a reasonable price, since people have experience in shooting. Yes, it will not be a super duper clip like the promoted bands, but it can be done in an acceptable underground quality. And it will be small but the movement, which can and strongly shoot. It all depends on how competently it all work. The same with singles, demos. And put the so-called product on YouTube in the social network, wherever possible. This is a very good help! Concerning concerts. The best thing is to get to support a famous band, you may have to pay, but it all depends on the situations, but you can consider it as an option! Or a concert with two or three unknown bands and a headliner so that the ears could no longer withstand this mockery). It makes sense to make a small banner with the name and logo of the group and hang it during your performance over the drum kit or in another place visible to everyone, if, of course, the organizer allows it. anyone who likes your music, so that he does not ask the question - "What kind of group is this?" or to perform in St. Petersburg Clubs. As for Moscow, I do not know how it is there. Not everyone has the ability to carry a backline with them, and most do not yet. ..But also not always can save the situation. But a greater percentage of the fact that you still stand out from the rest of the participants and this will attract the attention of the listener. Especially when your device is rebuilt, the sound engineer will put a bypass on his console and he will thank you again, that he doesn't need to do anything) Or carry with him a floor preamp, which will save the situation a little ...

I try myself in promoting a very successful music project and am looking for all the information that relates to it :) Your article shed some light on some of the remaining questions :)

Maxim, thank you. Much of your article was already clear to me, but I found something useful for myself.

Maxim, thank you. You should have answered, you can be understood.)))

Interesting article, thanks. I drew attention to ".. and you manage to make great music together." And how do you convince yourself of the coolness of your music? Since the beginning of the 2000s, to my ear, no one worthy has appeared. In addition, there is a feeling that all niches are occupied, and no one wants to deal with young people, and it’s good without them. It remains to wish patience.

Still, promotion is promotion, and the quality of the material should be very good. Sadly, on our stage listenable groups can be counted on the fingers, and those whom you want to listen to, and even less. And these groups at best spend part of their performances abroad, at worst they stop playing. So, in my opinion, there are two ways: - to find a local niche and squeeze all the juices out of it by promotion, image and other non-musical means, while there may be earnings, since the audience here will be large; - to be critical of your music, to compare it with foreign music, and more often to ask yourself the question whether he would listen to this himself, whether something outstanding was really created or another passable material. In the second case, with positive answers to all questions, the main thing is to ensure the maximum availability of the material. Concerning the concert hodgepodge (as it happens in Moscow) I agree. They are only suitable for training to perform on stage in bad conditions. But thematic festivals, which are attended by the right audience, can be a good intermediate step on the way to your solo concerts.

Intragroup psychology of interpersonal relations, PR, marketing of the popindustry is of course interesting .. But damn - boring). I thought that when I saw the title) - That your store ORGANIZES A MEETING-PARTY-CONCERT OF ITS CUSTOMERS !. Where you will play and buyers and in general - We will all have a "club" and a club meeting) - that would be interesting) I would pay for the ticket with pleasure)

I agree with the article, but only partially. Firstly, maybe what was described is suitable for Moscow or St. Petersburg, but since I live on a happy periphery in the city of Krasnoyarsk, this promotion format will be VERY difficult for us. Of all the groups in our city, only 2 groups can be distinguished that really followed the path of solo concerts and image promotion and achieved some kind of recognition. However, the fact remains that for the most part, over the years of existence, they spend more money on music than they earn from it. Secondly, in our city there is only 1 (with a population of a million) club, which constantly hosts concerts of groups playing their own music. All the rest are pubs for labukhs and 90% of musicians make money from this. Concerts such as Emerjanza or festivals are periodically held, as described in the article with "prefabricated hodgepodge", but they are wildly cool and the hardest bands tend to play there. Therefore, I consider the feature about "not performing in hodgepodge" ineffective, since the market will always dictate its conditions, and in these conditions you need to perform whenever possible, ESPECIALLY if it's a cool fest even with 10 bands. And most importantly: I have never seen a single band that plays their material, and that starts making money from the first concerts, also giving solo albums. To do solo albums in clubs, and even to be seen when you are not known to anyone except your friends, is simply unrealistic. The only way out for this option is to rent a club at your own expense, do advertising at your own expense, pay minor expenses at your own expense, pay for the shooting of a performance and a party at your own expense, and everything else ... naturally at your own expense.